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Communication Theories: Origins, Methods and Uses in the Mass Media

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The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory. The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new chapter on cyber communications explores the influential new medium, usi The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory. The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new chapter on cyber communications explores the influential new medium, using discussions of mediamorphosis, hypertext, multimedia, interface design, Internet addiction and Internet dependency. An extensively rewritten chapter on media chains and conglomerates addresses key developments in the field. The book also includes unique coverage of media uses and institutions, meant as an alternative way to think about mass communication. For readers interested in exploring mass communication theory.


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The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory. The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new chapter on cyber communications explores the influential new medium, usi The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory. The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new chapter on cyber communications explores the influential new medium, using discussions of mediamorphosis, hypertext, multimedia, interface design, Internet addiction and Internet dependency. An extensively rewritten chapter on media chains and conglomerates addresses key developments in the field. The book also includes unique coverage of media uses and institutions, meant as an alternative way to think about mass communication. For readers interested in exploring mass communication theory.

30 review for Communication Theories: Origins, Methods and Uses in the Mass Media

  1. 5 out of 5

    Kate

    Worst textbook ever. Everything seemed to be all over the place so it didn't end up making much sense sometimes. It didn't seem to explain things nicely either so half the time what you read made little to no sense. The authors jumped all over the place with their ideas starting with one thing the all of a sudden switching to something else. It contradicted itself as well in certain parts so it was difficult to understand what the authors were trying to get at to begin with. Avoid this text at a Worst textbook ever. Everything seemed to be all over the place so it didn't end up making much sense sometimes. It didn't seem to explain things nicely either so half the time what you read made little to no sense. The authors jumped all over the place with their ideas starting with one thing the all of a sudden switching to something else. It contradicted itself as well in certain parts so it was difficult to understand what the authors were trying to get at to begin with. Avoid this text at all costs. It was also terribly expensive for no reason.

  2. 4 out of 5

    Hanh Nguyen

    Mark as to read

  3. 4 out of 5

    Eimantas

    Some of the studies are quite old, but it is very extensive and it's nice to get an overall picture. Not an easy read, but it is totally worth it. Some of the studies are quite old, but it is very extensive and it's nice to get an overall picture. Not an easy read, but it is totally worth it.

  4. 5 out of 5

    Fahri Fahri

    This review has been hidden because it contains spoilers. To view it, click here. baguss

  5. 4 out of 5

    Hans Apriliansyah

    This review has been hidden because it contains spoilers. To view it, click here. Nice book

  6. 4 out of 5

    Ramu.0

    well

  7. 5 out of 5

    Hafid Essaidi

    gjgggghghjghj

  8. 5 out of 5

    Fatchur Rozzy

    This review has been hidden because it contains spoilers. To view it, click here. I WANT THIS BOOK

  9. 5 out of 5

    Dara

    what a nice book

  10. 5 out of 5

    FARIDA

  11. 5 out of 5

    Dreas Image

  12. 5 out of 5

    Kaleem

  13. 5 out of 5

    Nouran Hammad

  14. 5 out of 5

    John

  15. 4 out of 5

    Angel

  16. 4 out of 5

    Chandni Patel

  17. 5 out of 5

    Dalia Mounir

  18. 4 out of 5

    Hafi

  19. 4 out of 5

    Adna

    Textbook for class.

  20. 4 out of 5

    Cay

  21. 4 out of 5

    Hanna

  22. 5 out of 5

    Sheila Dwika

  23. 4 out of 5

    Tryawinda

  24. 5 out of 5

    Christian Pramudia

  25. 4 out of 5

    Lizbeth

  26. 5 out of 5

    Amy Blunden

  27. 4 out of 5

    Ika Rachmalika

  28. 5 out of 5

    Thanh Van

  29. 4 out of 5

    Per Holmlund

  30. 5 out of 5

    John

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