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Zodpovědná firma: Jak podnikat, aby to bylo prospěšné nejenom vlastníkům, ale i ostatním lidem a planetě

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Jak podnikat, aby to bylo prospěšné nejenom vlastníkům, ale i ostatním lidem a planetě Tomáš Lindner z časopisu Respekt o knize napsal: "Že prý není možné zbohatnout a současně zůstat věrný svým ideálům. Zakladatel outdoorové firmy Patagonia dokazuje, že to je lež a jednoduchá výmluva. V krátké a čtivé knize Yvon Chouinard vypráví, jak vybudoval obdivovaný koncern s 1 500 z Jak podnikat, aby to bylo prospěšné nejenom vlastníkům, ale i ostatním lidem a planetě Tomáš Lindner z časopisu Respekt o knize napsal: "Že prý není možné zbohatnout a současně zůstat věrný svým ideálům. Zakladatel outdoorové firmy Patagonia dokazuje, že to je lež a jednoduchá výmluva. V krátké a čtivé knize Yvon Chouinard vypráví, jak vybudoval obdivovaný koncern s 1 500 zaměstnanci a současně zůstal nespoutaným horolezcem, surferem a ekologem. Těžko najít lepší zdroj praktických rad pro zvídavé a začínající podnikatele, kteří chtějí dosáhnout něčeho podobného." Přemysl Filip, ředitel Nadačního fondu Českého rozhlasu a dlouholetý CSR manažer nadnárodních korporací dodává: „Srozumitelný jazyk, strukturovanost, více faktů než emocí, praktické příklady, to jsou zřejmé klady této knížky. ,Nákupní seznam‘ na závěr, identifikující, na co nezapomenout a kde lze něco podniknout, je milým bonusem, který nebývá v kraji zvykem.“


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Jak podnikat, aby to bylo prospěšné nejenom vlastníkům, ale i ostatním lidem a planetě Tomáš Lindner z časopisu Respekt o knize napsal: "Že prý není možné zbohatnout a současně zůstat věrný svým ideálům. Zakladatel outdoorové firmy Patagonia dokazuje, že to je lež a jednoduchá výmluva. V krátké a čtivé knize Yvon Chouinard vypráví, jak vybudoval obdivovaný koncern s 1 500 z Jak podnikat, aby to bylo prospěšné nejenom vlastníkům, ale i ostatním lidem a planetě Tomáš Lindner z časopisu Respekt o knize napsal: "Že prý není možné zbohatnout a současně zůstat věrný svým ideálům. Zakladatel outdoorové firmy Patagonia dokazuje, že to je lež a jednoduchá výmluva. V krátké a čtivé knize Yvon Chouinard vypráví, jak vybudoval obdivovaný koncern s 1 500 zaměstnanci a současně zůstal nespoutaným horolezcem, surferem a ekologem. Těžko najít lepší zdroj praktických rad pro zvídavé a začínající podnikatele, kteří chtějí dosáhnout něčeho podobného." Přemysl Filip, ředitel Nadačního fondu Českého rozhlasu a dlouholetý CSR manažer nadnárodních korporací dodává: „Srozumitelný jazyk, strukturovanost, více faktů než emocí, praktické příklady, to jsou zřejmé klady této knížky. ,Nákupní seznam‘ na závěr, identifikující, na co nezapomenout a kde lze něco podniknout, je milým bonusem, který nebývá v kraji zvykem.“

30 review for Zodpovědná firma: Jak podnikat, aby to bylo prospěšné nejenom vlastníkům, ale i ostatním lidem a planetě

  1. 4 out of 5

    Ryan Kelly

    Listened on audio book. Only gave it 4 stars because if it was Yvons voice it would have made it 1000% better. I think every company should make their employees listen to this book.

  2. 4 out of 5

    Jen

    Just started reading this one because I really enjoyed Let My People Go Surfing, and Yvon Chouinard is one of my heroes. One of the reasons is that he is not afraid to scrutinize his company, his industry, and his own products in pursuit of greater responsibility. In the book, he and coauthor Vincent Stanley give compelling examples of how these tough questions can not just lead to doing GOOD, but also to doing WELL (more profit). They readily admit that Patagonia isn't perfect, that no company Just started reading this one because I really enjoyed Let My People Go Surfing, and Yvon Chouinard is one of my heroes. One of the reasons is that he is not afraid to scrutinize his company, his industry, and his own products in pursuit of greater responsibility. In the book, he and coauthor Vincent Stanley give compelling examples of how these tough questions can not just lead to doing GOOD, but also to doing WELL (more profit). They readily admit that Patagonia isn't perfect, that no company is, but it's critical to work toward the more sustainable end of the continuum and share knowledge so we can all improve. Lots of favorite quotes so far, including the following on pages 26-27: "Poke your nose into any store in the mall and look around. Much of what we produce to sell to each other to earn our living is crap... Every piece of crap, because it was manufactured, contains within it something of the priceless: applied human intelligence, for one, natural capital for another... We're wasting our brains and our only world on the design, production, and consumption of things we don't need and that aren't good for us."

