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Social Media Frenzy: Why Time Consuming Facebook, Twitter & Blogging Strategies May NOT Work for Your Business - Consider These Alternative Social Networking Initiatives

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How can businesses and individuals harness the power of social media without expending excessive time and effort? Author Steve Miller contends that in many, or most situations, the time consuming strategy of trying to build a social media following will waste much time and result in few sales. He supports this position with research and practical examples. Instead of tryin How can businesses and individuals harness the power of social media without expending excessive time and effort? Author Steve Miller contends that in many, or most situations, the time consuming strategy of trying to build a social media following will waste much time and result in few sales. He supports this position with research and practical examples. Instead of trying to build a following, most would do better following principles such as: "Go Where People Already Gather, Rather than Trying to Gather a Following Around Yourself" "Get Others Talking about Your Products, Rather than Talking Directly to Others about Your Products." Miller gives examples and case studies from marketing his own books and content sites, recommending practical social media strategies that don't require ongoing commitments or bothering people who don't want your products. This book will: • Help you to narrow down which social media alternatives might work best for your products, in your industry, considering your strengths and interests. • Give practical tips for implementing social media strategies that bring results. • Keep you from wasting time and money on initiatives that probably won’t work. • Challenge the way you think about social media. • Give publicists and marketing professionals a checklist to go through with clients to narrow down which social media initiatives may work best for them in their industry. • Use case studies, examples, and other research to make its case.


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How can businesses and individuals harness the power of social media without expending excessive time and effort? Author Steve Miller contends that in many, or most situations, the time consuming strategy of trying to build a social media following will waste much time and result in few sales. He supports this position with research and practical examples. Instead of tryin How can businesses and individuals harness the power of social media without expending excessive time and effort? Author Steve Miller contends that in many, or most situations, the time consuming strategy of trying to build a social media following will waste much time and result in few sales. He supports this position with research and practical examples. Instead of trying to build a following, most would do better following principles such as: "Go Where People Already Gather, Rather than Trying to Gather a Following Around Yourself" "Get Others Talking about Your Products, Rather than Talking Directly to Others about Your Products." Miller gives examples and case studies from marketing his own books and content sites, recommending practical social media strategies that don't require ongoing commitments or bothering people who don't want your products. This book will: • Help you to narrow down which social media alternatives might work best for your products, in your industry, considering your strengths and interests. • Give practical tips for implementing social media strategies that bring results. • Keep you from wasting time and money on initiatives that probably won’t work. • Challenge the way you think about social media. • Give publicists and marketing professionals a checklist to go through with clients to narrow down which social media initiatives may work best for them in their industry. • Use case studies, examples, and other research to make its case.

9 review for Social Media Frenzy: Why Time Consuming Facebook, Twitter & Blogging Strategies May NOT Work for Your Business - Consider These Alternative Social Networking Initiatives

  1. 5 out of 5

    Page

    This book is written for "emerging authors" who want/need to promote their book. With that in mind, this is a fantastic overview of things that work other than the oft-touted "build a following" which is really very difficult. Instead, the authors suggest going to where people already gather. The suggestions are supported by their own research and by data (oh, I love hard data) to show that their sales increased using one variant versus another. If you are looking for a guide that isn't going to This book is written for "emerging authors" who want/need to promote their book. With that in mind, this is a fantastic overview of things that work other than the oft-touted "build a following" which is really very difficult. Instead, the authors suggest going to where people already gather. The suggestions are supported by their own research and by data (oh, I love hard data) to show that their sales increased using one variant versus another. If you are looking for a guide that isn't going to feed you the same dozen success stories (hey, where are all the failures?) and that will offer you some concrete alternative actions, pick this up right away. Read it, bookmark it, and put it into action! I will be.

  2. 5 out of 5

    Cecilia Dunbar Hernandez

  3. 5 out of 5

    Cecilia Dunbar Hernandez

  4. 4 out of 5

    Y.I. Washington

  5. 4 out of 5

    Sandy Swain

  6. 5 out of 5

    Chris Bridges

  7. 5 out of 5

    Hiroko Ortiz

  8. 4 out of 5

    Cecilia Dunbar Hernandez

  9. 4 out of 5

    Michael Mahoney

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