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Will It Fly?: How to Test Your Next Business Idea So You Don't Waste Your Time and Money

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Stop rushing into businesses born from half-baked ideas, misguided theories, and other forms of self-delusion. A lack of proper validation kills more businesses than anything else. As Joel Barker says, “Speed is only useful if you’re running in the right direction.” Will It Fly? will help you make sure you are clear for takeoff. It answers questions like: - Does your busi Stop rushing into businesses born from half-baked ideas, misguided theories, and other forms of self-delusion. A lack of proper validation kills more businesses than anything else. As Joel Barker says, “Speed is only useful if you’re running in the right direction.” Will It Fly? will help you make sure you are clear for takeoff. It answers questions like: - Does your business idea have merit? - Will it succeed in the market you’re trying to serve, or will it just be a waste of time and resources? - Is it a good idea for you? In other words, will it fly? Chock-full of practical suggestions you can apply to your business idea today, Will It Fly? combines action-based exercises and real-world case studies with anecdotes from the author’s personal experience of making money online, hosting successful podcasts, testing niche sites, and launching several online businesses. Will It Fly? will challenge you to think critically, act deliberately, and dare greatly. You can think of the book as your business flight manual, something you can refer to for honest and straight-forward advice as you begin to test your idea and build a business that takes off and soars. In five parts, Will It Fly? will guide you through the validation of your next business idea: - Part one, Mission Design, helps you make sure your target idea aligns with and supports your goals. - Part two, Development Lab, walks you through uncovering important details about your idea that you haven't even thought about. - Part three, Flight Planning, is all about assessing current market conditions. - Part four, Flight Simulator, focuses on the actual validating and testing of an idea with a small segment of a target market. - Finally, Part five, All Systems Go, is for final analysis to help you make sure your idea is one you are ready to move forward with.


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Stop rushing into businesses born from half-baked ideas, misguided theories, and other forms of self-delusion. A lack of proper validation kills more businesses than anything else. As Joel Barker says, “Speed is only useful if you’re running in the right direction.” Will It Fly? will help you make sure you are clear for takeoff. It answers questions like: - Does your busi Stop rushing into businesses born from half-baked ideas, misguided theories, and other forms of self-delusion. A lack of proper validation kills more businesses than anything else. As Joel Barker says, “Speed is only useful if you’re running in the right direction.” Will It Fly? will help you make sure you are clear for takeoff. It answers questions like: - Does your business idea have merit? - Will it succeed in the market you’re trying to serve, or will it just be a waste of time and resources? - Is it a good idea for you? In other words, will it fly? Chock-full of practical suggestions you can apply to your business idea today, Will It Fly? combines action-based exercises and real-world case studies with anecdotes from the author’s personal experience of making money online, hosting successful podcasts, testing niche sites, and launching several online businesses. Will It Fly? will challenge you to think critically, act deliberately, and dare greatly. You can think of the book as your business flight manual, something you can refer to for honest and straight-forward advice as you begin to test your idea and build a business that takes off and soars. In five parts, Will It Fly? will guide you through the validation of your next business idea: - Part one, Mission Design, helps you make sure your target idea aligns with and supports your goals. - Part two, Development Lab, walks you through uncovering important details about your idea that you haven't even thought about. - Part three, Flight Planning, is all about assessing current market conditions. - Part four, Flight Simulator, focuses on the actual validating and testing of an idea with a small segment of a target market. - Finally, Part five, All Systems Go, is for final analysis to help you make sure your idea is one you are ready to move forward with.

