web site hit counter Simplify: How the Best Businesses in the World Succeed - Ebooks PDF Online
Hot Best Seller

Simplify: How the Best Businesses in the World Succeed

Availability: Ready to download

Are you ready to become the next market leader? Investor and successful entrepreneur Richard Koch and venture capitalist Greg Lockwood have spent years researching what makes successful companies—such as IKEA, Apple, Uber, and Airbnb—achieve game-changing who status. The answer is simple: They Simplify. Take Your Business from Startup to Game Changer. Start simplifying today Are you ready to become the next market leader? Investor and successful entrepreneur Richard Koch and venture capitalist Greg Lockwood have spent years researching what makes successful companies—such as IKEA, Apple, Uber, and Airbnb—achieve game-changing who status. The answer is simple: They Simplify. Take Your Business from Startup to Game Changer. Start simplifying today.


Compare

Are you ready to become the next market leader? Investor and successful entrepreneur Richard Koch and venture capitalist Greg Lockwood have spent years researching what makes successful companies—such as IKEA, Apple, Uber, and Airbnb—achieve game-changing who status. The answer is simple: They Simplify. Take Your Business from Startup to Game Changer. Start simplifying today Are you ready to become the next market leader? Investor and successful entrepreneur Richard Koch and venture capitalist Greg Lockwood have spent years researching what makes successful companies—such as IKEA, Apple, Uber, and Airbnb—achieve game-changing who status. The answer is simple: They Simplify. Take Your Business from Startup to Game Changer. Start simplifying today.

30 review for Simplify: How the Best Businesses in the World Succeed

  1. 4 out of 5

    Annie

    There are two ways to simplify: 1) Price-simplifying involves a redesign of the product and possibly industry so that prices are cut by 50% or more. Demand increases exponentially (e.g., Ford, McDonald's, IKEA, and Southwest Airlines). 2) Proposition-simplifying involves creating a product that is useful, appealing, and easy to use. It enlarges the market by creating demand that didn't exist before (e.g., Apple, Uber, Spotify, and Airbnb). The first half is excellent with the examples and advice on There are two ways to simplify: 1) Price-simplifying involves a redesign of the product and possibly industry so that prices are cut by 50% or more. Demand increases exponentially (e.g., Ford, McDonald's, IKEA, and Southwest Airlines). 2) Proposition-simplifying involves creating a product that is useful, appealing, and easy to use. It enlarges the market by creating demand that didn't exist before (e.g., Apple, Uber, Spotify, and Airbnb). The first half is excellent with the examples and advice on implementing the simplification methods. The second half is mostly about justifying the pursuit of simplification with graphs and ratios comparing the companies from the examples. Then it repeats the point of pursuing either price-simplifying or proposition-simplifying.

  2. 4 out of 5

    Darren

    Here’s a powerful book that you may not want to miss, written by a serial entrepreneur and a venture capitalist, which looks at how to drastically increase the volume of your business by simplifying your product or service. For those who can change their offering, there can be a significant upside. The authors carefully explain their methodology and process and show how other companies have successfully used a similar approach to great effect. A range of case studies adds great background knowled Here’s a powerful book that you may not want to miss, written by a serial entrepreneur and a venture capitalist, which looks at how to drastically increase the volume of your business by simplifying your product or service. For those who can change their offering, there can be a significant upside. The authors carefully explain their methodology and process and show how other companies have successfully used a similar approach to great effect. A range of case studies adds great background knowledge, although many of the companies featured such as Ford, IKEA and Apple may not necessarily be strangers – yet perhaps elements of their history could be! Humour and humility shine through this book along with a certain authenticity behind the authors’ philosophy and beliefs. It was a pleasant, engaging and relatively relaxing read that meant that bedtime came and went and this reviewer was still reading in the wee small hours! You did not want to put it down. The philosophy is not just simplifying on price – although that can help – as product range, service proposition or network can also be streamlined and this can lead to much greater business volume and hopefully profit. It may not necessarily drag in millions or billions of dollars in new revenue, since not every company can be a giant in its field, yet a lot of the same advice can be scaled down to even a small-town micro-company. The book keeps on giving and should you wish to dig even deeper there is a well-appointed section of reading references at the end.This certainly felt to be a credible, informative and helpful book that was quite hype-free, with its literary feet placed firmly on the ground. Many books tend to push the hype envelope or tie themselves in knots with various techniques, philosophies and frameworks. Here, just like the central goal, the authors keep things simple and in this book’s case it seemed to yield results. Autamme.com

