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Marketing Metrics: The Manager's Guide to Measuring Marketing Performance. Third Edition

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Today s Definitive Guide to Marketing Metrics "Choosing Them, Implementing Them, Applying Them" "New quantitative formulas, applications, and analytical techniques" "Best practices for measuring promos, ads, distribution, perception, market share, pricing, margins, portfolios, channels, dashboards, and more" "All-new chapter on leveraging today s rich online, email, and mobil Today s Definitive Guide to Marketing Metrics "Choosing Them, Implementing Them, Applying Them" "New quantitative formulas, applications, and analytical techniques" "Best practices for measuring promos, ads, distribution, perception, market share, pricing, margins, portfolios, channels, dashboards, and more" "All-new chapter on leveraging today s rich online, email, and mobile metrics" "Expert guidance for clarifying what to measure, and testing reliability and validity" Now extensively updated, this award-winning book will help you apply today s most effective metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI. You ll find practical techniques for measuring everything from brand equity to social media, market share to email performance. For each metric, the authors present real-world pros, cons, and tradeoffs and help you understand what the numbers really mean. You ll learn how to design and interpret marketing dashboards to identify emerging opportunities and risks, and use powerful modeling techniques to optimize every decision you make. A brand-new chapter on online metrics brings desperately needed clarity to metrics such as pageviews; rich media display time and interaction rates; clickthrough rates; cost-per-click, order, and customer acquired; visits, abandonments, and bounce rates; friends, followers, supporters, and even likes. This Third Edition adds important new coverage of topics ranging from brand valuation to neuromarketing, as well as crucial insights for selecting the right metrics, and making sure you can trust your data. www.management-by-the-numbers.com "Marketing Metrics, " Third Edition, is the definitive guide to today s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge. The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and triangulate to optimal solutions. You ll discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more. This edition adds a rigorous and comprehensive discussion of the latest web, online, social, and email metrics, helping you navigate today s many new metrics to gain usable and trustworthy information. The authors have added new insights into measuring marketing ROI and brand equity, as well as practical advice for managing complex issues such as advertising elasticity and double jeopardy. You ll also find updated and expanded discussions of prioritizing the right metrics for your business, and ensuring the information you capture is valid, reliable, and actionable. Choose the right metric for every marketing challenge "Understand the full spectrum of marketing metrics: pros, cons, nuances, and application" "" Gain a deep and thorough understanding of Marketing ROI (MROI) "Quantify how your marketing spending actually contributes to profits" Understand and apply web/online metrics far more effectively "Get actionable knowledge from new web, rich media, and social metrics including Google Analytics" Measure what matters, and measure it reliably "Choose the right metrics, and ensure accurate, valid data for decision-making" "


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Today s Definitive Guide to Marketing Metrics "Choosing Them, Implementing Them, Applying Them" "New quantitative formulas, applications, and analytical techniques" "Best practices for measuring promos, ads, distribution, perception, market share, pricing, margins, portfolios, channels, dashboards, and more" "All-new chapter on leveraging today s rich online, email, and mobil Today s Definitive Guide to Marketing Metrics "Choosing Them, Implementing Them, Applying Them" "New quantitative formulas, applications, and analytical techniques" "Best practices for measuring promos, ads, distribution, perception, market share, pricing, margins, portfolios, channels, dashboards, and more" "All-new chapter on leveraging today s rich online, email, and mobile metrics" "Expert guidance for clarifying what to measure, and testing reliability and validity" Now extensively updated, this award-winning book will help you apply today s most effective metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI. You ll find practical techniques for measuring everything from brand equity to social media, market share to email performance. For each metric, the authors present real-world pros, cons, and tradeoffs and help you understand what the numbers really mean. You ll learn how to design and interpret marketing dashboards to identify emerging opportunities and risks, and use powerful modeling techniques to optimize every decision you make. A brand-new chapter on online metrics brings desperately needed clarity to metrics such as pageviews; rich media display time and interaction rates; clickthrough rates; cost-per-click, order, and customer acquired; visits, abandonments, and bounce rates; friends, followers, supporters, and even likes. This Third Edition adds important new coverage of topics ranging from brand valuation to neuromarketing, as well as crucial insights for selecting the right metrics, and making sure you can trust your data. www.management-by-the-numbers.com "Marketing Metrics, " Third Edition, is the definitive guide to today s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge. The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and triangulate to optimal solutions. You ll discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more. This edition adds a rigorous and comprehensive discussion of the latest web, online, social, and email metrics, helping you navigate today s many new metrics to gain usable and trustworthy information. The authors have added new insights into measuring marketing ROI and brand equity, as well as practical advice for managing complex issues such as advertising elasticity and double jeopardy. You ll also find updated and expanded discussions of prioritizing the right metrics for your business, and ensuring the information you capture is valid, reliable, and actionable. Choose the right metric for every marketing challenge "Understand the full spectrum of marketing metrics: pros, cons, nuances, and application" "" Gain a deep and thorough understanding of Marketing ROI (MROI) "Quantify how your marketing spending actually contributes to profits" Understand and apply web/online metrics far more effectively "Get actionable knowledge from new web, rich media, and social metrics including Google Analytics" Measure what matters, and measure it reliably "Choose the right metrics, and ensure accurate, valid data for decision-making" "

