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Magic Words: The Science and Secrets Behind Seven Words That Motivate, Engage, and Influence

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Years of experience as a magician taught Tim David that real magic is all about words, and the way they influence the minds of the audience. What sets a professional magician apart from an amateur are people skills like communication, influence, and engagement—skills that are also effective in the workplace. By applying seven “magic” words in a business setting, David offe Years of experience as a magician taught Tim David that real magic is all about words, and the way they influence the minds of the audience. What sets a professional magician apart from an amateur are people skills like communication, influence, and engagement—skills that are also effective in the workplace. By applying seven “magic” words in a business setting, David offers tools for effective and persuasive communication. You will learn:   The secret word that Harvard psychologists discovered is the key to unlocking human motivation   How one very special word (spoken only inside your mind) mysteriously has a profound positive impact on those around you   The number one mistake that managers make during 1-on-1’s, and the one simple word that can fix it all   What Dale Carnegie dubs “the sweetest sound in any language”   How one tiny word can instantly change someone’s mind for the better   The single word that an in-depth study of thousands of hours of call center recordings revealed as the quickest way to reduce differences and calm people down   How the infamous “But Eraser” works and why so many people mess it up   The REAL magic behind the word “thanks” The seven words:   Magic Word #1 – Because   Magic Word #2 – "Name"   Magic Word #3 – If   Magic Word #4 - But   Magic Word #5 - Absolutely   Magic Word #6 - Thanks   Magic Word #7 - Help


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Years of experience as a magician taught Tim David that real magic is all about words, and the way they influence the minds of the audience. What sets a professional magician apart from an amateur are people skills like communication, influence, and engagement—skills that are also effective in the workplace. By applying seven “magic” words in a business setting, David offe Years of experience as a magician taught Tim David that real magic is all about words, and the way they influence the minds of the audience. What sets a professional magician apart from an amateur are people skills like communication, influence, and engagement—skills that are also effective in the workplace. By applying seven “magic” words in a business setting, David offers tools for effective and persuasive communication. You will learn:   The secret word that Harvard psychologists discovered is the key to unlocking human motivation   How one very special word (spoken only inside your mind) mysteriously has a profound positive impact on those around you   The number one mistake that managers make during 1-on-1’s, and the one simple word that can fix it all   What Dale Carnegie dubs “the sweetest sound in any language”   How one tiny word can instantly change someone’s mind for the better   The single word that an in-depth study of thousands of hours of call center recordings revealed as the quickest way to reduce differences and calm people down   How the infamous “But Eraser” works and why so many people mess it up   The REAL magic behind the word “thanks” The seven words:   Magic Word #1 – Because   Magic Word #2 – "Name"   Magic Word #3 – If   Magic Word #4 - But   Magic Word #5 - Absolutely   Magic Word #6 - Thanks   Magic Word #7 - Help

30 review for Magic Words: The Science and Secrets Behind Seven Words That Motivate, Engage, and Influence

  1. 4 out of 5

    Deedi Brown (DeediReads)

    If you loved "How to Win Friends and Influence People" and you're looking for a leadership book to actually say something new and useful, then this is the book for you. I've heard leadership lessons on each of the seven words before, but never like this (especially regarding his ideas on the word "but"). It was a quick read and was not redundant like some leadership books can be. I think I may have the seven words printed into a poster and hang it near my desk! If you loved "How to Win Friends and Influence People" and you're looking for a leadership book to actually say something new and useful, then this is the book for you. I've heard leadership lessons on each of the seven words before, but never like this (especially regarding his ideas on the word "but"). It was a quick read and was not redundant like some leadership books can be. I think I may have the seven words printed into a poster and hang it near my desk!

