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"The" benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success"The New Rules of Marketing & PR, 4th Edition" is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harness "The" benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success"The New Rules of Marketing & PR, 4th Edition" is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and more can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're ready.Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedInDavid Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot and Eloqua, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. "The New Rules of Marketing & PR" offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.


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"The" benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success"The New Rules of Marketing & PR, 4th Edition" is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harness "The" benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success"The New Rules of Marketing & PR, 4th Edition" is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and more can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're ready.Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedInDavid Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot and Eloqua, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. "The New Rules of Marketing & PR" offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

30 review for The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly

  1. 4 out of 5

    Trang Ngo

    Some thoughts while reading: * I wish that there are some good books on marketing in Vietnamese market. I am very interested in real examples from companies operating in Vietnam. * The examples in this book are very unfamiliar to me. * Cultural differences might play a role in the direction of the change in the rules. What is written in the book might be correct in the US market; however, applying the same techniques in Viet Nam might not work. One of the reasons can be that we don't have good V Some thoughts while reading: * I wish that there are some good books on marketing in Vietnamese market. I am very interested in real examples from companies operating in Vietnam. * The examples in this book are very unfamiliar to me. * Cultural differences might play a role in the direction of the change in the rules. What is written in the book might be correct in the US market; however, applying the same techniques in Viet Nam might not work. One of the reasons can be that we don't have good Vietnamese platforms that are made for Vietnamese people, the majority of whom don't know English. It seems China is good at creating platforms for just Chinese people although I am not sure if they do it on good purpose. * I have a feeling that everything in Viet Nam does not have a strong and firm base. Improvements in all areas of life are made on weak systems. We are all living a superficial life. * The third part can be useful as guidelines for your marketing program Things to remember: * Companies should monitor blogs to be aware of what is being said about them. Respond to those blogs when necessary, either by commenting or sending private emails * Choose your target reader and the goal of your blog * Blog is to raise one's subjective voice, do not expect bloggers to be objective and do not believe in every thing they say * If you are serious about attracting people to your blog, go commenting in other blogs to get yourself in the community * Welcome conflicting comments, theys help more than hurt * News release is the new press release. It's direct-to-consumer. * Divide your target customer into different personas. Build these personas to get a feeling of your target buyers. Then learn their languages and communicate to them using their languages. Rememeber that different personas buy different things from your company, therefore, the message you tell them should be tailored to their needs. * Thought leadership * Thought leaders might be important for you communication campaign * "Do not write about your company amd your products. Thought leadership content is designed to solve buyer problems or answer questions and to show that you and your organization are smart and worth doing business with." * Avoid jargon of your company and your industry. Instead, write for your buyers. * Make use of RSS to provide the right content to the right people. * Your website's browsability is as important as searchability. By browsing the site, users come across information that they don't think of before but that is important for them. * "The single most effective thing PR people do is read what I write and send me personalized, smart pitches for stories that I am actually likely to write." * In order to prevent automated robot from collecting your published email, write it in a way that only human can understand: abc (at) xyz (dot) com. * Search engine marketing, search engine optimization, search engine advertising. * Landing page is important. Craft it carefully!

  2. 5 out of 5

    Manny

    Somehow, despite all my so-called principles, I appear to have ended up in viral marketing. I guess I'd better find out something about it. Just ordered this book. Meanwhile, here's a list of plusses and minuses: + I'm only part-time. Consulting a few hours here and there. Heck, I'm not really working in this field at all! + It turns out that viral marketers are great guys. They're a pleasure to hang out with. Why does the world always have to be so confusing? + Our latest effort, which just went l Somehow, despite all my so-called principles, I appear to have ended up in viral marketing. I guess I'd better find out something about it. Just ordered this book. Meanwhile, here's a list of plusses and minuses: + I'm only part-time. Consulting a few hours here and there. Heck, I'm not really working in this field at all! + It turns out that viral marketers are great guys. They're a pleasure to hang out with. Why does the world always have to be so confusing? + Our latest effort, which just went live, has its amusing points. If you or your child is a Phineas and Ferb fan, I'd go as far as to recommend checking it out. - I may be in danger of losing my immortal soul. I've written to Pope Benedict XVI to see if I can get any more information, but I guess he's busy with the Christmas rush. - I promised Ceridwen that there would be zombies, and in fact the animation was removed at the last minute. Ceridwen, I'm so sorry to have got your hopes up like that!

