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Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation

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Whether you're a business leader, aspiring entrepreneur, corporate innovator, growth investor, social impact change agent or enterprising student, Design a Better Business is the comprehensive guide to the new tools, skills and mindsets required to master ambiguity and create value from uncertainty. Design a Better Business introduces readers to the double loop design proce Whether you're a business leader, aspiring entrepreneur, corporate innovator, growth investor, social impact change agent or enterprising student, Design a Better Business is the comprehensive guide to the new tools, skills and mindsets required to master ambiguity and create value from uncertainty. Design a Better Business introduces readers to the double loop design process, a practical approach to creating and growing value using collaborative and generative practices that anyone can learn and immediately try with their organizations. You'll learn personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others. With detailed visual guides to over 20 strategic tools and 48 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, Design a Better Business is the most comprehensive and practical guide on how to launch and sustain innovation as a discipline in your organization. http://www.designabetterbusiness.com FILLED WITH PERSONAL STORIES AND EXPERIENCES FROM 30 DESIGN PRACTITIONERS AND THOUGHT LEADERS 8 CHAPTERS 48 CASE STUDIES 20 TOOLS 24 DOWNLOADS 7 CORE SKILLS 30 DESIGNERS 36 HACKS >150 VISUALS


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Whether you're a business leader, aspiring entrepreneur, corporate innovator, growth investor, social impact change agent or enterprising student, Design a Better Business is the comprehensive guide to the new tools, skills and mindsets required to master ambiguity and create value from uncertainty. Design a Better Business introduces readers to the double loop design proce Whether you're a business leader, aspiring entrepreneur, corporate innovator, growth investor, social impact change agent or enterprising student, Design a Better Business is the comprehensive guide to the new tools, skills and mindsets required to master ambiguity and create value from uncertainty. Design a Better Business introduces readers to the double loop design process, a practical approach to creating and growing value using collaborative and generative practices that anyone can learn and immediately try with their organizations. You'll learn personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others. With detailed visual guides to over 20 strategic tools and 48 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, Design a Better Business is the most comprehensive and practical guide on how to launch and sustain innovation as a discipline in your organization. http://www.designabetterbusiness.com FILLED WITH PERSONAL STORIES AND EXPERIENCES FROM 30 DESIGN PRACTITIONERS AND THOUGHT LEADERS 8 CHAPTERS 48 CASE STUDIES 20 TOOLS 24 DOWNLOADS 7 CORE SKILLS 30 DESIGNERS 36 HACKS >150 VISUALS

30 review for Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation

  1. 4 out of 5

    Pete Sena

    An interesting expansion on business model generation and value prop design. Wiley has done a great job creating a visual artifact with these style books. I say five stars because all designers should read this but honestly this was more much "refresher info" from many other books I've read. Kudos to the authors for bundling such important topics into a beautifully designed book that breaks down the building blocks of designing businesses. Read it? Let's discuss! An interesting expansion on business model generation and value prop design. Wiley has done a great job creating a visual artifact with these style books. I say five stars because all designers should read this but honestly this was more much "refresher info" from many other books I've read. Kudos to the authors for bundling such important topics into a beautifully designed book that breaks down the building blocks of designing businesses. Read it? Let's discuss!

  2. 5 out of 5

    Jaan Liitmäe

    Probably much better in paperback format - pretty hopeless for audio...

  3. 4 out of 5

    Ahmad hosseini

    “The world around you and around your business- is filled with uncertainty. But within that uncertainty exist innumerable opportunities to design (or redesign) game-changing businesses: These opportunities are there for the taking, if you know how to look for them.” This book provides you with new tools, skills, and a mindset to harness opportunities born of uncertainty in order to design a better business. This book is good for non-startup businesses but startups can also use some of introduced “The world around you and around your business- is filled with uncertainty. But within that uncertainty exist innumerable opportunities to design (or redesign) game-changing businesses: These opportunities are there for the taking, if you know how to look for them.” This book provides you with new tools, skills, and a mindset to harness opportunities born of uncertainty in order to design a better business. This book is good for non-startup businesses but startups can also use some of introduced tools. Book has good examples, case studies, and tips.

