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Whatever You Think, Think the Opposite

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Filled with fun anecdotes, quirky photos, and off-the-wall business advice, the provocative sequel to "It's Not How Good You Are, It's How good You Want to Be" reveals the surprising power of bad decisions. Filled with fun anecdotes, quirky photos, and off-the-wall business advice, the provocative sequel to "It's Not How Good You Are, It's How good You Want to Be" reveals the surprising power of bad decisions.


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Filled with fun anecdotes, quirky photos, and off-the-wall business advice, the provocative sequel to "It's Not How Good You Are, It's How good You Want to Be" reveals the surprising power of bad decisions. Filled with fun anecdotes, quirky photos, and off-the-wall business advice, the provocative sequel to "It's Not How Good You Are, It's How good You Want to Be" reveals the surprising power of bad decisions.

30 review for Whatever You Think, Think the Opposite

  1. 5 out of 5

    Jan-Maat

    There is a legend from the beginning of time when all the parts of the body were equal. Being fated to inequality the organs, limbs, and parts debated who should rule the body. The brain said that it ought to rule because it was the thinking organ. The heart said that it ought to rule because life was impossible without it. Then the arsehole said that that it ought to rule because it wanted to. All the other parts of the body laughed - even the gall bladder. In a huff the anal sphincter refused There is a legend from the beginning of time when all the parts of the body were equal. Being fated to inequality the organs, limbs, and parts debated who should rule the body. The brain said that it ought to rule because it was the thinking organ. The heart said that it ought to rule because life was impossible without it. Then the arsehole said that that it ought to rule because it wanted to. All the other parts of the body laughed - even the gall bladder. In a huff the anal sphincter refused to work until the rest of the body acknowledged its supremacy. For the first couple of days nothing happened and nobody worried, but after that things became more and more uncomfortable, until eventually the whole body had to submit to its new ruler. From that day forth all humankind has been subject to arseholes. A prime illustration of this is Paul Arden's short book Whatever you think think the opposite, an alternative title for which could have been How to be an Arsehole. It is the kind of book that should come packaged in a plastic bag, with cigar smoke and the odour of liquor sealed in. Despite being published in the early 2000s it is firmly rooted in an earlier era when Mammon was the only God and its true prophet was Maggie Thatcher (may her hotel bills always be paid for her). This book suggests an arrogant man, certain of himself, holding court before admirers as he delivers sweeping statements. I suppose this could be provocative, but there is a way in which a sweeping statement invites a nuanced assessment recognising that there is some applicability to his ideas even if life is generally more complex (view spoiler)[ after this book Arden went on to write God explained in a Taxi Ride which for me demonstrates the extent of his self-confidence. Since if you were interested in God you're presumably prepared to take your time coming to terms with divinity, and if you're not interested you'll probably avoid that taxi altogether (hide spoiler)] . This reminded me of something I believe Samadrita wrote that by travelling between certain countries you could affectively travel backwards or forwards in time in terms of attitudes and cultural assumptions, in a similar way even within one economy different industries are at different stages of development and some preserve the work habits of far earlier times. Long before you get to Arden's page 110 advice Don't go to university, you get the general impression that he worked in advertising. Advertising according to him seems to be still in the eighteenth century, you're best off getting ahead by serving your time as an apprentice brushing the wigs of the partners and fetching the journeymen their pots of mid-morning beer to get the right names on your CV (view spoiler)[ or résumé as they say in other places (hide spoiler)] . On the other hand if your intention is to become a Doctor, for instance, then Arden's advice is possibly not quite so helpful. In comparison with Confessions of an Advertising Man you get the sense that Arden worked at the more arty-farty end of the profession. Ogilvy likes practical details - where coupons make the biggest impact in journals, while Arden is all about shock value. He loves An ace caff with quite a nice museum attached (p132) as slogan for the Victoria & Albert Museum (view spoiler)[ this is one of the South Kensington museums established in London after the Great Exhibition along with the Science Museum and Natural History Museum, as the names of these museums suggest the V&A is a harder sell (hide spoiler)] and from memory that choice did generate some free publicity for the museum, but from a business point of view all that I am interested in knowing about that slogan is did it increase visitor numbers or did it the level of takings above the trend for comparable London attractions. Arden doesn't care, for him the provocation of not treating a museum as a tribute to the muses is enough. Still his taste is lazy, he likes the idea that a picture of Hitler makes an impact on the page (p135). We're only a few years on from 2006, but I don't think a picture of Hitler as an object in itself (view spoiler)[ as opposed to being used to advertise dog food or vegetarian diets for instance (hide spoiler)] had an impact even then, it is a long way from being edgy. Arden's book has most of value to say to you if you work in an area where commerce and the arts cross - such as people doing the art work for advertising agencies. In that case Arden's interest in what is going to make money and what is going to stand out is potentially useful and helpful. However there is also an interesting tension that is not resolved - on the one hand there are the flower pictures (pp8-9) and the idea of doing something out of the box, while on the other hand (the more than slightly condescending!) notion (on pp76-77) that most people are other people, a herd of sheep, in which case producing something out of the box is not going to work - you need to be following or with the trend to appeal to them not to buck it or confront it. Then again this isn't so much a tension as a reality, but here we are getting into market segmentation and possibly also into how we compartmentalise our own lives - there's room enough in a person's life to stay with the trends and to be open to the unique. Consciously or unconsciously perhaps Arden acknowledges this by saying steal from anywhere that resonates with inspiration or fuels your imagination...Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic (p94). That is an appeal both to an individual sense of taste, but also to the safety of conformance, by copying somebody else you are becoming a heard of at least two following somebody else's lead. In any case what he has to say about there not being a right point of view, or how you have to do things radically differently to achieve a breakthrough solution will only be new to you if you haven't come across them before. In any case, this is a short book, with few words and many big pictures that none the less succeeds in being repetitive (view spoiler)[worth the cover price if you borrow it (hide spoiler)] . It is not really consistent or coherent, but then again that's not what Arden is interested in.