  3. 4 out of 5

    Mark Peterson

    If you are serious about making your company more responsible to the environment and your employees, The Responsible Company is the book you should read. In the book, Yvon Chouinard makes the point that "Companies, not individuals, generate 75 % of the trash that reaches the landfill or incinerator. [Moreover], 90%of a product's environmental impact is determined at the design stage." Chouinard takes you a product lifecycle journey detailing how difficult it is to truly measure the environmental If you are serious about making your company more responsible to the environment and your employees, The Responsible Company is the book you should read. In the book, Yvon Chouinard makes the point that "Companies, not individuals, generate 75 % of the trash that reaches the landfill or incinerator. [Moreover], 90%of a product's environmental impact is determined at the design stage." Chouinard takes you a product lifecycle journey detailing how difficult it is to truly measure the environmental impact of a product in a global economy. As I do in my book, Guerrillapreneur, Chouinard challenges executives to integrate the environmental impact caused by their companies into their on-going business plans. However, Chouinard shows that a "responsible" company can not only implement these changes, the company can do so and reduce operating costs. The book includes templates and a change roadmap that companies can use to start their own journey. This book is a MUST read for every MBA student.

  4. 5 out of 5

    Bailey L.

    This was a short book about what it means for a company to be responsible and sustainable. There were certainly some salient points on the topic of social impact. Moreover, the author did about as decent of a job as possible of it not being just a Patagonia love fest, especially considering this book is typically only sold in their stores. However, it was still rather dry and could have more stories from outside of Patagonia to bolster the argument and feasibility of the impact of having a "trip This was a short book about what it means for a company to be responsible and sustainable. There were certainly some salient points on the topic of social impact. Moreover, the author did about as decent of a job as possible of it not being just a Patagonia love fest, especially considering this book is typically only sold in their stores. However, it was still rather dry and could have more stories from outside of Patagonia to bolster the argument and feasibility of the impact of having a "triple bottom line." I still learned a good amount, but if someone wanted to know the highlights, they could just flip through my copy and read what I highlighted and get the gist in about 5 minutes. Nonetheless, I'm grateful I read it.

  5. 4 out of 5

    ReadingMama

    Patagonia was nominated as the coolest company on the planet in 2008 and now, I see more of their products people are wearing… Until now, I have no idea of its founder Yvon Chouinard who is an avid rock climber, surfer, environmentalist and successful businessman. Born in 1938, he has always been alway interested in mechanical things, making and developing. In one of the interviews, he said the trip in 1968 to South America, Peru, Argentina and Patagonia changed his life, determining to keep the Patagonia was nominated as the coolest company on the planet in 2008 and now, I see more of their products people are wearing… Until now, I have no idea of its founder Yvon Chouinard who is an avid rock climber, surfer, environmentalist and successful businessman. Born in 1938, he has always been alway interested in mechanical things, making and developing. In one of the interviews, he said the trip in 1968 to South America, Peru, Argentina and Patagonia changed his life, determining to keep the earth as natural and wild as it is, as his life mission. In this book, he talks about his business and life philosophies. His purpose of the company has never been the biggest one in the industry, instead of being responsible and conscious of social and environmental impact. He has used three core ideas in his business: 1) Know your impact 2) Favor improvement and 3) Share what you have learned. The first step is to engage your team, then prioritize what must be done. It is important to define what is your first success, then progressively work on more difficult challenges. Finally, share what you have learned with your colleagues, friends, media and even your competitors. That’s how you will gain a good reputation and respect among the peers. He has paid 1% earth tax of income (I think it is such a responsible thing that all industry and individuals should adopt) as donation toward environmentally impactful causes. His design philosophy is also focused on environmental conservation. 90% of a product’s environmental impact is determined at the design stage, so why not see from that perspective from the very early life cycle analysis? Patagonia is a groundbreaking company that practices environmental and social responsibility, in addition to its customers and employees. This is the kind of company where you can find a meaningful purpose that can change the positive impact on this earth and toward the future generation!

