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Platform Revolution: How Networked Markets Are Transforming the Economy--and How to Make Them Work for You

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Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first “owner’s manual” for creating a successful platform business. Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy. As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.


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Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first “owner’s manual” for creating a successful platform business. Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy. As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.

30 review for Platform Revolution: How Networked Markets Are Transforming the Economy--and How to Make Them Work for You

  1. 4 out of 5

    Always Pouting

    Apparently people earn money by providing a platform for people to share their own content and material, that it that is the whole book. How is that enough material to write a whole book? Like even the concept itself isn't that interesting. Department stores and supermarkets sell things other companies produce as well does that make them platforms or unique and innovative? Apparently people earn money by providing a platform for people to share their own content and material, that it that is the whole book. How is that enough material to write a whole book? Like even the concept itself isn't that interesting. Department stores and supermarkets sell things other companies produce as well does that make them platforms or unique and innovative?

  2. 5 out of 5

    Tara Brabazon

    This book is superior to the Malcolm Gladwell school of publishing, taking a small and basic idea and rendering it thunderous and revolutionary through metaphors. This book, written by Parker, Van Alstyne and Choudary, describes the impact of digitization, disintermediation and reintermediation as a 'platform revolution.' Obviously - and once more - this is not a revolution. This is a change. But the authors describe this change - through airbnb, uber, youtube and yelp - quite effectively. Most o This book is superior to the Malcolm Gladwell school of publishing, taking a small and basic idea and rendering it thunderous and revolutionary through metaphors. This book, written by Parker, Van Alstyne and Choudary, describes the impact of digitization, disintermediation and reintermediation as a 'platform revolution.' Obviously - and once more - this is not a revolution. This is a change. But the authors describe this change - through airbnb, uber, youtube and yelp - quite effectively. Most of the book is fine. It is descriptive. This description has some uses. The book loses its focus and credibility in the final two chapters. It hits a neoliberal turn by showing that regulation is troublesome for this 'platform revolution' and should be minimized. The final chapter moves to health and education, arguing both are ripe for a 'platform revolution.' MOOCs were listed as the platform revolution that universities should grasp. No. It is important to democracy that the standards and quality of health and education remain high. Transparency, efficiency and technological innovation are important to all industries. But life, death, learning and teaching require more than information. They require verified, rigorous and tested knowledge. Uber provides few models for these industries.

  3. 4 out of 5

    Wendy Liu

    I almost feel guilty giving this a review since I'm deliberately reading it critically (for my dissertation), as I'm definitely not the intended audience. It's very much a business how-to catering to managers & would-be entrepeneurs/investors. There are some decent case studies and there's even a bit of criticism of the business models of some of the new tech platforms, but it's almost wholly devoid of any actual analysis beyond a superficial level. No critical engagement with the political assu I almost feel guilty giving this a review since I'm deliberately reading it critically (for my dissertation), as I'm definitely not the intended audience. It's very much a business how-to catering to managers & would-be entrepeneurs/investors. There are some decent case studies and there's even a bit of criticism of the business models of some of the new tech platforms, but it's almost wholly devoid of any actual analysis beyond a superficial level. No critical engagement with the political assumptions underpinning the environment on which the platforms have emerged. "Regulatory capture" is described most often in the context of the "traditional" industries which the new platforms have disrupted - e.g., the taxi industry not wanting Uber/Lyft to operate in their jurisdiction. Of course, no attention is paid as to whether the entire regulatory system has been "captured" by a particular set of interests in the first place. If you read this and you're unconvinced by the authors' worship of private corporations & how amazing it is that they're accumulating more and more power at the expense of actual human beings, try Platform Capitalism.