  2. 5 out of 5

    Tarek Amr

    Interesting 20 minutes read. Yet, the normal self-improvement books that encourages you but teaches you nothing

  3. 5 out of 5

    Muhammed Hebala

    Great, totally revolutionary, and out of the box . This is a super-quick read, making each point succinctly, and then moving on to the next. This will take you less than an hour and you will be so glad you spent the time. Insightful book with a practical perspective for those who want to better themselves in their careers and life alike. It states the truth and facts that one may be consciously aware of but incompetent in employing the powerful insights given. It triggers thinking and deep introspec Great, totally revolutionary, and out of the box . This is a super-quick read, making each point succinctly, and then moving on to the next. This will take you less than an hour and you will be so glad you spent the time. Insightful book with a practical perspective for those who want to better themselves in their careers and life alike. It states the truth and facts that one may be consciously aware of but incompetent in employing the powerful insights given. It triggers thinking and deep introspection for one to question how far they want to go from the current point. I need to mention that the design of the book almost blew my mind. This was a great little read. ============================= Most people are other people. Their thoughts are someone else's opinions, Their lives a mimicry, Their passions a quotation. — Oscar Wilde ________________________________ “It's better to regret what you have done than what you haven't.” ________________________________ “DO IT , THEN FIX IT AS YOU GO.” ________________________________ “Start taking bad decisions and it will take you to a place where others only dream of being.” ________________________________ Having an original point of view or angle is a novelty , Recognizing its value is intelligent , Having the courage to stand up for it in the face of public opinion is what makes you a winner. ________________________________ Good marks will not secure you an interesting life. your imagination will. ________________________________ Great people have great egos, so let us put it to good use rather than try to deny it. ________________________________ We are trapped, it is not because we are making the wrong decisions, it's because we are making the wright ones. ________________________________ The unsafe decision causes you to think and respond in a way you hadn't thought of. ________________________________ " The reasonable man adapts himself to the world, the unreasonable man adapts the world to himself. All progress depends upon the unreasonable man. ________________________________ " IF YOU WANT TO BE INTERESTING , BE INTERESTED " ________________________________ How you present yourself is how others will value you.