  4. 5 out of 5

    Mihai Rosca

    Really good book on how to start from scratch and how to adapt to everything out there. However, a heed of warning for entrepreneurs and people with just an idea: that's not all. No single book nor any design framework will ever replace the thousands of hours of work and the due diligence necessary to start a business. And that goes double in case you want to get resources and buy in from senior executives. Expect to be asked about numbers, revenue projections, ROI, NPV and market data + competit Really good book on how to start from scratch and how to adapt to everything out there. However, a heed of warning for entrepreneurs and people with just an idea: that's not all. No single book nor any design framework will ever replace the thousands of hours of work and the due diligence necessary to start a business. And that goes double in case you want to get resources and buy in from senior executives. Expect to be asked about numbers, revenue projections, ROI, NPV and market data + competition analysis before you might get even close to getting your project funded. I think Steve Jobs got his romanticised view popular on how one idea and one man can change the world. What everyone forgets is that it wasn't just one man and it wasn't just one idea that brought Jobs' vision where it is now. It's going to be hard and even after reading this book 5 times over, you're still going to have a picture full of holes. That being said, if you know what entrepreneurship is all about (and that will differ from country to country), this is helpful. Readings books like this or Blue Ocean Strategy or Hooked might just give you that extra edge to start something new. It might also give you the courage to trust the unknown more. As it is said, where company men see risk, entrepreneurs see opportunity. For this indeed, Design a Better business is filled with useful tips, tricks, examples and visual aids to help you think. However, to keep a balance and get a some more grounds, I'd recommend reading this one with books like "The Business Book: Big Ideas Simply Explained" or "Business Adventures"

  5. 5 out of 5

    Jorge Reyes

    Buscando libros complementarios para mi cátedra de innovación en la universidad encontré este material. El formato, creativo como todo lo que hacen estos autores, permite al lector disfrutar y vivir una experiencia diferente, agradable pero sobre todo académica y de educación en las nuevas habilidades requeridas en este mundo altamente competitivo, innovador y repleto de información. Los autores y colaboradores son autoridades en las áreas de diseño, innovación, empresa y emprendimiento empresari Buscando libros complementarios para mi cátedra de innovación en la universidad encontré este material. El formato, creativo como todo lo que hacen estos autores, permite al lector disfrutar y vivir una experiencia diferente, agradable pero sobre todo académica y de educación en las nuevas habilidades requeridas en este mundo altamente competitivo, innovador y repleto de información. Los autores y colaboradores son autoridades en las áreas de diseño, innovación, empresa y emprendimiento empresarial. Los casos de estudio, el método educativo, el diseño editorial y la información son innovadores en si mismos. Pero el valor no termina con el libro, es interactivo y cuenta con recursos en linea que actualizan y enriquecen esta obra. Lo recomiendo tanto en su versión en físico como en su versión digital.

  6. 4 out of 5

    Maciek Wilczyński

    Hard to digest at the very beginning; however, later provides useful concepts on prototyping and delivering the right business model. If you're into design thinking, Google-like sprints and generally innovations, I think it might be useful for you. It's an excellent extension of Business Model Canvas by Osterwalder. Book is full of valuable frameworks, which you can incorporate to your meetings. Especially liked the one about hypotheses tests. Already planning to use it in classes with my student Hard to digest at the very beginning; however, later provides useful concepts on prototyping and delivering the right business model. If you're into design thinking, Google-like sprints and generally innovations, I think it might be useful for you. It's an excellent extension of Business Model Canvas by Osterwalder. Book is full of valuable frameworks, which you can incorporate to your meetings. Especially liked the one about hypotheses tests. Already planning to use it in classes with my students as I hope to lead "Business Models" subject next semester.

  7. 5 out of 5

    Tabitha Flatt

    Fantastic information source, clearly organized, sparking ideas for my work as a strategy designer. Must-read (and frequently reference) book for your design or strategy library. Really, for anyone in business. Highly recommend and now have so many ideas to go incorporate in my work!

