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The Sell: The Secrets of Selling Anything to Anyone

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The nation’s #1 real estate broker and star of Bravo’s Million Dollar Listing New York shares his secrets for superstar success and getting what you want out of life—no matter who you are or what you do. Ten years ago, Fredrik Eklund moved to New York City from his native Sweden with nothing but a pair of worn-out sneakers and a dream: to make it big in the city that never The nation’s #1 real estate broker and star of Bravo’s Million Dollar Listing New York shares his secrets for superstar success and getting what you want out of life—no matter who you are or what you do. Ten years ago, Fredrik Eklund moved to New York City from his native Sweden with nothing but a pair of worn-out sneakers and a dream: to make it big in the city that never sleeps. Since then, he’s become the top seller in the most competitive real estate market on the planet, brokering multimillion-dollar deals for celebrities, selling out properties all over the city, and charming audiences around the world as one of the stars of the hit Bravo series Million Dollar Listing New York. Now, for the first time, Fredrik shares his secrets so that anyone can find success doing what they love. According to Fredrik, even if you don’t consider yourself a salesperson, you’ve been in sales your whole life because every day you are selling your most important asset: yourself. Whenever you influence, persuade or convince someone to give you something in exchange for what you’ve got—whether it’s a luxury home, a great idea at work, or your profile on Match.com—you are selling. And if you know how to sell the right way, you can live your dream. That is what The Sell is all about.  Blending personal stories, hilarious anecdotes, and the expertise he’s gained from his meteoric rise, Fredrik has written the modern guide on becoming successful, a book that tells you how to recognize and cultivate your true talents and make the ultimate sell. From the importance of being your most authentic self to looking like a million bucks even if you don’t have a million bucks (yet!), he shows how intangible factors like personality and charm can get you noticed and make you shine. He also shares his tips and tricks for preparing, persuading, and negotiating so that in any of life’s dealings, you’ll come out a winner. Whether you work on Wall Street or at Wal-Mart, aim to become the top seller at your company or want to impress a first date, The Sell will help you have more personal and professional success, lead a rich and fulfilling life, and have fun along the way.    


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The nation’s #1 real estate broker and star of Bravo’s Million Dollar Listing New York shares his secrets for superstar success and getting what you want out of life—no matter who you are or what you do. Ten years ago, Fredrik Eklund moved to New York City from his native Sweden with nothing but a pair of worn-out sneakers and a dream: to make it big in the city that never The nation’s #1 real estate broker and star of Bravo’s Million Dollar Listing New York shares his secrets for superstar success and getting what you want out of life—no matter who you are or what you do. Ten years ago, Fredrik Eklund moved to New York City from his native Sweden with nothing but a pair of worn-out sneakers and a dream: to make it big in the city that never sleeps. Since then, he’s become the top seller in the most competitive real estate market on the planet, brokering multimillion-dollar deals for celebrities, selling out properties all over the city, and charming audiences around the world as one of the stars of the hit Bravo series Million Dollar Listing New York. Now, for the first time, Fredrik shares his secrets so that anyone can find success doing what they love. According to Fredrik, even if you don’t consider yourself a salesperson, you’ve been in sales your whole life because every day you are selling your most important asset: yourself. Whenever you influence, persuade or convince someone to give you something in exchange for what you’ve got—whether it’s a luxury home, a great idea at work, or your profile on Match.com—you are selling. And if you know how to sell the right way, you can live your dream. That is what The Sell is all about.  Blending personal stories, hilarious anecdotes, and the expertise he’s gained from his meteoric rise, Fredrik has written the modern guide on becoming successful, a book that tells you how to recognize and cultivate your true talents and make the ultimate sell. From the importance of being your most authentic self to looking like a million bucks even if you don’t have a million bucks (yet!), he shows how intangible factors like personality and charm can get you noticed and make you shine. He also shares his tips and tricks for preparing, persuading, and negotiating so that in any of life’s dealings, you’ll come out a winner. Whether you work on Wall Street or at Wal-Mart, aim to become the top seller at your company or want to impress a first date, The Sell will help you have more personal and professional success, lead a rich and fulfilling life, and have fun along the way.    