  3. 5 out of 5

    Eugene

    This review has been hidden because it contains spoilers. To view it, click here. case studies and principles combining both Innovator's Dilemma and Star Principle books. cases show practical ways to disrupt the market by either simplified (and lower) pricing or simplified value proposition. lot of pretty the same examples (honda, ford, ikea, uber, amazon, air bnb, apple, mcdonald's) but reviewed in details and in a structured way (some details are interesting and new). i wonder if alibaba fits the same category of star businesses. difference from Clayton Christensen is that case studies and principles combining both Innovator's Dilemma and Star Principle books. cases show practical ways to disrupt the market by either simplified (and lower) pricing or simplified value proposition. lot of pretty the same examples (honda, ford, ikea, uber, amazon, air bnb, apple, mcdonald's) but reviewed in details and in a structured way (some details are interesting and new). i wonder if alibaba fits the same category of star businesses. difference from Clayton Christensen is that the book doesn't discuss the extraction of the main "job to be done" from the product / service and that disruption may start from underserved customers who are ignored by major players before switching to the main market.

  4. 5 out of 5

    Mahesh Sheshadri

    As path-breaking as the 80/20 principle! In extremely simple principles of being either Price Simplifying or Proposition simplifying, Koch and Lockwood provide simple and effective principles for Entrepreneurs and Business Leaders to drive Business Growth. Supported by proven Cases of Amazon, Google, Apple, BCG, Ford and more!

  5. 4 out of 5

    Aaron Lim

    2 ideas of implementing simplicity: 1. Compete by reducing prices 2. Compete by identifying voids in the market, and innovate

  6. 5 out of 5

    João Cortez

    This book takes the ideas that Michael Porter brought forward in the 80s that a company should decide to compete on price or on quality. In the book, two different strategies are described: Price Simplification, which means a price reduction of 50% or more (e.g.: McDonald's and Southwest Airlines) or Proposition Simplification, which means making the products simple and a joy to use (e.g. Apple). As stated, the ideas presented in this book are not original, and the book picks on a dozen of succe This book takes the ideas that Michael Porter brought forward in the 80s that a company should decide to compete on price or on quality. In the book, two different strategies are described: Price Simplification, which means a price reduction of 50% or more (e.g.: McDonald's and Southwest Airlines) or Proposition Simplification, which means making the products simple and a joy to use (e.g. Apple). As stated, the ideas presented in this book are not original, and the book picks on a dozen of successful examples cherry picked to confirm the author's argument, neglecting examples of other companies that may have tried to follow the exact same strategies, but have failed.

  7. 4 out of 5

    Monika Sembiring

    I think Richard Koch uses his theory 'Simplify' in his own book. He makes it so understandable for general people like me. Very basic theory but yeah it's the fact: If you want to win the market, you must choose one, price-simplify or proporsition-simplify. I think Richard Koch uses his theory 'Simplify' in his own book. He makes it so understandable for general people like me. Very basic theory but yeah it's the fact: If you want to win the market, you must choose one, price-simplify or proporsition-simplify.

