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Dot Leadership: Essential hacks for business success in the digital age

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Dot Leadership will change your business. You are a small traditional local business or are building the next digital power-house, a large corporation with well established ‘ways of doing things’ or a bricks-and-mortar business struggling to survive in the face of increasing competition. Whatever type of business you are, doing business in the digital age is war, and th Dot Leadership will change your business. You are a small traditional local business or are building the next digital power-house, a large corporation with well established ‘ways of doing things’ or a bricks-and-mortar business struggling to survive in the face of increasing competition. Whatever type of business you are, doing business in the digital age is war, and the winners are those with the best weapons and who aren't afraid to use them. To succeed you need to cut through the hype and noise of the internet so customers can find you. You need to understand the customer journey from the initial recognition of want right through to purchase and beyond. You need to know what platforms to use and when to use them. You need to know how to innovate to bring new products and services to market quickly and still exceed customer expectations. And more ... Dot Leadership arms you for digital war by exposing the insider secrets to digital business leadership and digital marketing. Using real-world examples and scenarios it takes a step-by-step look at the essential leadership hacks needed for business success in the digital age and delivers solid, actionable guidance on how to adapt, survive and prosper in the face of digital competition and rapid technology change. In dot Leadership: Boost sales by using the new Customer Journey to reach out at the right time and on the right platform Convert consumers to customers Get found online faster and by a more targeted audience Build an army of fans of your brand, products or services FAST! Win wider visibility of your marketing message online Build brand influence over consumers quickly Keep consumers coming back for more Increase control over digital ROI Innovate to deliver products or services consumers actually want to buy! Disrupt your market using a digital business model framework Better track and analyse key digital metrics Quickly identify new technologies and the opportunities and threats they bring Lead your business to success in the digital age Who should read this book? Dot Leadership is for business leaders, managers, and entrepreneurs wanting to start, build or transform a business in the digital age. Use dot Leadership to build your business, make more money and win the digital war!


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Dot Leadership will change your business. You are a small traditional local business or are building the next digital power-house, a large corporation with well established ‘ways of doing things’ or a bricks-and-mortar business struggling to survive in the face of increasing competition. Whatever type of business you are, doing business in the digital age is war, and th Dot Leadership will change your business. You are a small traditional local business or are building the next digital power-house, a large corporation with well established ‘ways of doing things’ or a bricks-and-mortar business struggling to survive in the face of increasing competition. Whatever type of business you are, doing business in the digital age is war, and the winners are those with the best weapons and who aren't afraid to use them. To succeed you need to cut through the hype and noise of the internet so customers can find you. You need to understand the customer journey from the initial recognition of want right through to purchase and beyond. You need to know what platforms to use and when to use them. You need to know how to innovate to bring new products and services to market quickly and still exceed customer expectations. And more ... Dot Leadership arms you for digital war by exposing the insider secrets to digital business leadership and digital marketing. Using real-world examples and scenarios it takes a step-by-step look at the essential leadership hacks needed for business success in the digital age and delivers solid, actionable guidance on how to adapt, survive and prosper in the face of digital competition and rapid technology change. In dot Leadership: Boost sales by using the new Customer Journey to reach out at the right time and on the right platform Convert consumers to customers Get found online faster and by a more targeted audience Build an army of fans of your brand, products or services FAST! Win wider visibility of your marketing message online Build brand influence over consumers quickly Keep consumers coming back for more Increase control over digital ROI Innovate to deliver products or services consumers actually want to buy! Disrupt your market using a digital business model framework Better track and analyse key digital metrics Quickly identify new technologies and the opportunities and threats they bring Lead your business to success in the digital age Who should read this book? Dot Leadership is for business leaders, managers, and entrepreneurs wanting to start, build or transform a business in the digital age. Use dot Leadership to build your business, make more money and win the digital war!

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