  3. 4 out of 5

    Rachel Brune

    This book is immediately going permanently on my professional bookshelf. If you are in any way involved with organization communication in any capacity, I.e. PR, brand journalism, marketing, etc., it should be on yours as well.

  4. 5 out of 5

    Loy Machedo

    Loy Machedo’s Book Review: The New Rules of PR and Marketing by David Meerman Scott There are quite a number of books related to Online Marketing. Some of them cloak themselves with grandiose titles like how they made Millions and you can do it easily, About living the life of their dreams and how they can help you live yours and about some never before shared new Secret Secrets which they will finally share with you. But yeah, they charge you $47 for this kind gesture. Now the problem is there i Loy Machedo’s Book Review: The New Rules of PR and Marketing by David Meerman Scott There are quite a number of books related to Online Marketing. Some of them cloak themselves with grandiose titles like how they made Millions and you can do it easily, About living the life of their dreams and how they can help you live yours and about some never before shared new Secret Secrets which they will finally share with you. But yeah, they charge you $47 for this kind gesture. Now the problem is there is not one but a sea of such books and offers. So among this swarm of endless offers, comes another book - The New Rules of PR and Marketing by David Meerman Scott which I am glad to say stands out from the rest of the garbage out there. The book is a treasure chest of tips, tricks and tit-bits on how you can use the power of the online world to you advantage. It gives you the various forms, definitions and explanations of online communication – Blogs, Podcasts, RSS Feeds, SEO, Viral Marketing, Webinars and the rest. What makes the book a worthwhile investment is the fact that it is easy to read, has plenty of examples and acts as a guide on what should and shouldn’t be done. Some of the best nuggets from this book (which I randomly picked up) are: 1) The most important ingredient for any website is not just design but content. 2) If you are everything to everybody, you are nothing to nobody. 3) If you provide useful worthwhile Information for free – you become the expert and get into the demand cycle. 4) Educate the Consumer by being fair and honest and he will most probably become your client. 5) Be smart with tags & links. 6) Create links & Connect to others through your website. 7) Participate and Comment on other people articles & websites. 8) People will comment bad under your articles or videos, allow them. This will increase traffic. 9) Experiment and have fun. 10) Interruption Marketing is an old format of selling. 11) Keep the language jargon free and fun. 12) Encourage people to contact you. Moment of Truth. Just as there are dieting books out there that tell you if you follow their advice you too can have a world class physique, does not mean everyone would achieve this state of excellence. In the same way, I believe not everyone who reads this book is going to come out as the next big thing. However, if you are looking for a good book that informs, educates and entertains you with worthwhile information then, this is a book I would highly recommend. Overall Rating – 8 out of 10 Loy Machedo loymachedo.com | loymachedo.tv

  5. 4 out of 5

    Diana Bogan

    This book had been on my radar for a very long while and I finally picked up a copy when I decided to interview for PR and marketing jobs. My undergraduate degree is in PR and although my work life began in a PR department over the years I moved through other media positions. So, my intention in reading this book was to refresh and update my knowledge and skill set. This was set, however, with the assumption that my skills were sorely outdated because the words Public Relations or Marketing anyt This book had been on my radar for a very long while and I finally picked up a copy when I decided to interview for PR and marketing jobs. My undergraduate degree is in PR and although my work life began in a PR department over the years I moved through other media positions. So, my intention in reading this book was to refresh and update my knowledge and skill set. This was set, however, with the assumption that my skills were sorely outdated because the words Public Relations or Marketing anything haven't been included in my job title for many years. So, that's how I came to read this book -- eager and anxious to get back up to speed. I ended up both disappointed and elated. I was disappointed that there were only two or three sections that I found truly helpful and worth the read. One example is the section in which he writes about creating a buyer profile. Although I was disappointed that I didn't feel like I was really learning much from reading it (which made it difficult to motivate myself to sit and read) on the flipside I was elated to find that my path over the years through various media related jobs has in fact kept my skills up-to-date and applicable should I find myself landing a gig where the words Public Relations and/or Marketing grace my job title again.