30 review for Will It Fly?: How to Test Your Next Business Idea So You Don't Waste Your Time and Money

  1. 4 out of 5

    Jason Pettus

    Back a couple of years ago, when I was first learning about the subject of "passive income" (that is, products you set up only once and then keep making money on into the future without further effort, like ebooks or apps), one of the first things I learned about the subject is that there are a whole lot of scam artists involved in the passive-income racket, running essentially pyramid schemes that sell you books about how to get rich doing passive income, that essentially say, "Write a book abo Back a couple of years ago, when I was first learning about the subject of "passive income" (that is, products you set up only once and then keep making money on into the future without further effort, like ebooks or apps), one of the first things I learned about the subject is that there are a whole lot of scam artists involved in the passive-income racket, running essentially pyramid schemes that sell you books about how to get rich doing passive income, that essentially say, "Write a book about passive income then sell it to a bunch of suckers like yourself." One of the few people who legitimately impressed me, though, was Pat Flynn, who keeps the BS in his writing down to an absolute minimum, is always honest with his audience about how much work is involved with these subjects and what a realistic revenue cap might be, and who produces a funny, candid weekly podcast devoted exclusively to profiling other people who have set up successful passive-income careers of their own. So, flash-forward a couple of years, to me now being a software developer myself, and having an Amazon Prime account which just launched its new "Prime Reading" service; and one of the first books they featured in the Prime Reading program was this one, Flynn's nearly 400-page guide to determining whether that brilliant idea that popped into your head last week that you think might make you a million bucks actually is worth pursuing, which I read for no other reason than that it was free to me and instantly available on my Kindle. And I have to say, this is a smart, smart book, which very methodically walks you through the various steps that a professional product manager at a startup might also go through when trying to determine whether it's worth the company's time to launch a new idea the CEO just came up with; but here those steps are broken down into actions very manageable to a lone unemployed person, suggesting a series of more realistic alternatives when the expensive and resource-consuming options of a fully funded startup aren't at your disposal. Can't afford focus groups? Try soliciting opinions at online discussion forums. Can't afford to hire a market researcher? Try tracking various Google AdSense keywords and see how often they pop up in your online searches. Can't afford a fancy industry conference? There's probably already a thousand podcast episodes at iTunes that will impart the same information, completely for free. That's what I really like about Flynn the most, is that unlike so many of these "entrepreneur coaches," he's not in it primarily to sell a bunch of expensive stuff and then make his money off the affiliate kickback; and that allows him to offer a lot of really meaty, useful advice that both makes sense and delivers results, made even better by his obsessive desire to do as much of it as possible through completely free channels. As someone who's been studying product management and the software development process for about a year now, I can say that all the advice in this book matches up nicely with the stuff I've been learning in my classes; and this book comes strongly recommended to anyone out there sitting on a "wouldn't it be great if I..." idea and wants a clear, unbiased look at whether it's really worth all the time and effort to see that idea through to completion.

  2. 5 out of 5

    Brandon

    While the content in this book was not all together new for myself specifically, there is a decent framework for working through a new product idea. The author starts from a product first point of view, which he explains is reasonable given that he is trying to help an entrepreneur determine whether the product that they have inside of them which is bursting to get out is something (or some variant thereof) is worthwhile to take to the market. This stands in contrast to the model of starting wit While the content in this book was not all together new for myself specifically, there is a decent framework for working through a new product idea. The author starts from a product first point of view, which he explains is reasonable given that he is trying to help an entrepreneur determine whether the product that they have inside of them which is bursting to get out is something (or some variant thereof) is worthwhile to take to the market. This stands in contrast to the model of starting with the customer and working backward. The author gives a detailed plan for how to move through the ideation to development to launch. If you are an inexperienced entrepreneur, have not had formal business school training, or have not worked for several years in a smaller company, this is a good starting point for working through your idea without feeling like you are being told to go try 100 different things, but you are not sure which one will work, and neither is the author. The inclusion of the case studies at the end of the book was unexpected and appreciated.

  3. 5 out of 5

    Julia Doherty

    Brilliant book! If you have a business idea and you are wondering if it will work or not then this is the book for you. I have been a listener of Pat's podcast (Smart Passive Income) for many years now and I felt compelled to read this book, even though I have no new business launches coming up in the near future. He is very clever in the way he presents. There is a real mix of stories, acronyms, other book references, homework to do and lots of actionable steps that all make complete sense. It Brilliant book! If you have a business idea and you are wondering if it will work or not then this is the book for you. I have been a listener of Pat's podcast (Smart Passive Income) for many years now and I felt compelled to read this book, even though I have no new business launches coming up in the near future. He is very clever in the way he presents. There is a real mix of stories, acronyms, other book references, homework to do and lots of actionable steps that all make complete sense. It made me realise why some projects in the past have failed, and why others have succeeded. I listened to the audio version (recommended as you get loads of bonus stuff as he often goes "off script"), and the extra "Ask Pat" type questions at the end are really interesting. I have never seen an author do this before and it made for really good reading. However, if I did have an idea that I wanted to work through, then I would certainly be buying the paperback version so that I can highlight pages that are relevant to me. Well done Pat, your hard work has paid off!