47 review for Marketing Metrics: The Manager's Guide to Measuring Marketing Performance. Third Edition

  1. 4 out of 5

    Joshua Shorter

    If you have a good understanding of marketing tactics and business lingo, this might be a good book to grab. It offers some good calculations to help determine if various marketing options are providing value for the firm. It is not meant to be read cover-to-cover, rather it is a reference quite to use as you need it.

  2. 4 out of 5

    Sven

    Useful reference book that offers a variety of metrics to tailor and use in numerous business settings. Examples include metrics for brand and market penetration, various margins, customer lifetime value, and reach (among hundreds of metrics). Not intended to be read cover-to-cover.

  3. 4 out of 5

    Tom Tao

    has some good concept but didn't worth the price -maybe because it is a text book has some good concept but didn't worth the price -maybe because it is a text book

  4. 4 out of 5

    Daniel Ksikal

  5. 5 out of 5

    Becca Sadwick

  6. 4 out of 5

    Andre Silva

  7. 4 out of 5

    Dağhan

  8. 5 out of 5

    Chris Perretta

  9. 5 out of 5

    trashy ebook reader

  10. 5 out of 5

    45KAMLove

  11. 4 out of 5

    Silvian Iacob

  12. 5 out of 5

    Sharon

  13. 5 out of 5

    Eleonora Pogorelova

  14. 5 out of 5

    Vanessa Borrell

  15. 5 out of 5

    Agostinho Couto

  16. 4 out of 5

    Whitney Neilson

  17. 5 out of 5

    John

  18. 4 out of 5

    Jennifer

  19. 4 out of 5

    Tatiana Napoli Ament

  20. 4 out of 5

    William McNair

  21. 4 out of 5

    Joshua Hogard

  22. 4 out of 5

    Jesi

  23. 5 out of 5

    Bret

  24. 5 out of 5

    Joshua Cabrera

  25. 5 out of 5

    Dean

  26. 4 out of 5

    Jacob Hausman

  27. 5 out of 5

    Donald Scott

  28. 5 out of 5

    Qprgraham

  29. 4 out of 5

    Natthakorn (nokhuakwan) Saravasee

  30. 4 out of 5

    Rui Magano Silva

  31. 5 out of 5

    Teresa Appelwick

  32. 4 out of 5

    Mamadun

  33. 4 out of 5

    Andrew-John Hickman

  34. 4 out of 5

    Sepand

  35. 5 out of 5

    Ameenah

  36. 4 out of 5

    Sabrina Brawley

  37. 5 out of 5

    Harald Felgner

  38. 5 out of 5

    Danielle

  39. 5 out of 5

    Amruth N S

  40. 5 out of 5

    Brian Berge

  41. 4 out of 5

    Ibrahim Kattan

  42. 5 out of 5

    Sabrina Sanchez

  43. 4 out of 5

    Beatrice

  44. 5 out of 5

    Toyo Aji

  45. 4 out of 5

    Darren

  46. 5 out of 5

    Patrick Lubwama

  47. 4 out of 5

    Natthakorn (nokhuakwan) Saravasee

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