  6. 5 out of 5

    Colleen

    2 Stars This was not exactly a bad book but neither was it helpful. I checked it out because I periodically read business books to stay updated on topics. I did not realize quite how old this book was. It was first published in 2007 which in the grand scheme of things but in things regarding technology nine years is ancient these days. I also found the author's tone off-putting. He spent a large amount of time talking about his accomplishments and personal experiences. This could have been done to 2 Stars This was not exactly a bad book but neither was it helpful. I checked it out because I periodically read business books to stay updated on topics. I did not realize quite how old this book was. It was first published in 2007 which in the grand scheme of things but in things regarding technology nine years is ancient these days. I also found the author's tone off-putting. He spent a large amount of time talking about his accomplishments and personal experiences. This could have been done to establish credibility, but mostly it just came across as arrogant. And I found his examples were neither captivating nor particularly informative. Overall the book was not useful for anyone in marketing. Rather, it would probably only be useful to small business owners who are technological neophytes. It mostly discusses very basic concepts and walks the readers through such rudimentary steps such as choosing a Twitter handle. But none of the content was unique or as revolutionary as the title would imply. RATING FACTORS: Ease of Reading: 2 Stars Writing Style: 1 Star Consistency: 3 Stars Level of Captivation: 2 Stars Attention to Detail: 3 Stars

  7. 5 out of 5

    Danny

    When I started reading New Rules, I found myself thinking "why am I reading this?" and "I don't think I want to finish this." For anyone in the marketing industry or anyone who has read several marketing books - this book will not be very helpful, and I recommend skimming through it. However, it is very comprehensive and Scott's writing and breakdown of marketing ideas and tactics makes it very approachable. It worked as a good review on what I learned in my college marketing courses. Would recomm When I started reading New Rules, I found myself thinking "why am I reading this?" and "I don't think I want to finish this." For anyone in the marketing industry or anyone who has read several marketing books - this book will not be very helpful, and I recommend skimming through it. However, it is very comprehensive and Scott's writing and breakdown of marketing ideas and tactics makes it very approachable. It worked as a good review on what I learned in my college marketing courses. Would recommend to anyone needing an intro to marketing, would not recommend to marketers. I'm rating this book on the writing and presentation of ideas. The formatting and writing were great and made for a good narrative sense if you read straight through it. I haven't read previous editions so I cannot compare this edition to earlier versions.

  8. 5 out of 5

    Andrew Post

    I can't really recommend this book highly enough. Scott lays out the new rules of social media and content marketing clearly, he repeats himself often enough to let it sink in (but not so often that it gets repetitive), and gives clear, contemporary, real-world examples of how the rules work (and how the old rules don't). You may think this book only has significance for marketing coordinators and directors in the corporate world, but oh no: if you have a small business, or a freelance writer st I can't really recommend this book highly enough. Scott lays out the new rules of social media and content marketing clearly, he repeats himself often enough to let it sink in (but not so often that it gets repetitive), and gives clear, contemporary, real-world examples of how the rules work (and how the old rules don't). You may think this book only has significance for marketing coordinators and directors in the corporate world, but oh no: if you have a small business, or a freelance writer struggling to break in (like me), this book can give you some great, actionable tips. Splendid job. I'll be anxiously awaiting the seventh edition.

  9. 4 out of 5

    Charles McEnerney

    I have read my fair share of social media books, but I think this one is a good introduction for those who might be overwhelmed by all the terms and technologies that are being bandied about these days. Scott takes you through a good overview of how the media landscape has changed and how marketers (and, really, everyone) needs to shift their game in order to play in that proverbial level playing field we call the Internet.

  10. 5 out of 5

    Shantanu

    One of the best books I have read on Digital Marketing...hundreds of examples...Must read