  2. 4 out of 5

    Jay

    When I first saw this book, I thought it would be a good place to learn when to use “Shazam” and when to use “Presto”, and if it was polite to use “Abracadabra” in all circumstances. After all, the book is called “Magic Words” and it is written by a magician. But no, this ended up being about my second favorite subject, the impact of the words you use on influencing the way people think. I’ve read quite a few books that cover this topic as part of a larger review of influence, but this book focu When I first saw this book, I thought it would be a good place to learn when to use “Shazam” and when to use “Presto”, and if it was polite to use “Abracadabra” in all circumstances. After all, the book is called “Magic Words” and it is written by a magician. But no, this ended up being about my second favorite subject, the impact of the words you use on influencing the way people think. I’ve read quite a few books that cover this topic as part of a larger review of influence, but this book focuses on 7 “words”. There’s actually 6 words and one special “word”, the listener’s name, that is analyzed. The words are all simple, short common words, the longest being “because”, but also including “yes” and “but”. Given just this description, this could have been written as a Hallmark Cards book, with just some advice in adages. But again, no, this book includes research descriptions and describes how the simple word can be used in a powerful way, with examples and anecdotes to illustrate. For example, the author describes the use of the word “but” to, in effect, bury the lead phrase. If you hear “I enjoyed the book but it was too short” you would focus on “it was too short” and may not even register the speaker enjoyed the book. The author suggests a tactic to counter this is to repeat the phrase but rearrange the parts, or in this case “The book was too short but you enjoyed it?” An interesting tactic. I've found myself unintentionally using "but" this way, and I know now why I get a different reaction than I expect. The book has a few other suggestions in a similar vein. I found this very readable and actionable.

  3. 5 out of 5

    Mark Lee

    Interesting take on how to better use some of our everyday words: yes, but, if, thanks, names, help, because. I like that the author cites studies and makes you think about your own use of those same words. It's a practical book...very short. Wish it were longer, with 7 more words. Interesting take on how to better use some of our everyday words: yes, but, if, thanks, names, help, because. I like that the author cites studies and makes you think about your own use of those same words. It's a practical book...very short. Wish it were longer, with 7 more words.

  4. 5 out of 5

    Richard Gombert

    More pseudo science gobbledygook. Is this what all business books are like, or is just the ones that are in the online resources that companies subscribe to?

  5. 4 out of 5

    Sanjana Om

    Human connection is magic! "Magic Words: The Science and Secrets Behind Seven Words That Motivate, Engage, and Influence" by Tim David was such an interesting Saturday read recommended by my Guru Om Swami in His blog "The Secret of great communication" today. It was hard to put down and I was able to finish the book in one go (thanks to my excruciating teeth pain). Interestingly, Tim David is an ex-magician who has now turned into a keynote speaker. His book, "Magic Words" definitely makes sense Human connection is magic! "Magic Words: The Science and Secrets Behind Seven Words That Motivate, Engage, and Influence" by Tim David was such an interesting Saturday read recommended by my Guru Om Swami in His blog "The Secret of great communication" today. It was hard to put down and I was able to finish the book in one go (thanks to my excruciating teeth pain). Interestingly, Tim David is an ex-magician who has now turned into a keynote speaker. His book, "Magic Words" definitely makes sense in any situation. The book talks about intrinsic human connection as social beings. We have forgotten the art of communication in today's social media connected world and David's "7 magic words" pave the way to get better at your organization, parenting, or any task that you deal on a daily basis. Tim has applied certain "magic principles" on his little daughter too! I found them adorable and pragmatic. There are some elements of gratitude and kindess too, in this book :) Tim David's writing style has bouts of inspiration from authors such Daniel Pink, Seth Godin, Simon Sinek, Dan Ariely, Dale Carnegie, Viktor Frankl and so on. The book is written in an easy, concise manner and can be read by anyone and everyone! I had several 'aha moments' when I read few instances in the book. So go on, and grab your copy today (though it seems a little overpriced for a light read). I'd give 4/5 for this book :)

  6. 4 out of 5

    Chayong

    This review has been hidden because it contains spoilers. To view it, click here. Blinkist Yes No Name But Because If Help Thanks How it is communicated matters. Communication is the anchor of any kind of human interaction. So, if you want others to work with you, build a strong connection, and make careful use of the magic words. Elicit “yeses” and avoid “nos,” direct attention with “but,” motivate others with “because” and “if” and show appreciation with “help” and “thanks.” Words are simple, but they have an incredible amount of power when used correctly. Actionable advice: Use a “no” Blinkist Yes No Name But Because If Help Thanks How it is communicated matters. Communication is the anchor of any kind of human interaction. So, if you want others to work with you, build a strong connection, and make careful use of the magic words. Elicit “yeses” and avoid “nos,” direct attention with “but,” motivate others with “because” and “if” and show appreciation with “help” and “thanks.” Words are simple, but they have an incredible amount of power when used correctly. Actionable advice: Use a “no” when necessary. We saw before that “no” is counterproductive, but if someone is trying to exploit you, stay firm. Don’t let someone take advantage of you: always use a “no” if you need it.

