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Getting to Like: How to Boost Your Personal and Professional Brand to Expand Opportunities, Grow Your Business, and Achieve Financial Success

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In the last decade alone, the face and nature of the job market has evolved dramatically. It's now a given that personal branding will have a significant impact on your professional opportunities. It's not an exaggeration that your brand and reputation could make--or break--your career. In order to connect with new employers and clients and transform your potential into su In the last decade alone, the face and nature of the job market has evolved dramatically. It's now a given that personal branding will have a significant impact on your professional opportunities. It's not an exaggeration that your brand and reputation could make--or break--your career. In order to connect with new employers and clients and transform your potential into success, you need to establish your unique digital identity, build strong relationships with your audience(s), and gain visibility for all the right reasons. Getting to Like is a practical, actionable guide to anticipating and staying one step ahead of the curve--and your competition. Each chapter provides specific examples for effective communication and engagement, including: Strategies for both in-person and digital channels. Interviews, case studies, and advice from branding and marketing experts. Specific guidelines for successfully navigating the most essential platforms. It's a crowded, competitive marketplace out there. Getting to Like will help you stand out, make your voice heard, and take those crucial steps toward future-proofing your career.


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In the last decade alone, the face and nature of the job market has evolved dramatically. It's now a given that personal branding will have a significant impact on your professional opportunities. It's not an exaggeration that your brand and reputation could make--or break--your career. In order to connect with new employers and clients and transform your potential into su In the last decade alone, the face and nature of the job market has evolved dramatically. It's now a given that personal branding will have a significant impact on your professional opportunities. It's not an exaggeration that your brand and reputation could make--or break--your career. In order to connect with new employers and clients and transform your potential into success, you need to establish your unique digital identity, build strong relationships with your audience(s), and gain visibility for all the right reasons. Getting to Like is a practical, actionable guide to anticipating and staying one step ahead of the curve--and your competition. Each chapter provides specific examples for effective communication and engagement, including: Strategies for both in-person and digital channels. Interviews, case studies, and advice from branding and marketing experts. Specific guidelines for successfully navigating the most essential platforms. It's a crowded, competitive marketplace out there. Getting to Like will help you stand out, make your voice heard, and take those crucial steps toward future-proofing your career.

46 review for Getting to Like: How to Boost Your Personal and Professional Brand to Expand Opportunities, Grow Your Business, and Achieve Financial Success

  1. 4 out of 5

    Coyner Kelley

    Given Goldman and Zagat's recommendation to combine text with images, its striking that Goodread's has no image of the cover of their book. I also find it odd that only one author is referenced. Be that as it may, this an easy to read, digest, and implement book on branding on social media. The adeptly distinguish between being a fake and being mindful of effectively communicating with (potential) employers, employees, and customers. The chapter on regrouping after a brand failure was especially Given Goldman and Zagat's recommendation to combine text with images, its striking that Goodread's has no image of the cover of their book. I also find it odd that only one author is referenced. Be that as it may, this an easy to read, digest, and implement book on branding on social media. The adeptly distinguish between being a fake and being mindful of effectively communicating with (potential) employers, employees, and customers. The chapter on regrouping after a brand failure was especially helpful. I appreciated specific advice on LinkedIn and Facebook and the tools Buffer and Feedly.

  2. 4 out of 5

    Gillian Rose

    Some really great tips for marketing yourself, a must have skill for writers. If 'marketing' is a word that scares you or it's holding you back from success, then this is the perfect book for you. Some really great tips for marketing yourself, a must have skill for writers. If 'marketing' is a word that scares you or it's holding you back from success, then this is the perfect book for you.

  3. 5 out of 5

    Michael Levitt

    Great ideas on how to brand (or rebrand) yourself, or your platform. Lots of takeaways in this book, so have a notebook handy!

  4. 4 out of 5

    Almond

    Homework assignment. This will probably be more relevant once I have something to sell.

  5. 5 out of 5

    Chuck Pearson

  6. 4 out of 5

    Toni Kulikoff

  7. 5 out of 5

    Jim Moore

  8. 4 out of 5

    joshua s glionna

  9. 5 out of 5

    Rebecca

  10. 4 out of 5

    Frankie Simmons

  11. 4 out of 5

    Derek

  12. 5 out of 5

    Brian Mazzaferri

  13. 4 out of 5

    CHRISTINE

  14. 5 out of 5

    Nikki Todaro

  15. 5 out of 5

    Jean Gray

  16. 4 out of 5

    Lee Howlett

  17. 4 out of 5

    Catherine Moawad

  18. 4 out of 5

    Darren Knezek

  19. 4 out of 5

    Lia

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    Susan

  21. 5 out of 5

    Kamalika

  22. 5 out of 5

    Nikki

  23. 5 out of 5

    Alex Cole

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    Karina

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    Prabhakar

  26. 5 out of 5

    Ted

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    Monica

  28. 5 out of 5

    Eddie Ciminelli

  29. 4 out of 5

    Amy

  30. 5 out of 5

    Lauren

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    Teddy Kinzer

  32. 5 out of 5

    Park Ridge Public Library

  33. 5 out of 5

    R

  34. 4 out of 5

    Ria Mukherjee

  35. 5 out of 5

    Media User

  36. 5 out of 5

    Lauren

  37. 5 out of 5

    Melissa

  38. 4 out of 5

    Meloni

  39. 4 out of 5

    Kaido Spector

  40. 5 out of 5

    Matt V.

  41. 5 out of 5

    Riza Kantirakis

  42. 5 out of 5

    Miriam

  43. 4 out of 5

    Sander Laumets

  44. 5 out of 5

    Bhiravi

  45. 4 out of 5

    Larissa Thompson

  46. 4 out of 5

    Anne Marie Lewis

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