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Business Strategy: A Guide to Effective Decision-Making

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The effectiveness of a good strategy well implemented determines a business' future success or failure. Yet history is full of strategic decisions, big and small, that were ill-conceived, poorly organized and consequently disastrous. This updated guide looks at the whole process of strategic decision-making, from vision, forecasting, and resource allocation, through to imp The effectiveness of a good strategy well implemented determines a business' future success or failure. Yet history is full of strategic decisions, big and small, that were ill-conceived, poorly organized and consequently disastrous. This updated guide looks at the whole process of strategic decision-making, from vision, forecasting, and resource allocation, through to implementation and innovation. Strategy is about understanding where you are now, where you are heading and how you will get there. There is no room for timidity or confusion. Although the CEO and the board decide a company's overall direction, it is the managers at all levels of the organization who will determine how the vision can be transformed into action. In short, everyone is involved in strategy. But getting it right involves difficult choices: which customers to target, what products to offer, and the best way to keep costs low and service high. And constantly changing business conditions inevitably bring risks. Even after business strategy has been developed, a company must remain nimble and alert to change, and view strategy as an ongoing and evolving process. The message of this guide is simple: strategy matters, and getting it right is fundamental to business success.


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The effectiveness of a good strategy well implemented determines a business' future success or failure. Yet history is full of strategic decisions, big and small, that were ill-conceived, poorly organized and consequently disastrous. This updated guide looks at the whole process of strategic decision-making, from vision, forecasting, and resource allocation, through to imp The effectiveness of a good strategy well implemented determines a business' future success or failure. Yet history is full of strategic decisions, big and small, that were ill-conceived, poorly organized and consequently disastrous. This updated guide looks at the whole process of strategic decision-making, from vision, forecasting, and resource allocation, through to implementation and innovation. Strategy is about understanding where you are now, where you are heading and how you will get there. There is no room for timidity or confusion. Although the CEO and the board decide a company's overall direction, it is the managers at all levels of the organization who will determine how the vision can be transformed into action. In short, everyone is involved in strategy. But getting it right involves difficult choices: which customers to target, what products to offer, and the best way to keep costs low and service high. And constantly changing business conditions inevitably bring risks. Even after business strategy has been developed, a company must remain nimble and alert to change, and view strategy as an ongoing and evolving process. The message of this guide is simple: strategy matters, and getting it right is fundamental to business success.

30 review for Business Strategy: A Guide to Effective Decision-Making

  1. 4 out of 5

    KC

    **I read this for school, so my review may not be an accurate reflection of your experience.** I had read previous Economist publishings and genuinely enjoyed them, however, this one was a poor choice. As mentioned, I read this for a course at college since or was our textbook, but it was not written to general business people. I often encountered entire chapters which had little to no applicable lessons for someone who isn't in a higher up position within a business. If you were an entrepreneur **I read this for school, so my review may not be an accurate reflection of your experience.** I had read previous Economist publishings and genuinely enjoyed them, however, this one was a poor choice. As mentioned, I read this for a course at college since or was our textbook, but it was not written to general business people. I often encountered entire chapters which had little to no applicable lessons for someone who isn't in a higher up position within a business. If you were an entrepreneur or an executive with influencing power, the book may be more valuable. There were definitely some valuable nuggets of knowledge for general practices, and advice to think upon, but I was definitely struggling to find some of the applications of the lessons from the book of value to a non-executive business person. 3 stars, granted that I was not the targeted audience.

  2. 4 out of 5

    L

    A comprehensive guide to strategy with many classic ideas. I would have rated this a 4 if it weren't for the outdated facts for a 2015 book. There wasa case for "hotmail" campaign for a free email address and 2 case studies about the success of Sears. None of the info is very in depth so it's more of an exploratory book. A comprehensive guide to strategy with many classic ideas. I would have rated this a 4 if it weren't for the outdated facts for a 2015 book. There wasa case for "hotmail" campaign for a free email address and 2 case studies about the success of Sears. None of the info is very in depth so it's more of an exploratory book.

  3. 4 out of 5

    Deepika

  4. 4 out of 5

    John Fawaz

  5. 4 out of 5

    Mohannad

  6. 4 out of 5

    Anmol Patel

  7. 5 out of 5

    Deema.hariri

  8. 5 out of 5

    Sava Raba

  9. 5 out of 5

    Joe Nuttapong

  10. 4 out of 5

    Rhys Beer

  11. 4 out of 5

    John

  12. 5 out of 5

    Lucas

  13. 4 out of 5

    Ashley Griffin

  14. 5 out of 5

    Cherno

  15. 4 out of 5

    EZRA

  16. 4 out of 5

    Altjin Moggie

  17. 5 out of 5

    Paul Adams

  18. 4 out of 5

    Robert D.

  19. 5 out of 5

    Jeremy Martinez

  20. 5 out of 5

    Clint Barron

  21. 5 out of 5

    Thomas Kaminski

  22. 4 out of 5

    Bookworm Amir

  23. 4 out of 5

    Kevin

  24. 5 out of 5

    Iyanuoluwa

  25. 4 out of 5

    Adam

  26. 5 out of 5

    Harry

  27. 4 out of 5

    Alvaro Manuel

  28. 4 out of 5

    Lena

  29. 4 out of 5

    Nunz

  30. 5 out of 5

    Shelby Quitta

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