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Sun Tzu and the Art of Business: Six Strategic Principles for Managers

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More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in Sun Tzu and the Art of Business, Mark R. McNeilly shows how Sun Tzu's strategic principles can be successfully applied to modern business situations. Here are really two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in Sun Tzu and the Art of Business, Mark R. McNeilly shows how Sun Tzu's strategic principles can be successfully applied to modern business situations. Here are really two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the entire text of Samuel B. Griffith's popular translation of The Art of War. Within, McNeilly explains how to gain market share without inciting competitive retaliation, how to attack a competitor's weak points, and how to maximize the power of market information for competitive advantage. He also demonstrates the value of speed, preparation, and secrecy in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in successful leaders. In his final chapter, McNeilly presents a practical method to put Sun Tzu and The Art of Business into practice. By using modern examples throughout the book from GE, Microsoft, AT&T, BMW, Southwest Airlines, FedEx, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.


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More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in Sun Tzu and the Art of Business, Mark R. McNeilly shows how Sun Tzu's strategic principles can be successfully applied to modern business situations. Here are really two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in Sun Tzu and the Art of Business, Mark R. McNeilly shows how Sun Tzu's strategic principles can be successfully applied to modern business situations. Here are really two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the entire text of Samuel B. Griffith's popular translation of The Art of War. Within, McNeilly explains how to gain market share without inciting competitive retaliation, how to attack a competitor's weak points, and how to maximize the power of market information for competitive advantage. He also demonstrates the value of speed, preparation, and secrecy in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in successful leaders. In his final chapter, McNeilly presents a practical method to put Sun Tzu and The Art of Business into practice. By using modern examples throughout the book from GE, Microsoft, AT&T, BMW, Southwest Airlines, FedEx, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.

30 review for Sun Tzu and the Art of Business: Six Strategic Principles for Managers

  1. 5 out of 5

    Erwin

    At least he didn't name this "The Art of War for Business"... It's a very thoughtful book though. I have read a few versions of the Art of War, and have been doing business in Asia for 10 years now, but this helped me make some connections between Sun Tzu's battle field and the market that I didn't make earlier. The goal is to win without fighting. We must attack where the enemy is not. Seriously, if your responsible for business strategy, you should read this. In spite of the cheesy title and cover At least he didn't name this "The Art of War for Business"... It's a very thoughtful book though. I have read a few versions of the Art of War, and have been doing business in Asia for 10 years now, but this helped me make some connections between Sun Tzu's battle field and the market that I didn't make earlier. The goal is to win without fighting. We must attack where the enemy is not. Seriously, if your responsible for business strategy, you should read this. In spite of the cheesy title and cover, the author is very sharp. Every bit as valid in 2014 as when it was written almost 20 years ago. Now if we can just change Sun-Tzu to Sunzi... Mangling Chinese names is so annoying... 孙子孙子孙子 not "Sun-SUE"...

  2. 5 out of 5

    Tihomir

    The book contains analytics based on Sun Tzu war principles adapted for business needs. I expected more from that book.

  3. 5 out of 5

    Moh. Nasiri

    The world of business is like a battleground. There’s a war going on – for customers, visibility, and market supremacy. So how do you come out on top? How can you force your competitors into a retreat, capture their territory, and emerge victorious? کاربرد هنر جنگ تسو در استراتژی کسب و کار That’s where these blinks come in. Based on the philosophy of ancient Chinese military general Sun Tzu, they explain how you can use classic strategies of warfare to prosper in business. Sun Tzu wrote The Art of The world of business is like a battleground. There’s a war going on – for customers, visibility, and market supremacy. So how do you come out on top? How can you force your competitors into a retreat, capture their territory, and emerge victorious? کاربرد هنر جنگ تسو در استراتژی کسب و کار That’s where these blinks come in. Based on the philosophy of ancient Chinese military general Sun Tzu, they explain how you can use classic strategies of warfare to prosper in business. Sun Tzu wrote The Art of War over 2,000 years ago, but the wisdom and insights from his famous text are still relevant today. From leadership to resources and surprise-attacks, this is your go-to manual for beating your competition and securing long-term prosperity. 1.Capture your enemy’s territory but don’t destroy it in the process. 2.Avoid your enemies’ strengths and attack their weaknesses. 3.Conduct in-depth research into your competitors. 4.Speed compensates for a lack of resources. 5.Engage your enemy in two places at once. 6.Leaders should possess five key qualities, and avoid several others. According to Sun Tzu, the first crucial quality for leaders is wisdom. Wisdom enables leaders to recognize when circumstances are shifting and to make pragmatic, advantageous decisions. Second, leaders need to be bold and have the courage to seize opportunities when they arise. The third crucial quality for good leaders is being humane – sympathizing with their troops and appreciating their sacrifices. Fourth, leaders must be sincere, so that their soldiers can be sure of rewards for their efforts. And fifth, good leaders must be strict so that their forces remain disciplined and fear the consequences of bad behavior. (Blinkist summary)