  6. 4 out of 5

    Joel

    Essentially a repackaging of Let My People Surf. That being said, the checklists provided at the end were a very cool addition. The appendix offers 30 or so pages of ways an organization can strive to be responsible ranging from environmental stewardship or construction methods, to employee benefits. I think Yvon does an excellent job to also emphatically state that all business will cause some unavoidable harm, but we should do all in our power to minimize that. Pursuing a symbiotic relationship Essentially a repackaging of Let My People Surf. That being said, the checklists provided at the end were a very cool addition. The appendix offers 30 or so pages of ways an organization can strive to be responsible ranging from environmental stewardship or construction methods, to employee benefits. I think Yvon does an excellent job to also emphatically state that all business will cause some unavoidable harm, but we should do all in our power to minimize that. Pursuing a symbiotic relationship with our planet rather than an exploitative one is necessary if we're to survive the impending ecological crisis. If more companies and individuals were striving to reduce the unavoidable harm they did, we'd be in a much better place. I feel that the acceptance of unavoidable harm also does a good job of pointing out that we'll never eliminate our impact. In order for life to exist it must draw from something. But we can strive to reduce our impact. We don't have to start eating minimal calories of veggies raised in our backyard eking out a painful life of bare sustenance. But maybe we could reduce the amount of industrial agricultural products we consume. Or we could buy that new book we've had our eye on at a local indie shop shop instead of impulse buying on Amazon. Maybe little by little we can turn inward to our local communities and weave a network of responsible, sustainable towns and cities to enrich the global web of life. Maybe this just utopian idealism but what's the worst that could happen?

  7. 5 out of 5

    Joe

    Cool peak behind the curtain of challenges that Patagonia has faced and how they have threaded (pun intended) them through their corporate charter. There are some pretty cool lessons learned and thoughts on sustainable economies being attuned to natural regeneration of ecosystems. I enjoyed this short read.

  8. 4 out of 5

    Mary

    This was a pretty good sequel to 'Surfing' and just about as inspiring. Choinard reminds us that regardless of what we're doing in our lives we have a responsibility to make it right, whether that be the workers who make our products or the raw materials that go into them. Do we embrace a cradle to grave philosophy in our product lifecycle? Are the people that create and manufacture our products made to feel successful and secure? What about our customers? Does our product satisfy the needs that This was a pretty good sequel to 'Surfing' and just about as inspiring. Choinard reminds us that regardless of what we're doing in our lives we have a responsibility to make it right, whether that be the workers who make our products or the raw materials that go into them. Do we embrace a cradle to grave philosophy in our product lifecycle? Are the people that create and manufacture our products made to feel successful and secure? What about our customers? Does our product satisfy the needs that they were seeking? The book opens our eyes these and other sustainable questions that we might not otherwise think about. Choinard is humble, he admits that in the beginning they (Patagonia) didn't either but are now constantly challenging each other with possible better ways to make their products. What if we were to step back and assess the impact our decisions make on the lives of others and our planet? Would we change our ways? After reading this book (and Surfing) I know I will. I hope you will too.

  9. 5 out of 5

    Karla

    Thank you to Yvon Chouinard and Vincent Stanley for finally saying what every company, what every business, what every entrepreneur needs to hear. There are myriad ways to run a more responsible company -- responsible to the environment, responsible to the customers, responsible to the employees -- and still -- as evidenced by Patagonia -- make a profit. This book overflows with concrete, do it today details. I learned so much that I can apply to my own business, the most important being to actu Thank you to Yvon Chouinard and Vincent Stanley for finally saying what every company, what every business, what every entrepreneur needs to hear. There are myriad ways to run a more responsible company -- responsible to the environment, responsible to the customers, responsible to the employees -- and still -- as evidenced by Patagonia -- make a profit. This book overflows with concrete, do it today details. I learned so much that I can apply to my own business, the most important being to actually reflect on my practices instead of just doing what everyone else does. A great book that will begin an important dialogue and lead us to the future. If you only read one business book this year, make it this one.

  10. 4 out of 5

    Daniel Zaltsman

    If this was required reading in business school, the climate catastrophe would be much slower approaching. Not only a case study of what Patagonia has done to go from irresponsible to responsible company but also a timeline of the movement in the US. This book opened me up to many more elements of how businesses (read people) can make a positive impact on nature. Inspiring me to take action in my workplace and now I have more tools to be effective (doing more does not always mean doing better).

