Argenti's Corporate Communication was the first text to tackle this subject, and now in its fourth edition, it remains the most comprehensive book in this field. Corporate Communications describes the changes in the environment for business that have taken place over the last half-century, and their implications for corporate communication. While attitudes about business h Argenti's Corporate Communication was the first text to tackle this subject, and now in its fourth edition, it remains the most comprehensive book in this field. Corporate Communications describes the changes in the environment for business that have taken place over the last half-century, and their implications for corporate communication. While attitudes about business have never been totally positive, they have reached an all-time low in recent years - mistrust and skepticism of corporate entities is high, as are expectations that companies will give back to society through philanthropy, community involvement, or environmental protection activities. By showing readers the importance of creating a coordinated corporate communication system, organizations will benefit with important strategies and tools that few companies in the world are using yet. This new edition shows what companies need to know about advanced communication strategies to stay one step ahead of the competition.
Corporate Communication
Argenti's Corporate Communication was the first text to tackle this subject, and now in its fourth edition, it remains the most comprehensive book in this field. Corporate Communications describes the changes in the environment for business that have taken place over the last half-century, and their implications for corporate communication. While attitudes about business h Argenti's Corporate Communication was the first text to tackle this subject, and now in its fourth edition, it remains the most comprehensive book in this field. Corporate Communications describes the changes in the environment for business that have taken place over the last half-century, and their implications for corporate communication. While attitudes about business have never been totally positive, they have reached an all-time low in recent years - mistrust and skepticism of corporate entities is high, as are expectations that companies will give back to society through philanthropy, community involvement, or environmental protection activities. By showing readers the importance of creating a coordinated corporate communication system, organizations will benefit with important strategies and tools that few companies in the world are using yet. This new edition shows what companies need to know about advanced communication strategies to stay one step ahead of the competition.
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Goutham Jayaprakash –
Corporate Communication by Paul A. Argenti, shows us the importance of a corporate Communication function in a firm. Through this book he explains who all are the different constituencies of a communication, and how a firm's communication strategy has to vary according to the interests of these constituencies. Corporate Communication is something that has to be imbided in a firm, even if the firm is very small. There are many examples of how CEO's reacted to various crisis. There is case studies i Corporate Communication by Paul A. Argenti, shows us the importance of a corporate Communication function in a firm. Through this book he explains who all are the different constituencies of a communication, and how a firm's communication strategy has to vary according to the interests of these constituencies. Corporate Communication is something that has to be imbided in a firm, even if the firm is very small. There are many examples of how CEO's reacted to various crisis. There is case studies in the end of each chapter. Doing this case study by ourselves and comparing it with what had actually happened can help us to get an idea how important communication is. Will re-read this book for sure, when my firm is introducing a Corporate Communication office.
Darren –
I had to read this book for a class that I recently finished. Long chapters and written a lot like a text book make it a relatively boring read. The best way I can describe this book is that you have to read a lot of pages only to realize the author said little more than what is contained in the section titles.
Scorpy Muhammad –
communicationCorporate Communication communicationCorporate Communication
Justin Jaeger –
It wasn't terrible, but the cases seemed dated and most of the information wasn't particularly profound or useful. It was more of a prideful common sense hurdle than a learning experience. It wasn't terrible, but the cases seemed dated and most of the information wasn't particularly profound or useful. It was more of a prideful common sense hurdle than a learning experience.
Caroline –
A decent textbook that outlines the importance of corporate communication in today's business environment, as well as details the evolving role of public relations. A decent textbook that outlines the importance of corporate communication in today's business environment, as well as details the evolving role of public relations.
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