  4. 4 out of 5

    Peter Backx

    In "Will it fly?" Pat Flynn goes over what it takes to figure out whether a business idea has a chance to "fly" or not. It's a mix of ideas taken from The 4-Hour Workweek, The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company and other recent business books that are popular with lifestyle business owners. In this regard, the book does not bring much new to the table. What it does have going for it is: * great stories to illustrate points, especially in the first half of th In "Will it fly?" Pat Flynn goes over what it takes to figure out whether a business idea has a chance to "fly" or not. It's a mix of ideas taken from The 4-Hour Workweek, The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company and other recent business books that are popular with lifestyle business owners. In this regard, the book does not bring much new to the table. What it does have going for it is: * great stories to illustrate points, especially in the first half of the book * a good condensed methodology to validate an idea

  5. 5 out of 5

    Goktug Oguz

    It's a book with a lot of todos. If you 're starting something or you want to start this is a book before doing it to learn how to validate. It's a book to explore for your life even. Isn't your life a journey where starts new everyday? Read it. It's worth it. Ps: the tempo goes down a little bit at the end but still read it

  6. 4 out of 5

    Claudio de Giovanni

    Provides a simple and actionable framework on how to validate an existing idea and most importantly make sure it fits with who you are as a person, as an entrepreneur and what your life's vision is. I'd reccommend to entrepreneurs approaching the launch of a new company. There are quite a few useful insights and some practical hints.

  7. 5 out of 5

    Billy

    Pat is one of my fav authors, podcaster, and virtual mentor. Thanks. Pat.

  8. 5 out of 5

    Andy De Lima

    I would avoid the audiobook as this is a highly hands on book, you should aim to follow as a course instead of just listening. However if you are familiar with business creating and want to update Yousef or get some new digital tips and hints go for it. Fantastic book, highly precise and topics extremely well organised o a coherent sequence of events with tons of practical applications

  9. 4 out of 5

    Adam Wallschlaeger

    I'm a big fan of Pat Flynn. He's one of the few internet studs that actually seems to care about his followers and fans. This book isn't at all what I expected. I was actually expecting very high level general ideas. I figured at least getting Pat's opinion would add to my arsenal of business start up ideas, tips and tricks. Unfortunately, if you want to really get value from this book, you have to put effort in. You actually have to do work. That being said, this is one of the few books that will I'm a big fan of Pat Flynn. He's one of the few internet studs that actually seems to care about his followers and fans. This book isn't at all what I expected. I was actually expecting very high level general ideas. I figured at least getting Pat's opinion would add to my arsenal of business start up ideas, tips and tricks. Unfortunately, if you want to really get value from this book, you have to put effort in. You actually have to do work. That being said, this is one of the few books that will actually give you actionable steps and motivate you to take those steps. The good news? These steps work. The downside of humans is we don't always want to work. We want to get rich quick and cut corners. This is a perfect blend of working smarter not harder, but also based on reality. It takes work to go through the steps. BUT, with Pat's method, you have peace of mind knowing it will work if you can find the courage and momentum to apply what he's teaching. This book will give you step by step instructions for how to launch a business that you can be passionate about AND make money. Enjoy! (Then apply).

