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How to Sell Your Art Online: Live a Successful Creative Life on Your Own Terms

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An essential guide for artist that teaches them how to skip the gallery system, find their niche, and connect directly with collectors to profitably sell their art. For years, galleries have acted as gatekeeper separating artists and collectors. But with the explosion of the Internet, a new generation of savvy, independent artists is connecting with buyers and making a subs An essential guide for artist that teaches them how to skip the gallery system, find their niche, and connect directly with collectors to profitably sell their art. For years, galleries have acted as gatekeeper separating artists and collectors. But with the explosion of the Internet, a new generation of savvy, independent artists is connecting with buyers and making a substantial living doing what they love. How to Sell Your Art Online shows any artist how to make a successful living from their work. Cory Huff dispels the myth of the starving artist and provides the effective business strategies necessary to make artistic creations pay. He helps individual artists find their niche; outlines the elements essential for an effective website; and provides invaluable advice on e-mail marketing, blogging, social media marketing, and paid advertising—explaining how to tie all these online activities into offline success. Most importantly, he shares the secret to overcoming the biggest challenge artists face when self-marketing: learning how to tell their unique stories. Every artist has a reason for making art, but can’t always find the right way to express it. Huff provides exercises artists can use to clarify the intellectual and emotional process behind their art, and teaches them how turn that knowledge into stories they can tell online and in person—and expand their reach through blogs and social media to build their art business. Drawing from the stories of successful artists, thoroughly describing how art is sold today, and providing tips on how to build connections personally and electronically, How to Sell Your Art Online illustrates the countless ways artists can take control of their creative careers—and sell their work without selling out.


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An essential guide for artist that teaches them how to skip the gallery system, find their niche, and connect directly with collectors to profitably sell their art. For years, galleries have acted as gatekeeper separating artists and collectors. But with the explosion of the Internet, a new generation of savvy, independent artists is connecting with buyers and making a subs An essential guide for artist that teaches them how to skip the gallery system, find their niche, and connect directly with collectors to profitably sell their art. For years, galleries have acted as gatekeeper separating artists and collectors. But with the explosion of the Internet, a new generation of savvy, independent artists is connecting with buyers and making a substantial living doing what they love. How to Sell Your Art Online shows any artist how to make a successful living from their work. Cory Huff dispels the myth of the starving artist and provides the effective business strategies necessary to make artistic creations pay. He helps individual artists find their niche; outlines the elements essential for an effective website; and provides invaluable advice on e-mail marketing, blogging, social media marketing, and paid advertising—explaining how to tie all these online activities into offline success. Most importantly, he shares the secret to overcoming the biggest challenge artists face when self-marketing: learning how to tell their unique stories. Every artist has a reason for making art, but can’t always find the right way to express it. Huff provides exercises artists can use to clarify the intellectual and emotional process behind their art, and teaches them how turn that knowledge into stories they can tell online and in person—and expand their reach through blogs and social media to build their art business. Drawing from the stories of successful artists, thoroughly describing how art is sold today, and providing tips on how to build connections personally and electronically, How to Sell Your Art Online illustrates the countless ways artists can take control of their creative careers—and sell their work without selling out.

30 review for How to Sell Your Art Online: Live a Successful Creative Life on Your Own Terms

  1. 4 out of 5

    Jennifer Mosher

    I've been reading this book in snatches over the past week and finished it at three o'clock this morning. In many ways, there were no surprises in there - we all know what we have to do, and Mr Huff spells it out pretty clearly. The difference is between those that do, and keep doing, and those that just think or talk about doing, hoping that success will come. Mr Huff's writing style is spot on - enough humour for you to enjoy the book, but a direct, no-nonsense approach about how to make a livi I've been reading this book in snatches over the past week and finished it at three o'clock this morning. In many ways, there were no surprises in there - we all know what we have to do, and Mr Huff spells it out pretty clearly. The difference is between those that do, and keep doing, and those that just think or talk about doing, hoping that success will come. Mr Huff's writing style is spot on - enough humour for you to enjoy the book, but a direct, no-nonsense approach about how to make a living as an artist in the modern world. As a self-publishing facilitator, much of what he said about the art world's 'old ways' resonated with the things we tell our authors about publishing's old ways. These paths still exist, but if you want to make a living from your art - whether it's visual art, writing, whatever - then you really need to get with the 'new ways'. This book is no magic bullet, but rather a solid reference book for our times. Highly recommended.

  2. 5 out of 5

    Jill

    Interesting book. Easy to read. Short. Good suggestions for people looking for ways to sell their work online.

  3. 5 out of 5

    1st Arrow

    I found many useful tips. Worth to read

  4. 4 out of 5

    Daniel Watkins

    I read this pretty quickly, but it's one I'd like to return to. Lots of what seems like solid and needed advice about how to set up websites, promote yourself, and build up an art business. I read this pretty quickly, but it's one I'd like to return to. Lots of what seems like solid and needed advice about how to set up websites, promote yourself, and build up an art business.

  5. 5 out of 5

    Erin Danielle Simangan

    This is the book I always pick up to remember a few pointers, my handy dandy resource . It'll always be an inspiration on pursuing my art career . I'd read it over and over again . This is the book I always pick up to remember a few pointers, my handy dandy resource . It'll always be an inspiration on pursuing my art career . I'd read it over and over again .

  6. 5 out of 5

    Cindy Richard

    Offered some useful tips related to selling online; the most useful chapter was about discovering your "uniquity" and utilizing it to tell stories about yourself and your art. Offered some useful tips related to selling online; the most useful chapter was about discovering your "uniquity" and utilizing it to tell stories about yourself and your art.

  7. 5 out of 5

    Mark Badoy

    The basics on how to market your art. This book should be mandatory reading for all working artists.