  8. 5 out of 5

    Steven

    I think this book is one of the best books in explaining how to assess the potential and situations of every business. I was initially hesitant to read this due to the varying comments from the review but I was glad I was able to read the review of Perry Marshall. The book discusses that there are only two ways to gain SIGNIFICANT competitive advantage in your industry - price simplification (at least 50% reduction in price of your product as compared to your industry's standard price) or proposit I think this book is one of the best books in explaining how to assess the potential and situations of every business. I was initially hesitant to read this due to the varying comments from the review but I was glad I was able to read the review of Perry Marshall. The book discusses that there are only two ways to gain SIGNIFICANT competitive advantage in your industry - price simplification (at least 50% reduction in price of your product as compared to your industry's standard price) or proposition simplification (harder to describe, but the sample in the book is Apple's Ipod where it disrupted the entire music player industry with its huge technological/design advantage) Some of the reviews are saying that the two are price and quality, which as stated above is not necessarily the case since quality is totally different from proposition. A music player made in japan is better in quality than a music player in china but this sample will fall under price simplification. Other reviews say the similarity to Michael Porter's Generic Strategy Table which is somewhat true but the book goes on deeper as to how the strategies affect the industry as a whole (e.g. How Ford's price simplification INCREASED the value of the ENTIRE automotive industry.) The book is a long read but it'll bring you a lot of ideas a you flip through each pages. I personally did.

  9. 5 out of 5

    abhinandan

    Very ordinary, the concept of simplifying as suggested in this book is very capital oriented, wouldn't work for the Davids in the market. However at the end of the day its a different perspective : To not to look for something out of the blues but rather to simplify the existing. The author could have added a lot of relevant literature but missed out. Very ordinary, the concept of simplifying as suggested in this book is very capital oriented, wouldn't work for the Davids in the market. However at the end of the day its a different perspective : To not to look for something out of the blues but rather to simplify the existing. The author could have added a lot of relevant literature but missed out.

  10. 4 out of 5

    Baiju Joshi

    Slightly long, but a good read. Slightly repetitive but the book eventually gets its point across to the reader. The main idea of the book is this: To be an out-performer in any industry, you need to do one of the two types of simplifications 1) Price Simplification: Standardize your business processes, reduce variety and deliver a consistently cheaper product to the customer (E.g.: Ford, McDonald's, IKEA, SW Airlines etc. and 'cheap' here means dirt cheap; reducing the current market price by m Slightly long, but a good read. Slightly repetitive but the book eventually gets its point across to the reader. The main idea of the book is this: To be an out-performer in any industry, you need to do one of the two types of simplifications 1) Price Simplification: Standardize your business processes, reduce variety and deliver a consistently cheaper product to the customer (E.g.: Ford, McDonald's, IKEA, SW Airlines etc. and 'cheap' here means dirt cheap; reducing the current market price by more than 50%) or 2) Proposition Simplification: Make your products or services simple and easy to use so that the consumers are willing to pay a premium for it (E.g.: Apple, Mck/BCG/Bain, Uber etc.). This usually requires innovation and doing things that have not been done earlier. The book talks about both these strategies in detail and how one can protect hi/her business when the competition is involved in price- or proposition-simplification.

  11. 4 out of 5

    Michael Carter

    The core advice in this book is profoundly useful for entrepreneurs, CEOs and consultants, but it could be half the length — like many business books it got repetitive in the second half. The challenge of focusing and simplifying — in effect, succeeding by doing less, not more — is a juicy paradox. The authors acknowledge that their Price Simplifier and Proposition Simplifier strategies are not the only available strategies but they give enough examples to prove their point that they should be c The core advice in this book is profoundly useful for entrepreneurs, CEOs and consultants, but it could be half the length — like many business books it got repetitive in the second half. The challenge of focusing and simplifying — in effect, succeeding by doing less, not more — is a juicy paradox. The authors acknowledge that their Price Simplifier and Proposition Simplifier strategies are not the only available strategies but they give enough examples to prove their point that they should be considered by any business. The strategies on how to counter competitors who are using these strategies are specific and practical. Some reviewers have criticised this book as being a derivative of Porter’s 3 generic strategies, but I’d argue that the authors go deeper and give more concrete examples of the extreme extent of focus and simplification required.

