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Got Social Mediology?: Using Psychology to Master Social Media for Your Business without Spending a Dime

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Posts, pokes, pins, pluses, and tweets. Oh my! If you are like most businesspeople, you may be feeling overwhelmed by the technology, language, and culture of social media. What should you be saying on these platforms? How often should you be interacting? And do you really need to be on every social media platform out there? With a witty style and no-nonsense attitude, Got S Posts, pokes, pins, pluses, and tweets. Oh my! If you are like most businesspeople, you may be feeling overwhelmed by the technology, language, and culture of social media. What should you be saying on these platforms? How often should you be interacting? And do you really need to be on every social media platform out there? With a witty style and no-nonsense attitude, Got Social Mediology? dispels the myths, gives the real scoop, and provides business- people everywhere with all they need to cus- tomize a social media marketing plan that’s right for them. The book’s approach is simple but revolution- ary: by understanding the psychology of the social media user and focusing on creating au- thentic relationships rather than engaging in paid-for advertising, you will be able to grow your business on social media, far faster than ever before and without emptying your mar- keting budget in the process. That’s good news for business owners everywhere. Get ready to discover how social media for business can be free, effective, and, yes, even fun!


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Posts, pokes, pins, pluses, and tweets. Oh my! If you are like most businesspeople, you may be feeling overwhelmed by the technology, language, and culture of social media. What should you be saying on these platforms? How often should you be interacting? And do you really need to be on every social media platform out there? With a witty style and no-nonsense attitude, Got S Posts, pokes, pins, pluses, and tweets. Oh my! If you are like most businesspeople, you may be feeling overwhelmed by the technology, language, and culture of social media. What should you be saying on these platforms? How often should you be interacting? And do you really need to be on every social media platform out there? With a witty style and no-nonsense attitude, Got Social Mediology? dispels the myths, gives the real scoop, and provides business- people everywhere with all they need to cus- tomize a social media marketing plan that’s right for them. The book’s approach is simple but revolution- ary: by understanding the psychology of the social media user and focusing on creating au- thentic relationships rather than engaging in paid-for advertising, you will be able to grow your business on social media, far faster than ever before and without emptying your mar- keting budget in the process. That’s good news for business owners everywhere. Get ready to discover how social media for business can be free, effective, and, yes, even fun!

30 review for Got Social Mediology?: Using Psychology to Master Social Media for Your Business without Spending a Dime

  1. 4 out of 5

    Darren

    It is no longer good enough for a businessperson to go and “find a teenager” and ask them about social media and what they need to do with it. Knowing something about social media is an ever-essential task for every business executive and owner. Ignore it at your peril! Yet how the blazes can you keep up it all? Do you still poke things or is it enough to hope somebody sticks their thumb up in appreciation? How do you encourage people to share your news and views, slightly lifting it above the ba It is no longer good enough for a businessperson to go and “find a teenager” and ask them about social media and what they need to do with it. Knowing something about social media is an ever-essential task for every business executive and owner. Ignore it at your peril! Yet how the blazes can you keep up it all? Do you still poke things or is it enough to hope somebody sticks their thumb up in appreciation? How do you encourage people to share your news and views, slightly lifting it above the babble of noise in the social media space? A bit of psychology laden on top of your media/marketing communications efforts can’t go wrong, or “social mediology” as the author has called it. There is not a shortage of books talking about social media and how to do it, yet possibly this author has found an interesting niche. Certainly a packed, compelling book has been produced. What’s more, you only need to get one great take-away point from the book to have really got your money’s worth. You will probably get more than one point from it. The scene is set by this great little quotation at the start: “You probably have attended chamber of commerce events, shown up for a meet-up, or joined a local Rotary or business club. Social media is very much the same concept, except you can network from your favourite chair via your computer or tablet or on the go with your smartphone.” One could add “…and just like getting drunk at a business club reception, you can easily trash your reputation very quickly indeed.” Tread with care, but tread decisively. So social mediology? The author describes it as the study of social media from the perspective of psychology, the focus being on understanding the individuals and groups that make each social media platform a unique culture. At first this cynical reviewer was sceptical but as one read through the book it was proving harder to write this off as a load of mumbo-jumbo. Does social media matter? It depends on whom you ask and maybe what they are selling. Even if it doesn’t directly translate to sales (which is debatable) it is surely capable of influencing opinions and views both now and in the future. It might not be a goose that can lay golden eggs and it can be a royal pain in the backside, yet it is something you really cannot ignore. Thus it is better to maximise the upside and minimise the downside if you can. The author correctly notes that “size isn’t everything” - likes, endorsements and followers alone mean nothing but the connections you can possibly create with potential clients and how you manage these connections can make a difference. There is a lot of “snake oil” salesmanship in the social media arena, trying to build upon inexperienced, uncertain, insecure business owners. Maybe this book can help you see through some of these chancers and help focus your own strategy, thoughts and handling plan at the same time. Reading some of the author’s comments about social media can depress you – and things can only get worse. Why would you necessarily want to pay a lot of money for online advertising that might yield a click through rate of 0.17% if you are lucky? Throwing enough money at a problem might give you a lead or two, but even a click through is a long way from being a possible sale or business commitment. Managing your expectations and reacting accordingly would be advised. Make no mistake - the author is not against social media. Far from it! Yet the wise social media user might be considering their strategy and approach in a way other than deciding what time of day is best to “engage” and which tag or slogan you will use today. This book, despite being written in an easy-to-follow, accessible style is a “hard read” due to the sheer volume of information being provided. It engages the mind and has you thinking about your practical exploitation of the information. As well as the quality, general knowledge being imparted, the author looks specifically at LinkedIn, Facebook, Twitter, YouTube and some “lesser” services such as Pinterest and Google+. Even if you have not considered each and every service, the advice given within could be possibly used within your general social media process and even in a broader business sense. So in conclusion, a great book you might not have thought you needed, provided at a very competitive price with some compelling contents. If you fail to get a lot out of this book, you would be better off closing your social media accounts and going back to pen and paper. The hard work, however, falls squarely in your lap, should you choose to implement the advice given… Got Social Mediology? by Jay Izso and published by InterAction Press. ISBN 9780991513604, 312 pages. YYYYY.