  4. 4 out of 5

    Caitlin

    I bought Arden's "It's Not How Good You Are, It's How Good You Want To Be" a few years ago, and I think it's one of the best books on creativity and how to achieve what you want that I've seen. It's basically a pocket-sized kick in the pants for those moments when you need that. Since reading that book I'd been considering getting "Whatever You Think, Think The Opposite" but whenever I'd picked it up in a bookshop, it always seemed to be rehashing some of what was in the first book. So when a fr I bought Arden's "It's Not How Good You Are, It's How Good You Want To Be" a few years ago, and I think it's one of the best books on creativity and how to achieve what you want that I've seen. It's basically a pocket-sized kick in the pants for those moments when you need that. Since reading that book I'd been considering getting "Whatever You Think, Think The Opposite" but whenever I'd picked it up in a bookshop, it always seemed to be rehashing some of what was in the first book. So when a friend gave me this as part of a parcel of inspirational/creativity books for Christmas, I was very pleased indeed. Now that I've read it, yes, there is a certain amount of rehashing, but whereas the first book is about a fairly general "get out there and do something", this book is focused on taking risks, experimenting and not being afraid to make mistakes. I think this narrower focus does - at least to some extent - justify the repetition, although I'll freely admit that it's this repetition that's reduced the score I'm giving this book to 4 stars (probably 3 1/2 would be my actual score, except that Goodreads doesn't do half-stars and it's a good book, so 3 seems a bit stingy) The layout, as with "It's Not How Good You Are...", is intriguing and sets off each brief statement in a graphic way that usually is not merely designery, but helps you think differently about what's being said, even if it's a simple statement (mostly they're simple statements). I think it's a helpful book, and if you're looking for a quick, thought-provoking read to help you start to be a bit braver in achieving what you want, then it's a good starting point - especially if you haven't read "It's Not How Good You Are...". However, if you're after something substantial, covering ways to help you overcome the worry that goes with risk, I'd recommend Jonathan Fields' Uncertainty instead.

  5. 4 out of 5

    Helen

    I love all Arden Books!! This has a philosophical theme to it, with lots of crazy, interesting ideas. What I like about it, is that it has many art and design references. This is great because I studied Graphic design at university.

  6. 4 out of 5

    Sophie

    Paul Arden aims to provide off-beat advice on being a creative, however, there were a lot of points in this book that had me shaking my head in disagreement. Arden suggests "at twenty-eight it is a bit late to find out you are in the wrong job" and don't go to university because "for all your education, you will still be the office junior." Arden goes to to state he "feels sorry for these people" who go to university, and ends up coming across as rather ignorant and patronising rather than helpf Paul Arden aims to provide off-beat advice on being a creative, however, there were a lot of points in this book that had me shaking my head in disagreement. Arden suggests "at twenty-eight it is a bit late to find out you are in the wrong job" and don't go to university because "for all your education, you will still be the office junior." Arden goes to to state he "feels sorry for these people" who go to university, and ends up coming across as rather ignorant and patronising rather than helpful. But there are plenty of points Arden raises that I do agree with, wholeheartedly; he suggests we need to take charge, give ourselves goals, push ourselves, and seek criticism not approval. Whatever You Think, Think the Opposite is an OK read but there are better books I would recommend reading instead.

  7. 4 out of 5

    Mohamed Younoussi

    I think that the book is not good and catchy as the title is , lot of short incompleted ideas , I loved some images .

  8. 5 out of 5

    Omnia Zuhair

    This is not for me.

  9. 5 out of 5

    Batoul Al-Mutab

    I really liked this book.. simple, to the point and only 140 pages! things that I liked: 1- There is no right point of view! You are always right. You are always wrong. It just depends from which pole you looked at. 2- Having an original point of view is a novelty. Recognizing its value is intelligent. Having the courage to stand up for it in the face of public opinion is what makes you a winner.

  10. 4 out of 5

    Ben Carter

    When thinking about reading this book one should consider the advice from its author written on the front cover. To my astonishment, one reviewer described the book as, "A daring attack on the way we look at our work and our world." I would say it was more banal than brave and despite some semi-interesting paradoxes, you can find most of these cliches and pithy observations scrolling down social media sites, being shared by people who enjoy the short-term feeling that this sort of motivation is When thinking about reading this book one should consider the advice from its author written on the front cover. To my astonishment, one reviewer described the book as, "A daring attack on the way we look at our work and our world." I would say it was more banal than brave and despite some semi-interesting paradoxes, you can find most of these cliches and pithy observations scrolling down social media sites, being shared by people who enjoy the short-term feeling that this sort of motivation is really going to make a difference. Paul Arden has made a fortune from selling cheap inspiration and like the majority of self-help books, it's lazy pop-psychology that belongs on the subliterature shelf.

  11. 5 out of 5

    Rosy Kefrawi

    I didn't agree with the author on many points, and I think that some ideas needed to be more developed and thorough. Nevertheless, the book was quite interesting and motivational, despite it being an easy read. I didn't agree with the author on many points, and I think that some ideas needed to be more developed and thorough. Nevertheless, the book was quite interesting and motivational, despite it being an easy read.