  10. 4 out of 5

    Ben

    I've known Pat Flynn for over 5 years and I expect that anything he publishes will have excellent, quality content. After reading Will It Fly, my expectation was not only met but exceeded. It's excellent, filled with quality content. Not only does Pat break down each step of planning your next business idea, but he forces you to think whether the business fits your lifestyle. He walks you through with actionable steps to help you analyze your idea and ultimately to put it through a litmus test t I've known Pat Flynn for over 5 years and I expect that anything he publishes will have excellent, quality content. After reading Will It Fly, my expectation was not only met but exceeded. It's excellent, filled with quality content. Not only does Pat break down each step of planning your next business idea, but he forces you to think whether the business fits your lifestyle. He walks you through with actionable steps to help you analyze your idea and ultimately to put it through a litmus test to see if your idea will really fly. Pat is super thorough in taking you from start to finish. To top it off, he not only shows you how he's used these methods himself, but he provides a full chapter on case studies. When I first stumbled upon Pat's site, several years ago, Pat gave me the gift of hope because he showed me how I could earn a living on the basis of passive income. After reading this book, I experienced those same feelings of hope because as an entrepreneur the possibilities are endless. Do yourself a favor and grab this book. You WON'T be sorry.

  11. 4 out of 5

    Adrian S

    This book claims to teach its readers the power of discrimination between good and bad business ideas. Ironically, however, 50% of it just advances the contemporary bullshit myth that wealth and success can be achieved without actually producing anything, but merely by moving, re-branding, re-wrapping, and re-selling cheaply-produced items taken from someone else. Obviously, this is a terrible economic philosophy. No amount of hustling and marketing is going to make buildings, food, clothes, smart This book claims to teach its readers the power of discrimination between good and bad business ideas. Ironically, however, 50% of it just advances the contemporary bullshit myth that wealth and success can be achieved without actually producing anything, but merely by moving, re-branding, re-wrapping, and re-selling cheaply-produced items taken from someone else. Obviously, this is a terrible economic philosophy. No amount of hustling and marketing is going to make buildings, food, clothes, smart phones, computer chips, or automobiles materialize from thin air. Someone ultimately has to make those things from scratch. If you produce nothing (whether material or intellectual), then you are forced to spend your lifetime working in the service of those who do produce the things you want to own.

  12. 4 out of 5

    Jeff

    This book was fantastic! I read this book in just a few sittings (I have newborn twins so it's not as easy to sit and read for long stretches of time like I used to). Pat uses simple exercises, that he does with you, to really help you determine if your idea will "Fly" in the marketplace. These exercises have really given me a lot of clarity on what I plan to do this year. Thanks Pat for the great resource. If you are a person that already has a business or thinking about starting a business, I This book was fantastic! I read this book in just a few sittings (I have newborn twins so it's not as easy to sit and read for long stretches of time like I used to). Pat uses simple exercises, that he does with you, to really help you determine if your idea will "Fly" in the marketplace. These exercises have really given me a lot of clarity on what I plan to do this year. Thanks Pat for the great resource. If you are a person that already has a business or thinking about starting a business, I highly recommend this book! Happy reading!

  13. 4 out of 5

    Aubree Deimler

    I found this book to be super helpful. I love Pat's down to earth style and use of stories throughout the book. The exercises and free course that goes along with the book helped me to take action. I appreciated how that started with defining a bigger picture vision of how I want my life to be in five years and how to develop a business around that. I'm feeling inspired to let my new idea fly!

  14. 5 out of 5

    Stephen Smotherman

    Great book for any entrepreneur to read to make sure their good ideas can actually be profitable and worth the time and money needed to "make it fly."

  15. 4 out of 5

    zlu

    Good and inspiring I learned quite a bit from this book. Personal experience always inspire. But I couldn't completely relate to author's experience.

  16. 4 out of 5

    sadiq

    Requires active reading to get the full benefit. Will probably be better as a MOOC.

