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Blog to Win Business: How to Enchant Readers and Woo Customers

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"Henneke does it again! This IS the business blogger's survival guide. Keep this ammo on your bookshelf if ever you find yourself in a lurch." ~ Sean Work, Director of Inbound Marketing, KISSmetrics "You could easily find 1,000 books and courses about blogging like a pro, but you won’t find a more useful and engaging one. Henneke’s book will answer every question you have "Henneke does it again! This IS the business blogger's survival guide. Keep this ammo on your bookshelf if ever you find yourself in a lurch." ~ Sean Work, Director of Inbound Marketing, KISSmetrics "You could easily find 1,000 books and courses about blogging like a pro, but you won’t find a more useful and engaging one. Henneke’s book will answer every question you have, give you countless shortcuts, and light a fire under your butt to start cranking out hot blog posts. It’ll also make you hungry." ~ Barry Feldman, Feldman Creative "Henneke's book might be the most useful guide on business blogging ever written. I highly recommend it to anyone who’s blogging to promote their company." ~ Jon Morrow, CEO and Founder of Boost Blog Traffic LLC Would you like to win customers with your blog? Are your blog posts not as good as you’d like them to be? Or are you unsure what to blog about? Blog to Win Business teaches you how to write blog posts your customers love to read and share. This practical book takes you through the various elements of blog writing – from developing a unique voice to generating ideas and composing compelling headlines. This book doesn’t just explain how to write a blog, it also helps you decide what to write and how to position your blog as a must-read resource in your industry. It has been described as probably the most useful guide to business blogging. Your guide to writing a company blog This guide explains in simple steps how to write blog posts that engage readers and woo clients: Write lip-smackingly good headlines that entice people to read your posts Position your blog as a voice of authority Generate an endless stream of ideas for blog posts your customers crave to read Make your blog more engaging by describing your ideal reader Develop a unique voice to stand out in a sea of me-too blogs Captivate your readers with your blog opening Inspire your readers with your final paragraph Create a natural flow to hypnotize your readers Seduce Google to send you relevant traffic This guide is easy to read and fun. It includes straightforward advice on how to practice and improve your blog writing. Would you like to gain more readers and turn them into customers? Blog to Win Business also includes: The 5 mistakes you must avoid when defining your blog purpose How to get unstuck when your fountain of inspiration runs dry A complete editing checklist to make your blog posts more conversational The 4 rules for writing delicious sentences The 3-step formula for writing irresistible headlines This is NOT a stuffy, lengthy text book. All information is straightforward and written in plain English. Who this book is for Are you a freelancer or small business owner looking to promote your company with a blog? This book contains practical, down-to-earth advice that you can actually use.