  11. 5 out of 5

    Ilona

    Did not finish it, pretty dated

  12. 5 out of 5

    Chad Warner

    This is a pretty good primer on online marketing. Those experienced in online marketing are unlikely to benefit much from it. The principles still stand, though many of the specific resources mentions are dated. There are over 50 examples of small and large organizations succeeding online. Summary: Marketing isn't about "the message." It's about being insightful. Stop advertising and get your ideas out there by understanding buyers and telling them stories that connect with their problems. Parti This is a pretty good primer on online marketing. Those experienced in online marketing are unlikely to benefit much from it. The principles still stand, though many of the specific resources mentions are dated. There are over 50 examples of small and large organizations succeeding online. Summary: Marketing isn't about "the message." It's about being insightful. Stop advertising and get your ideas out there by understanding buyers and telling them stories that connect with their problems. Participate in discussions. I added this to my list because it was recommended by Buffer, and I've heard it mentioned by a couple other web pros. I read it because I'm working to improve the marketing we do for my website maintenance company, OptimWise. I read 2013 edition. It's hard to fairly judge books about technological change, which broke more ground when they first came out than they do years later. I generally judge books based on how valuable they are to me when I read them. For reference, I read this in 2017, and I've run a web company since 2010. Notes Social Media And Your Targeted Audience Connect your product to popular books, movies, TV shows, video games to cause people to attach emotionally. Take money you would have spent on traditional marketing and put it into a really interesting website or idea, or improving customer experience. Audio and Video Drive Action Get people to share their ideas and tell their stories. Develop an idea that resonates authentically in lives of real people. Humor is effective in videos, especially when topic is usually boring. Don't think you must be business-like (serious) in B2B marketing. People want to do business with people. Treat buyers like humans and have fun. Going Viral: The Web Helps Audiences Catch the Fever Rules of The Rave (viral content) Nobody cares about your products. They care about themselves and solving their problems. Don't try to coerce (free shipping, this week only, 20% off, etc.). Make content totally free and shareable it's not about generating leads. Be involved in online communities of people likely to share your content. "Free content sells"; make select content available for free to generate interest. Doing this can reach new people, motivate people to buy products, show off products, build loyalty. The Content-Rich Website Key to successful website is to understand buyers and build content especially for them. Show personality and authenticity. Let passion shine through. You Are What You Publish: Building Your Marketing and PR Plan Questions to ask about buyer personas What are their goals and aspirations? What are their problems? What media do they rely on for answers to problems? How can we reach them? What words and phrases do they use? What sorts of images and multimedia appeal to them? Are short and snappy sentences better than long, verbose ones? To learn about buyers and develop personas, interview buyers. Read and listen to media they do. Organize your website content by buyer personas and their associated problems, not by your products and services. Marketing Strategy Planning Template. Offering an ebook or other downloadable content ungated (without requiring registration) increases its downloads by 10-50x. People are more willing to download and share free content. Ungated ebooks have more inbound links and higher search engine rankings. Make first ebook totally free and ungated. Within that ebook, offer premium content, such as webinar, and gate that. This spreads your ideas and still lets you collect leads. Online Thought Leadership to Brand Your Organization as a Trusted Resource A good white paper defines a problem, offers a solution, but doesn't pitch a particular product or company. Benefits of sharing results of a survey you conduct: You get accurate data. You're recognized as thought leader. Your survey info ranks well in search engines. Social Networking Sites and Marketing In your Twitter bio, don't put a list of attributes ("father, husband, surfer, …") That's not good personal branding because it doesn't focus on your particular expertise. Be descriptive and specific. Make it Happen Consider hiring a journalist (or former journalist) to help with online marketing. They're great at understanding an audience and creating content buyers want to consume.

  13. 4 out of 5

    Andreus

    Author is knowledgeable in his field which is extremely important on conducting internet tech based business. I really liked how he offers some online tools absolutely free! check it out on page 153.

  14. 4 out of 5

    Pete Alexander

    Chock full of suggestions you can implement right away.

  15. 5 out of 5

    Dane Cobain

    If you’re working in contemporary marketing then you need to read this book – it’s as simple as that. True, not all of it was necessarily directly related to what I do in my day job, but the concepts that are covered here are important across the board, whether you’re a marketeer or whether you’re a specialist, such as a web developer, within a marketing team. Let me tell you why. The way that people communicate has changed, and brands are struggling to keep up. In The New Rules of Marketing & PR If you’re working in contemporary marketing then you need to read this book – it’s as simple as that. True, not all of it was necessarily directly related to what I do in my day job, but the concepts that are covered here are important across the board, whether you’re a marketeer or whether you’re a specialist, such as a web developer, within a marketing team. Let me tell you why. The way that people communicate has changed, and brands are struggling to keep up. In The New Rules of Marketing & PR, Scott starts out with a basis in traditional marketing theory, and then expands upon it to cover the competitive landscape in the modern age. Essentially, this is your bible, and it’ll explain to you how all of the different channels that are now available, due to the rise of the internet, the web and social media, can be worked to their maximum potential to generate revenue and profit for your business. Sure, it’s been a few years since the book came out, but Scott keeps it regularly updated, and so make sure you snag the latest edition. The reason that it has to be regularly updated is that it was one of the first serious books to hit the market when this new phase of marketing emerged, and Scott has continued to write on the subject at length since its publication. He’s one of the de facto thought leaders in modern marketing, which is what makes this book so remarkable. Incidentally, if you’re wondering why he publishes with his middle name, it’s because there was an astronaut called David Scott. Being known as David Meerman Scott helps people to find him on search engines. Isn’t that an awesome way of practicing what you preach? Oh, and one other thing to note – this book is praised by Brian Halligan, co-founder of HubSpot, who also penned a book with him called Marketing Lessons from the Grateful Dead. I recommend that book, too – combined, they make a force to be reckoned with.

