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Customer Moat: Unveiling the Secrets of Business Strategy

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"A business strategy guide for explaining how actions turn into profits." What makes a company competitively superior to another? Which actions lead to greater profits? And why is it important to see the world through a lens of probabilities? In this groundbreaking work, Eddie Sung redefines the basic notions of what makes a successful business strategy. For the first time "A business strategy guide for explaining how actions turn into profits." What makes a company competitively superior to another? Which actions lead to greater profits? And why is it important to see the world through a lens of probabilities? In this groundbreaking work, Eddie Sung redefines the basic notions of what makes a successful business strategy. For the first time ever, he has condensed the entire field into one easy-to-understand yet actionable guide. He has pushed strategy beyond Porter’s Five Forces and SWOT to revolutionize a new generation of frameworks. With stories ranging from the marketing research of Andrew Ehrenberg to the pricing power of See’s Candies, from the competitive behaviors that drive the Galápagos finches to the rules that ensure low costs at Costco, he introduces the missing piece of the puzzle: the Customer Moat Formula (CMF). The CMF explains the eight actionable tools that companies can adopt to become more competitive. These tools represent the fundamental forces that underpin all exceptional businesses. As modern framework, the CMF also reveals how these tools impact a company’s bottom line. In a highly complex world, this book provides a simple yet powerful compass for guiding businesses toward real-world results.


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"A business strategy guide for explaining how actions turn into profits." What makes a company competitively superior to another? Which actions lead to greater profits? And why is it important to see the world through a lens of probabilities? In this groundbreaking work, Eddie Sung redefines the basic notions of what makes a successful business strategy. For the first time "A business strategy guide for explaining how actions turn into profits." What makes a company competitively superior to another? Which actions lead to greater profits? And why is it important to see the world through a lens of probabilities? In this groundbreaking work, Eddie Sung redefines the basic notions of what makes a successful business strategy. For the first time ever, he has condensed the entire field into one easy-to-understand yet actionable guide. He has pushed strategy beyond Porter’s Five Forces and SWOT to revolutionize a new generation of frameworks. With stories ranging from the marketing research of Andrew Ehrenberg to the pricing power of See’s Candies, from the competitive behaviors that drive the Galápagos finches to the rules that ensure low costs at Costco, he introduces the missing piece of the puzzle: the Customer Moat Formula (CMF). The CMF explains the eight actionable tools that companies can adopt to become more competitive. These tools represent the fundamental forces that underpin all exceptional businesses. As modern framework, the CMF also reveals how these tools impact a company’s bottom line. In a highly complex world, this book provides a simple yet powerful compass for guiding businesses toward real-world results.

40 review for Customer Moat: Unveiling the Secrets of Business Strategy

  1. 5 out of 5

    University of Chicago Magazine

    Eddie Sung, AB'02 Author From the author: "A business strategy guide for explaining how actions turn into profits. What makes a company competitively superior to another? How do our actions lead to greater profits? And why is it important to see the world through a lens of probabilities? In this groundbreaking work, the basic notions of what makes a business strategy successful will be redefined. With stories ranging from the marketing research of Andrew Ehrenberg to the pricing power of See's Can Eddie Sung, AB'02 Author From the author: "A business strategy guide for explaining how actions turn into profits. What makes a company competitively superior to another? How do our actions lead to greater profits? And why is it important to see the world through a lens of probabilities? In this groundbreaking work, the basic notions of what makes a business strategy successful will be redefined. With stories ranging from the marketing research of Andrew Ehrenberg to the pricing power of See's Candies, from the competitive behaviors that drive the finches of the Galápagos Islands to the rules that govern Costco's low costs, Eddie Sung introduces the missing piece of the puzzle: the Customer Moat Formula (CMF). The CMF is a modern framework that explains the secret forces behind all exceptional business strategies. It is a tool for helping companies, both small and large, understand and take control of their future. In a complex world, it is a much-needed compass for guiding businesses towards real-world results."

  2. 4 out of 5

    Janelle

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    Samia

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    Dave Villella

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    John

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    Eddie Sung

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    Ms. Reader

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    Elliott

  39. 5 out of 5

    Ted

  40. 4 out of 5

    Susan Keen

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