  17. 5 out of 5

    Logan Streondj

    I think it was a fairly decent book with lots of fun activities. I made a paper airplane with my son. wrote down about where i would like to be in five years. made a mind map to help clarify my vision and what i wanted to accomplish. and did market research about my intended project niche learning relevant things along the way. while i don't have a product ready to offer now, i learned about various ways of getting money before having a product ready with pre orders, either through crowd funding I think it was a fairly decent book with lots of fun activities. I made a paper airplane with my son. wrote down about where i would like to be in five years. made a mind map to help clarify my vision and what i wanted to accomplish. and did market research about my intended project niche learning relevant things along the way. while i don't have a product ready to offer now, i learned about various ways of getting money before having a product ready with pre orders, either through crowd funding or subscriptions. I also learned about importance of things like email marketing which Flynn found very successful. Overall the book did what it claimed which was offering various suggestions for how to find out if a product idea will work with minimal outlay of funds. It could be a real money saver for a lot of people. I'd recommend some other books on making a business plan and doing market research to supplement this more casually worded book. Mostly I took off the 1 star because he didn't suggest a business plan or talk very much about running the numbers. though he did offer some good reading suggestions like the thousand true fans, which I'll be reading next.

  18. 4 out of 5

    Ivaylo Durmonski

    If you have a business idea and you are wondering if it will work or not then this is the book is definitely for you. Pat Flynn gives us a decent framework for establishing a new product idea. He starts with the planning stage and takes us all the way to the launch of our product. However, the book is highly repetitive and it contains a little more than the necessary personal stories – childhood stories that are not so relevant and etc. Besides that, the book is full of (affiliate) links that are If you have a business idea and you are wondering if it will work or not then this is the book is definitely for you. Pat Flynn gives us a decent framework for establishing a new product idea. He starts with the planning stage and takes us all the way to the launch of our product. However, the book is highly repetitive and it contains a little more than the necessary personal stories – childhood stories that are not so relevant and etc. Besides that, the book is full of (affiliate) links that are prompting you to go to other sites, only distracting you from the main goal – reading and trying to implement the things the author is saying. Still, Will it Fly? does come with a lot of applicable actionable steps. When you remove the extra fluff you’re left with some really good advice for starting an online business – most of them are above, in my summary. My main takeaway is this: Don’t start anything before making a proper research. Nowadays you don’t need much to make a good analysis, you just need to go online and start searching. See full review: https://durmonski.com/book-summaries/...

  19. 4 out of 5

    Héctor Iván Patricio Moreno

    This book is a great way to learn how to validate an idea independently of your status as an entrepreneur. The actionable steps and exercises Pat describes and ask you to do (and also show himself how to do them) make a lot of sense and I bet applying them could help you validate and test several things: 1) If you and your idea are compatible: if the idea you have will support the lifestyle you want. 2) If your idea is of any value for someone: there is no use in wasting time, effort and money d This book is a great way to learn how to validate an idea independently of your status as an entrepreneur. The actionable steps and exercises Pat describes and ask you to do (and also show himself how to do them) make a lot of sense and I bet applying them could help you validate and test several things: 1) If you and your idea are compatible: if the idea you have will support the lifestyle you want. 2) If your idea is of any value for someone: there is no use in wasting time, effort and money developing ideas of things that nobody wants. 3) If someone is willing to pay for it early. This book also helps you to develop an hone your idea in order to see it succeed. Finally, the encouraging and easy-going style of the author is one of the major strengths of this book, it makes you want to apply everything you have read immediately. I would recommend (and already have done) this book to every person with entrepreneurial aspirations.

  20. 5 out of 5

    Stephen

    When I picked up this book from the library, I didn't realise that the author was someone whose podcasts I have been following for quite some time. Like the episodes from his "Smart Passive Income" podcast, this book is filled with chapters of useful advice for entrepreneurs. There were also a number of tests and exercises designed to help would-be entrepreneurs discover and evaluate the viability of their ideas before they plunge headlong into their (mis)adventure. The author probably also doesn When I picked up this book from the library, I didn't realise that the author was someone whose podcasts I have been following for quite some time. Like the episodes from his "Smart Passive Income" podcast, this book is filled with chapters of useful advice for entrepreneurs. There were also a number of tests and exercises designed to help would-be entrepreneurs discover and evaluate the viability of their ideas before they plunge headlong into their (mis)adventure. The author probably also doesn't realise it, but one of the chapters let it slipped that some of the book's content were repackaged from his podcasts. This doesn't detract from the value of the information, although it does help you to understand why the book is written in such a long-winded, conversational way.