  4. 5 out of 5

    Marks54

    Parker and two colleagues have produced a readable trade book on the "platform revolution" focusing on how a set of Internet firms that digitally match buyers and sellers in a variety of information intensive industries. What industries do I mean? Think of Uber, Air BnB, Alibaba, Amazon, Facebook, and a bunch of others seeking to emulate these sites ("become the Uber of industry X" - the most recent I heard of was a service linking dog walkers with dog owners in need of care). All of the authors Parker and two colleagues have produced a readable trade book on the "platform revolution" focusing on how a set of Internet firms that digitally match buyers and sellers in a variety of information intensive industries. What industries do I mean? Think of Uber, Air BnB, Alibaba, Amazon, Facebook, and a bunch of others seeking to emulate these sites ("become the Uber of industry X" - the most recent I heard of was a service linking dog walkers with dog owners in need of care). All of the authors have academic/consultant backgrounds and their book is intended for those seeking to start, invest in, work for, or others interact with these new businesses. The basic story is clear enough and covered in the various chapters. Platforms are complex sets of programs that provide new solutions of traditional market inefficiencies or regulatory problems. What makes them especially noteworthy is their reliance of "network externalities" -- meaning that platforms become disproportionately valuable to everyone involved as large number of users (both buyers, sellers, and related parties) are attracted to the site. Basic principles of designing networks are covered as are their disruptive effects. A variety of issues related to the growing of platforms are covered in subsequent chapters and approaches are discussed for building platforms to reach critical mass. There are interesting chapters on monetizing platform activities, achieving the right amount of openness in the growth of the platform, and governing the activities of the platform as it relates to its varied stakeholders. Chapters on metrics, strategy, and regulatory policy finish up the book. Overall, it was good, but not great. I think the authors end up taking a defensible position and backing it up with some arguments and a number of interesting cases. The Evans/Schmalensee book "The Matchmakers" was in my opinion a superior book that overlapped this book on a number of topics. This was a worthwhile read, however, and makes some good points. What didn't I like about this book? Why give it only a 3? I found the style and tone of the book irritating and even annoying in spots. It is clearly written in the style of a high tech business trade book where you sense that the authors are pushing their consulting credentials as much as informing you about the subject matter. In writing style, there are short punchy sentences that include lots of long multi-syllable noun-like words ending in "tion". This consultant bureaucratese just comes across as lazy writing or incomplete editing. The prevalence of battle terminology ("dominating", "crushing") is a bit over the top and seems like script discards from the current season of "Silicon Valley". Some of the chapters were more interesting than others. For example, the design chapter used a lot of material from Baldwin and Clark's work on "Design Rules". This is a very good book for understanding modularity - which is relevant here - but it is hardly new or specific to platforms. The chapter on monetization was also frustrating. Much was made about all of the value created by various platform sites, but little was said about charging for it. I get this - up to a point - but the question quickly arises about how valuable something really is if your customers are not willing to pay you anything for it. After all, if it does not make money it becomes a hobby right? I understand Tirole's work but in a trade book, the audience would seem to be less interested in the dropping of Nobel winning names and more interested in running a successful business. This brings up governance and ethical issues, which are also covered. A nagging fear about these businesses is that the "business model" does not really hold up and that the key move is tied to the successful IPO, when the developers and key investors can cash out and leave the employees, smaller investors, and various stakeholders holding the bag. While it is clear that the authors really like platform firms, their discussion of ethical and regulatory issues is OK, all things considered. I was turned off, however, by the last chapter which seemed to go right back into internet boosterism with suggestions that the next industries for new dominant platforms are health care and education. Perhaps, but arguing this effectively will require much more than a summary look to tomorrow. If one is into these businesses, then this is not a bad read. It is OK.

  5. 5 out of 5

    Akshith Rao

    This book benefits from the extensive experience of authors in the platform space. It does a great job of connecting a few landmark academic papers to observations on the ground. This book is a must read if you need to answer any of these a) Which industries are conducive for the rise of platforms? How do they create disruptions as compared to regular incumbents? b) Architecture, growth and monetisation mechanisms employed by platforms c) Governance and metrics tips for platform managers With so muc This book benefits from the extensive experience of authors in the platform space. It does a great job of connecting a few landmark academic papers to observations on the ground. This book is a must read if you need to answer any of these a) Which industries are conducive for the rise of platforms? How do they create disruptions as compared to regular incumbents? b) Architecture, growth and monetisation mechanisms employed by platforms c) Governance and metrics tips for platform managers With so much public discourse surrounding platform regulation and harmful effects of monopolistic platforms, it would have been great if the authors spent more time on these aspects. All in all a good read. Will definitely recommend it.