  8. 5 out of 5

    Nomi

    This book would have been 5 stars if not for a few(!) egregious typos (really, HarperCollins?) That said, as someone who is coming at making money online from someone who did not grow up as an artist but became one later, I have found A LOT of what he said to be super accurate. And I still learned a lot! I will be coming back this again and again.

  9. 4 out of 5

    Sanjay Marathe

    The book is a nice round-up of direct actions to start the online selling journey. Though the steps are well known, the book lists them step-by-step, making it easier to grasp. I found it very helpful in my online effort. - Sanjay Marathe Fine Art Photography

  10. 5 out of 5

    Ksenia

    A pretty decent and well-rounded guide with a lot of practical advice for artists who wish to build and market themselves as an independent brand. Nothing in this book was new or revelatory to me personally, and it is severely outdated when it comes to technology and SMM tools.

  11. 4 out of 5

    Vanessa Silva

    It's great. Full of practical useful tips, very easy to read. I've read some other books on selling art but most of them were just motivational speech. This book on the other hand has actual great advice on selling art. It's great. Full of practical useful tips, very easy to read. I've read some other books on selling art but most of them were just motivational speech. This book on the other hand has actual great advice on selling art.

  12. 5 out of 5

    Jenna

    easy read. would be great for someone just starting. I got a few helpful ideas but mostly stuff I've already heard & am working on easy read. would be great for someone just starting. I got a few helpful ideas but mostly stuff I've already heard & am working on

  13. 5 out of 5

    Gary Crossey

    Useful (current) information for anyone who wants to sell anything online. With realistic goals and outcomes.

  14. 4 out of 5

    Tracey

    Very informative, lots of practical information. Definitely a book to be read more than once, either cover-to-cover or as a resource to "dip" into. Very informative, lots of practical information. Definitely a book to be read more than once, either cover-to-cover or as a resource to "dip" into.

  15. 4 out of 5

    Kim

    Really useful and practical A great read that provided me with practical tips to get going with my online art business. Direct and to the point.

  16. 4 out of 5

    Kathleen Messmer

    This book has a lot of practical advice that was extremely helpful. It got me thinking about my art in a whole different light. Loved it!

  17. 4 out of 5

    James Hurley

    some interesting ideas here.

  18. 5 out of 5

    Juan Ruiz

    Very well organized book. Good pieces of advice. Nice design. Very encouraging.

  19. 5 out of 5

    Char

    Really great read. Full of useful information, examples, suggestions and ideas. A great book to help the budding artist start out, or improve!

  20. 4 out of 5

    Grace Williams

    Some of the info in this book seemed useful/new. A lot of the info was too basic/surface level in my opinion though, and there were sections that seemed a little outdated.

  21. 4 out of 5

    Nam King

    Really useful Learnt a lot I didn't know (and I thought I knew a lot). Definitely recommend this one for aspiring artists. Really useful Learnt a lot I didn't know (and I thought I knew a lot). Definitely recommend this one for aspiring artists.

  22. 4 out of 5

    Susanne Helmert

    It‘s a great book and very helpful! It is easy to read and has a lot of tips for artist who try to dive into the world of online marketing! A must read!

  23. 4 out of 5

    Chris Browning

    Apparently the answer appears to be by becoming deeply derivative and insufferable. The title should really be How To Make Your Art More Like Stuff That Already Sells and frankly sod that nonsense

  24. 4 out of 5

    Darlene Watson

    A must-read for all artists.

  25. 4 out of 5

    Rayindha Priyantama

    This book tell me a lot how the painter life and the painting business. Easy to read and I enjoy it.

  26. 5 out of 5

    Gyldenraven

    Lots of food for thought, good overview of how art markets are changing. I found the prompts for marketing cover, and posts to be useful.

  27. 4 out of 5

    Karolina

    This book is very useful if you're not internet-savvy, intimidated by technology, and if you want a shortcut to learning lots of things instead of taking the hard way through and wasting possibly years figuring stuff out. This book is not useful if you're already very internet-savvy and looking for more advance advice related to the business portion. It's better as an absolute beginner's guide, if you're starting from scratch. One thing I didn't like is the obsession with Facebook... Yes, it's a b This book is very useful if you're not internet-savvy, intimidated by technology, and if you want a shortcut to learning lots of things instead of taking the hard way through and wasting possibly years figuring stuff out. This book is not useful if you're already very internet-savvy and looking for more advance advice related to the business portion. It's better as an absolute beginner's guide, if you're starting from scratch. One thing I didn't like is the obsession with Facebook... Yes, it's a big platform with lots of people, but focusing so much energy into Facebook doesn't guarantee anything. I think it's bad advice to focus a beginner in on a specific platform. Social media shifts and changes in a matter of months, and Facebook could lack an audience for a particular art form or just lack engagement in general if the algorithms doesn't favour a person. The most useful section for me, as someone much further along, is the section on press. I gave it 3/5 because of the information and partly because of the writing style. I felt like I was being lectured, and I didn't like the reliance on limited examples of artists - especially ones I couldn't relate to. For example, one of the artists makes feminist art, and if you're not making politically or morally motivated art with a very direct message, it's not a useful example to compare to. It's much easier to brand art like that...because it has an obvious message to latch onto. What about artists who create neutral art, like landscapes?

  28. 4 out of 5

    Celia

    Great guide, quick to read. The beginning chapters are slow but provide decent context for the action steps in the later chapters.

  29. 4 out of 5

    Stacy

    Short read, but dense and information-rich.

  30. 5 out of 5

    Janet

    Awesome book. Easy to read and reference. Current knowledge and tips. Highly recommended for any Artist looking to venture out and try to sell their work online.

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