  21. 5 out of 5

    Chris Garin

    I purchased this book because I wanted to learn about Validation before launching a new business, and this book certainly lays out actionable steps that I can actually apply. Steps I wish I knew before starting other ventures launched in the past. I like it because the strategies stated are those that well-known entrepreneurs continue to use; strategies that are actually easy to implement yet have profound impact. Kinda makes me think "wtf didn't I do these before??". Bookmarked a couple of sect I purchased this book because I wanted to learn about Validation before launching a new business, and this book certainly lays out actionable steps that I can actually apply. Steps I wish I knew before starting other ventures launched in the past. I like it because the strategies stated are those that well-known entrepreneurs continue to use; strategies that are actually easy to implement yet have profound impact. Kinda makes me think "wtf didn't I do these before??". Bookmarked a couple of sections of the book 'cause I definitely will be using lessons there before launching something new. Worth it!

  22. 5 out of 5

    Szymon Kulec

    The author, Path Flynn, is a mentor of Michał Szafrański. I bought this book in a pack with the recent book of Michał, expecting that it will deliver at the same level. It does not. This is book is highly repetitive. It contains intros and outros (what will it be about and what it was about) and it rephrases same sentences again and again. Even, when quoting an interview, which contains no complex words, what you get underneath is a summary of the excerpt which is just a bit shorter than the inte The author, Path Flynn, is a mentor of Michał Szafrański. I bought this book in a pack with the recent book of Michał, expecting that it will deliver at the same level. It does not. This is book is highly repetitive. It contains intros and outros (what will it be about and what it was about) and it rephrases same sentences again and again. Even, when quoting an interview, which contains no complex words, what you get underneath is a summary of the excerpt which is just a bit shorter than the interview itself. I was hoping for so much more. This books would be so much better if it was just a longer, much more dense, blog post. In its current format (a book), there's simply not enough content for it.

  23. 4 out of 5

    Kim Rudschinat

    I just This book before I made my own course but I listened to everything that pay Flynn have on YouTube and podcasts that follow this is me to the validation of Lydia validation. great And away but That is because of Pat Flynn fantastic great help for for everyone in the world to wants to start making passiv income online This book is a great resource for everyone or everybody want to try to validate a idea before they produce the product itself. Pat Flynn is great. Elias I got the hook up I have I just This book before I made my own course but I listened to everything that pay Flynn have on YouTube and podcasts that follow this is me to the validation of Lydia validation. great And away but That is because of Pat Flynn fantastic great help for for everyone in the world to wants to start making passiv income online This book is a great resource for everyone or everybody want to try to validate a idea before they produce the product itself. Pat Flynn is great. Elias I got the hook up I have the next book super fan and I also have the other books That Pat Flynn is recommending

  24. 4 out of 5

    Maciek Wilczyński

    There are three reasons why I have reached out for this book: 1) It was recommended by Michal Szafranski; 2) I need to know what to recommend to my students or early entrepreneurs; 3) I always wanted to know who exactly is Pat Flynn, as I haven't had the opportunity to check his podcasts or content. If I didn't know this stuff from all the other books/resources, that would be a game-changing piece for me. Nevertheless, loved the research part and how to do it "for free". I also liked the methodi There are three reasons why I have reached out for this book: 1) It was recommended by Michal Szafranski; 2) I need to know what to recommend to my students or early entrepreneurs; 3) I always wanted to know who exactly is Pat Flynn, as I haven't had the opportunity to check his podcasts or content. If I didn't know this stuff from all the other books/resources, that would be a game-changing piece for me. Nevertheless, loved the research part and how to do it "for free". I also liked the methodical approach towards business planning. If you want to launch new product, esp. if it's your passive income piece, you should definitely read it

  25. 5 out of 5

    Ozeal

    All you need to take flight! Definitely the best book of 2016! This book is exactly what I needed in my early stages of launching my side business. It engaged me to dig deeper into the nuances of my idea and challenged me like no other book has. It's a perfect blend of practicality and real case study stories that will inspire you with the "I can rock this too" attitude. The online guide/course that comes along with this book is fantastic as well. If you have a business idea and need a blueprint All you need to take flight! Definitely the best book of 2016! This book is exactly what I needed in my early stages of launching my side business. It engaged me to dig deeper into the nuances of my idea and challenged me like no other book has. It's a perfect blend of practicality and real case study stories that will inspire you with the "I can rock this too" attitude. The online guide/course that comes along with this book is fantastic as well. If you have a business idea and need a blueprint on how to Structure and launch it effectively.... You must read this!!