  6. 4 out of 5

    Sten Tamkivi

    Good intro to someone trying to understand how software powered network effects create different business dynamics from old school service business with controlled supply chains. Or a structured, well researched reference for those who have not known business any other way.

  7. 4 out of 5

    Herval Freire

    The book is basically a two-slide powerpoint, converted into 300 pages of obvious concepts and repeating descriptions of the same things. All there is to know (if anything) is on the “takeway from the chapter” boxes.

  8. 5 out of 5

    Karen Chung

    It's a bit long, but it's full of useful information and food for thought, especially if you're working on a startup. It's a bit long, but it's full of useful information and food for thought, especially if you're working on a startup.

  9. 5 out of 5

    Ahmad hosseini

    “A platform is a business based on enabling value-creating interactions between external producers and consumers. The platform provides an open, participative infrastructure for these interactions and sets governance conditions for them.” The book addresses the designing, launching, managing, and governing a platforms. Network effects, strategy, metrics, policies, regulatory challenges, and difference between old businesses with platforms are some topics of this book. There are good examples of b “A platform is a business based on enabling value-creating interactions between external producers and consumers. The platform provides an open, participative infrastructure for these interactions and sets governance conditions for them.” The book addresses the designing, launching, managing, and governing a platforms. Network effects, strategy, metrics, policies, regulatory challenges, and difference between old businesses with platforms are some topics of this book. There are good examples of big platforms like Facebook, Google, Apple, and etc. “If running a platform business is not for you, you will learn how the growing impact of platforms is likely to affect you as a businessperson, a professional, a consumer, and a citizen.”

  10. 4 out of 5

    Ayepyae Phyo

    Very insightful and thorough analysis of platform based companies covering every important topics from strategy, labour management to corporate governance. Such an interesting read!

  11. 5 out of 5

    Dominic Wörner

    Timely book that discusses various aspects of platform businesses drawing from academic research (mostly performed by the authors themselves) and anecdotal case studies. There is an extensive discussion about various aspects a successful platform business has to consider. From network effects (demand economics of scale) over Monetization strategies to Governance and Policy. I really enjoyed this book and have only two minor negative points. 1) Most research that is cited is located in the Boston A Timely book that discusses various aspects of platform businesses drawing from academic research (mostly performed by the authors themselves) and anecdotal case studies. There is an extensive discussion about various aspects a successful platform business has to consider. From network effects (demand economics of scale) over Monetization strategies to Governance and Policy. I really enjoyed this book and have only two minor negative points. 1) Most research that is cited is located in the Boston Area (Harvard/MIT/BU/Darthmouth). I'm wondering if the rest of the world hasn't really contributed anything. 2) The last chapter discussing the future areas of platform disruption is not of the same quality as the rest of the book.

  12. 5 out of 5

    Arthur Kosten

    Lots of good stuff. The authors clearly know a lot about platforms. But not easy reading. A lot of information, and despite the great content i've put the book aside for months because it isn't very exciting reading. Highly recommended for tech entrepreneurs who are running platforms or marketplaces. Almost certainly you'll pick up some great insights from the world of Uber, Airbnb, Google, Facebook and others. 5 stars for the content. 3 stars for the writing style. Lots of good stuff. The authors clearly know a lot about platforms. But not easy reading. A lot of information, and despite the great content i've put the book aside for months because it isn't very exciting reading. Highly recommended for tech entrepreneurs who are running platforms or marketplaces. Almost certainly you'll pick up some great insights from the world of Uber, Airbnb, Google, Facebook and others. 5 stars for the content. 3 stars for the writing style.

  13. 5 out of 5

    Otavio Furlan

    What Google/Amazon/Airbnb and Nespresso have in common? They are all platform businesses! This book clarifies what makes these companies so unique and shows how network effects are so powerful in creating value for all and how technology supports the build of scalable business. A must-read!

