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The Fashion Designer Survival Guide: Start and Run Your Own Fashion Business

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Mary Gehlhar, author, industry authority, and consultant to hundreds of designers, including Zac Posen, Twinkle by Wenlan, Rebecca Taylor, and Cloak, gives readers behind-the-scenes insights and essential business information on creating and sustaining a successful career as an independent designer. With advice from fashion luminaries including Donna Karan, Tommy Hilfiger, Mary Gehlhar, author, industry authority, and consultant to hundreds of designers, including Zac Posen, Twinkle by Wenlan, Rebecca Taylor, and Cloak, gives readers behind-the-scenes insights and essential business information on creating and sustaining a successful career as an independent designer. With advice from fashion luminaries including Donna Karan, Tommy Hilfiger, Cynthia Rowley, Diane von Furstenberg, Richard Tyler, and top executives from Saks Fifth Avenue and Barneys New York, this fully updated and revised edition of The Fashion Designer Survival Guide addresses the latest trends in apparel and accessories, the newest designers, an updated introduction, and a new foreword by Diane von Furstenberg, Designer and President of the Council of Fashion Designers of America (CFDA). The Fashion Designer Survival Guide provides the necessary tools to get a fashion line or label up and moving on the right track, including: How to create a viable business plan Figuring out how much money you need, where and how to get it, and how to make it last, including the latest on private equity The best sources for fabric and materials Navigating the pitfalls of production both at home and abroad Marketing, branding, and getting the product into the stores and into the customer’s closets Romancing the press, dressing celebrities, and creative publicity techniques Producing a runway show that will get results


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Mary Gehlhar, author, industry authority, and consultant to hundreds of designers, including Zac Posen, Twinkle by Wenlan, Rebecca Taylor, and Cloak, gives readers behind-the-scenes insights and essential business information on creating and sustaining a successful career as an independent designer. With advice from fashion luminaries including Donna Karan, Tommy Hilfiger, Mary Gehlhar, author, industry authority, and consultant to hundreds of designers, including Zac Posen, Twinkle by Wenlan, Rebecca Taylor, and Cloak, gives readers behind-the-scenes insights and essential business information on creating and sustaining a successful career as an independent designer. With advice from fashion luminaries including Donna Karan, Tommy Hilfiger, Cynthia Rowley, Diane von Furstenberg, Richard Tyler, and top executives from Saks Fifth Avenue and Barneys New York, this fully updated and revised edition of The Fashion Designer Survival Guide addresses the latest trends in apparel and accessories, the newest designers, an updated introduction, and a new foreword by Diane von Furstenberg, Designer and President of the Council of Fashion Designers of America (CFDA). The Fashion Designer Survival Guide provides the necessary tools to get a fashion line or label up and moving on the right track, including: How to create a viable business plan Figuring out how much money you need, where and how to get it, and how to make it last, including the latest on private equity The best sources for fabric and materials Navigating the pitfalls of production both at home and abroad Marketing, branding, and getting the product into the stores and into the customer’s closets Romancing the press, dressing celebrities, and creative publicity techniques Producing a runway show that will get results

55 review for The Fashion Designer Survival Guide: Start and Run Your Own Fashion Business

  1. 5 out of 5

    Wendy'sThoughts

    House of Z-An Insightful Look at Zac Posen- Netflix Documentary * * * * * Disclaimer: I looked to see if there was any book written about Posen. This was all I could find which was appropriate. I love Documentaries. When done well, you are there ... a fly on the wall and can see how people truly are...As a reader, I am always putting myself into the story one way or another... either by being the mental voice of reason trying to understanding what motivated actions or by being a willing particip House of Z-An Insightful Look at Zac Posen- Netflix Documentary * * * * * Disclaimer: I looked to see if there was any book written about Posen. This was all I could find which was appropriate. I love Documentaries. When done well, you are there ... a fly on the wall and can see how people truly are...As a reader, I am always putting myself into the story one way or another... either by being the mental voice of reason trying to understanding what motivated actions or by being a willing participant... there with the characters and feeling every little situation... When watching on Netflix, House of Z directed by Sandy Chronopulos, I was there through all the ups and downs of Zac Posen's career. I experienced all of his highs and very lows...and if you ever had any interest in fashion... or just a passing nod to the designer because he is a judge on Project Runway...Then the time spent watching this will be well worth it. You are able to see as a child how he was nurtured by his parents and family. How all of the elements came together for him very early in his career and then what he experienced as the fashion darling at such a young age. His rise to fame, the stress to stay on top, the quick growth and all the pressure it can be. How when too many voices are telling the artist what to do... and how it can devour the talent until it is drained... Zac Posen is an incredible craftsman... a true designer of another era...yet of today. If you have the time, this documentary takes you on Zac's creative and emotional journey... For more Reviews, Free E-books and Giveaways

  2. 5 out of 5

    Christine

    Wow, they have it harder than I do writing down loadable pdf patterns. And I definitely see why the advise to work for someone else first, and to work hard comes from.

  3. 5 out of 5

    Samantha

    Gives a very light overview. Needs more depth.

  4. 5 out of 5

    Beenish

    Ausome and a good book for learning techniques

  5. 5 out of 5

    Guriya

    Amazing

  6. 4 out of 5

    Marvin Musfiq

    Best book for fashion designers.....