  16. 5 out of 5

    Sean Fishlock

    When I first saw the cover, I cringed a bit, as it looked like just another piece of granstanding fluff. But as they say, never judge a book by its cover ... this is a very useful intro for marketing managers. Although it delves into plenty of "Web 2.0" concepts that are in themselves difficult to convey, a different tack to most is used. You won't find any confusing Internet industry jargon, just a personal approach accessible to any business professional, making it a great intro to emerging te When I first saw the cover, I cringed a bit, as it looked like just another piece of granstanding fluff. But as they say, never judge a book by its cover ... this is a very useful intro for marketing managers. Although it delves into plenty of "Web 2.0" concepts that are in themselves difficult to convey, a different tack to most is used. You won't find any confusing Internet industry jargon, just a personal approach accessible to any business professional, making it a great intro to emerging technologies. Although there is plenty of ego and personal anecdotes in this book, it is designed to read like a blog, which adds excitement, promise and addictive nature of its content. Kept me from start to finish, and is able to be read within a couple of sittings. I already knew a lot of what is covered through several years of experimentation. It covers what I have been preaching to clients, but sums it up really well, allowing reflection with some good case studies that make it easier to explain the concepts more succinctly to customers. A little licence is taken with the title, I couldn't really find any concrete "rules" as such. The author even takes great effort to reinforce the ever changing technology and the constant stream of new opportunities which it presents. Instead contains a lot of advice, principles, guidelines and best practice in laymans terms. Yhe boldness, catchiness and effectiveness of this style is what the book is all about - being audacious with new marketing strategies to generate new business. Best of all, it contains a list of really useful resources and footnotes to some really interesting stuff, making it quite a useful reference. I'd recommend "The New Rules of Marketing & PR" to any marketing, public relations manager or digital media consultant who is looking to "go viral" with their business or who wants to build a business case for doing so.

  17. 4 out of 5

    Blog on Books

    After being wowed by David Meerman Scott at the 2007 Book Expo, we at Blog On Books naturally felt compelled to check out his book, "The New Rules of Marketing and PR." After all, we are a blog, and his book specifically addresses how to put together a successful blog, among other things. While writing his book, Scott first posted each chapter on his blog, www.webinknow.com, in order to get feedback from his readers. The result of this process is that the finished book is arranged like a blog, w After being wowed by David Meerman Scott at the 2007 Book Expo, we at Blog On Books naturally felt compelled to check out his book, "The New Rules of Marketing and PR." After all, we are a blog, and his book specifically addresses how to put together a successful blog, among other things. While writing his book, Scott first posted each chapter on his blog, www.webinknow.com, in order to get feedback from his readers. The result of this process is that the finished book is arranged like a blog, with each chapter containing a set of "postings" about a particular subject. These subjects range from the process of releasing an effective press release in an online world to the process of creating a "viral" marketing campaign. The reader can pick and choose whichever subjects are most relevant and then skip straight to those parts of the book. Since our interest is in maintaining this blog, we reaped the most benefit from Chapter 4, "Blogs: Tapping Millions of Evangelists to Tell Your Story." However, we also found many relevant facts scattered throughout the rest of the book. For example, although we thought we were well versed in search engine optimization before reading the book, this book showed us that some of our perceptions were incorrect. In conclusion, we highly recommend this book for anyone who wants to succeed in the ever-changing world of e-commerce and online media. We ourselves will be implementing Scott's tips as we continue to build Blog on Books. - David Jonelis @ BlogOnBooks

  18. 4 out of 5

    Sarah Packard

    This book is an easy read and provides great detail on how to reach buyers through the Internet. If you are looking for a comprehensive idea of what public relations or marketing is, I wouldn't look to this book first. As someone who came of age when social media and blogging were an integral part of everyday life, most of the information seems intuitive to me. Nonetheless, I appreciate the outline Scott provided for different available online tools. In fact, it gave me information on online medi This book is an easy read and provides great detail on how to reach buyers through the Internet. If you are looking for a comprehensive idea of what public relations or marketing is, I wouldn't look to this book first. As someone who came of age when social media and blogging were an integral part of everyday life, most of the information seems intuitive to me. Nonetheless, I appreciate the outline Scott provided for different available online tools. In fact, it gave me information on online media I don't normally choose. He provided many great examples from different industries and made it applicable to anyone--from large corporations and start-ups to pastors and rock bands. He also highlighted what makes online marketing appealing: as a marketer, you can target your audience very precisely and engage with it. As a consumer, interruption tactics turn me away. I appreciate it when an organization attempts to provide informative content that adds value to the market. I am more likely to look at that organization as one of value than I would at one that continues to advertise and corner me into making a decision. And that's exactly what he was aiming at with all of his ideas. Organizations need to be thought leaders in their field. As an aspiring marketer or public relations specialist, I have several great ideas on how to begin establishing myself in the industry and how I can contribute to the organization that hires me after reading this book.