  11. 5 out of 5

    LuckyYogi

    Opened my eyes about how not only Patagonia carries out their business, but how the clothing industry has quite an impact on our natural resources... I used to be biased against Patagonia just based on what I see, what is marketed as their image. In my opinion, Patagonia really doesn't market enough toward mountaineers. My friend let me borrow this book and I was open to it. I now have an appreciation for the company as a whole. Opened my eyes about how not only Patagonia carries out their business, but how the clothing industry has quite an impact on our natural resources... I used to be biased against Patagonia just based on what I see, what is marketed as their image. In my opinion, Patagonia really doesn't market enough toward mountaineers. My friend let me borrow this book and I was open to it. I now have an appreciation for the company as a whole.

  12. 4 out of 5

    Andrew Westphal

    This book is not much more than the pale shadow cast by Chouinard's book "Let My People Go Surfing" in the florescent lighting of a business-school classroom. The checklists at the end of the book are a helpful resource for (aspiring) enviros to bring these topics of sustainability to their own workplaces, but it was generally a letdown as I progress through Patagonia's 3-volume library set. This book is not much more than the pale shadow cast by Chouinard's book "Let My People Go Surfing" in the florescent lighting of a business-school classroom. The checklists at the end of the book are a helpful resource for (aspiring) enviros to bring these topics of sustainability to their own workplaces, but it was generally a letdown as I progress through Patagonia's 3-volume library set.

  13. 4 out of 5

    Elijah Garrison

    Very simple, straightforward and accessible. I am a business geek and a Patagonia fan so definitely left me wanting more. Which I think is the intent, works really well as a primer introducing the concept of a responsible company, putting all the checklists in the appendix is a nice way to provide action items or ways to dig deeper. Certainly worth a read.

  14. 5 out of 5

    Takashi

    Everybody should read this book. All we live use earth resources but there are decreasing year after year so we have to change our lifestyle. This book show us the way what patagonia has been done and should we do to reduce earth's damage as we can. Everybody should read this book. All we live use earth resources but there are decreasing year after year so we have to change our lifestyle. This book show us the way what patagonia has been done and should we do to reduce earth's damage as we can.

  15. 5 out of 5

    Kristina Carter

    I appreciate the transparent approach Patagonia takes toward being a more responsible company. They lay out a clear problem AND solution in this book. Rather than making it feel like an impossible task, they make action accessible for companies as well as individuals.

  16. 5 out of 5

    Renee

    Great advice on moving companies forward

  17. 5 out of 5

    Olivier Cruchant

    some nice actionable tips and interesting stories. Sometimes a little vague though; and a little bit too short to be remembered

  18. 4 out of 5

    Ben

    Good insight into having an environmentally responsible company, but not as generally applicable as would have liked for non-clothing companies seeking to have a positive impact.

  19. 4 out of 5

    João Barbará

    Spends too much time proving it’s important to be responsible.

  20. 5 out of 5

    Melissa West

    Must read for anyone who cares about our planet.

  21. 4 out of 5

    Mike

    Nice tool kit and case study for how making your business sustainable should be even more important than profit. Incredible checklist at the end for companies to enact some of the teachings here too.

  22. 4 out of 5

    Guillaume Belanger

    Inspiring but pragmatic and practical. Do the right thing!

  23. 4 out of 5

    Tina Roach

    Consistently inspired throughout the book. Awesome content.

  24. 4 out of 5

    Ellie Sharp

    Knowledgeable read for those wanting to read about sustainable companies.

  25. 4 out of 5

    Josh

    The checklists in the back are great, but otherwise this book is a shortened version of Let My People Go Surfing.

  26. 4 out of 5

    Mitch Reaume

    A 100 page book that doesn't waste time on fluff, cuts straight to the point of why businesses need to become more responsible, and more than a few practical steps on how to do so. A 100 page book that doesn't waste time on fluff, cuts straight to the point of why businesses need to become more responsible, and more than a few practical steps on how to do so.

  27. 4 out of 5

    Blake

    Life-changing, for me and some of my colleagues.

  28. 5 out of 5

    Miha Rekar

    Short and to the point. Some valuable advice, some Patagonia stories that made them who they are. Good checklist for any company not just the want-to-be-responsible ones.

  29. 4 out of 5

    J.T. Good

    Good overview of Patagonia’s triple bottom line principles and history. Sad that some of the things talked about never came to fruition.

  30. 4 out of 5

    Alyssa Duhé

    They just get it. People. Business... The bigger picture.

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