  7. 4 out of 5

    P. Wish

    A comprehensive guide to breaking into the fashion business. I loved how detailed and practical the book was. Mary uses the experiences and interviews of other people in the industry to help you understand the realities of starting your own clothing line. I especially liked the sections on production and getting your collection into stores. The PR section was an eye-opener. Mary gives you tips and names that help you get a hang of how to go on about the topics covered. Some parts of the books ma A comprehensive guide to breaking into the fashion business. I loved how detailed and practical the book was. Mary uses the experiences and interviews of other people in the industry to help you understand the realities of starting your own clothing line. I especially liked the sections on production and getting your collection into stores. The PR section was an eye-opener. Mary gives you tips and names that help you get a hang of how to go on about the topics covered. Some parts of the books may not apply to today's scenario and the book is largely written for the American fashion market but for the most part, The Fashion Designer's Survival Guide is an indispensable companion to any fashion designer. I would recommend this book to any new designer, fashion entrepreneur or fashion design student.

  8. 5 out of 5

    Eunice Graham

    For the serious fashion designer this is a must have I would say. For the smaller business it is full of interesting information, some you may use, most you won't. If just starting out I would find a book on ecommerce and follow their selling info to be honest. Well written and informative though. I enjoyed it even though my business is smaller. For the serious fashion designer this is a must have I would say. For the smaller business it is full of interesting information, some you may use, most you won't. If just starting out I would find a book on ecommerce and follow their selling info to be honest. Well written and informative though. I enjoyed it even though my business is smaller.

  9. 4 out of 5

    Adriane

    This was a really good read and was very informative, with lots of good valid ideas and points for running your own business. The only thing to note is that the book was written based predominantly on the American fashion market, so some of the information will not be relevant in the UK or other countries. Otherwise a good book.

  10. 5 out of 5

    Helen

    If you're thinking about getting into the world of fashion design, this is 1 of 2 books that you should read before diving head first into a pool with little water. It's an in depth look into a very popular career choice, but it definitely teaches you the do's and dont's of this very saturated industry. Another suggested read is "FabJobs:How to Become a Fashion Designer". If you're thinking about getting into the world of fashion design, this is 1 of 2 books that you should read before diving head first into a pool with little water. It's an in depth look into a very popular career choice, but it definitely teaches you the do's and dont's of this very saturated industry. Another suggested read is "FabJobs:How to Become a Fashion Designer".

  11. 4 out of 5

    Sher❤ The Fabulous BookLover

    Lots of helpful information and she definitely gives it to you straight. Gehlhar doesn't sugar coat the truth about how hard it is to be in the fashion industry. Good read if you're wanting to start your own label. Lots of helpful information and she definitely gives it to you straight. Gehlhar doesn't sugar coat the truth about how hard it is to be in the fashion industry. Good read if you're wanting to start your own label.

  12. 4 out of 5

    Grace Ng

    A great book, gives you tips from an insider's point of view. A great book, gives you tips from an insider's point of view.

  13. 5 out of 5

    Melanie Hughes

    This is very current and a great resource on starting a fashion company.

  14. 4 out of 5

    Vilia Ciputra

    This is a good book for everything simple and practical about fashion and its industries. Perfect book for fashion beginner, designer, and business owner.

  15. 4 out of 5

    ereeese

    Still reading this very insightful guide to the fashion industry.

  16. 4 out of 5

    Kat

    This is a wonderful reference source and ongoing read for industry bound professionals.

  17. 4 out of 5

    Tarin

    Very insightful! A great reference tool for anyone who is interested in starting a clothing line...or could pertain to any sort of product manufacturing...but mostly the fashion industry!!

  18. 5 out of 5

    Alisa

    This version is like the first but with more business information and also better examples from the industry.

  19. 5 out of 5

    Alexis

    If you are considering a career in the fashion industry this book is a must have!

  20. 4 out of 5

    Renee

    love!...an ongoing read and re-read

  21. 5 out of 5

    Liz

  22. 5 out of 5

    Anthony James

    Great read !!! So helpful

  23. 4 out of 5

    Mimi Azenda

  24. 4 out of 5

    Ying

  25. 5 out of 5

    Evelyn

  26. 4 out of 5

    Filip Parhimchik

  27. 5 out of 5

    Nadine Lacroix

  28. 5 out of 5

    Carol C.

  29. 5 out of 5

    Peggy-Ann Simon

  30. 4 out of 5

    Melina

  31. 5 out of 5

    Reza Hormati

  32. 5 out of 5

    Armena

  33. 4 out of 5

    Dania

  34. 5 out of 5

    Ann Andrade

  35. 5 out of 5

    Sofia delvalle

  36. 5 out of 5

    Erin

  37. 4 out of 5

    Mrs.Butter

  38. 5 out of 5

    Jill

  39. 5 out of 5

    Mimi

  40. 5 out of 5

    Rat de bibliothèque

  41. 5 out of 5

    Patricia

  42. 4 out of 5

    Alisa

  43. 4 out of 5

    Bonnie Rue

  44. 5 out of 5

    Ll Gg

  45. 5 out of 5

    Melissa

  46. 4 out of 5

    Chelsea

  47. 5 out of 5

    Cristina

  48. 4 out of 5

    Mai

  49. 5 out of 5

    Karlie

  50. 5 out of 5

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    Ashley

  52. 4 out of 5

    Jane

  53. 5 out of 5

    Luj

  54. 5 out of 5

    Amy

  55. 4 out of 5

    Tamara

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