  19. 4 out of 5

    Alain Burrese

    I just finished reading the third edition of “The New Rules of Marketing & PR” by David Meerman Scott. It is a large book, and one that seems to be aimed at larger businesses than small businesses or solo firms, but I do feel anyone interested in marketing and PR can benefit from this book as a reference guide to various aspects of marketing and PR. Social media is changing all the time, and I noticed that a fourth edition of this book just came out after I picked this one up to read. I'm not sur I just finished reading the third edition of “The New Rules of Marketing & PR” by David Meerman Scott. It is a large book, and one that seems to be aimed at larger businesses than small businesses or solo firms, but I do feel anyone interested in marketing and PR can benefit from this book as a reference guide to various aspects of marketing and PR. Social media is changing all the time, and I noticed that a fourth edition of this book just came out after I picked this one up to read. I'm not sure how much will be updated, but I did find that this book contains general information that is still applicable. Will everyone need everything in this book? Probably not. I know there were chapters that didn't interest me, and strategies I don't see myself and my businesses doing. However, there were other chapters that were right on point. And who knows, in the future some of those that I am not interested in right now may become more important and things I need to know about. I especially thought Scott provided great advice in regards to dealing with and contacting reporters. Most people involved with marketing will have more than one resource; I know I do. With that said, Scott's “New Rules of Marketing & PR” should be one of those handy on your shelf. Read it, use it, and get a leg up with your marketing and PR efforts.

  20. 5 out of 5

    Bucket

    The subtitle says it all: how to use social media, online video, mobile applications, blogs, news releases and viral marketing to reach buyers directly. Scott includes all sorts of up-to-date examples, from a Costa Rican resort website doing an outstanding job providing expert content on the country to Oregon capitalizing on the Super Bowl blackout by posting a relevant image with commentary on Twitter. The content of this book is very much adapted from his blog, which is good and bad. Good beca The subtitle says it all: how to use social media, online video, mobile applications, blogs, news releases and viral marketing to reach buyers directly. Scott includes all sorts of up-to-date examples, from a Costa Rican resort website doing an outstanding job providing expert content on the country to Oregon capitalizing on the Super Bowl blackout by posting a relevant image with commentary on Twitter. The content of this book is very much adapted from his blog, which is good and bad. Good because it can be read in several dozen blog-length nuggets, each of which feels pretty complete. But bad because it's pretty repetitive and not always very depthful. After all, Scott tells each story in just a page or two. Overall, this is a great introduction to the practicalities of marketing and PR in the age of the internet and it helps get your wheels spinning and ideas flowing. You will still likely need (and want) more in-depth advice and information about any given area you decide to tackle in your work. Themes: marketing, public relations, communication, media, internet, technology, social media, business

  21. 5 out of 5

    Coyora Dokusho

    In compliance with FTC guidelines, I am disclosing that I received the book for free through Goodreads First Reads. (i.e. DESTINY wants me to read this book.) Tags: Personal Growth, I'm going to update my review as I read the book!! Why? Because it's fun~ 9/14/2013 5:02 PM I've been thinking a lot lately that I want to get into the nonprofit sector, that's where I really feel like I can *help* - but I LOATHE sales, loathe them. I can do it; I'm even good at it, but it bothers me to, well, bother peo In compliance with FTC guidelines, I am disclosing that I received the book for free through Goodreads First Reads. (i.e. DESTINY wants me to read this book.) Tags: Personal Growth, I'm going to update my review as I read the book!! Why? Because it's fun~ 9/14/2013 5:02 PM I've been thinking a lot lately that I want to get into the nonprofit sector, that's where I really feel like I can *help* - but I LOATHE sales, loathe them. I can do it; I'm even good at it, but it bothers me to, well, bother people. Luckily my bank has enough financial products and offers that I'm generally able to find something that will genuinely HELP the customer, so I can stomach it and do what I need to do; however, I am never, never taking a job in profit-based sales ever, ever again. Thus! I was worried about what I was going to do in a non-profit, because, like, we need donations right? I feel like this book has the answer!!! Let you guys know~ DISCLAIMER: I FREELY USE AND ABUSE THE ENGLISH LANGUAGE FOR MY OWN AMUSEMENT