  8. 5 out of 5

    Jovan Vidić

    Good for people who don't have an experience with Agile and/or Lean Startup. If I would read this book 15 years ago I would give it 5, but now I consider it just a good summary of things which are already known to me. I would still recommend the book to the people who are starting the career in product management or just thinking about digitalization or organizational transformation. Good for people who don't have an experience with Agile and/or Lean Startup. If I would read this book 15 years ago I would give it 5, but now I consider it just a good summary of things which are already known to me. I would still recommend the book to the people who are starting the career in product management or just thinking about digitalization or organizational transformation.

  9. 5 out of 5

    Raffaele Vitale

    this book is fundamental for everyone is involved in the tech-business-digital product world. it's just a way of thinking and approaching design in a human centred framework PLUS the value of the business requirement. this book is fundamental for everyone is involved in the tech-business-digital product world. it's just a way of thinking and approaching design in a human centred framework PLUS the value of the business requirement.

  10. 4 out of 5

    Yannis Koutavas

    A great read that can transform your mindset (especially for those who are not familiar with design thinking and iterative product development). Lots of tools and canvases that can be used right away. Only negative is that the english version has quite some grammatical errors.

  11. 5 out of 5

    Stephen

    READ JUN 2019 Great addition to the Business Model genre of literature that originally emerged in 2010. This one provides a roadmap for anyone seeking to systematically work through a new business or product/service.

  12. 5 out of 5

    Greg Hopper

    Takes the Business Model Canvas and Value Proposition Designer and kicks it up a notch.

  13. 5 out of 5

    nisie draws

    Awesome toolkit!!

  14. 4 out of 5

    Enej Gradisek

    Really useful book with lots of tools that helps you in use at different strategies and innovation. Recommend!

  15. 5 out of 5

    Dominic Yan

    Easy reading and motivating Basic 101 to startup. Recommend for new entrepreneurs or think themselves has a great idea. For those not from business school please take a look.

  16. 5 out of 5

    Jose

    This is a wonderful book full of useful tools for anything navigating uncertainty. It's a great set of examples to better understand the application of the tools. I highly recommend this. This is a wonderful book full of useful tools for anything navigating uncertainty. It's a great set of examples to better understand the application of the tools. I highly recommend this.

  17. 4 out of 5

    Lorenzo Castagnone

    Uno spaccatto accurato dietro al processo del design thinking, con ottimi consigli su specifici canvas.

  18. 4 out of 5

    Ritayan

    Good book. Needed something more about the business part of it.

  19. 4 out of 5

    Jaime Moncada

    Libro de mucha utilidad que brinda herramientas prácticas para el diseño de estrategias y talleres/sesiones de innovación, este libro se estructura a manera de "cajita de herramientas" con diversas metodologías que permiten llevar discusiones mejor estructuradas y que permitan documentar lo sucedido en procesos de ideación. Libro de mucha utilidad que brinda herramientas prácticas para el diseño de estrategias y talleres/sesiones de innovación, este libro se estructura a manera de "cajita de herramientas" con diversas metodologías que permiten llevar discusiones mejor estructuradas y que permitan documentar lo sucedido en procesos de ideación.

  20. 4 out of 5

    Claudia Yahany

    De verdad quería que me gustara. El diseño es trabajo duro, resultado de una formación sería y abstracta. Todos tienen el potencial de ser diseñadores si se comprometen al sudor, la frustración y sobretodo a la búsqueda eterna de entender las cosas y servir a los usuarios, no si aprenden a usar 200 herramientas. No porque algo se vea bonito significa que esté bien hecho. Esperen un berrinche profundo al respecto.

  21. 5 out of 5

    Chiara

  22. 5 out of 5

    Semkur

  23. 4 out of 5

    Book

  24. 5 out of 5

    Bülent Duagi

  25. 4 out of 5

    Ygor Durães

  26. 5 out of 5

    Scott Van Den Berg

  27. 5 out of 5

    Dansav

  28. 4 out of 5

    Mateusz Czech

  29. 4 out of 5

    Sergiu Naslau

  30. 4 out of 5

    Henrik Lindberg

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