  2. 5 out of 5

    Ellie

    Venturing into the world of social media can be a daunting challenge regardless of one’s technological savvy, but especially for business owners who previously focused on traditional customer interaction (face-to-face, print media, etc.). How does one go from ground zero to reaping the rewards of social connectivity? With a little patience, an open mind, and the teachings set forth by Jay Izo, also known as The Internet Doctor, anyone can gain a firm foothold into what makes social media meaning Venturing into the world of social media can be a daunting challenge regardless of one’s technological savvy, but especially for business owners who previously focused on traditional customer interaction (face-to-face, print media, etc.). How does one go from ground zero to reaping the rewards of social connectivity? With a little patience, an open mind, and the teachings set forth by Jay Izo, also known as The Internet Doctor, anyone can gain a firm foothold into what makes social media meaningful for their business. Izo offers a clear and thoughtful explanation on what social media is and why it is relevant to successful businesses plus thoughtful exercises for practical implementation of his suggestions for everything from gaining followers to keeping contacts and strengthening existing bonds with clients. His extensive details of each platform (LinkedIn, Facebook, Twitter, Google+, Pinterest, and YouTube) are clear, well-researched, and logical – with a hint of approachable humor – making the words read more like a personal one-on-one tutorial than a typical how-to book. This book is ideal for any business owner regardless of their current level of social media involvement as Izo’s practical advice and real-world examples offer intriguing perspectives and helpful reminders that are immediately useful and have potentially long-term benefits for newbies and well-seasoned users alike. And while it's target audience is business owners, personal users can pick up useful tips for understanding the overall world of social media and integrate many of the guidelines into their own interactions with the platforms.

  3. 5 out of 5

    Betty

    I received a copy through the GoodReads First Reads program in return for an honest review. If you own a small business or work with a small nonprofit and are not savvy on the social media platforms, this is the book for you. Social media is here to stay and you need to get on board. But there are so many platforms available – Linked In, Facebook, Twitter, Google+, Pinterest, and more always coming out. What should you use? And don’t they take a lot of time? Jay Izso takes you through each platfor I received a copy through the GoodReads First Reads program in return for an honest review. If you own a small business or work with a small nonprofit and are not savvy on the social media platforms, this is the book for you. Social media is here to stay and you need to get on board. But there are so many platforms available – Linked In, Facebook, Twitter, Google+, Pinterest, and more always coming out. What should you use? And don’t they take a lot of time? Jay Izso takes you through each platform to look at who uses them and how they are used. You don’t need to be on all of them. He also gives suggestions of how to make each platform work for you. And I love his checklist at the end of the book where he gives the reader a schedule of what to accomplish on each platform and when in order to optimize your use without spending a lot of time on them. Definitely worth reading as you can reap benefits by showing your personal side.