  22. 5 out of 5

    Amelia Mulder

    Scott's book is definitely a very thorough introduction to new media marketing and PR, especially for "old school" marketers and PR professionals trying to adapt to the changing landscape of their field. However, as someone who has only ever worked in online marketing I found the book a bit obvious or basic, not adding anything to what I already know of the subject. Scott raises a good point when he says that the difference between the "old rules" and the "new rules" of marketing is that markete Scott's book is definitely a very thorough introduction to new media marketing and PR, especially for "old school" marketers and PR professionals trying to adapt to the changing landscape of their field. However, as someone who has only ever worked in online marketing I found the book a bit obvious or basic, not adding anything to what I already know of the subject. Scott raises a good point when he says that the difference between the "old rules" and the "new rules" of marketing is that marketers now have the opportunity to communicate directly with their customers, and that they should try to meet the needs of the customers in their communication rather than blaring marketing messages at them. The modus of communication has changed. That, in my view, is the most important message of the book.

  23. 5 out of 5

    Jona Taylor

    This book was awful and I forced myself to finish it just to get it off my shelf. I was hoping for practical advice for using social media to market, which it contained. To illustrate his points he would talk about what a type of business was doing, but instead of a paragraph or two it would go on for pages complete with quotes and more quotes from people I never heard of promoting their business. The examples did NOT elucidate, they promoted another company. This whole book felt like a promotio This book was awful and I forced myself to finish it just to get it off my shelf. I was hoping for practical advice for using social media to market, which it contained. To illustrate his points he would talk about what a type of business was doing, but instead of a paragraph or two it would go on for pages complete with quotes and more quotes from people I never heard of promoting their business. The examples did NOT elucidate, they promoted another company. This whole book felt like a promotion of other people's business rather than an explanation of the new rules of marketing. If you are wanting information on how to use social media to market your business, I am sure there are other books that do a much better job. In fact, the rules he shared were really nothing I didn't already know.

  24. 5 out of 5

    Jane

    This book, while touted as the sixth edition, could easily have been reduced by two-thirds to create what would be a book that would be of value to more people. Throughout the book, Scott boasts of the accomplishments of what is assumed to be his client base and so it is definitely a marketing tool for him as he continually reminds readers that his services are for hire. There are, however, a few places in the book that would be of value to any reader--those pertaining to employment searches and This book, while touted as the sixth edition, could easily have been reduced by two-thirds to create what would be a book that would be of value to more people. Throughout the book, Scott boasts of the accomplishments of what is assumed to be his client base and so it is definitely a marketing tool for him as he continually reminds readers that his services are for hire. There are, however, a few places in the book that would be of value to any reader--those pertaining to employment searches and religious organizations hoping to increase their membership. What he does not account for is the cost to smaller places, like churches, who do not have the budget to use some of his suggestions. While I read it to update my skills after having been out of the public relations profession for almost twenty years, I was very disappointed.

  25. 4 out of 5

    Amanda | District Reads

    Mind-blowing information gleaned from this book: "Pitch bloggers like Gizmodo" "Write individualized pitches" "Don't use Re: in the subject line" "Use hashtags" "My company puts photos on Flickr and Facebook and it totally worked" "Use the tip-line/form on a news outlet's page instead of pitching directly" "Pitch using email" ...Wow, revolutionary! I've been working in PR for 5+ years, and this is all either common-sense stuff, or blatantly wrong, ineffective wastes of time (i.e. that horrible tip-line Mind-blowing information gleaned from this book: "Pitch bloggers like Gizmodo" "Write individualized pitches" "Don't use Re: in the subject line" "Use hashtags" "My company puts photos on Flickr and Facebook and it totally worked" "Use the tip-line/form on a news outlet's page instead of pitching directly" "Pitch using email" ...Wow, revolutionary! I've been working in PR for 5+ years, and this is all either common-sense stuff, or blatantly wrong, ineffective wastes of time (i.e. that horrible tip-line item). Save yourself some time and do a single PR internship or visit any PR blog. The book also confuses digital marketing with PR frequently, without seeming to understand that they are handled separately in many corporations. A publicist isn't necessarily blogging on a corporate blog, nor is a digital marketer pitching media. Incredibly outdated.