  12. 4 out of 5

    Mario Tomic

    Similar to "It's not How Good You Are, It's How Good You Want to Be" this book offers very condense and powerful self-managements advice. The 2 big ideas I got out of it are: 1. Playing it "safe" in life leads to misery and regrets, recognize the benefits of making wrong decisions. The author makes a point that most the best ideas and lessons we have in life came from what we perceived at first were bad decisions, this is a very mind blowing realization if you think about it. "The unsafe decision Similar to "It's not How Good You Are, It's How Good You Want to Be" this book offers very condense and powerful self-managements advice. The 2 big ideas I got out of it are: 1. Playing it "safe" in life leads to misery and regrets, recognize the benefits of making wrong decisions. The author makes a point that most the best ideas and lessons we have in life came from what we perceived at first were bad decisions, this is a very mind blowing realization if you think about it. "The unsafe decision causes you to think and respond in a way you hadn't thought of. And that thought will lead to other thoughts which will help you achieve what you want. Start taking bad decisions and it will take you to a place where others only dream of being." - Amazing quote! 2. "Be your own worst critic. When things go wrong, it’s tempting to shift the blame. Don’t. Accept responsibility. People will appreciate it, and you will find out what you’re capable of." - This one is so powerful, taking responsibility even for something that you might not even been 100% responsible for will force you to grow. You're putting yourself in a position that will automatically push new ideas to your head, very interesting thought. I would definitely recommend you to grab a copy of this book, it takes less than 30 minutes to read and it's written in a very easy to digest format.

  13. 5 out of 5

    Yousif Al Zeera

    A one-day wake-up call.

  14. 4 out of 5

    Katka Flo Vyskočová

    Picked this up randomly from my parents’ shelf. Can be easily substituted by 20 minutes of scrolling through a pseudo motivational instagram feed of your choice.

  15. 4 out of 5

    Tasonab

    This review has been hidden because it contains spoilers. To view it, click here. The inspired follow-up to the international bestseller It’s Not How Good You Are, It’s How Good You Want to Be. Bursting with ideas, innovations, art, philosophy, science, and brilliantly bad advice from Paul Arden--a cult figure in the worlds of advertising, art, design, and marketing--Whatever You Think, Think the Opposite offers a new way to approach business and life. Paul Arden was an author and the Executive Creative Director of the prolific advertising agency Saatchi & Saatchi. He attended The inspired follow-up to the international bestseller It’s Not How Good You Are, It’s How Good You Want to Be. Bursting with ideas, innovations, art, philosophy, science, and brilliantly bad advice from Paul Arden--a cult figure in the worlds of advertising, art, design, and marketing--Whatever You Think, Think the Opposite offers a new way to approach business and life. Paul Arden was an author and the Executive Creative Director of the prolific advertising agency Saatchi & Saatchi. He attended Beckenham Art College and worked for agencies such as Ogilvy & Mather and Doyle Dane Bernach before landing at Saatchi & Saatchi in 1979 as an art director. In his 14 years at the agency he developed major campaigns for British Airways, Toyota, Nivea, Fuji, and more. His three self-help books—It's Not How Good You Are, It's How Good You Want to Be; Whatever You Think, Think the Opposite; and God Explained in a Taxi Ride—focus on strategies for business and personal growth. He died in 2008. [image error]

  16. 4 out of 5

    Malvika

    The opposite of self-help books because this one actually helps. This book on creativity (and other things) is beautifully done, with the writer offering one-page advice that can help anyone on their creative journey or even someone who is eager to quit their job (DO IT). Filled with photos that complement Arden's wise words, the book is a work of genius and one that I intend to visit over and over whenever I am stuck at a particular phase. The opposite of self-help books because this one actually helps. This book on creativity (and other things) is beautifully done, with the writer offering one-page advice that can help anyone on their creative journey or even someone who is eager to quit their job (DO IT). Filled with photos that complement Arden's wise words, the book is a work of genius and one that I intend to visit over and over whenever I am stuck at a particular phase.