  4. 5 out of 5

    Bianca Smith

    What’s with the great marketing books early in the year? Last year had the Bright Idea Box and Brand EsSense. This year we have Got Social Mediology? by Jay Izso. Maybe I loved Got Social Mediology? because Jay is a business consultant AND psychology teacher. This book is 70% social media marketing and 30% psychology, and the mix works brilliantly. Instead of the plethora of books that tell you what to do, Got Social Mediology? tells you what to do, and the human behavior behind why you should. I’ What’s with the great marketing books early in the year? Last year had the Bright Idea Box and Brand EsSense. This year we have Got Social Mediology? by Jay Izso. Maybe I loved Got Social Mediology? because Jay is a business consultant AND psychology teacher. This book is 70% social media marketing and 30% psychology, and the mix works brilliantly. Instead of the plethora of books that tell you what to do, Got Social Mediology? tells you what to do, and the human behavior behind why you should. I’m not really sure which bit to gush about next. The honesty that not all social media is right for all brands, the useful inclusion of campaign timings and a reminder you won’t get results overnight, or the discussion of different personality types on social media. That last one deserves its own book and I know I always forget the Social Media Benchwarmer with their invisible impact. Jay uses examples and case studies really well. I’m assuming they are all his clients or friends because there’s a very strong North Carolina concentration. My first reaction was to question the concentration, but I really do like it. Instead of using multinational cases, these are small businesses, the same kind whose owners would be reading this book. It showed that social media can help all businesses and proved Jay’s introductory promise that using these tactics won’t cost a dime. I learned some new words in Got Social Mediology?. No, not those kind of words. These ones would confuse my grandmother, not insult her. Parasocial contact is the one-way connection we have with our favorite celebs on social media. This is the technical term for social media stalking. After seeing John Barrowman’s Instagram feed with his husband sleeping definitely makes me feel I know him, even if I’m just another name on his follower list. Another is fitsperation: the inspiration to get fit that we receive from seeing fitness photos. So, set up that fitness Pinterest board. There were a few of things I struggled with in Got Social Mediology?, but they are tiny things. First, grouping social media behaviors by age. I promise I won’t do a rant on how life stage is more accurate than age. The digital natives, etc. references did die out early in the book, but grates on me. The other was something that would have been very tricky for Jay to avoid. It’s the issue of Google Authorship. Jay uses it as a reason to use Google Plus for the exact same reasons all marketers lauded it. Except Google isn’t so keen on it and hasn’t decided if it’s really a SEO ranking factor or not. I suppose this really just shows the speed of the industry, more than inaccuracies. I also wouldn’t totally dismiss organic Facebook due to Edgerank. In Australia, Mornington Peninsula Cheap Fruit and Vegetables has built their business on their facebook community and constantly having to expand their capacity to keep up. Who is Got Social Mediology? For? Small business owners and marketers will get the most out of this book. There wasn’t much that was new for me, personally, but there are many things that I’m coaching my clients and newer marketers on. It’s definitely one of my recommended books for 2015, even this early in the year. Buy it when it’s released February 21. Originally published at http://tapdancingspiders.com/2015/01/...

  5. 4 out of 5

    Laura

    The world of social media can be daunting. Especially for those who have not yet delved into it. It’s big. It’s scary. And, it’s very powerful and very necessary for businesses. Did you know that the same part of the brain light up when people use social media as when they have sex? No wonder people are addicted to social media! In his book Got Social Mediology? author Jay Izso, also known as the Internet Doctor, delves into the world of social media. In it, he uses psychology to master social media The world of social media can be daunting. Especially for those who have not yet delved into it. It’s big. It’s scary. And, it’s very powerful and very necessary for businesses. Did you know that the same part of the brain light up when people use social media as when they have sex? No wonder people are addicted to social media! In his book Got Social Mediology? author Jay Izso, also known as the Internet Doctor, delves into the world of social media. In it, he uses psychology to master social media for businesses without spending a dime. What is social mediology? Izso describes it as the study of social media from the perspective of psychology. Do I really need to be on social media? What is the best way to create business through social media? Which form of social media is best for my business? What should I post? When should I post it? These are all topics and questions covered in Got Social Mediology. Book Layout Got Social Mediology? Is laid out in clear chapters – each one focusing on a different form of social media including Twitter, Facebook, LinkedIn, Google+, Pinterest and YouTube. Other chapters focus on the Return of Investment of social media and social media myths. Each chapter is well laid out with a summary at the end, text boxes of things to try, and highlighted information. You can skip to the chapters that interest you, or, do as I did, and read the entire book with a pencil in hand to underline the key points that you will want to remember. What I learned I consider myself to be well versed in social media. I am on LinkedIn, Twitter, Facebook and Pinterest. Even though I frequently use these social media platforms, and have taken a few workshops on how to effectively use them, I still learned a lot from this book. As I was reading the sections, I found myself sitting at my computer making changes to my various accounts based on the suggestions in the book. I updated my headline in LinkedIn, changed some settings on Pinterest, and started tracking when and how much I use Facebook. Izso does a great job of explaining the different social media platforms, and the best way to communicate on each one – whether it is professionally on LinkedIn or like a friend on Facebook. Read my full review: http://valleyfamilyfun.ca/blog/got-so...