  14. 5 out of 5

    Tomas

    The book is a must for the ones interested in economy of platforms: the history, current situation (a bit outdated already in 2020, but principles are still valid) and future perspective (basically now). The book is rich with examples and valuable argumentation.

  15. 4 out of 5

    Sampada Nayak

    This one is a really good read ! For those who are curious and intrigued by how , when , where and how the platforms like Amazon , Uber , Apple etc have taken over our world this book is a delight .. The authors start right from basic principles governing design of platforms , get you educated on "platform thinking " and "platform lingo " eventually moving on to launch , monetization and a detailed discussion on governance of platforms.. The narration does get a little textbooky and this not a b This one is a really good read ! For those who are curious and intrigued by how , when , where and how the platforms like Amazon , Uber , Apple etc have taken over our world this book is a delight .. The authors start right from basic principles governing design of platforms , get you educated on "platform thinking " and "platform lingo " eventually moving on to launch , monetization and a detailed discussion on governance of platforms.. The narration does get a little textbooky and this not a book that can be read in one sitting ..Take your time to go through the chapters... The best part is explaining of concepts /principles with real life examples from platforms that we use everyday ..It even highlights "things that went wrong " with platforms in quite a few cases .. If you are anyway connected to designing , selling or improving platforms this book will have some good take-aways for you ..The last chapter on future of platforms gives great food for thought for platform designers and users both alike..

  16. 4 out of 5

    Ricardo Figueiredo

    The authors reflect on the importance of platform business nowadays. It is a pragmatic and factual view about the main differences between the pipeline type of business and this "new" platform. It refers to the main steps to build a successful platform while analyzing some of the industry's best practices. For me, it was also important to read the author's opinion about the future and how this new approach can impact business such as health, education, and politics while giving alerts about the n The authors reflect on the importance of platform business nowadays. It is a pragmatic and factual view about the main differences between the pipeline type of business and this "new" platform. It refers to the main steps to build a successful platform while analyzing some of the industry's best practices. For me, it was also important to read the author's opinion about the future and how this new approach can impact business such as health, education, and politics while giving alerts about the need to stimulate a new approach to regulation.

  17. 5 out of 5

    Viljami Kuosmanen

    Comprehensive guide to the transformation from traditional pipeline business to online platforms. Absolutely loved the optimisim as well as the balanced view on regulation. Especially noteworthy is the use of real life examples and not limited just to Amazon, Google, Uber and AirBnB. 4/5

  18. 5 out of 5

    Nopadol Rompho

    If you want to do startup that use platform strategy, this is the book for you. There are a lot of very useful recommendations that you can't miss. I strongly recommended it. If you want to do startup that use platform strategy, this is the book for you. There are a lot of very useful recommendations that you can't miss. I strongly recommended it.

  19. 5 out of 5

    Kelvin Wong

    Guess I'm a platform expert now. Guess I'm a platform expert now.

  20. 5 out of 5

    Dieter Verlaeckt

    Excellent description of how platforms are changing the business landscape and a comprehensive overview of what it takes to build a successful platform.

  21. 5 out of 5

    Deane Barker

    A book about the rise of "platforms" -- systems that don't do anything except connect other people. Think AirBnB, Facebook, Uber, etc. A good look at all the challenges, especially things like network effects, how to get people on the platform to start with, and how to keep them on the platform over time. A book about the rise of "platforms" -- systems that don't do anything except connect other people. Think AirBnB, Facebook, Uber, etc. A good look at all the challenges, especially things like network effects, how to get people on the platform to start with, and how to keep them on the platform over time.

