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Make Your Mark: The Creative’s Guide to Building a Business With Impact

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Finally, a business book for makers, not managers. Are you ready to "make a dent in the universe"? As a creative, you no longer have to take a backseat. In fact, stepping up and embracing entrepreneurship is the fastest route to impact. But where do you start? And what sets the businesses that succeed apart? To find out, we asked the bright minds behind companies like Google Finally, a business book for makers, not managers. Are you ready to "make a dent in the universe"? As a creative, you no longer have to take a backseat. In fact, stepping up and embracing entrepreneurship is the fastest route to impact. But where do you start? And what sets the businesses that succeed apart? To find out, we asked the bright minds behind companies like Google X, Warby Parker, Facebook, O’Reilly Media, and more to share their startup wisdom. Featuring hard-won wisdom from twenty leading entrepreneurs and designers, 99U’s Make Your Mark will arm you with practical insights for launching a purpose-driven business, refining your product, delighting your customers, inspiring your team—and ultimately—making something that matters. Make Your Mark features contributions from: Will Allen, Rich Armstrong, Warren Berger, Sean Blanda, Neil Blumenthal, Craig Dalton, Jane ni Dhulchaointigh, Aaron Dignan, Andy Dunn, Joel Gascoigne, Seth Godin, Chris Guillebeau, Emily Heyward, John Maeda, David Marquet, Tim O’Reilly, Shane Snow, Sebastian Thrun, Keith Yamashita, and Julie Zhuo. Plus, a foreword from Behance founder Scott Belsky.


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Finally, a business book for makers, not managers. Are you ready to "make a dent in the universe"? As a creative, you no longer have to take a backseat. In fact, stepping up and embracing entrepreneurship is the fastest route to impact. But where do you start? And what sets the businesses that succeed apart? To find out, we asked the bright minds behind companies like Google Finally, a business book for makers, not managers. Are you ready to "make a dent in the universe"? As a creative, you no longer have to take a backseat. In fact, stepping up and embracing entrepreneurship is the fastest route to impact. But where do you start? And what sets the businesses that succeed apart? To find out, we asked the bright minds behind companies like Google X, Warby Parker, Facebook, O’Reilly Media, and more to share their startup wisdom. Featuring hard-won wisdom from twenty leading entrepreneurs and designers, 99U’s Make Your Mark will arm you with practical insights for launching a purpose-driven business, refining your product, delighting your customers, inspiring your team—and ultimately—making something that matters. Make Your Mark features contributions from: Will Allen, Rich Armstrong, Warren Berger, Sean Blanda, Neil Blumenthal, Craig Dalton, Jane ni Dhulchaointigh, Aaron Dignan, Andy Dunn, Joel Gascoigne, Seth Godin, Chris Guillebeau, Emily Heyward, John Maeda, David Marquet, Tim O’Reilly, Shane Snow, Sebastian Thrun, Keith Yamashita, and Julie Zhuo. Plus, a foreword from Behance founder Scott Belsky.

30 review for Make Your Mark: The Creative’s Guide to Building a Business With Impact

  1. 4 out of 5

    John Stepper

    I learned a lot - and got inspired by - each of the 3 books in this series. Even if you don't love every essay of the many in each book, you're sure to find several that can help you. I learned a lot - and got inspired by - each of the 3 books in this series. Even if you don't love every essay of the many in each book, you're sure to find several that can help you.

  2. 5 out of 5

    Ana Carolina Lemmens

    Third book of the 99u series. Again some great insights! I especially enjoyed the second half of the book: ‘Serving your customers’ and ‘Leading your team’ Had not read much on these subjects before.

  3. 4 out of 5

    Ayesha Ratnayake

    An okay, mostly unmemorable guide to entrepreneurship as a creative person.

  4. 4 out of 5

    Nicole

    Wish there was more original content. It felt exactly as it was - a physically printed version of articles from 99U.com.

  5. 4 out of 5

    Charles Mcdonald

    Good business book.