  7. 4 out of 5

    Nick

    This book probably had more punch in 2014 when it first came out. Now, it seems a bit quaint, in the era of tribes, factionalism, and deep partisan divides over ridiculous things. The seven words are: Yes, But, Because, If, Help, Thanks and (the other person's name). "Yes, Jane, because you are so awesome, I'm going to ask you for help, but I don't need much time and so if you do help, you'll earn my undying thanks." If David is right, that sentence should be irresistible. I'm going to try it ou This book probably had more punch in 2014 when it first came out. Now, it seems a bit quaint, in the era of tribes, factionalism, and deep partisan divides over ridiculous things. The seven words are: Yes, But, Because, If, Help, Thanks and (the other person's name). "Yes, Jane, because you are so awesome, I'm going to ask you for help, but I don't need much time and so if you do help, you'll earn my undying thanks." If David is right, that sentence should be irresistible. I'm going to try it out somewhere soon. But I'm afraid that it's harder than ever to move people to do what you ask, or even to consider doing what you ask. And so you may need more than these 7 words and additional advice sprinkled throughout to make the world do your bidding. Good luck.

  8. 4 out of 5

    Simon Vandereecken

    7 mots magiques à apprendre à maitriser pour changer ses relations humaines, les améliorer, réussir à convaincre sans manipuler. Un livre bourré de sagesse donnant des clés extrêmement intéressantes même si elles semblent très simple de prime abord. "When people come together, magical things happen. " 7 mots magiques à apprendre à maitriser pour changer ses relations humaines, les améliorer, réussir à convaincre sans manipuler. Un livre bourré de sagesse donnant des clés extrêmement intéressantes même si elles semblent très simple de prime abord. "When people come together, magical things happen. "

  9. 5 out of 5

    Maria

    Super useful tiny book about the huge power of certain words. Impressive studies backing up effectiveness of communicating in the suggested ways. Advice from business to parenting and interpersonal relationships. I highly recommend.

  10. 5 out of 5

    Darya

    Nice set of tools on how to you the words we all know and use every day in a new and compelling way. They seem to be more efficient and influential if you use them with a different approach.

  11. 5 out of 5

    Shahzad Ahmed

    Seven magic words mentioned in this book yes, but, because, call by name, if, help, and thanks.

  12. 5 out of 5

    Steve P. Sanders

    Making the Magi Happen A wonderful book filled with insights, tips and stories that could make all of us better people. A delightful read and look forward to more from this author.

  13. 4 out of 5

    Ahmad Muneer Naal

    Yes *But Because "The name" If Help me Thanks Yes *But Because "The name" If Help me Thanks

  14. 4 out of 5

    Freeread

    คำง่ายๆ 7 คำ ที่ทุกคนรู้กันอยู่แล้ว แต่ไม่ทำ 1.ตอบรับ 2.แต่ 3.เพราะ 4.ชื่อคน 5.ถ้า 6.ช่วย 7.ขอบคุณ

  15. 4 out of 5

    Holly

    I really enjoyed this book. It was a quick/easy read, with helpful information presented in an easy to digest format and relevant anecdotes provided as examples. It was interesting to see which of these I have already used in everyday interactions without even realizing it. And it will be fun to see if/when I can use some of the other tips as well. I read through the book once while starting to take notes, but quickly preferred simply reading it straight through without the interruptions. Theref I really enjoyed this book. It was a quick/easy read, with helpful information presented in an easy to digest format and relevant anecdotes provided as examples. It was interesting to see which of these I have already used in everyday interactions without even realizing it. And it will be fun to see if/when I can use some of the other tips as well. I read through the book once while starting to take notes, but quickly preferred simply reading it straight through without the interruptions. Therefore, I'll be reading it a second time (to jot down notes), and will likely refer back to it in the future. All of that said, I hesitate to recommend this book because it's one of those books where you don't necessarily want everyone to know its secrets ;) Thank you to Tim David and to Goodreads for selecting me to receive this book as a goodreads giveaway winner.

  16. 4 out of 5

    Alex Devero

    Communication is the anchor of any kind of human interaction. So, if you want others to work with you, build a strong connection, and make careful use of the magic words. Elicit “yeses” and avoid “nos,” direct attention with “but,” motivate others with “because” and “if” and show appreciation with “help” and “thanks.” Words are simple, but they have an incredible amount of power when used correctly.