  22. 4 out of 5

    Joel Gray

    PLATFORMS ARE ONLINE MARKETPLACES FOR INFORMATION TRANSFER OR TRANSACTION ORIGINATION. Platforms grow fast because they create value using resources they dont own or control. Network effects refers to the impact that the number of users on the platform has on the value created for each other. Frictionless entry is a key factor in enabling a platform to grow rapidly. The key to minimising most negative network effects is quality curation, which increases the chances of a happy match between producer PLATFORMS ARE ONLINE MARKETPLACES FOR INFORMATION TRANSFER OR TRANSACTION ORIGINATION. Platforms grow fast because they create value using resources they dont own or control. Network effects refers to the impact that the number of users on the platform has on the value created for each other. Frictionless entry is a key factor in enabling a platform to grow rapidly. The key to minimising most negative network effects is quality curation, which increases the chances of a happy match between producer and consumer. Practically any industry in which information is an important ingredient is a candidate for the platform revolution. A platform is a business based on enabling value-creating interactions between external producers and consumers. Platforms power via annihilating barriers of time and space. Platforms beat pipelines because platforms scale more efficiently by eliminating gatekeepers. Platforms unlock new forms of supply by making fragmentation economic and break down the issue of trust by being the guarantor. Charging either side of the network provides terrible friction on entry into the ecosystem and should be avoided. Monetisation needs to relate to the value created - at the end of the deal. A monetisation strategy is sustainable only when it strengthens network effects, rather than weakening them. Alibaba charges no transaction fees, having managed to monetise the platform via advertising. The more crucial information is a s a value source, the closer the industry is to being transformed by platforms.

  23. 5 out of 5

    Homam

    Just a great book explains almost everything you need to know about platform business and it inspires you with many great platform companies and startups.

  24. 4 out of 5

    Jason Cox

    Rating: 3.7 Fairly interesting read focused on the idea of the "platform" in the commercial space. Not to be confused with the Michael Hyatt style individual platform (which is basically your professional/personal/social presence on the internet which you use to forward your ideas and showcase your talents). This book is more focused on what I would describe as "integrated commercial platforms." For example, the Android ecosystem is a platform. It includes a standard set of apps and APIs which are Rating: 3.7 Fairly interesting read focused on the idea of the "platform" in the commercial space. Not to be confused with the Michael Hyatt style individual platform (which is basically your professional/personal/social presence on the internet which you use to forward your ideas and showcase your talents). This book is more focused on what I would describe as "integrated commercial platforms." For example, the Android ecosystem is a platform. It includes a standard set of apps and APIs which are commonly used in phones and tablets. Google also has their larger web based platform that includes Chrome, Google docs, their cloud services, Maps/Earth, Youtube, G+, etc. Apple has it's platform with iOS/MacOS (you can include those together or keep them separate) which includes the OS, mail app, safari, iTunes, iMovie, Quicktime, and all the rest. Basically these are tightly integrated applications (+/- hardware) that work together to make certain things easier for the end user and at the same time serve to keep that user tied to the platform. A long-term Mac user isn't very likely to switch to Windows (or Linux) because they likely have a large investment in software, hardware and peripherals that work a certain way together. Not to mention the years of experience using the interface that helps in productivity. Those are commonly understood platforms. But there are others. Amazon has it's platform. Facebook is a platform (so was MySpace). Uber is a platform. AirBnB and more. All of this movement to socially-integrated platform businesses is producing a 4th wave of change. This book talks about that change and the effects it has on legacy industries and governmental regulation. There is a fair amount of discussion regarding governmental involvement, but I found it to be either balanced or directionless (maybe the author hasn't made up his mind on the issues - at times he seems liberal and at other times libertarian). Overall, the political discussion isn't preachy or burdensome. If you're looking for a roadmap on how to best direct your efforts to ride the wave of the Platform Revolution, I don't know that this book delivers on that promise. But if you're firmly rooted in a legacy industry and want to better understand these changes and therefore get some insights that you might use to get your company out of the muck of the past, this is a good overview that should give you an idea of what is going on and why.