  17. 5 out of 5

    Dimitris Hall

    This book is so short you can throw in a re-read every time you're about to lend it out and it gets better every time because every time you're just a bit older and different parts stay with you in new ways. I think I've already read it 4 times in random the years I've owned it just by picking it up and putting it down 30 minutes later having read it all and thinking about it anew. I like thinking outside the box in extreme ways, if not practically in my life at least in theory (figures: why els This book is so short you can throw in a re-read every time you're about to lend it out and it gets better every time because every time you're just a bit older and different parts stay with you in new ways. I think I've already read it 4 times in random the years I've owned it just by picking it up and putting it down 30 minutes later having read it all and thinking about it anew. I like thinking outside the box in extreme ways, if not practically in my life at least in theory (figures: why else would I enjoy books such as this?) and Whatever You Think, Think the Opposite encourages this side of my character. It mostly comprises stories of bad-decisions that in the long run proved to be good; people finding out that the secret is letting yourself risk and tread new water no matter the (illusory) danger, ultimately reaping all the rewards. In the end, being different from others also means deciding irrationally, for everyone else tries to be rational and make decisions like that too. Of course I should say that the ultimate capitalist dream is to be a unique, bleeding-edge entepreneur and Paul Arden seems to be preaching to precisely that choir in particular. His work has a "live and let die" vibe and the fact that a lot of his stories of success, creativity and "bad" decisions have to do with advertising, "making it" and getting rich turns me off a bit. At the very least, it's a different kind of inspiration from what would really get me going, what would really speak to my core. Still, it's advice you can presumably use in many different aspects of life. Amidst all this you can certainly be forgiven if you don't really notice the top-notch graphic design that makes Arden's words even sparklier and more alluring. The less is being said and the better its presentation, the more mysteriously seductive what's being said is. It's not just the power of the words alone, there are other forces at play here... Scary thought if you're not willing to admit that humans are mainly weak, malleabe and inconsistent beings.

  18. 4 out of 5

    Diana Ouma

    I love books that make me think. Or make me feel. Or make me see. There is something powerful about getting a reaction out of people. Not only is this book educational, inspiring and thought provoking, it is a work of art. Each page showcases a different art piece that ties into the words. Paul Arden does not use many words. It is a 143 page book after all. However, I feel like I got more out of it than reading a 400 page non-fiction. This comes from the simplicity of the words. They are so litt I love books that make me think. Or make me feel. Or make me see. There is something powerful about getting a reaction out of people. Not only is this book educational, inspiring and thought provoking, it is a work of art. Each page showcases a different art piece that ties into the words. Paul Arden does not use many words. It is a 143 page book after all. However, I feel like I got more out of it than reading a 400 page non-fiction. This comes from the simplicity of the words. They are so little that you pay attention to each and every one. They all hold importance and merit. To be honest, more authors should do this. Every. Single. Word. On. The. Page. Should. Have. A. Purpose. I feel a little anxious after reading Whatever You Think, Think The Different. Like I need to start doing something, anything. This novel has reignited my curiosity, imagination and drive to utilize my potential. The novel is divided up into different sections of life and thought processes . For example, university, adulthood, and a section on rocking the boat. They were all entertaining to read and yet again thought provoking. By the end of the novel I realized something, Whatever You Think, Think The Different is subtly a memoir of all Paul Arden's life. However, it is not egotistical in any way. The novel becomes personal, emotionally investing and relatable. Paul Arden is a great motivator. However, he is a better writer and story teller. If feel like I have lived 100 lives through his work. The main take away is everyone has a purpose on this earth, we just have to find it. "You are the person you chose to be. Who are you going to be?" - Paul Arden

  19. 4 out of 5

    Aaz Alzahrani

    it was a light read and a fun one too, 1-i liked the Kodak story and how experience is not always good for you. the two pages with (I wish and I want) definitions were cool and to the point. 2-i am one of those who try to prefect something before they do it and this is WRONG, waste of time and you will end up not doing it at all, so we should not wait for perfection, we have to run with what we've got and fix it as we go! 3-i liked the idea of asking questions like ( what is wrong with .......?) i it was a light read and a fun one too, 1-i liked the Kodak story and how experience is not always good for you. the two pages with (I wish and I want) definitions were cool and to the point. 2-i am one of those who try to prefect something before they do it and this is WRONG, waste of time and you will end up not doing it at all, so we should not wait for perfection, we have to run with what we've got and fix it as we go! 3-i liked the idea of asking questions like ( what is wrong with .......?) instead of ( what do you think of ......?) because people usually don't want to offend the others. 4-there is no RIGHT point of view and i totally agree with that, and it is sad how somethings in this world are either ban or exist because of a point of view! 5-on page 111 "Don't go to the university unless the subject of your learning is close to your heart" otherwise studying in the school of life is much better! 6- i had the idea of working even for free in the place you want to work for in the future , but it is not easy in the medical field, but working in a photography studio should not be that hard! So TURN UP! 7- The magical word for being creative is to do something that will "ASTONISH" the others! DONE~

  20. 5 out of 5

    Bianca A.

