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Story Hacking: How to Make Anybody Read Anything

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This book shows you how to make almost anybody read almost anything. The method is simple : tell quick stories and anecdotes that hook your readers and make them read until the end. In the book I show you: *How to dig up attention-grabbling stories that will almost guarantee people read your copy *How to link virtually any story with any message you can think of *A 'sec This book shows you how to make almost anybody read almost anything. The method is simple : tell quick stories and anecdotes that hook your readers and make them read until the end. In the book I show you: *How to dig up attention-grabbling stories that will almost guarantee people read your copy *How to link virtually any story with any message you can think of *A 'secret feature' in Amazon that will let you Most people believe that reading is a chore. Dragging their eyes across text is a job they’ll avoid wherever possible. This is bad news if you’re writing something that you’d quite like to be read. The odds are stacked against you. However, there is hope. There is hope because – just as most people don’t like reading – most people don’t like writing much either. And those that do enjoy writing usually aren’t very good at it. Capturing people’s attention is a rare and valuable skill. Have you ever sent somebody an email only to have to go over it again in a meeting? Written a document only to have somebody ask you questions you answered in it? Somewhere along the line it became okay to ignore the majority of words that cross your desk. Yes, I got the email thanks – no, haven’t had a chance to read it yet. We all do it. ‘Tutti colpevoli, nessuno colpevole,’ as the Italian saying goes: ‘If everyone is guilty, no one is guilty.’


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This book shows you how to make almost anybody read almost anything. The method is simple : tell quick stories and anecdotes that hook your readers and make them read until the end. In the book I show you: *How to dig up attention-grabbling stories that will almost guarantee people read your copy *How to link virtually any story with any message you can think of *A 'sec This book shows you how to make almost anybody read almost anything. The method is simple : tell quick stories and anecdotes that hook your readers and make them read until the end. In the book I show you: *How to dig up attention-grabbling stories that will almost guarantee people read your copy *How to link virtually any story with any message you can think of *A 'secret feature' in Amazon that will let you Most people believe that reading is a chore. Dragging their eyes across text is a job they’ll avoid wherever possible. This is bad news if you’re writing something that you’d quite like to be read. The odds are stacked against you. However, there is hope. There is hope because – just as most people don’t like reading – most people don’t like writing much either. And those that do enjoy writing usually aren’t very good at it. Capturing people’s attention is a rare and valuable skill. Have you ever sent somebody an email only to have to go over it again in a meeting? Written a document only to have somebody ask you questions you answered in it? Somewhere along the line it became okay to ignore the majority of words that cross your desk. Yes, I got the email thanks – no, haven’t had a chance to read it yet. We all do it. ‘Tutti colpevoli, nessuno colpevole,’ as the Italian saying goes: ‘If everyone is guilty, no one is guilty.’

2 review for Story Hacking: How to Make Anybody Read Anything

  1. 4 out of 5

    Laurie

  2. 4 out of 5

    Paolo

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