30 review for The Sell: The Secrets of Selling Anything to Anyone

  1. 5 out of 5

    Donna Merritt

    THE SELL by Fredrik Eklund, co-written by Bruce Littlefield, promises that it can teach you to sell "anything to anyone." Not quite, but it was an interesting, if unusual and somewhat narcissistic, read. First, let me say that I received an ARC of this book. However, even uncorrected proofs should have far fewer mistakes, particularly in punctuation, grammar, and consistency of style. It's a pet peeve of mine. A manuscript should be sent to your publisher in the best possible shape. My only hope THE SELL by Fredrik Eklund, co-written by Bruce Littlefield, promises that it can teach you to sell "anything to anyone." Not quite, but it was an interesting, if unusual and somewhat narcissistic, read. First, let me say that I received an ARC of this book. However, even uncorrected proofs should have far fewer mistakes, particularly in punctuation, grammar, and consistency of style. It's a pet peeve of mine. A manuscript should be sent to your publisher in the best possible shape. My only hope is that the copyeditors were able to salvage it at the eleventh hour. Let me pull out some of the better, if not original, advice. And, let me note, these are free or inexpensive tips to try. (We'll get to Fredrik's outrageous spending soon.) * People want to do business with people they like. * Be honest about who you are—even on social media (no false personas). * Add a "splash of color" to your wardrobe. * "Get over what other people think." * Take time OFF—no work, no emails, no business calls. * Be in the "now." (Again, not original, but important.) * Exercise. Eat healthier. Sleep! * Understand the benefits of laughter. * Say thank you. Compliment people sincerely. * "Avoid negative remarks about others" and "Lead with the positives." * "Active listening is critical for your success." * Answer email in real time. * And, of course, "Check your zipper and your teeth before any big meeting." The basic problem I have with this book is that it seems geared toward people in big business, specifically real estate, with the potential to make millions. That is NOT most of us. Can you use some of his suggestions to sell a few more of your handmade dog sweaters? Sure, but not many. To be fair, I think Fredrik is simply an enthusiastic, honest (I hope) guy who is so filled with life that he just shares everything. But that's not a book. You have to know your audience, so telling us you bought a $2100 suit, a $29,000 watch (bought used at $13,000), or that you spend $275 a month every three weeks on a haircut does not endear us to you. The majority of us simply can't relate to that kind of extravagance (and wouldn't spend our money that way if we had it to spend). Fredrik sets his phone to wake him with "Money, Money, Money" by Abba. Elsewhere he asks, "Someone has to be the best and living large, so why not you?" He warns against being materialistic and yet . . .? He's also good at offering general advice with no plan as to exactly how to achieve results. For example, "If your work isn't something you enjoy, perhaps it's time to change jobs." There are many in this situation, but exactly HOW does someone find good-paying work he or she enjoys? Or explaining to us that the only reason to work is "to find fulfillment." All for it, but HOW? The last two chapters, I think, offer the most potential for reflection and change on the reader's part. Unfortunately, these chapters felt like choppy add-ons, as if Fredrik was trying to say everything he hadn't in the rest of the book. If these chapters had been planned, organized, and cultivated properly, they could have been the book all by themselves. When someone crams everything he or she still wants to say at the end, it's a disservice to both the reader and the writer. The book had entertaining moments and I did enjoy Fredrik's voice (in the end, you can't help but like the guy), but unless you have a lot of money to spend, I wouldn't pay $26 for a book that is going to ask you to spend even more money in order to be successful, though it might be worth the price of an eBook. Fredrik Eklund, if you are reading this, I'd be happy to send you my complete notes if you mail me a postage-paid envelope. It will be worth the investment for your next book. I promise.

  2. 4 out of 5

    Bella

    A really inspiring book! Fredrik is such a rolemodel, not just for people in the selling buisness, but for people in general. Read it! Full review in Swedish at http://bellasbok.blogg.se/2015/april/... A really inspiring book! Fredrik is such a rolemodel, not just for people in the selling buisness, but for people in general. Read it! Full review in Swedish at http://bellasbok.blogg.se/2015/april/...

  3. 5 out of 5

    Alexander

    I’ve read quite a few sales and business books over the years, and The Sell is among the best. Being successful in sales requires more than just technique and tenacity: it requires seeing the world as being full of opportunity and yourself as the best facilitator of opportunity for your buyers. Authors Fredrik Eklund and Bruce Littlefield have captured the both the technical and personal qualities of an effective salesperson, and they’ve done it in a way that anyone can adapt to their own lives, I’ve read quite a few sales and business books over the years, and The Sell is among the best. Being successful in sales requires more than just technique and tenacity: it requires seeing the world as being full of opportunity and yourself as the best facilitator of opportunity for your buyers. Authors Fredrik Eklund and Bruce Littlefield have captured the both the technical and personal qualities of an effective salesperson, and they’ve done it in a way that anyone can adapt to their own lives, whether they engage in sales professionally or personally. I would definitely recommend The Sell to anyone looking to improve their sales skills or just become more comfortable with situations involving selling.

