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Ad Serving Technology: Understand the marketing revelation that commercialized the Internet

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Ad Serving provides a commercial infrastructure to the internet, spanning all sites, and touching all users, all the time. Ad Serving gives marketers the ability to deliver and measure their ads for exceptionally low cost, revealing the true value of the ad space they pay for. Utilizing cookie and page-level analysis, marketers can build vast pools of pseudonymous data about Ad Serving provides a commercial infrastructure to the internet, spanning all sites, and touching all users, all the time. Ad Serving gives marketers the ability to deliver and measure their ads for exceptionally low cost, revealing the true value of the ad space they pay for. Utilizing cookie and page-level analysis, marketers can build vast pools of pseudonymous data about websites, ads and the users that encounter them. This data, and the trusted publisher-independent methodology for measurement, secures investment for Publishers. The counting, tracking and the delivery of ads to enable this data takes place at massive scale. The processes and systems behind data collection are complex, and marketers are expected to learn how to use them as the industry grows; applying this knowledge to their new roles in Digital Advertising. Many undertake this challenge, unaware of the complexity that lies ahead. The learning resources are few and far between. This book satisfies an intermediate-level of tuition to Ad Serving Technology, illustrating how and why Advertisers continue to grow their ad spend in the planet’s favorite new media channel. Topics covered includes: Introduction to Digital Advertising, Introduction to Ad Serving technologies, Campaign Setup in the Ad Server by Channel - Standard Display, Rich Media, Instream Video, SEO, Paid Search, Affiliate, Email and Social. This book also covers Conversions, Attribution, Retargeting, Optimization Strategies, Adserver Reporting, Adserver Analytics, Privacy technology and an Introduction to Programmatic including DSPs, SSPs, DMPs, ATD's, ITD's and RTB.


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Ad Serving provides a commercial infrastructure to the internet, spanning all sites, and touching all users, all the time. Ad Serving gives marketers the ability to deliver and measure their ads for exceptionally low cost, revealing the true value of the ad space they pay for. Utilizing cookie and page-level analysis, marketers can build vast pools of pseudonymous data about Ad Serving provides a commercial infrastructure to the internet, spanning all sites, and touching all users, all the time. Ad Serving gives marketers the ability to deliver and measure their ads for exceptionally low cost, revealing the true value of the ad space they pay for. Utilizing cookie and page-level analysis, marketers can build vast pools of pseudonymous data about websites, ads and the users that encounter them. This data, and the trusted publisher-independent methodology for measurement, secures investment for Publishers. The counting, tracking and the delivery of ads to enable this data takes place at massive scale. The processes and systems behind data collection are complex, and marketers are expected to learn how to use them as the industry grows; applying this knowledge to their new roles in Digital Advertising. Many undertake this challenge, unaware of the complexity that lies ahead. The learning resources are few and far between. This book satisfies an intermediate-level of tuition to Ad Serving Technology, illustrating how and why Advertisers continue to grow their ad spend in the planet’s favorite new media channel. Topics covered includes: Introduction to Digital Advertising, Introduction to Ad Serving technologies, Campaign Setup in the Ad Server by Channel - Standard Display, Rich Media, Instream Video, SEO, Paid Search, Affiliate, Email and Social. This book also covers Conversions, Attribution, Retargeting, Optimization Strategies, Adserver Reporting, Adserver Analytics, Privacy technology and an Introduction to Programmatic including DSPs, SSPs, DMPs, ATD's, ITD's and RTB.

33 review for Ad Serving Technology: Understand the marketing revelation that commercialized the Internet

  1. 4 out of 5

    Tamanjit Bindra

    The book talks about all the elements of online advertisements. Very detailed, a bit too much. It covers business aspects, to creative aspects, to media agencies. It talks less about the technologies involved, and wherever it does it tends to mix it with other things. I being a technology guy found it OK OK. Would be very helpful for someone who wants to understand the nitty grittys of the industry.

  2. 5 out of 5

    Dneronique

  3. 5 out of 5

    Don Goin

  4. 5 out of 5

    ddeunert

  5. 4 out of 5

    Michal

  6. 4 out of 5

    Thomas Lee

  7. 5 out of 5

    LERG

  8. 4 out of 5

    Ryan

  9. 5 out of 5

    Craig

  10. 4 out of 5

    Tapio Tuomola

  11. 4 out of 5

    Jason

  12. 4 out of 5

    Ivan Kohut

  13. 5 out of 5

    Antonio Javier

  14. 4 out of 5

    Damon Hougland

  15. 5 out of 5

    Tran Anh

  16. 5 out of 5

    Leslie Laredo

  17. 4 out of 5

    Todd Brown

  18. 5 out of 5

    Carl Jantzen

  19. 5 out of 5

    Brent Cowen

  20. 5 out of 5

    Greg

  21. 5 out of 5

    Mike Brackett

  22. 4 out of 5

    Charles Hall

  23. 5 out of 5

    Hambster

  24. 4 out of 5

    Steve Stanzel

  25. 5 out of 5

    Vadim

  26. 5 out of 5

    Elizabeth A Quli

  27. 5 out of 5

    Gabriel Tran

  28. 5 out of 5

    John

  29. 4 out of 5

    Oli

  30. 4 out of 5

    Jessica

  31. 5 out of 5

    Yunhan Yu

  32. 4 out of 5

    Karan G

  33. 4 out of 5

    Anvesh Gopalam

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