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Little Platinum Book of Cha-Ching: 32.5 Strategies to Ring Your Own (Cash) Register in Business and Personal Success

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Following in the bestselling footsteps of Little Red Book of Sales Answers, Little Gold Book of YES! Attitude and Little Green Book of Getting Your Way, Jeffrey Gitomer's Little Platinum Book of Cha-Ching delves into the 32.5 strategies to build business and personal success. As a best-selling author and the world's #1 expert of selling, Jeffrey Gitomer knows a thing or tw Following in the bestselling footsteps of Little Red Book of Sales Answers, Little Gold Book of YES! Attitude and Little Green Book of Getting Your Way, Jeffrey Gitomer's Little Platinum Book of Cha-Ching delves into the 32.5 strategies to build business and personal success. As a best-selling author and the world's #1 expert of selling, Jeffrey Gitomer knows a thing or two about success. Here he has compiled some of his proven principles for success and shows readers how to apply these to their lives. While these techniques are most readily applied to sales, the skills that Jeffrey teaches go far beyond that: they are the skills needed to thrive in one's career and life. And when the reader has mastered the principles, Jeffrey goes one step further and challenges the reader not just to do what they say, but to "live" the principles. He offers simple steps to put (and keep) them in practice in every aspect of life.


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Following in the bestselling footsteps of Little Red Book of Sales Answers, Little Gold Book of YES! Attitude and Little Green Book of Getting Your Way, Jeffrey Gitomer's Little Platinum Book of Cha-Ching delves into the 32.5 strategies to build business and personal success. As a best-selling author and the world's #1 expert of selling, Jeffrey Gitomer knows a thing or tw Following in the bestselling footsteps of Little Red Book of Sales Answers, Little Gold Book of YES! Attitude and Little Green Book of Getting Your Way, Jeffrey Gitomer's Little Platinum Book of Cha-Ching delves into the 32.5 strategies to build business and personal success. As a best-selling author and the world's #1 expert of selling, Jeffrey Gitomer knows a thing or two about success. Here he has compiled some of his proven principles for success and shows readers how to apply these to their lives. While these techniques are most readily applied to sales, the skills that Jeffrey teaches go far beyond that: they are the skills needed to thrive in one's career and life. And when the reader has mastered the principles, Jeffrey goes one step further and challenges the reader not just to do what they say, but to "live" the principles. He offers simple steps to put (and keep) them in practice in every aspect of life.

30 review for Little Platinum Book of Cha-Ching: 32.5 Strategies to Ring Your Own (Cash) Register in Business and Personal Success

  1. 5 out of 5

    Don Snyder

    John H. Patterson is arguably the father of modern american sales. His vision to create a public need for a receipt vs. "pitching cash registers" built NCR into a legendary company that produced future business leaders (like IBM's Thomas Watson.) Jeffrey Gitomer's modern updating and application of these principles make them accessible for a new age of sales professionals. John H. Patterson is arguably the father of modern american sales. His vision to create a public need for a receipt vs. "pitching cash registers" built NCR into a legendary company that produced future business leaders (like IBM's Thomas Watson.) Jeffrey Gitomer's modern updating and application of these principles make them accessible for a new age of sales professionals.

  2. 5 out of 5

    Maria

    It had good principals that you can use, but I felt it was missing something.

  3. 4 out of 5

    Glenn Needs

    It was a nice easy read with plenty of good, quality information.

  4. 5 out of 5

    E

    Time-tested principles for strong selling John Patterson, National Cash Register Company’s founder and owner, was a business genius. He introduced many of the sales concepts, training programs and incentive plans companies now take for granted. In this book, well-known author and sales trainer Jeffrey Gitomer spotlights some of Patterson’s best-known sales concepts. This is an expansion of Gitomer’s The Patterson Principles of Selling, an earlier book about the master and his ideas, which Gitomer Time-tested principles for strong selling John Patterson, National Cash Register Company’s founder and owner, was a business genius. He introduced many of the sales concepts, training programs and incentive plans companies now take for granted. In this book, well-known author and sales trainer Jeffrey Gitomer spotlights some of Patterson’s best-known sales concepts. This is an expansion of Gitomer’s The Patterson Principles of Selling, an earlier book about the master and his ideas, which Gitomer now – perhaps somewhat cheekily – calls the “Patterson/Gitomer Principles.” Patterson was a marketing mastermind who changed forever how companies manufacture products and make sales. getAbstract believes salespeople can learn a lot from Patterson, but here you must open Gitomer’s oysters to get Patterson’s pearls of wisdom. The oysters are a tasty snack, but each pearl is a gem.