  4. 5 out of 5

    Gregg Bell

    Okay. Saw this at the library and figuring my anaemic sales skills could use a boost I got it. It' really not a bad book. Eklund comes across as a nice guy. The book, despite its subtitle to the contrary, is pretty much exclusively about real estate sales. Of course, Eklund says, his sales techniques apply to all other areas but (having been a real estate salesman myself, as well as selling many other products) they do not. One good thing I took from the book is the idea of being genuine (ie. sel Okay. Saw this at the library and figuring my anaemic sales skills could use a boost I got it. It' really not a bad book. Eklund comes across as a nice guy. The book, despite its subtitle to the contrary, is pretty much exclusively about real estate sales. Of course, Eklund says, his sales techniques apply to all other areas but (having been a real estate salesman myself, as well as selling many other products) they do not. One good thing I took from the book is the idea of being genuine (ie. selling yourself). That people will see through any attempts at pretence. Now Eklund is quite the character himself. Six-foot-four, wearing goofy socks and goofy neckties, doing a "high kick" with an accompanying Swedish squeal of some sort. He reminded me of a cross between Arnold Schwarzenegger and Tony Robbins. You know the type: boundless enthusiasm and drive (male Katie Courics). His real estate sales advice is not breakthrough stuff. —Be confident enough to tell your prospect to check out other salespeople before using you. (This doesn't work. No real estate sales person—in their right mind anyway—is going to send a ready, willing and able prospect to another salesperson.) —Tell the prospect the property won't last because it's in the hottest neighbourhood. —Tell the prospect the seller is still so in love with the property he might take it off the market at any minute. The latter of course is unethical and not a few of Eklund's sales tips are disingenuous at best. So how did he succeed? —Drive. The guy works very hard and has a brutal daily routine. —Knowing the market. —Endless promotion and marketing. (He got his own TV series on Bravo.) (He's also huge on social media, loves Instagram.) —Flamboyance. He name drops a lot. J. LO., Justine Timeberlake, Leonardo DiCaprio (he didn't buy) were all clients. And Eklund lets you into his flamboyant personal life, as well. Eg. He spent $500,000 to rent an island when he married his husband and "it was worth every penny." Now one of Eklund's goals is to have a number one selling book. I guess I'm helping him achieve his goal by writing this review. That's okay though. I don't begrudge him his success. As I said before, he works very hard. The Sell is a reminder that the opportunity is out there for all of us.

  5. 5 out of 5

    Tanja Berg

    Rating 4* out of 5. "Millon Dollar Listing New York" is one of my favorite shows, so when one of its stars - who, as an additional bonus, is Swedish - releases a book then of course I'm going to read it! The books is not a step-by-step guideline in how to sell something. It is however an excellent guide to selling yourself, in the best of meanings. Fredrik has an exuberance about him and the book is written with so much enthusiam that it inevitably rubs off. I started reading the book the day be Rating 4* out of 5. "Millon Dollar Listing New York" is one of my favorite shows, so when one of its stars - who, as an additional bonus, is Swedish - releases a book then of course I'm going to read it! The books is not a step-by-step guideline in how to sell something. It is however an excellent guide to selling yourself, in the best of meanings. Fredrik has an exuberance about him and the book is written with so much enthusiam that it inevitably rubs off. I started reading the book the day before I was returning to work from Easter holiday. I was anxious about the coming week. This book worked wonders, all my worries evaporated and I came back to work on a mental high. It's a fun, easy read on how to brand yourself. Recommended as such!

  6. 5 out of 5

    Laura Bella

    The writing is meh. Prose is awkward, at best. But this book is charged with passion and emotion, and Eklund's energy is infectious. Though he may seem like an arrogant condescending asshole who's addicted to money-making at times. The writing is meh. Prose is awkward, at best. But this book is charged with passion and emotion, and Eklund's energy is infectious. Though he may seem like an arrogant condescending asshole who's addicted to money-making at times.

  7. 4 out of 5

    Brittany

    Good but I found much of the advice given to be generic and things I already knew. It's still a good reminder but nothing ground breaking. Good but I found much of the advice given to be generic and things I already knew. It's still a good reminder but nothing ground breaking.