  25. 5 out of 5

    Michael Payne

    Platforms are eating the world. That phrase would be a timely update to Marc Andreessen's famous article on Why Software is Eating the World. From Airbnb, to Facebook, to Uber, to Amazon the list of platform companies dominating their market niches in an accounting of an unparalleled rise. Geoffrey Parker's book is an insightful look at the mechanics of one-sided and two-sided networks, and the strategies they employ for virality and dominance. For those in markets with dominant players, Parker s Platforms are eating the world. That phrase would be a timely update to Marc Andreessen's famous article on Why Software is Eating the World. From Airbnb, to Facebook, to Uber, to Amazon the list of platform companies dominating their market niches in an accounting of an unparalleled rise. Geoffrey Parker's book is an insightful look at the mechanics of one-sided and two-sided networks, and the strategies they employ for virality and dominance. For those in markets with dominant players, Parker spends time detailing how Vimeo can thrive despite Youtube, or how 500px, and Lift co-exist in the shadow of much larger market leaders. He rightly notes that Facebook itself was cast in the shadows of Myspace. Reversals of platform leadership as this case of Facebook and Myspace can be swift and sweeping in their networked effects. Sun famously noted that "the network is the computer". Increasingly the platform is the network.

  26. 4 out of 5

    Sebastian Gebski

    Decent. If you approach it with reasonable expectations, I mean. 1. It's not a vault of ideas for future platforms, but hopefully you're not that naive to think so ;D 2. This book is very academic - thorough & well-structured in terms of dissecting idea of platform as such. IMHO it's a HUGE pro: I truly appreciate approaching concept of platform from so many different angles 3. There are tons of real-life examples & cases - shallow enough to make following easy & deep enough to illustrate what has Decent. If you approach it with reasonable expectations, I mean. 1. It's not a vault of ideas for future platforms, but hopefully you're not that naive to think so ;D 2. This book is very academic - thorough & well-structured in terms of dissecting idea of platform as such. IMHO it's a HUGE pro: I truly appreciate approaching concept of platform from so many different angles 3. There are tons of real-life examples & cases - shallow enough to make following easy & deep enough to illustrate what has to be illustrated 4. It's very well written - not a short read, but still doesn't tire & remains enjoyable. I had no doubt that the content is useful (interesting, applicable) at any moment while reading. Wrapping up: it didn't rock my world or forced "wow!" to let through my throat, but it's clearly a read I can recommend to someone interested in the concept of service platforms.

  27. 4 out of 5

    Prasanth

    This book is interesting in that it has a lot of real-world examples, where entrepreneurs had to follow crazy strategies to be successful in their ventures. However, the tone of the book sounds very academic; and reminded me of case studies from my business school. Towards the end, the authors try to engage us in a philosophical discussion, but leading us nowhere and you end up a little confused what they were trying to say (maybe it was all intentional). Overall, it is a good read, but watch ou This book is interesting in that it has a lot of real-world examples, where entrepreneurs had to follow crazy strategies to be successful in their ventures. However, the tone of the book sounds very academic; and reminded me of case studies from my business school. Towards the end, the authors try to engage us in a philosophical discussion, but leading us nowhere and you end up a little confused what they were trying to say (maybe it was all intentional). Overall, it is a good read, but watch out for some repetitiveness and textbook-like experience.

  28. 5 out of 5

    Federico

    Very good book, explaining the rise of platform businesses against the traditional pipeline/production model, its strengths and weaknesses. I loved it but it's quite academic so it gets a little bit intense in certain passages, especially in the last chapters, when the book goes in depth on certain topics related to the platform model. Suggested for every digital worker, researcher, economist and entrepreneur. Very good book, explaining the rise of platform businesses against the traditional pipeline/production model, its strengths and weaknesses. I loved it but it's quite academic so it gets a little bit intense in certain passages, especially in the last chapters, when the book goes in depth on certain topics related to the platform model. Suggested for every digital worker, researcher, economist and entrepreneur.

  29. 5 out of 5

    Niki Agrawal

    This book is written like a textbook, not very memorable in the long-run, but helpful if you are currently brainstorming platform strategies and want to know terminologies and techniques. The summaries at the end of each chapter are helpful; the book itself could have been shorter for the same level of content. Note: I listened to the audiobook version of this on Audible. Pretty dry to listen to, but on 1.5-2x, you can absorb the content from it more quickly.

  30. 5 out of 5

    Nicholas Moryl

    Decent overview of the dynamics of platform-based businesses. Some of the examples and data are annoyingly cherry-picked, though (e.g. although the book was published in 2016, it cites data about Zynga as of mid-2011)

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