  26. 5 out of 5

    Sekina

    I love how much Pat goed into detail on how to evaluate whether the business idea is worth pursuing or not. Sure, it does seem a lot work. But if you want to avoid the frustration on working hard on your business only to find out later that the business isn't viable to begin with, then get this book and do the exercise outlined in this book. While the book is focusing more on evaluating new business idea, you can aldo use the same framework to evaluate your current business. From there, it will be I love how much Pat goed into detail on how to evaluate whether the business idea is worth pursuing or not. Sure, it does seem a lot work. But if you want to avoid the frustration on working hard on your business only to find out later that the business isn't viable to begin with, then get this book and do the exercise outlined in this book. While the book is focusing more on evaluating new business idea, you can aldo use the same framework to evaluate your current business. From there, it will be much clearer for you whether to pivot or close down the business and starts from scratch.

  27. 4 out of 5

    Hannamari

    Mostly I thought this book didn’t quite live up to its title: I was expecting theoretical and practical methods for validating a business initiative. There were in fact some tips on how to use the internet to do customer research and gain early feedback on ideas. But I felt the big chunk of the book was about designing one’s life and searching for business ideas. For me, the key takeaway of the book was ”the basic basic formula of validation”: Step 1: Get in front of an audience Step 2: Hypertarget Mostly I thought this book didn’t quite live up to its title: I was expecting theoretical and practical methods for validating a business initiative. There were in fact some tips on how to use the internet to do customer research and gain early feedback on ideas. But I felt the big chunk of the book was about designing one’s life and searching for business ideas. For me, the key takeaway of the book was ”the basic basic formula of validation”: Step 1: Get in front of an audience Step 2: Hypertarget Step 3: Interact and share your solution Step 4: Ask for the transaction

  28. 4 out of 5

    Joe

    Practical,tested,easy to read and implement I enjoyed reading this, as its easy conversation also style is quick to digest. But that doesn't mean it's lightweight. It contains solid, practical steps, taken in order, with no interpretation needed. If you follow the steps and commit to doing them, you can test your idea before committing hundred of hours of labour to something which won't work, when some tweaking earlier on could make all the difference. It's a very practical, understanding, suppor Practical,tested,easy to read and implement I enjoyed reading this, as its easy conversation also style is quick to digest. But that doesn't mean it's lightweight. It contains solid, practical steps, taken in order, with no interpretation needed. If you follow the steps and commit to doing them, you can test your idea before committing hundred of hours of labour to something which won't work, when some tweaking earlier on could make all the difference. It's a very practical, understanding, supportive and kind book.

  29. 5 out of 5

    Patrick Rauland

    I loved this book. It was much more hands on than I expected. Lots of little exercises you can do to flesh out your idea and make sure that it will fly. I've done a lot of user research in the past and it was helpful to have a few more questions which I can ask users. And I loved the section about researching what's already out there (places, people, products) and how easy they are to research. Here's the full review: https://www.evernote.com/l/AG7eBR9bHf... I loved this book. It was much more hands on than I expected. Lots of little exercises you can do to flesh out your idea and make sure that it will fly. I've done a lot of user research in the past and it was helpful to have a few more questions which I can ask users. And I loved the section about researching what's already out there (places, people, products) and how easy they are to research. Here's the full review: https://www.evernote.com/l/AG7eBR9bHf...

  30. 5 out of 5

    Mary Jo

    Pat Flynn's audio version is so worth the extra few bucks - he tells personal stories, and of course offers so much detailed, step by step exercises to test a business idea before you spend tons of time and tons of money only to fail. With the audiobook, is also a link to a free teachable course as an accompaniment. I learned so much I haven't heard elsewhere in this book. Highly recommended if you're thinking of starting an online - or even a brick and mortar biz.

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