  5. 4 out of 5

    Monira

    أشتريت هذا الكتاب لأني حالياً اشغل منصب مدربة في مجال المبيعات، حقيقة ابهرني الكتاب بكمية المعلومات و الاسئلة التى تحدد مستوى الخدمات البيعيه وكذالك مهارات البيع وغيرها .. ،يمكن تحويل الكتاب الى منهج تدريبي كل مبدأ على حدى وكذالك يمكن الاستعانه به في خلق ثقافة عمل للمنظمه تبدأ اولا بان يفهم الموظف ذاته وينتقل الى صورة الذهنيه و شكله الخارجي و الية تحفيز الادارة الموظف .. من خلال وضع خطة عمل تطبق فيها المبادئي المدرجة في الكتاب بما يتناسب مع مجال المنظمه .

  6. 5 out of 5

    Elyse Bruce

    I've bought and read four of Jeffrey Gitomer's books. While I appreciate that this book is an updated take on John Patterson's book from 1911, I was disappointed it didn't provide more insight into today's marketplace than it did. The questions. deeper questions, and comments are great for a quick snapshot but lack depth. That being said, it *is* a great book for quick snapshots of various aspects of selling to the marketplace. I've bought and read four of Jeffrey Gitomer's books. While I appreciate that this book is an updated take on John Patterson's book from 1911, I was disappointed it didn't provide more insight into today's marketplace than it did. The questions. deeper questions, and comments are great for a quick snapshot but lack depth. That being said, it *is* a great book for quick snapshots of various aspects of selling to the marketplace.

  7. 5 out of 5

    Beth Robinson

    It's a great sales success book with a similar format to his other work - readable, digestible, useful. What made it stand out was that it's grounded in the work of Patterson, who popularized the cash register. I enjoyed the reaching back to an older philosophy of sales success and making it relevant. It's a great sales success book with a similar format to his other work - readable, digestible, useful. What made it stand out was that it's grounded in the work of Patterson, who popularized the cash register. I enjoyed the reaching back to an older philosophy of sales success and making it relevant.

  8. 5 out of 5

    Philip

    Gitomer is inspiring. This is a great insight into the sales principles that worked 100 years ago and still can today. A lot of what he says makes absolute sense and may seem simple in theory - the difference is we are not employing these measures and Gitomer helps you to recognize this and more importantly - do something about it.

  9. 5 out of 5

    Mike

    Again Jeffrey articulates the fact that there's something beyond the 'self' and encourages the authentic willing the good of the other. Start small but Start!!!! His perspective on traditions being a valuable asset dovetails nicely with the Attitude of Gratitude philosophy. Again Jeffrey articulates the fact that there's something beyond the 'self' and encourages the authentic willing the good of the other. Start small but Start!!!! His perspective on traditions being a valuable asset dovetails nicely with the Attitude of Gratitude philosophy.

  10. 4 out of 5

    Josh Stevenson

    Book is on creating the RIGHT relationships. And how to look at creating these on what can I do for them and how can I help the me more successful, then in turn you will be blessed. The right attitude, be patient on receiving anything in return.

  11. 5 out of 5

    Alka Upadhyay

    I would give this book a 3.5. We are always selling something even if it is an idea at work an the principles in this book can apply anywhere. Many are the basics and and so true to continue practicing.

  12. 5 out of 5

    Karen

    still reading

  13. 4 out of 5

    Gary Paulson

    So far there have been lots of little tidbits worth pondering & re-reading.

  14. 4 out of 5

    James Solano

    Very good motivating book. Plenty of background to help generate your own sales questions.

  15. 4 out of 5

    Kent

    very interesting how Gitomer relates the work of John Patterson to today - with Gitomer's customary "git off yer ass - no excuses" delivery - perfect very interesting how Gitomer relates the work of John Patterson to today - with Gitomer's customary "git off yer ass - no excuses" delivery - perfect

  16. 4 out of 5

    Major Doug

    Listened to this book: re-hash (and not a good one) of a 100-year old book; did reaffirm some of my current practices.

  17. 4 out of 5

    Nick Woodall

    I love books like this--well-organized, lots of boxes and charts, jam-packed with information. You can set it on your desk and read a little bit each day.

  18. 4 out of 5

    Lori Grant

    A must-read book on sales for knowledge workers, managers, executives, and entrepreneurs.

  19. 4 out of 5

    Mark

  20. 5 out of 5

    Jon Olson

  21. 4 out of 5

    Ruben Bravo pinan

  22. 5 out of 5

    Victoria

  23. 4 out of 5

    Mike

  24. 4 out of 5

    Chris Christian

  25. 4 out of 5

    Ken

  26. 4 out of 5

    Erin Novak

  27. 4 out of 5

    Wayne Mansfield

  28. 5 out of 5

    Víctor R. Ramos

  29. 4 out of 5

    Moria

  30. 4 out of 5

    John Ficorilli

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