  6. 5 out of 5

    Donna Parker

    I think we all either unconsciously (or maybe consciously) use psychology for most everything we do in life, including social media. I don't know if I feel 100% comfortable thinking about deliberately 'using' psychology for social media or anything else, but if you think of it more as helpful advice I suppose it doesn't feel as manipulative. Don't be dissuaded by the subtitle of this if you don't need this for business, for me, I thought the advice could also be used for using social media perso I think we all either unconsciously (or maybe consciously) use psychology for most everything we do in life, including social media. I don't know if I feel 100% comfortable thinking about deliberately 'using' psychology for social media or anything else, but if you think of it more as helpful advice I suppose it doesn't feel as manipulative. Don't be dissuaded by the subtitle of this if you don't need this for business, for me, I thought the advice could also be used for using social media personally or for a blog, etc. Social media can be daunting, there are so many rules, obvious and not-so-obvious. There are ways to do things that are appropriate and ways that are way way inappropriate. The author not only offers helpful advice in an accessible way, but all of this without spending a dime (well, if you don't have to buy the book, that costs more than a dime, maybe you can borrow this book from Netgalley in exchange for an honest review, as I did, or borrow it from a friend, or from the library). I'm glad I read this book, but I kind of like finding my way around social media and everywhere else...just being me.

  7. 4 out of 5

    Tracy

    About halfway through Got Social Mediology, I got a little bored and had to push through to the end-I really don't like quitting. I did get use out of reading what each platform is about, and have started my LinkedIn account based upon what Jay had suggested and I plan to sit down and plan out how to use the SPICEY acronym, however, I expected this book to go into more depth on how to accomplish specific things on multiple social media platforms and was disappointed with how little detail there About halfway through Got Social Mediology, I got a little bored and had to push through to the end-I really don't like quitting. I did get use out of reading what each platform is about, and have started my LinkedIn account based upon what Jay had suggested and I plan to sit down and plan out how to use the SPICEY acronym, however, I expected this book to go into more depth on how to accomplish specific things on multiple social media platforms and was disappointed with how little detail there was in that department. There was A LOT of repeating himself in the last 60 pages and he probably could have added those things (or not just repeated them again) in the previous chapters based upon the specific social media platform he was writing about. I recommend this book only if you really have NO CLUE what each social media platform does for you and if you think there is absolutely no reason to include social media into your marketing. If you already think it is a great idea and want to learn how to do it correctly, maybe browse through the book and find something that goes into more depth.

  8. 4 out of 5

    Louis Carter

  9. 5 out of 5

    Patricia

  10. 4 out of 5

    Dania

  11. 5 out of 5

    Khalid Alnaqbi

  12. 5 out of 5

    Sue Cook

  13. 5 out of 5

    John

  14. 5 out of 5

    Justin Alger

  15. 5 out of 5

    Brad VanAuken

  16. 4 out of 5

    Ellen

    Read this for Continuing Education Units for my PMI certification. It was interesting the way the author applies psychology to the new world of Social Media. He explained each platform in easy to follow steps, even for those beginners or those who've never used one of them. He also gave information on who the target audience is for each of the platforms. If you are going to introduce any social media into your business, this book is for you. It provides useful information and step by step guides Read this for Continuing Education Units for my PMI certification. It was interesting the way the author applies psychology to the new world of Social Media. He explained each platform in easy to follow steps, even for those beginners or those who've never used one of them. He also gave information on who the target audience is for each of the platforms. If you are going to introduce any social media into your business, this book is for you. It provides useful information and step by step guides to strategize and make the most of the platforms you use.

  17. 5 out of 5

    Raj

  18. 5 out of 5

    Alex Kools

  19. 5 out of 5

    Travis Eubanks

  20. 4 out of 5

    Adam Felske

  21. 4 out of 5

    Alain Burrese

  22. 5 out of 5

    Jay Izso

  23. 4 out of 5

    Nancy Nix

  24. 4 out of 5

    Paul Vittay

  25. 4 out of 5

    Edwin Ticlla

  26. 5 out of 5

    Gabriel Remes

  27. 4 out of 5

    Austin Bright

  28. 5 out of 5

    Soraya

  29. 5 out of 5

    KIRSTEN SNYDER

  30. 4 out of 5

    Wendy Holland

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