  6. 5 out of 5

    Arnied

    This is a lot of what you've heard before but still great stuff. And it is a pretty easy read with lots of relevant examples. Some fun facts too.. like Alexander Bell wanted everyone to say the word Ahoy as a greeting on his invention. His friend, Thomas Edison coined the word -- Hello -- instead. This book is really for people who want to make something but can't quite get there. It's inspirational with some hints at what to do and what not to do. It isn't detailed though. In a nutshell, start This is a lot of what you've heard before but still great stuff. And it is a pretty easy read with lots of relevant examples. Some fun facts too.. like Alexander Bell wanted everyone to say the word Ahoy as a greeting on his invention. His friend, Thomas Edison coined the word -- Hello -- instead. This book is really for people who want to make something but can't quite get there. It's inspirational with some hints at what to do and what not to do. It isn't detailed though. In a nutshell, start something you are passionate about and work at it till it happens. Try different iterations of it even if they fail quickly and often till you get to a good point. And be collaborative and transparent. These are things we all need to continuously work at - especially me. It is easy to forget them at the office and in life.

  7. 5 out of 5

    Warren Berger

    Great handbook for creative entrepreneurs looking for insights from a wide range of successful entrepreneurs and writers.

  8. 4 out of 5

    Janna Brancolini

    "Make Your Mark" is by far the weakest in 99u's three-book series of how-to guides for building a productive creative career. Published in 2014, the book does not age well, as many of the businesses held up as paradigms of "purpose" have gone on to wreak havoc on communities (AirBnb), workers' rights (Amazon and Arianna Huffington brands), and even democracy (Facebook). A surprising number of chapters seemed to boil down to "act and think like a human being" instead of taking your customers for "Make Your Mark" is by far the weakest in 99u's three-book series of how-to guides for building a productive creative career. Published in 2014, the book does not age well, as many of the businesses held up as paradigms of "purpose" have gone on to wreak havoc on communities (AirBnb), workers' rights (Amazon and Arianna Huffington brands), and even democracy (Facebook). A surprising number of chapters seemed to boil down to "act and think like a human being" instead of taking your customers for granted. Several also offer directly conflicting advice. For example, one chapter says you need to know exactly who your intended audience is; another says determine your purpose and trust that your audience will eventually reveal itself. I guess the good news is that in business, anything goes? Notably, the two best chapters came from two of the three women contributors. (Out of 21 chapters, only three were written by women. Happy International Women's Day, 99u!) Luckily, "Make Your Mark" is a quick read, so if you have a couple of hours to spare and a library copy, it's likely worth your time. It's probably not worth your money, though.

  9. 5 out of 5

    Mike Hales

    Golden nuggets Business and management books are tricky things. Too specific and they're easily dismissed. Too broad and they lack meaning. The best books give you what I call golden nuggets, rich enough to be valuable but small enough to be manageable. The joy of this book is the diversity of voices and the multitude of nuggets, little highlights to come back to that stimulate the idea to get you moving forwards. A quick and valuable read regardless of whether you're a leader or business owner Golden nuggets Business and management books are tricky things. Too specific and they're easily dismissed. Too broad and they lack meaning. The best books give you what I call golden nuggets, rich enough to be valuable but small enough to be manageable. The joy of this book is the diversity of voices and the multitude of nuggets, little highlights to come back to that stimulate the idea to get you moving forwards. A quick and valuable read regardless of whether you're a leader or business owner or simply trying to do a better job. Good investment in time and money.

  10. 5 out of 5

    Keshav Kumar

    This is a good book not just for the creative people but for people who are entrepreneurs or running their own businesses. It will give you a bit of insight into some of the great brands and what they are doing right. It won't give you the whole picture of how things are being done, just giving you a glimpse that is why I didn't give it 5 stars. It feels incomplete and you will long to get into more depth of the topics that it has covered. I ended up doing a bit of a case study on some of the br This is a good book not just for the creative people but for people who are entrepreneurs or running their own businesses. It will give you a bit of insight into some of the great brands and what they are doing right. It won't give you the whole picture of how things are being done, just giving you a glimpse that is why I didn't give it 5 stars. It feels incomplete and you will long to get into more depth of the topics that it has covered. I ended up doing a bit of a case study on some of the brands that this book mentioned.

  11. 5 out of 5

    Jason

    Inspiring & practical Confirms & articulates many thoughts I had about innovative business models from authorities on the matter, even a nuclear submarine captain thrown in the mix. Great for creative types at any stage of developing a business or nonprofit organization. Being part of a management team for a non profit NGO this book has given me inspiration to endure and applicable material that will surely breathe new life to our organization.