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"Henneke does it again! This IS the business blogger's survival guide. Keep this ammo on your bookshelf if ever you find yourself in a lurch." ~ Sean Work, Director of Inbound Marketing, KISSmetrics "You could easily find 1,000 books and courses about blogging like a pro, but you won’t find a more useful and engaging one. Henneke’s book will answer every question you have "Henneke does it again! This IS the business blogger's survival guide. Keep this ammo on your bookshelf if ever you find yourself in a lurch." ~ Sean Work, Director of Inbound Marketing, KISSmetrics "You could easily find 1,000 books and courses about blogging like a pro, but you won’t find a more useful and engaging one. Henneke’s book will answer every question you have, give you countless shortcuts, and light a fire under your butt to start cranking out hot blog posts. It’ll also make you hungry." ~ Barry Feldman, Feldman Creative "Henneke's book might be the most useful guide on business blogging ever written. I highly recommend it to anyone who’s blogging to promote their company." ~ Jon Morrow, CEO and Founder of Boost Blog Traffic LLC Would you like to win customers with your blog? Are your blog posts not as good as you’d like them to be? Or are you unsure what to blog about? Blog to Win Business teaches you how to write blog posts your customers love to read and share. This practical book takes you through the various elements of blog writing – from developing a unique voice to generating ideas and composing compelling headlines. This book doesn’t just explain how to write a blog, it also helps you decide what to write and how to position your blog as a must-read resource in your industry. It has been described as probably the most useful guide to business blogging. Your guide to writing a company blog This guide explains in simple steps how to write blog posts that engage readers and woo clients: Write lip-smackingly good headlines that entice people to read your posts Position your blog as a voice of authority Generate an endless stream of ideas for blog posts your customers crave to read Make your blog more engaging by describing your ideal reader Develop a unique voice to stand out in a sea of me-too blogs Captivate your readers with your blog opening Inspire your readers with your final paragraph Create a natural flow to hypnotize your readers Seduce Google to send you relevant traffic This guide is easy to read and fun. It includes straightforward advice on how to practice and improve your blog writing. Would you like to gain more readers and turn them into customers? Blog to Win Business also includes: The 5 mistakes you must avoid when defining your blog purpose How to get unstuck when your fountain of inspiration runs dry A complete editing checklist to make your blog posts more conversational The 4 rules for writing delicious sentences The 3-step formula for writing irresistible headlines This is NOT a stuffy, lengthy text book. All information is straightforward and written in plain English. Who this book is for Are you a freelancer or small business owner looking to promote your company with a blog? This book contains practical, down-to-earth advice that you can actually use.

30 review for Blog to Win Business: How to Enchant Readers and Woo Customers

  1. 5 out of 5

    Lori Tian Sailiata

    I admit it. My decisions to invest in Copyblogger's Authority as well as Jon Morrow's Guest Blogging Apprenticeship is a direct result of having witnessed Henneke's blogging moves over the past year and a half. Don't get me wrong. I was long acquainted with the voices of Brian Clark, Sonia Simone, Jon Morrow, et al before I had become entranced by Henneke's story. But these titans of content marketing and copywriting had been fully fledged by the time I had caught up with them. Henneke was just str I admit it. My decisions to invest in Copyblogger's Authority as well as Jon Morrow's Guest Blogging Apprenticeship is a direct result of having witnessed Henneke's blogging moves over the past year and a half. Don't get me wrong. I was long acquainted with the voices of Brian Clark, Sonia Simone, Jon Morrow, et al before I had become entranced by Henneke's story. But these titans of content marketing and copywriting had been fully fledged by the time I had caught up with them. Henneke was just stretching her wings. Oh, she had plenty of talent and chutzpah from the get-go as well as the aforementioned superstar mentors. But I've been watching her go from incredibly good to enchantingly great in such a short period of time, I just had to learn her secret sauce. "Blog To Win Business" is THAT recipe. No fat. No fluff. Just tasty morsel after tasty bite. A quick enough read and yet something that begs for a reread. Her philosophy does not stray from her Copyblogger roots. Her humor and voice are uniquely her own. The extra bonus is the delightfully fresh and colorful illustrations she has penned and inked for each chapter introduction. This book is packed with bonus materials and hot-links to valuable posts. Do yourself, your blog, and your business the service of buying this book. But I would urge you further, to read and take action on the advice and counsel Henneke so entertainingly provides.

