Fonts are like celebrities—some are famous, while others can be downright infamous. When an audience sees a font in your print media design that they just can’t stand (be it overused, ugly or unreadable), you can lose their attention in a heartbeat. Each font of a typeface has a specific weight, style, condensation, width, slant, italicization, ornamentation, and designer Fonts are like celebrities—some are famous, while others can be downright infamous. When an audience sees a font in your print media design that they just can’t stand (be it overused, ugly or unreadable), you can lose their attention in a heartbeat. Each font of a typeface has a specific weight, style, condensation, width, slant, italicization, ornamentation, and designer or foundry.... Every Designer Must Know