  12. 5 out of 5

    Muhammad Ali

    Well I came across the author Richard Koch through his widely touted work on 80 / 20 Principles, but surprise surprise, Simplify is the book that actually hijacked and topped my reading list. Like the name, it is a simplified and so far the most fluid book I have read this year. The book provides a research and empirical based framework on how businesses should simplify to stay ahead of the pack. While we And guess what it's not all about the recent companies who are leading the pack, there are Well I came across the author Richard Koch through his widely touted work on 80 / 20 Principles, but surprise surprise, Simplify is the book that actually hijacked and topped my reading list. Like the name, it is a simplified and so far the most fluid book I have read this year. The book provides a research and empirical based framework on how businesses should simplify to stay ahead of the pack. While we And guess what it's not all about the recent companies who are leading the pack, there are some 100 year old companies also (d0n't want to spoil it for you). Richard Koch yet again gives one more reason on why business and companies can't sit on their laurels. Business jusat like life is a journey wherein you should always be moving forward

  13. 5 out of 5

    Jerome Campbell

    This book is solid. It provides concrete examples of how different businesses have created and expanded upon specific consumer markets (and some B2B). The number of businesses it covers is not expansive but it does give an in-depth look into the strategy each of these businesses put forth to dominate their prospective markets. The businesses it focused on are definitely "unicorns" but the book's principles can be applied to many business applications. Overall, it's well worth your time and you w This book is solid. It provides concrete examples of how different businesses have created and expanded upon specific consumer markets (and some B2B). The number of businesses it covers is not expansive but it does give an in-depth look into the strategy each of these businesses put forth to dominate their prospective markets. The businesses it focused on are definitely "unicorns" but the book's principles can be applied to many business applications. Overall, it's well worth your time and you will not come away empty handed.

  14. 4 out of 5

    Naomi

    One of my favorite business books, as of recently. I found myself highlighting and making notes throughout the book, which I have not found lately. Numerous new concepts came to light for me with excellent and thorough descriptions. Can't forget the takeaways and assessments to get a deeper understanding of one's business. This book will find its place on my office bookshelf and be pulled down for reference. One of my favorite business books, as of recently. I found myself highlighting and making notes throughout the book, which I have not found lately. Numerous new concepts came to light for me with excellent and thorough descriptions. Can't forget the takeaways and assessments to get a deeper understanding of one's business. This book will find its place on my office bookshelf and be pulled down for reference.

  15. 4 out of 5

    Kenneth Mack

    Simply makes it simpler. Clear and concise. Koch did a great job of using stats and stories of iconic businesses who "simplified" as a strategy for stratospheric success. They described two dominant methods of simplifying and spoke from many viewpoints supporting each. I'm a better entrepreneur after reading this, as it is much more clear on "what to do now" than say, after reading 80\20. Thank you authors, this is great work. Simply makes it simpler. Clear and concise. Koch did a great job of using stats and stories of iconic businesses who "simplified" as a strategy for stratospheric success. They described two dominant methods of simplifying and spoke from many viewpoints supporting each. I'm a better entrepreneur after reading this, as it is much more clear on "what to do now" than say, after reading 80\20. Thank you authors, this is great work.

  16. 5 out of 5

    Muhammad Khan

    I'm a huge fan of Richard Koch's work starting with his 80/20 principle. Simplify is one book every CEO must read! Highly thought provoking, backed by case study analysis of some of the world's most successful companies. And the interesting but is it all comes down to two simple patterns: price simplify or proposition simplify. A must read for anyone finding themselves needing to explore new product and business ideas. I'm a huge fan of Richard Koch's work starting with his 80/20 principle. Simplify is one book every CEO must read! Highly thought provoking, backed by case study analysis of some of the world's most successful companies. And the interesting but is it all comes down to two simple patterns: price simplify or proposition simplify. A must read for anyone finding themselves needing to explore new product and business ideas.