  8. 5 out of 5

    Superbunny

    SUMMARY: get a $275 haircut every 2 weeks, buy a $2100 Christian Dior suit, $2000 shoes, $10,000 watch and shower daily, workout = #1 real estate agent

  9. 4 out of 5

    Christopher Lawson

    THE SELL is a fascinating book, which covers a wide range of issues for people in the sales industry--but actually, for just about anyone who wants to present their ideas better. Fredrik Eklund is a witty writer, and this makes the book a fun, easy read. It's part inspirational, part marketing, part dress for success, and part social networking. The content of THE SELL is so broad, that it's tough to focus on just one part; however, there is a particular chapter in this book that is well worth th THE SELL is a fascinating book, which covers a wide range of issues for people in the sales industry--but actually, for just about anyone who wants to present their ideas better. Fredrik Eklund is a witty writer, and this makes the book a fun, easy read. It's part inspirational, part marketing, part dress for success, and part social networking. The content of THE SELL is so broad, that it's tough to focus on just one part; however, there is a particular chapter in this book that is well worth the price of admission. That is chapter 6, entitled, "Make 'em smile." The purpose of this chapter is to convince the reader to "cultivate your charm and sense of humor." This chapter homes in on a particular area for weakness for many people--charm, and a good sense of humor. The author points out that you only have a very brief time to make a good impression--likely a lifelong impression. He explains that "You have 30 seconds to capture someone's attention." And so the author suggests cultivating humor and the art of being charming. Sometimes this means just flat out being silly. When Fredrik first met his future husband--an extremely tall man, in line ahead of him, the author touched him on the shoulder and asked him why he was so tall. Fredrik explained to the man, " I grew up on Swedish meatballs, which made me tall. What did you eat?" In order to cultivate a sense of charm, it helps to be a little self-deprecating. The author tells an outrageous story involving the author peeing on himself before an important meeting. As a result, he had to run out to his car with his suit coat draped around his waist, only to be ridiculed by his driver. The author confides that he is including this story because, "Well for one thing, I want you to know the importance of sitting down to pee if you're answering emails. But I also want you to smile, even at my expense." When using social media, the author gives some really practical ideas. For example, "Know what attracts eyeballs. Animals, babies, and nature grab attention, as do sunsets, Sun rises, skyscrapers, ocean waves, and half naked photos." He also provides other very practical ideas on using Instagram, Twitter, or other social media. So, you get the picture. THE SELL is really a fun read with tons of useful ideas. Plus, I enjoyed reading the stories and anecdotes. The author has lots of proven ideas, based upon his experience as leader of the top-selling real estate team in the United States. This one great book, and I recommend it. Advance copy provided by publisher for impartial review.

  10. 4 out of 5

    Franzi

    Another book that's so hard to rate! Well here's the deal: If you are new to the business world and looking for a great all around book that's told in a not so stuck up voice and very relatable, pick this one! Fredrik puts a lot of information in it and discusses a big variety of topics, lots of behind the scenes looks into his work. If you are interested in specific topics I'd say rather pick a more specialized book. For me, I really like him, but I can't identify with his way of working. (As in Another book that's so hard to rate! Well here's the deal: If you are new to the business world and looking for a great all around book that's told in a not so stuck up voice and very relatable, pick this one! Fredrik puts a lot of information in it and discusses a big variety of topics, lots of behind the scenes looks into his work. If you are interested in specific topics I'd say rather pick a more specialized book. For me, I really like him, but I can't identify with his way of working. (As in from morning to night without breaks and/or time for hobbies). I'm just not interested in hustling like he does, even if it would bring me more success. I would say in this way it's a typical american way of working yourself to the top. Which is great, but nothing I would want for my life. So, choose wisely. And also: he's promoting himself at least as much as he's wanting to help YOU, so take everything with a grain of salt ;-) The sales manipulation he talks about he definitely uses to make you love him & his book as well. (How many times can he talk about his High-Kick?!) But, yes....still recommended :)

  11. 4 out of 5

    Please Don't Gawk

    It was OKAY... Full reviews can be seen: https://pleasedontgawk.wordpress.com/ It was OKAY... Full reviews can be seen: https://pleasedontgawk.wordpress.com/