  17. 4 out of 5

    Kittenlittle

    ในบรรดา 7 คำนั้น ขอบคำว่า "แต่" มากสุด ส่วนใหญ่จะเจอคำว่า "แต่" ในเชิงปฏิเสธที่จะลบล้างคำพูดต่างๆ ที่กล่าวมาก่อนจะเอ่ยคำว่า "แต่" ออกมา ในเล่มนี้บอกถึงวิธีที่ทำให้มันดูนุ่มนวลลง ซึ่งเราสามารถนำไปประยุกต์ใช้เองได้ ดังตัวอย่างในเล่ม ที่คนนึงพูดว่า "ฉันชอบดอกเจอเรเนียมมากเลย" อีกคนตอบมาว่า "ดอกเจอเรเนียมสวยดีนะ แต่ผมชอบดอกเบญจมาศมาตลอด" ถ้าคนหลังเปลี่ยนคำพูดใหม่เป็น "ผมชอบดอกเบญจมาศมาตลอด แต่ดอกเจอเรเนียมก็สวยดีนะ" ความรู้สึกของคู่สนทนาที่ได้ยินมันต่างกันเลยนะ แค่เรียงประโยคใหม่เอง ในบรรดา 7 คำนั้น ขอบคำว่า "แต่" มากสุด ส่วนใหญ่จะเจอคำว่า "แต่" ในเชิงปฏิเสธที่จะลบล้างคำพูดต่างๆ ที่กล่าวมาก่อนจะเอ่ยคำว่า "แต่" ออกมา ในเล่มนี้บอกถึงวิธีที่ทำให้มันดูนุ่มนวลลง ซึ่งเราสามารถนำไปประยุกต์ใช้เองได้ ดังตัวอย่างในเล่ม ที่คนนึงพูดว่า "ฉันชอบดอกเจอเรเนียมมากเลย" อีกคนตอบมาว่า "ดอกเจอเรเนียมสวยดีนะ แต่ผมชอบดอกเบญจมาศมาตลอด" ถ้าคนหลังเปลี่ยนคำพูดใหม่เป็น "ผมชอบดอกเบญจมาศมาตลอด แต่ดอกเจอเรเนียมก็สวยดีนะ" ความรู้สึกของคู่สนทนาที่ได้ยินมันต่างกันเลยนะ แค่เรียงประโยคใหม่เอง

  18. 5 out of 5

    Martha White

    I listened to this audio book in my car to and from work. It was inciteful book on 7 magical words we can use in our everyday lives both at work and in our relationships to improve our communications. The author, Tim David, uses humor and anecdotes to explain each of the 7 words. An easy to ipunderstand but helpful guide.

  19. 4 out of 5

    Maria McGrath

    This book was extremely enjoyable, and has helped me rethink the way I talk to the people I manage, i.e., my kids and myself. Even though the author's background is as a magician who transitioned to the corporate world, his lessons are applicable to all walks of life, and distilled so well that they are easy to grab onto and remember. This book was extremely enjoyable, and has helped me rethink the way I talk to the people I manage, i.e., my kids and myself. Even though the author's background is as a magician who transitioned to the corporate world, his lessons are applicable to all walks of life, and distilled so well that they are easy to grab onto and remember.

  20. 5 out of 5

    Hassan

    Great guide to the power of some words in communication.

  21. 5 out of 5

    Rachel Stevenson

    A quick and easy read, but one that will change your life and your relationships (both business and personal).

  22. 5 out of 5

    Drew

    I read this book in about an hour and a half. So it's a quick read. While it has a few good insights and nuggets about effective communication, it is a deeply simplified presentation. I read this book in about an hour and a half. So it's a quick read. While it has a few good insights and nuggets about effective communication, it is a deeply simplified presentation.

  23. 5 out of 5

    Sorin

    Overall a good book. Underlines the importance of good wording. Everyone should read it!

  24. 5 out of 5

    Marshall Wilcox

    Yes. [name] but because if help Thanks.

  25. 4 out of 5

    Sweetpea

    I received a free copy of this book from the GoodReads First Reads program in exchange for an honest review. A quick read, humorous, lots of useful information.

  26. 4 out of 5

    Tai Tai

    a concise toolkit for almost anyone

  27. 5 out of 5

    Sunshine Moore

    This may be the best non-fiction I've read this year. There is power and magic in the words we use. This may be the best non-fiction I've read this year. There is power and magic in the words we use.

  28. 4 out of 5

    Jools

  29. 4 out of 5

    Nikki Yu

  30. 4 out of 5

    Saalim Farhmand

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