    This review has been hidden because it contains spoilers. To view it, click here. This book was a random, cheap purchase from one of the airports on my way to Manila from the Caribbean (I believe it might have been NYC or UK international airport?). It was a quick-read of only one hour, as the book is small and full of images. It wasn't as insightful and groundbreaking as I was hoping it to be after the first handheld impression, but the R.O.I. was not all that bad. Its aim I believe is teaching you how to be unique, impressionable and memorable, by thinking against the mains This book was a random, cheap purchase from one of the airports on my way to Manila from the Caribbean (I believe it might have been NYC or UK international airport?). It was a quick-read of only one hour, as the book is small and full of images. It wasn't as insightful and groundbreaking as I was hoping it to be after the first handheld impression, but the R.O.I. was not all that bad. Its aim I believe is teaching you how to be unique, impressionable and memorable, by thinking against the mainstream train of thought and way of life, with examples of actual people who did so and became so. Although it's a noble aim, I didn't feel the author put enough effort (aside from assembling the images with the matching messages), nor did he succeed as a consequence, in impressing or even fully teaching me the way on which to achieve his acclaimed goal on my own (which most self-teaching books usually do). At the end I almost felt I wasted my time, as I already know and follow his advice and was hoping to get more out of it - alas, it's not a bad book or reading session for a younger audience so I decided to leave it on my shelves for my future children or other young family members, as it was not at all expensive, and I didn't feel it was entirely badly put together... so 3 stars it is.

  21. 4 out of 5

    Amna_M_240526

    This is not one of your typical self-help book and what I like most about it is that it delivers the idea in a very creative way, either supported by an interesting story, written in a big font all over the page or just expressed in a picture or a design. Similar to 'Damn Good Advice', 'It's Not Who You Are, It's How Good You Want To Be', the books' pictures and illustrations are extremely impressive and interesting. Another great thing about it is that you could just pick it up at any time, ran This is not one of your typical self-help book and what I like most about it is that it delivers the idea in a very creative way, either supported by an interesting story, written in a big font all over the page or just expressed in a picture or a design. Similar to 'Damn Good Advice', 'It's Not Who You Are, It's How Good You Want To Be', the books' pictures and illustrations are extremely impressive and interesting. Another great thing about it is that you could just pick it up at any time, randomly open to one of the pages and a piece of inspiration will appear before your eyes. Some of it's pages you just want to tear up, frame and hang on the wall. I would definitely recommend everyone to check it out, and the other ones that I've mentioned. I also think it's a great read for those who don't do much reading and could easily get bored of reading a book, since it's something that you can leave off and come back to later. Having said that, I doubt that whoever starts going through it would put it down before finishing it. It really gets the reader curious about what's on the next page. An "out of the box" book.

  22. 5 out of 5

    M Gouda

    I WISH MEANS: wouldn't it be nice if ...... If you always make the right decision the safe decision, the one most people make, you will be the same as everyone else. Always wishing life was different . -------------- Making the safe decision is dull, predictable and leads nowhere new. The unsafe decision causes you to think and respond in away you hadn't though of. --------- Everyone wants an exciting life, but most of people are afraid to take the bull by the horns. ------- He Said, 'Dad, i'm in troubl I WISH MEANS: wouldn't it be nice if ...... If you always make the right decision the safe decision, the one most people make, you will be the same as everyone else. Always wishing life was different . -------------- Making the safe decision is dull, predictable and leads nowhere new. The unsafe decision causes you to think and respond in away you hadn't though of. --------- Everyone wants an exciting life, but most of people are afraid to take the bull by the horns. ------- He Said, 'Dad, i'm in trouble.' The Father Asked, ' Are they going to kill you?' He Said, ' Oh no, no.' His Father Said, ' Son, you don't have a problem.' --------------- Even when you want to be timid and play in safe, we should pause for a moment to imagine what we might be missing . ------------------ ASK FOR A SLAP IN THE FACE ! instead of asking if it's right, ask them what's wrong. They many not say what you want to hear, but the chances are they will give you a truthful criticism. Trust hurts, but in the long run it's better than a pat on the back.