  12. 5 out of 5

    Anna K. Lindegren

    Orinally published on http://www.lifeasaninvestment.com/min... The Sell by Fredrik Eklund is an inspiring account of an isolated Swedish guy who takes a dream-chasing journey toward success in a big American city. Packing your bags, saying goodbye to loved ones and moving {alone} to “the city that never sleeps” (NYC) is a huge endeavor that not only requires careful planning but also a passion for the journey. This is the story of a blue-eyed Stockholmer who firsthand shares with you the pain of Orinally published on http://www.lifeasaninvestment.com/min... The Sell by Fredrik Eklund is an inspiring account of an isolated Swedish guy who takes a dream-chasing journey toward success in a big American city. Packing your bags, saying goodbye to loved ones and moving {alone} to “the city that never sleeps” (NYC) is a huge endeavor that not only requires careful planning but also a passion for the journey. This is the story of a blue-eyed Stockholmer who firsthand shares with you the pain of being a homesick, lonely stranger in a huge city where nobody cares about you. He also shares with the reader the positive side of successfully following a dream. If you are thinking about taking the plunge into the unknown world of moving abroad, or maybe you’re already there, than read this book. It will most definitely cheer you up. Eklund understands because he has walked in these shoes before. Ironically, the shoes he wore on his first day at JC De Niro Real Estate were shabby, old sneakers. Today his feet stand in the best shoes money can buy. No matter what stage of life you are in, Fredrik will talk you through it. He generously admits to his failures, and cleverly uses his success to inspire. You will believe him and understand that hard work pays off—And staying true to yourself, striving to be better every day and giving love to the people around you is a clear-cut road to success—something today’s world can’t afford to be without. Read more http://www.lifeasaninvestment.com/min...

  13. 5 out of 5

    Raj

    I'm not sure what to say about this book, which is probably not a good sign. The book first came to my attention by way of the fact that I am a huge MDLNY fan and I think all fans of the show and of Fredrik will love that every page is packed with his strong personality, fredrik-isms, and high-kicks galore. It is evident that he was the one truly writing the book, which I appreciate. As for the primary objective regarding how to "sell anything to anyone"...that's where I find the book falls flat I'm not sure what to say about this book, which is probably not a good sign. The book first came to my attention by way of the fact that I am a huge MDLNY fan and I think all fans of the show and of Fredrik will love that every page is packed with his strong personality, fredrik-isms, and high-kicks galore. It is evident that he was the one truly writing the book, which I appreciate. As for the primary objective regarding how to "sell anything to anyone"...that's where I find the book falls flat. It seems the advice is nothing more than lists regarding dressing better, increasing your instagram followers, and how to convince people you are charming. If you're looking for a book that urges you to send out emails while you're on the toilet or hear exactly how much spent on his watch for the cover of the book, then this is the book for you. If you want some practical business advice, look elsewhere.

  14. 4 out of 5

    Alvea S.

    I don't think I've ever come across a book that hollers the author's ego as much as The Sell does, but what was initially an annoying narration of Fredrik's life and hubris, became a personal insight into what constitutes his success in the real estate industry. Less about actually making "The Sell" and more on having the right mindset in life: knowing what you want, making sacrifices and commitments, and celebrating your success in little ways. He also makes it a point to emphasize the importan I don't think I've ever come across a book that hollers the author's ego as much as The Sell does, but what was initially an annoying narration of Fredrik's life and hubris, became a personal insight into what constitutes his success in the real estate industry. Less about actually making "The Sell" and more on having the right mindset in life: knowing what you want, making sacrifices and commitments, and celebrating your success in little ways. He also makes it a point to emphasize the importance of distinguishing yourself from everyone else, discovering that high-kicker in you and letting it triumph over the toughest times.

  15. 4 out of 5

    Shirley Mckinnon

    I love this book!! This is one of the best holistic books on success. And Frederik reveals way more than I would have expected. He includes his attitudes, his standards, his scripts (!!), his negotiating techniques (brilliant!), his social media advice plus how to look after yourself when the stress kicks in. This is one book I will be reading every year just to remind myself. That is of course when I put it on my bookshelf after having gone through the social media info again. This is great bus I love this book!! This is one of the best holistic books on success. And Frederik reveals way more than I would have expected. He includes his attitudes, his standards, his scripts (!!), his negotiating techniques (brilliant!), his social media advice plus how to look after yourself when the stress kicks in. This is one book I will be reading every year just to remind myself. That is of course when I put it on my bookshelf after having gone through the social media info again. This is great business advice, great advice on how to live a fulfilled life and how to set up your life to stay focused and motivated. We love you in Australia Frederik Eklund!!

  16. 4 out of 5

    Torbjörn Ungvall

    A truly inspiring book. I can just applaud and be impressed. So many things right when it comes to leadership, productivity, and making a difference. Many leaders have a lot to learn here. And I totally agree on the importance of passion, and having the courage to stand out, be different to brand yourself. A fun, entertaining, thoughtful, and easy-to-read book - highly recommended...

  17. 5 out of 5

    Matt

    I really enjoyed every page of The Sell. If you implemented 25% of the tips Fredrik outlines in his first book, you would already be making your way towards success. Fredrik shares his secrets to his real estate, social media, and personal success along with a great story. Whether you are in college or looking to change careers, I highly recommend this motivational and inspiring book.