  12. 4 out of 5

    Ardavan Mir

    A collection of inspiring short articles and interviews from leading enterprouneors and innovators from a diverse range of disciplines. The book covers all aspects of business from ideas to building products and services and some light touches on team cultures and leadership. IMO, this collection helps to exercise your business intuition by learning about the core rules you must consider for having a business with impact. It's also interesting to find common grounds from experts pov. A collection of inspiring short articles and interviews from leading enterprouneors and innovators from a diverse range of disciplines. The book covers all aspects of business from ideas to building products and services and some light touches on team cultures and leadership. IMO, this collection helps to exercise your business intuition by learning about the core rules you must consider for having a business with impact. It's also interesting to find common grounds from experts pov.

  13. 4 out of 5

    Nate Solberg

    Good book. As a curated collection of essays from business and creative leaders It hit all the right notes for me. There were a number of good lessons I will take to my role as a leader and manager at my company. I thought the story of the caption of the nuclear submarine USS Santa Fe was especially pertinent to my experience, as the empowerment of team members is the real path to better teams.

  14. 5 out of 5

    Everlecia J.

    What still rings for me is the piece for Seth Godin. Basically saying that the world is never “ready” for new ideas, we are never ready to put them out at the right time. It’s perfect timing as I work on my latest patent. #2. And I’m reminded that you just have to do. Also this: when launching new products show users what they can do rather then telling them.

  15. 4 out of 5

    alex rodríguez santibáñez

    Food for thought. This is a quick guide to creatives looking to get into the adventure of building a business, but this is also great for people who are managers who want to get inspired in a creative way.

  16. 4 out of 5

    Sylvia Swann-Levkoff

    I got more out of this little book than I ever dreamed possible. Bravo 99U and Jocelyn K. Glei! Reading Manage Your Day-to-Day next,and I can’t wait. Really want to attend your next conference in NYC.

  17. 4 out of 5

    Tugrul Yuksel

    99u series are sorta okay, although they consist of blog-article-level texts each chapter. This one by far is the fluffiest in terms of content quality. For example: responsive organizations vs legacy organizations chapter, it feels like a school essay with liminal research.

  18. 5 out of 5

    Jinal Shah (If I Were Marketing)

    The book was super generic and the information given was common knowledge. Nothing new, nothing different. Very boring. Felt like it was compiled from a dozen existing and old marketing and entrepreneurship books. Not at all worth spending on.

  19. 5 out of 5

    Rob

    Some great food for thought Excellent read for those who just started mulling over starting a business or introducing a product. You'll have to assign yourself some homework, if you want to figure out how to apply a lot of this, but it'll be well worth it. Some great food for thought Excellent read for those who just started mulling over starting a business or introducing a product. You'll have to assign yourself some homework, if you want to figure out how to apply a lot of this, but it'll be well worth it.

  20. 5 out of 5

    Naved

    its a good little book, filled with ideas and call to actions, Easy to read and easy to carry especially on our travels, i would recommend this book to anyone who works for himself or is thinking to start a business.

  21. 4 out of 5

    Jason Kiever

    Inspiring Chalked full of stories of some of the leaders and employees of great companies. This book will inspire you to look at your life and business through a different lens. Definitely adds perspective by reading about lessons learned by innovative people.

  22. 4 out of 5

    Sindiwe James

    Practical Advice I started reading this book and was immediately impressed. The businesses highlighted gave practical and timely advice of actionable steps that can be taken no matter the stage of your business. It was a quick read but quite impactful. I would recommend it to entrepreneurs and those thinking of starting a business.

  23. 4 out of 5

    ChuyCepeda

    Almost like a reference book This book is a compilation of the key reminders for every startup situation. It brings authors, experiences and advices to the daily life of a startup entrepreneur

  24. 5 out of 5

    Ramonhasbun

    Great short stories and tips for creative professionals and entrepreneurs.

  25. 5 out of 5

    Veejey Kapse

    Goog content This book helps in understanding few basic do's and don't of building a good orga. nisations this is really good Goog content This book helps in understanding few basic do's and don't of building a good orga. nisations this is really good

  26. 4 out of 5

    Daniel

    Great list of tips and philosophies to do business the right way. Cool stuff!

  27. 4 out of 5

    John Andrews

    good anecdotal stories, kept my interest and I gained a nugget or two, which is all you can ask out of a book.

  28. 5 out of 5

    Noemi

    Insightful. There was some new information and things that I haven't considered. Insightful. There was some new information and things that I haven't considered.

  29. 4 out of 5

    Monika Venckauskaite

    A good collection of various leadership principles, built on the experience of successful creatives, entrepreneurs and managers.

  30. 5 out of 5

    Mick

    There are some very good discussions in this book for those who are blending creative practices with their business goals.

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