  23. 4 out of 5

    Samir Nammoor

    I've always hated this kind of books, they always make you feel stupid and lacking willpower. They summarize Life with all of its stupidity and cruelty in simple and short stories. You will have a short burst of energy and enthusiasm, and that's it. Having said that however, I have to admit that I liked the way this book was presented. It was funny and well illustrated. The idea itself is interesting, You don't ever listen to common sense. This reminded me of one Episode of Seinfeld, when The awe I've always hated this kind of books, they always make you feel stupid and lacking willpower. They summarize Life with all of its stupidity and cruelty in simple and short stories. You will have a short burst of energy and enthusiasm, and that's it. Having said that however, I have to admit that I liked the way this book was presented. It was funny and well illustrated. The idea itself is interesting, You don't ever listen to common sense. This reminded me of one Episode of Seinfeld, when The awesome George Costanza "played by Jason Alexander" thought of this way to turn his reality upside down.. Which it did, for a short time of course.

  24. 4 out of 5

    Bashayer ~ بشائر

    "The world is what you think of it. So think of it differently and your life will change." Despite that the gap in real life is bigger than how he described it, this book inspired me and let me have that feeling that i can do whatever i want and succeed in it. I didn't like how he encouraged people not to go to university and get fired from their jobs because jobs and education are important and not easy to get. Anyway i had fun reading this inspirational book and i recommend it. "The world is what you think of it. So think of it differently and your life will change." Despite that the gap in real life is bigger than how he described it, this book inspired me and let me have that feeling that i can do whatever i want and succeed in it. I didn't like how he encouraged people not to go to university and get fired from their jobs because jobs and education are important and not easy to get. Anyway i had fun reading this inspirational book and i recommend it.

  25. 5 out of 5

    Linh P. Truong

    Super duper interesting book challenges the way you look at things. A piece of art and mental booster at the just right time. Can't put it down till the very last page! "I wish means wouldnt it be nice if... if you alws make the right decision, the safe decision, the one most pple make, you will be the same as everyone else. Alws wishing life was different" Super duper interesting book challenges the way you look at things. A piece of art and mental booster at the just right time. Can't put it down till the very last page! "I wish means wouldnt it be nice if... if you alws make the right decision, the safe decision, the one most pple make, you will be the same as everyone else. Alws wishing life was different"

  26. 5 out of 5

    Valeria

    I think the author made his point clear halfway into the book... And sort of bored me with his restless, slightly cocky insistence about the topic during the latter half. Still made an excellent point, though!

  27. 4 out of 5

    Vanny Kusumawardhani

    Full of quotes about motivation and few tips about marketing. Sadly, nothing special about this book, you can get any of the quotes easily on the internet. It's also forgettable. Very light reading. Plus side, the typography and design of this book is beautiful. Full of quotes about motivation and few tips about marketing. Sadly, nothing special about this book, you can get any of the quotes easily on the internet. It's also forgettable. Very light reading. Plus side, the typography and design of this book is beautiful.

  28. 4 out of 5

    Slim

    This book is for troublemakers by a troublemaker,a creative, a prodigy: the Paul Arden ! Must be read regularly !

  29. 5 out of 5

    Bimo Pratama

    Remember to think the opposite, so give 1 star

  30. 5 out of 5

    Yanshuo Yang

    This review has been hidden because it contains spoilers. To view it, click here. Memorable Quotes: "If you always make the right decision, the safe decision, the one most people make, you will be the same as everyone else." "Too many people spend too much time trying to perfect something before they actually do it. Instead of waiting for perfection, run with what you go, and fix it along the way" "Everything we do we choose. So what is there to regret? You are the person you chose to be" "You can't afford the house of your dreams. That's why it is the house of your dreams. So e Memorable Quotes: "If you always make the right decision, the safe decision, the one most people make, you will be the same as everyone else." "Too many people spend too much time trying to perfect something before they actually do it. Instead of waiting for perfection, run with what you go, and fix it along the way" "Everything we do we choose. So what is there to regret? You are the person you chose to be" "You can't afford the house of your dreams. That's why it is the house of your dreams. So either you find a way of getting it (you'll find the means), or be satisfied with dissatisfaction" "He didn't reach the top of the ladder, he has fallen and there is no climbing back. He finished, yet he has done nothing wrong. That is the problem. He's done nothing wrong."

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