  18. 5 out of 5

    Daniel Taylor

    When my review copy of The Sell by Fredrik Eklund arrived, I admit I shelved it. The publisher marketed the book as if it was old-school sleazy salesmanship. Their marketing didn’t help me realize that this book is a manual for success in the new economy. You can read my full review here: https://www.booksreadforyou.com/the-sell-by-fredrik-eklund/

  19. 5 out of 5

    Ken Gillett

    What a powerful read—full of valuable and insightful advice, anecdotes and lessons direct from one of the most successful brokers in the world! Equally as entertaining, Fredrik's personality shines throughout. A must read for anyone who is serious about being successful! What a powerful read—full of valuable and insightful advice, anecdotes and lessons direct from one of the most successful brokers in the world! Equally as entertaining, Fredrik's personality shines throughout. A must read for anyone who is serious about being successful!

  20. 5 out of 5

    Ben Lanier

    Full of energy, life, love and everything else that makes Fredrik not only the most successful real estate agent in the world's toughest market, but also among the standout stars of Bravo's entire network of television shows. His wisdom is unmatched. Terrific read. Full of energy, life, love and everything else that makes Fredrik not only the most successful real estate agent in the world's toughest market, but also among the standout stars of Bravo's entire network of television shows. His wisdom is unmatched. Terrific read.

  21. 4 out of 5

    Eileen Cleland

    I love this book! I love Freddie, his wonderful healthy outlook on life,his great sense of humor and his genuinely sound advice. He makes me feel like I can do it ! High kick !

  22. 4 out of 5

    Jessi Payne

    I landed 19 pages of golden nuggets out of these pages. Who couldn't benefit from that? Jessi Payne Life Coach. Author. Adventurer. Friend. www.RockStarJessi.com I landed 19 pages of golden nuggets out of these pages. Who couldn't benefit from that? Jessi Payne Life Coach. Author. Adventurer. Friend. www.RockStarJessi.com

  23. 5 out of 5

    KnowledgeSpecter

    This is my second time reading this book and it was even better. It’s sales, startup and life advice all wrapped up with Fredrik’s personal touch. As a fellow Swede it’s even more inspiring.

  24. 4 out of 5

    Mike Hohrath

    Very powerful real estate focused sales book written by the top agent in New York, reality TV star, and self made immigrant Fredrik Eklund. It's clear that this book was written by someone at the top of their game and very relevant and well suited to the modern times. While he does touch on them and share his perspective, this book won't teach you much new about old fashion sales, i.e. negotiations, setting appointments, and general sales "soft skills". Where it excels is in using modern technol Very powerful real estate focused sales book written by the top agent in New York, reality TV star, and self made immigrant Fredrik Eklund. It's clear that this book was written by someone at the top of their game and very relevant and well suited to the modern times. While he does touch on them and share his perspective, this book won't teach you much new about old fashion sales, i.e. negotiations, setting appointments, and general sales "soft skills". Where it excels is in using modern technology and culture to become the number one guy or gal in your field. For example, the chapter on social media usage and engagement is brilliant, clearly a strength for this reality TV star. He does very well at attracting attention and redefining the best agents as not property driven salespeople but personality driven. Meaning people don't work with him because he has the best condos (though they are some of the top) but because he is the funnest and best to work with, also for the glamour and experience of working with him. Definitely a lot to be learned about this new model from him. He also shares his business and lifestyle strategies, some of which definitely have left a strong impression on me. One of the biggest that is helping me take my game to the next level is responding to emails in real time, meaning as soon as I receive them, even if it's just a quick couple of lines because that will leave a great impression and avert many potential fires. Also it's a great feeling knowing I don't have 20 emails I need to get back to to and every second leaves a worse impression. Also some great tips on maintaining a top performing lifestyle in sales, one of the best of which is to prioritize health and wellness (good diet, exercise, & sleep) over all else. As a result of that, you'll be able to perform better everywhere else. Also about treating yourself and spending money to reward yourself and provide positive outward indicators of your new success to boost your own morale and to encourage others to respond to you differently. I'm definitely more willing to ball out on my appearance after reading this, though not at the 10% of income level suggested by Fredrick. Last note to touch upon is his philosophy of focusing on the positives, treating everyone well, avoiding discussing negatives, and investing time and energy into the people you surround yourself with. Would definitely recommend this book for anyone in sales, especially in real estate sales.

