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Fashion 2.0: Season of Change: A Forecast of Digital Trends Set to Disrupt the Fashion Industry

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In her controversial second book in the Fashion 2.0 series, Season of Change, serial entrepreneur Yuli Ziv analyzes major technology trends and forecasts their effect on the fashion industry. She questions why everyday objects such as clothes used by the entire human race see so little innovation. Her book, with a foreword by a visionary venture capitalist Lawrence Lenihan In her controversial second book in the Fashion 2.0 series, Season of Change, serial entrepreneur Yuli Ziv analyzes major technology trends and forecasts their effect on the fashion industry. She questions why everyday objects such as clothes used by the entire human race see so little innovation. Her book, with a foreword by a visionary venture capitalist Lawrence Lenihan of FirstMark Capital, is a wakeup call to the outdated fashion industry. A must-read for everyone involved in the business of fashion from designers to company CEOs and marketers, Ziv's bold predictions - sure to incite debate - address the future of the industry in multiple areas including consumer, branding, retail, product and lifestyle. Her goal is to provoke thought and foster innovation by challenging the status quos-from seasonal collections to pricing models; production and manufacturing; traditional advertising; trend forecasting; fashion week and more. She also offers up ideas for fellow entrepreneurs seeking to make their mark on the industry. Ziv highlights trends that brands need to consider in developing a successful strategy to navigate this new environment of constant change including: the rise of group consciousness and crowd sourcing; the shift from search to discovery; the power of suggestion; the monetization of influence; personal style as a commodity; personalization; interaction and engagement; efficiencies; and data as the new retail currency. She takes a critical look at luxury brands, stating that innovation is slowly replacing heritage as the new attribute of luxury for the future. Inspired by innovation leaders like Ray Kurzweil, Ziv applies his Singularity theory to fashion by viewing it as part of the bigger change we are experiencing. Ziv proposes taking a page from the consumer electronics industry in her overview of new technologies - from smart fabrics to interactive retail, wearable tech and social tools - and challenges industry leaders to re-examine the role fashion plays in our overall way of life. According to Ziv, optimizing our lifestyle is the new slogan of our decade. Streamlining the bureaucratic, inefficient processes that currently fill our life will allow all of us as a society to focus on things that matter. We will waste fewer resources and produce more meaningful objects. The book is aimed to inspire the radical change in thinking, which is needed to foster that.


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In her controversial second book in the Fashion 2.0 series, Season of Change, serial entrepreneur Yuli Ziv analyzes major technology trends and forecasts their effect on the fashion industry. She questions why everyday objects such as clothes used by the entire human race see so little innovation. Her book, with a foreword by a visionary venture capitalist Lawrence Lenihan In her controversial second book in the Fashion 2.0 series, Season of Change, serial entrepreneur Yuli Ziv analyzes major technology trends and forecasts their effect on the fashion industry. She questions why everyday objects such as clothes used by the entire human race see so little innovation. Her book, with a foreword by a visionary venture capitalist Lawrence Lenihan of FirstMark Capital, is a wakeup call to the outdated fashion industry. A must-read for everyone involved in the business of fashion from designers to company CEOs and marketers, Ziv's bold predictions - sure to incite debate - address the future of the industry in multiple areas including consumer, branding, retail, product and lifestyle. Her goal is to provoke thought and foster innovation by challenging the status quos-from seasonal collections to pricing models; production and manufacturing; traditional advertising; trend forecasting; fashion week and more. She also offers up ideas for fellow entrepreneurs seeking to make their mark on the industry. Ziv highlights trends that brands need to consider in developing a successful strategy to navigate this new environment of constant change including: the rise of group consciousness and crowd sourcing; the shift from search to discovery; the power of suggestion; the monetization of influence; personal style as a commodity; personalization; interaction and engagement; efficiencies; and data as the new retail currency. She takes a critical look at luxury brands, stating that innovation is slowly replacing heritage as the new attribute of luxury for the future. Inspired by innovation leaders like Ray Kurzweil, Ziv applies his Singularity theory to fashion by viewing it as part of the bigger change we are experiencing. Ziv proposes taking a page from the consumer electronics industry in her overview of new technologies - from smart fabrics to interactive retail, wearable tech and social tools - and challenges industry leaders to re-examine the role fashion plays in our overall way of life. According to Ziv, optimizing our lifestyle is the new slogan of our decade. Streamlining the bureaucratic, inefficient processes that currently fill our life will allow all of us as a society to focus on things that matter. We will waste fewer resources and produce more meaningful objects. The book is aimed to inspire the radical change in thinking, which is needed to foster that.

43 review for Fashion 2.0: Season of Change: A Forecast of Digital Trends Set to Disrupt the Fashion Industry

  1. 4 out of 5

    Christian Blanchet

    New way of looking at the future of the fashion industry if you have never thought about how the technology industry could effect the fashion industry-you should. this is the book to get you started!

  2. 4 out of 5

    Alicha Shady

    I got this book from entering one of the giveaways. This book is about future of the fashion industry and if you enjoy a book on fashion then this book is right for you!

  3. 4 out of 5

    Kara

  4. 5 out of 5

    Anita Mallipoudy

  5. 5 out of 5

    Hayley Howells

  6. 4 out of 5

    Jimmy Fasja

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    Arpita Nayak

  8. 4 out of 5

    Kristina

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    Alisha

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    Jeffrey H

  11. 5 out of 5

    Grace

  12. 4 out of 5

    Yegaaaa

  13. 4 out of 5

    Cinthia (Breakfast at Cindi's)

  14. 4 out of 5

    John

  15. 4 out of 5

    Kaj

  16. 4 out of 5

    Frederick Rotzien

  17. 4 out of 5

    Natalie

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    Christina Borgoyn

  20. 4 out of 5

    Sue

  21. 4 out of 5

    Katie Harder-schauer

  22. 4 out of 5

    Todd Rumsey

  23. 4 out of 5

    Pam

  24. 4 out of 5

    Steph

  25. 5 out of 5

    Phyllis

  26. 5 out of 5

    Brandy

  27. 4 out of 5

    Amy

  28. 5 out of 5

    Sue

  29. 5 out of 5

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  30. 5 out of 5

    James

  31. 4 out of 5

    Pamela

  32. 5 out of 5

    K.

  33. 5 out of 5

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    Tasha

  35. 5 out of 5

    Alice

  36. 5 out of 5

    Jenna Maria

  37. 5 out of 5

    Wendi Dusek

  38. 4 out of 5

    Taryn

  39. 5 out of 5

    Traci Hearty

  40. 5 out of 5

    Brenda Nepomuceno

  41. 4 out of 5

    Jessica Irving

  42. 5 out of 5

    Steve Sengele

  43. 4 out of 5

    Max

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