  26. 4 out of 5

    T.L. Cooper

    The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Release & Viral Marketing to Reach Buyers Directly 6th Edition by David Meerman Scott is an interesting, informative, and detailed book on marketing and public relations. Scott gives great examples of the techniques he recommends. The New Rules of Marketing & PR is filled with tips that I can't wait to implement as well as ones I've long been doing. Scott offers new approaches to old ideas th The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Release & Viral Marketing to Reach Buyers Directly 6th Edition by David Meerman Scott is an interesting, informative, and detailed book on marketing and public relations. Scott gives great examples of the techniques he recommends. The New Rules of Marketing & PR is filled with tips that I can't wait to implement as well as ones I've long been doing. Scott offers new approaches to old ideas that marketing and public relations feel more approachable than many marketing and public relations books. I tagged a few places in the book for things to revisit in the next few months as I work on marketing my books. The New Rules of Marketing & PR brings new energy to marketing and public relations that feels less manipulative than many approaches.

  27. 5 out of 5

    Constantin Minov

    While this book may have a lot of information, it's not an essential book for online marketing. It may be informative for beginners but after reading 400+ pages what I'm expecting is much more value. You cannot generalize on a lot of topics without giving more technical stuff to the reader. In the end, the reader want's to go home with some useful and specific information, being ready to be used right away. I must confess that there is a lot of material which should be cut off. Less is more!!! Y While this book may have a lot of information, it's not an essential book for online marketing. It may be informative for beginners but after reading 400+ pages what I'm expecting is much more value. You cannot generalize on a lot of topics without giving more technical stuff to the reader. In the end, the reader want's to go home with some useful and specific information, being ready to be used right away. I must confess that there is a lot of material which should be cut off. Less is more!!! You could use the half of the pages to bring the same value without letting the reader with empty hands in the end without knowing what to do, how to do it and where to start.

  28. 5 out of 5

    Marc

    This is among the best of the primers on Social Media for marketers and public relations professionals, both. David Meerman Scott is one of the true "thought leaders" in Social Media, today. The goal of this book is to create more thought leaders, willing to challenge the current boundaries of the discipline. Traditional public relations professionals should take special note, as this book is one of the few that I've read that implores PR folks to "drink the (Social Media) Kool Aid", rather than This is among the best of the primers on Social Media for marketers and public relations professionals, both. David Meerman Scott is one of the true "thought leaders" in Social Media, today. The goal of this book is to create more thought leaders, willing to challenge the current boundaries of the discipline. Traditional public relations professionals should take special note, as this book is one of the few that I've read that implores PR folks to "drink the (Social Media) Kool Aid", rather than just stick with the more traditional approaches and get left behind in the dust.

  29. 5 out of 5

    Alyssa

    I was suppose to read this book in college. Halfway through the semester I stopped really reading it. I got my first job in communications and marketing so I gave it another go. Some of the information doesn't quite apply to me because I work for an association where things just work differently than anything I had learned in school. but overall great book. I'm glad I didn't sell it back to amazon at the end of the semester like I usually do. Plus I appreciated the advice more now that I'm not i I was suppose to read this book in college. Halfway through the semester I stopped really reading it. I got my first job in communications and marketing so I gave it another go. Some of the information doesn't quite apply to me because I work for an association where things just work differently than anything I had learned in school. but overall great book. I'm glad I didn't sell it back to amazon at the end of the semester like I usually do. Plus I appreciated the advice more now that I'm not in college. This should be on any marketer or PR professional's book shelf.

  30. 4 out of 5

    Jenna

    A must read for anyone interesting in marketing and PR. It is well-written and entertaining, while making key points with real-life examples. It is definitely not something one can just sit and read in one sitting; it's probably best digested in smaller chunks, with plenty of re-reading along the way. the challenge is taking the author's suggestions and applying it to one's own businesses needs. But he gives one a lot of tips and suggestions and examples (not necessarily created by him, he gives A must read for anyone interesting in marketing and PR. It is well-written and entertaining, while making key points with real-life examples. It is definitely not something one can just sit and read in one sitting; it's probably best digested in smaller chunks, with plenty of re-reading along the way. the challenge is taking the author's suggestions and applying it to one's own businesses needs. But he gives one a lot of tips and suggestions and examples (not necessarily created by him, he gives credit to many others along the way).

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