  25. 5 out of 5

    Mediaman

    This is a cheap attempt to make money off people that watch Eklund on TV. It's a simplistic, almost worthless book that gives you no insights into how to make deals other than the surface platitudes like dress well, exercise daily, treat others with respect, don't work for the goal of money, etc. Eklund obviously didn't "write" this book (it doesn't even come close to sounding like him and the phrasing is obviously not that of a foreign-born English language speaker) and the co-author must have This is a cheap attempt to make money off people that watch Eklund on TV. It's a simplistic, almost worthless book that gives you no insights into how to make deals other than the surface platitudes like dress well, exercise daily, treat others with respect, don't work for the goal of money, etc. Eklund obviously didn't "write" this book (it doesn't even come close to sounding like him and the phrasing is obviously not that of a foreign-born English language speaker) and the co-author must have culled ideas from different books or online courses to put together the most generic "secrets of selling" that he could find without being sued by those he stole from. You learn that Eklund has no real educational background (he quit college, came to the U.S. and took a two-week speed realtor course!), has very little talent other than bragging about himself, and needs a large team of people around him to make him look successful. Remember, Eklund isn't the #1 agent in New York City, it's the Eklund "team" that's #1. The book does reveal one big secret--that he has for years had a 50/50 business partner who does the showings and makes many of the sales. Eklund's job is getting new business from developers. He claims his partner prefers to not appear on TV. So Million Dollar Listing is even more fake than we thought. He also is faking it in the book by trying to act as if he is a high-brow, moral gentleman. He conveniently skips over the gay porn he did and fails to mention all of the lies he tells to make sales. It's right there on video--we can look up his past or see him lie pretty much every week on TV. So while he tries to make himself look like an upstanding industry leader who believes in putting clients first and calming himself through exercise and meditation, in truth he's a selfish uneducated shallow money-hungry liar who is unable to admit who he truly is. He needs to sit down and watch his show before he writes his next book so he can discover who the real Fredrik Eklund is. Until then, I'm not buying what he's selling because this book is one big sales pitch for himself.

  26. 4 out of 5

    Oscar Blomqvist

    Summary and review Summary The sell can be seen as manual to achieve success, in particular in the area of selling and negotiation. Fredrik Eklund argues that we sell everyday regardless of what kind of job we have. This can for example be selling our trip suggestion when discussing where to go for the holidays, or selling ourselves in a job interview or when meeting people in general. Fredrik gives the reader clear do’s and don'ts when it comes to a wide variety of areas connected to career and sa Summary and review Summary The sell can be seen as manual to achieve success, in particular in the area of selling and negotiation. Fredrik Eklund argues that we sell everyday regardless of what kind of job we have. This can for example be selling our trip suggestion when discussing where to go for the holidays, or selling ourselves in a job interview or when meeting people in general. Fredrik gives the reader clear do’s and don'ts when it comes to a wide variety of areas connected to career and sales: how to dress and groom yourself, how to eat, how to behave, how to treat your employees, social media etc. He supplements every guideline with examples from his own life to make the idea more clear. I found one chapter especially interesting; when Fredrik describes a normal work day from his life on minute by minute basis. Some of the most important takeaways I got from the book are: The perhaps most important aspect of selling yourself is making other person’s trust you. As people judge others a lot based on the first visual impression, it is very important to always take good care of your appearance. Success requires hard work, perseverance and structure. Fredrik himself starts his day 5:30 and regularly quits after 18:00. The model of alternative costs. The importance of enthusiasm and having fun while working. The language of the book is easy and full of jokes and humour; it is a quite easy read. The biggest downside of the book is that, in my opinion, many of the do’s and don’ts Fredrik describes are to specific; it is hard to understand the underlying principles and how it can be applied in a more general context. Verdict A good and easy read. It is a book I would recommend to anyone interested in getting a more successful career, especially in more social areas with a high degree of negotiations. While there is a bit of information with questionable importance and applicability, there are some great concepts as well.

  27. 5 out of 5

    Carol Wiilliams

    I just love Fredrik's way of making you feel like you can accomplish anything as long as you believe in yourself. The title of the book, The Sell, I believe, puts some people off from reading this book because they just decide it is all about real estate and they are not interested. I am here to tell you that this could not be further from what is in this book. Fredrik explains the art of The Sell....whether you are selling homes... Or Tupperware...... Or just selling your personality. It is NOT a p I just love Fredrik's way of making you feel like you can accomplish anything as long as you believe in yourself. The title of the book, The Sell, I believe, puts some people off from reading this book because they just decide it is all about real estate and they are not interested. I am here to tell you that this could not be further from what is in this book. Fredrik explains the art of The Sell....whether you are selling homes... Or Tupperware...... Or just selling your personality. It is NOT a push Manuel on the art of being able to make sales. It IS a Manuel on the art of learning to believe in yourself and learning how to make others believe in you, too. Just a little more than ten years ago Fredrick left Sweden with a pair of beat up sneakers and a few bucks to get by on for a few days and conquered life on the bustling streets on New York City. Fredrik and NYC were made for each other. He feeds off the energy of the city and in turn the city is growing because of his inventive ways to make dreams come true. It is a very interesting read, a very honest one and it leaves you wanting to hop on a train to the Big City. I have had an attitude change for the better because of this book. Read it.... Learn it..... Live it. You will be better because of it Thank you, Fredrik!