  4. 4 out of 5

    Sam

    That Sun Tzu's "Art of War" has spawned an industry of snake oil vendors rife with meta-analyses, meta-application and meta-commentaries informed my initial reluctance and resistance to this book. I'm however exceedingly relieved that McNeilly's work disappointed my scepticism: it proved a far departure from others. Glad that I overcame the inertia I initially had for reading this book. Unlike other run-of-the-mill metas on Sun Tzu. Mark McNeilly's effort is worth more than its weight in gold. W That Sun Tzu's "Art of War" has spawned an industry of snake oil vendors rife with meta-analyses, meta-application and meta-commentaries informed my initial reluctance and resistance to this book. I'm however exceedingly relieved that McNeilly's work disappointed my scepticism: it proved a far departure from others. Glad that I overcame the inertia I initially had for reading this book. Unlike other run-of-the-mill metas on Sun Tzu. Mark McNeilly's effort is worth more than its weight in gold. With in-context and content-laden scenarios, the author takes you beyond the theories to the theaters of operation (on battle fields and board rooms) with very relevant historical correlates and practical applications. The cream of the work form me is where he beautifully brings all to bear in the last chapter and 'thrusts' all the requisite tools at the reader, showing and urging you to use them. Only someone with practical military and business experience could creditably give Sun Tzu' ancient treatise on strategy 'board room life'. Right into my strategy toolkit is where this books goes, and there for keeps. Simply brilliant!

  5. 5 out of 5

    Brendan

    Michael Fleegler's review made me laugh aloud but I will give it a read anyway. Funny, Michael! Quick read. Worth picking up if you are in Managment or Busines Development. 101 level but is good for a refresher which we all need but are afraid to admit. Michael Fleegler's review made me laugh aloud but I will give it a read anyway. Funny, Michael! Quick read. Worth picking up if you are in Managment or Busines Development. 101 level but is good for a refresher which we all need but are afraid to admit.

  6. 5 out of 5

    Ethan Smith

    Not bad, but really so similar to the source material that you could just read one of the two and be good. I honestly would recommend this one. Having concrete examples makes it easier to understand and apply to life, even if some of the examples are quite a stretch.

  7. 5 out of 5

    Ven

    Find some interesting ideas, but looking at the bigger picture, book seemed already out of date. Times have changed, so have the world. Peoples will find some really interesting points, but don`t take everything for granted. Find some interesting ideas, but looking at the bigger picture, book seemed already out of date. Times have changed, so have the world. Peoples will find some really interesting points, but don`t take everything for granted.

  8. 5 out of 5

    Levi

    It was an interesting read. Applying Sun Tzu to the business world. I think there is a lot to learn in this book.

  9. 4 out of 5

    Lori Grant

    A should-read book on office politics which will happen to you and around you whether you participate in politics or not.

  10. 5 out of 5

    Serge Autrique

    Good airplane & waiting lounge material

  11. 5 out of 5

    Serge Beauchemin

    Great book for business strategist or any entrepreneur wanting to better adapt his strategies to conquer more market shares.

  12. 5 out of 5

    Joshua Seale

    I really enjoyed this book. It provided a very different approach to business strategy than most other books I have read on the topic. I would definitely recommend this book.

  13. 4 out of 5

    Karina Díaz Pérez

    me gustó mucho la forma en la que el autor define ejemplos sencillos, prácticos y aplicables en cualquier modelo de negocio. Excelente recomendaciones prácticas.

  14. 4 out of 5

    Elizabeth

    I want to read this book.

  15. 5 out of 5

    Gabriel Castellanos

    How to conquer using Sun Tzu techniques on business

  16. 4 out of 5

    Petr1108

    The book is well written, but it's not entirely what I expected. It's has more emphasis on war examples and less how to use this in business environment. The book is well written, but it's not entirely what I expected. It's has more emphasis on war examples and less how to use this in business environment.

  17. 4 out of 5

    Lan Phương

    Though business is not really my favorite topic, broadly speaking, the book contains several interesting facts and sayings. Just wondering how I'm supposed to apply those in my life. Though business is not really my favorite topic, broadly speaking, the book contains several interesting facts and sayings. Just wondering how I'm supposed to apply those in my life.

  18. 5 out of 5

    Zhivko Kabaivanov

    Sun Tzu and the Art of Business (1996) explains how ancient Chinese general Sun Tzu’s classic text The Art of War applies to the hyper-competitive environment of modern business. This reading explores how business leaders can integrate Sun Tzu’s battle strategies into their own plans for market domination.

  19. 5 out of 5

    Jakob

  20. 5 out of 5

    lmkbigsky

  21. 4 out of 5

    Christine

  22. 4 out of 5

    Sarah

  23. 4 out of 5

    Nathan Aneshansley

  24. 5 out of 5

    Yash

  25. 5 out of 5

    Carlos

  26. 4 out of 5

    Y.K. Cheong

  27. 5 out of 5

    Skirmantas Bingelis

  28. 4 out of 5

    Kirill

  29. 5 out of 5

    Gabriel Riekhof

  30. 4 out of 5

    Titu Doley

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