  17. 4 out of 5

    Darren Chuah

    A few simple concept revolves mainly around McDonald, Ikea, Ford, Apple ...most of the chapters are using repetitive examples, same theory in different context. Author could’ve simplified this book into 100 pages. These basic concepts such as price simplifier and proposition simplifier are indeed life changing tho, I’m just saying that it could be done without repetition of stories and philosophy.

  18. 5 out of 5

    Peter

    There are two ways for a company to Simplify and win big. Choose one (or die). 1. Price. Cutting the price in half can expand the market and increase sales by hundreds of times. Focus on the essentials can make this possible. 2. Proposition. Make your product simple to use. Make it elegant and awesome. The book has plenty of examples, and includes a section on how to survive when your competition simplifies.

  19. 5 out of 5

    Lukas Slavik

    The book is very structured and well thought. The author sticks to its principle, does not complicate, provides clear, specific examples and easy-to-follow quantified research results. Therefore it was easy for me to finish the book in only 4 days, whilst the value added remains very high! My background and persuation (a fan of simplification since ever) may have helpef, but I am sure, everyone can understand the book and have much fun reading it!

  20. 5 out of 5

    Antonín Sander

    I can´t say that this book has discovered America, but it still brings many impulses and stories from the business world. I especially liked the stories about the companies that grow, grow and grow thanks to simplifying. I recommend this book for everyone who is interested in bringing new ideas into his business or just for getting more all-round knowledge.

  21. 4 out of 5

    Adam

    This is the most brillant business book I have read. Some of the comments I have seen dismiss its brillance. If you are in business you have to read this book. Now I have a simple rule of thumb to position a company towards success. Lots of business books just talk fluff and don't give tools to people to use. This book is worth every penny. This is the most brillant business book I have read. Some of the comments I have seen dismiss its brillance. If you are in business you have to read this book. Now I have a simple rule of thumb to position a company towards success. Lots of business books just talk fluff and don't give tools to people to use. This book is worth every penny.

  22. 5 out of 5

    Lynn Ph.D.

    Interesting take on business with many "sort of" case studies. Not my kind of book as it is filled with stories of VERY large businesses and how they implement simplification... but it has some good ideas for solo-entrepreneurs as well as mega businesses. Interesting take on business with many "sort of" case studies. Not my kind of book as it is filled with stories of VERY large businesses and how they implement simplification... but it has some good ideas for solo-entrepreneurs as well as mega businesses.

  23. 5 out of 5

    Mitchell Walker

    If you are in business for yourself or have a major role in the strategic choices made in a business, you better read this book. This explains both the rise and the fall of an empire in a competitive environment.

  24. 4 out of 5

    Chris Chong

    This book shared about how Macdonald , Apple, Ford motor, Bain & Co simplify their business, Be it pricing, business model ,operation, product range , Targeted customers. Simplifying business is the way to go.

  25. 4 out of 5

    Gerry

    Businesses need to compete on price or quality, trying to do both will fail. Lots of examples to prove the point and some good instructions on how to get there. I found it pretty repetitive like many modern business books but its in a fast easy read.

  26. 5 out of 5

    Amith Guthi

    This review has been hidden because it contains spoilers. To view it, click here. Rehashed the principles of Cost advantage or Differentiation strategy

  27. 4 out of 5

    Josh Spurlock

    Great read Concepts just make sense. I would recommend to any entrepreneur. Straightforward and practical with interesting case examples to illustrate the concepts.

  28. 5 out of 5

    Erdem Ekinci

    After reading the book, I said myself that "I know what to do hereupon". After reading the book, I said myself that "I know what to do hereupon".

  29. 5 out of 5

    Rhythima

    Nice structure of examples and then the strategies. Recommended for better understanding your own businesses and markets.

  30. 5 out of 5

    Bill

    Fascinating book. Made me see business from a new perspective.

Add a review

Your email address will not be published. Required fields are marked *

Loading...
We use cookies to give you the best online experience. By using our website you agree to our use of cookies in accordance with our cookie policy.