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Internal Marketing. European Journal of Marketing, Volume 37, Issue 9.

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This e-book attempts to bridge the gap between emerging corporate interest and the lack of academic research in this area. Provides an overview comment on the subject, three articles are based on empirical investigations and two deal with conceptual considerations.


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This e-book attempts to bridge the gap between emerging corporate interest and the lack of academic research in this area. Provides an overview comment on the subject, three articles are based on empirical investigations and two deal with conceptual considerations.

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