  2. 4 out of 5

    Migdalia

    It's okay... but a little too spammy This author really doesn't pass up a chance to promote herself! Most of the links in the book direct you to her blog or a guest post of hers. There are some printables that don't require an opt-in, but there's a few that do require it. I don't know about you, but whenever a book directs me to an opt-in "freebie", it irritates me. She's using the book to gain subscribers. Don't get me wrong, though. There is some value in the ideas in this book, but it really le It's okay... but a little too spammy This author really doesn't pass up a chance to promote herself! Most of the links in the book direct you to her blog or a guest post of hers. There are some printables that don't require an opt-in, but there's a few that do require it. I don't know about you, but whenever a book directs me to an opt-in "freebie", it irritates me. She's using the book to gain subscribers. Don't get me wrong, though. There is some value in the ideas in this book, but it really left a bad taste in my mouth. Speaking of taste, Chapter 6 almost made me hurl. She used so many metaphors about food that I didn't want to eat anything for a while. She seriously overdid it with the food metaphors. Additionally, the information in it doesn't work for everyone. It's got more ideas for bloggers blogging about blogging. I mean, we should all try to look for ways to help our readers and she points that out, but the examples were mostly for her specific niche... definitely not for mine. I know we can't please everyone, but the target audience should've been specified in the book description. In the end, I gave it three stars because I still got some good information from it, but she definitely didn't win me as a subscriber.

  3. 5 out of 5

    Dale

    Awesome book! Henneke offers up sound advice and tips. This is a must-read for anyone seeking to grow business online. She takes all the mystery and complication out of blogging in just a few succinct chapters.

  4. 4 out of 5

    Luca

    Great read for Business bloggers Simple explanations with great tips. Good read for b2c and b2b content writers Specifically the parts explaining the blog post structure ( headlines, intro, closing and main section) is good.

  5. 5 out of 5

    Rahma Ali

    I like this book but I sometimes think it’s full of fluff content. The same idea is repeating over and over again. But as I am newbie in the blogging world. I like it. If you consider yourself an expert, simply skip it to something more worth.

  6. 5 out of 5

    Beth Beamish

    Excellent information. I totally recommend this book.

  7. 5 out of 5

    Ken

    Excellent book Great book for the beginner blogger. I plan to read this book again. Very useful information and extra free information.

  8. 4 out of 5

    Nina Knez

    Some good advices there. :)

  9. 4 out of 5

    Mark

    Some good tips, but sooooo formulaic. Blogging, and blogging about blogging, is to good writing what candy floss is to a nice creme brûlée.

  10. 4 out of 5

    Lucille Zimmerman

    Great writing tips.

  11. 4 out of 5

    KiKi

    Easy to understand and implement This book was like a mini class. Not just on blogging but how to figure out your ideal reader. Great information in easy to understand words. Easy steps to follow and implement immediately. Outstanding coverage of the material. Definitely going in my business books to share.

  12. 4 out of 5

    Anthony

    Henneke Duistermaat's book is an easy read that delivers tips you can use right away to improve your business blogging efforts. She gives examples and step-by-step tips for writing helpful, engaging blog posts that people want to read and share. If you're not getting results from your blog, you should check this book out. Henneke Duistermaat's book is an easy read that delivers tips you can use right away to improve your business blogging efforts. She gives examples and step-by-step tips for writing helpful, engaging blog posts that people want to read and share. If you're not getting results from your blog, you should check this book out.

  13. 5 out of 5

    Prashanthini Mande

    Henekke's book is full of practical and actionable advice that you can start using immediately. There is know testing required, you know that her techniques will work even as you read them. Henekke's book is full of practical and actionable advice that you can start using immediately. There is know testing required, you know that her techniques will work even as you read them.

  14. 5 out of 5

    Vadim Feldman

  15. 5 out of 5

    Rahul Patel

  16. 5 out of 5

    Rita A Cook

  17. 5 out of 5

    Maggie Xu

  18. 5 out of 5

    Ananth

  19. 5 out of 5

    James Heyward

  20. 5 out of 5

    Ndeye Fatou

  21. 5 out of 5

    Jeremiah Say

  22. 5 out of 5

    Alberto Lara Pompa

  23. 5 out of 5

    Jaycee Carolina Lewis

  24. 4 out of 5

    Alyssa

  25. 4 out of 5

    Judy Rubin

  26. 4 out of 5

    Kent Looft

  27. 4 out of 5

    Jelle Annaars

  28. 5 out of 5

    David

  29. 4 out of 5

    Kirsten

  30. 5 out of 5

    Christian Jespersen

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