  28. 4 out of 5

    Rahul Rathee

    A masterpiece, a little, brief guide (although enough) to teach you how to sell anything to anyone, a book written with an optimistic must have attitude towards life-a prerequisite for a successful and happy life. The book doesn’t give you quick tips or quick fixes but offers an overall-practical, easy to adopt- lifestyle based around being the best salesman in your life. The book is full of examples from Fredrik’s life on how he uses the principles stated in a wide variety of situations, althou A masterpiece, a little, brief guide (although enough) to teach you how to sell anything to anyone, a book written with an optimistic must have attitude towards life-a prerequisite for a successful and happy life. The book doesn’t give you quick tips or quick fixes but offers an overall-practical, easy to adopt- lifestyle based around being the best salesman in your life. The book is full of examples from Fredrik’s life on how he uses the principles stated in a wide variety of situations, although he doesn’t share the science behind them in great detail ( read “influence by Dr. Robert Cialdini” and “contagious by Jonah Berger” for the science behind them). Fredrik has an ultra charismatic, joyous and optimistic personality, verily, you just can’t hate Fredrik by the time you finish this book or even in the starting, the book is a deep dive into his life and how he goes by in which you are sure to find inspiration of some sort. The writing style of the author is not so formal and is a fun read, at-least it stands out (If you are reading this, I know you are smiling Fredrik and doing your high kick). A must read, not just to the everyday salesman but for anyone looking to improve his/her life even a bit.

  29. 4 out of 5

    A. D. Norton

    Here's the thing: I love New York and I love Fredrik. It seems unlikely to read a book like this but I love inspirational, kick you in your pants, motivational books. It was part of my New Year's resolution reading and I love Fredrik's Facebook photos and wonderfully descriptive poignant posts about Manhattan. He's unique too. Is he a shark? Yes. Is he a real estate wheeler dealer? Yes. I come from a real estate family, my mom was VP of sales of a national builder and very literary. (My dad was Here's the thing: I love New York and I love Fredrik. It seems unlikely to read a book like this but I love inspirational, kick you in your pants, motivational books. It was part of my New Year's resolution reading and I love Fredrik's Facebook photos and wonderfully descriptive poignant posts about Manhattan. He's unique too. Is he a shark? Yes. Is he a real estate wheeler dealer? Yes. I come from a real estate family, my mom was VP of sales of a national builder and very literary. (My dad was an aerospace engineer). So I love reading about his "selling" techniques. He is *NOT* old school, which is very refreshing, and at least preaches authenticity. This has a co-writer to give it a catchy, Bravo-y, memoir-y feel. It's a quick read. He has some good insights and wraps it all up in breaking out of that conformity-driven Scandinavian mindset. He "sells" us on his journey as a unique achiever, just as interested in life with his husband Derek, family, and two doggies as he is in multi-million dollar deals. Do you believe him? Yes. He's a good seller! Note: There are techniques here for life & writing as well to increase your focus and energy.

  30. 4 out of 5

    Amanda Morgan

    I think I love Fredrik more after reading this book. I have watched him on Million Dollar Listing from the beginning of the show and have gone through different opinions of him, but this book shows how he is truly a nice, caring person who believes his success isn't exclusive of anyone else's, that there's plenty to go around and is supportive of anyone else who is as ambitious as he is. And while this book isn't exactly new territory or earth-shakingly innovative, perhaps the true meaning of it I think I love Fredrik more after reading this book. I have watched him on Million Dollar Listing from the beginning of the show and have gone through different opinions of him, but this book shows how he is truly a nice, caring person who believes his success isn't exclusive of anyone else's, that there's plenty to go around and is supportive of anyone else who is as ambitious as he is. And while this book isn't exactly new territory or earth-shakingly innovative, perhaps the true meaning of it is to introduce the real Fredrik who although is a cut-throat businessman, he just really wants to be liked. I enjoyed the book probably much more than a non-viewer of his Bravo show would simply because of the way his personality shined through. I may have gleaned one or two usable pieces of new advice from the entire book, but it was a fairly entertaining read. Thank you for the free copy via Goodreads First Reads.

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