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Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans

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What's better than getting new customers? Turning existing ones into FANS. Everything marketers need to know to find, engage, and leverage the power of brand evangelists "Think Like a Rock Star" provides step-by-step instructions that show marketing professionals how to connect with customers both online and offline to create a truly fan-centric brand. Using case studies of What's better than getting new customers? Turning existing ones into FANS. Everything marketers need to know to find, engage, and leverage the power of brand evangelists "Think Like a Rock Star" provides step-by-step instructions that show marketing professionals how to connect with customers both online and offline to create a truly fan-centric brand. Using case studies of how rock stars like Lady Gaga, Taylor Swift, Katy Perry, and Blink-182 cultivate fans, it teaches readers how to apply those lessons to create brand advocates who will grow profits, improve business frameworks, and contribute more than ever to the success of the brand. It also identifies successful and easily replicable marketing strategies of top brands such as Dell, Ford, Patagonia, and YouTube. "Think Like a Rock Star "is an indispensable tool for any marketing professional. Mack Collier is a social media strategist, trainer, and speaker who specializes in helping companies better connect with their customers via social media. His clients include businesses of all sizes, from sole proprietorships to Fortune 500 companies.


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What's better than getting new customers? Turning existing ones into FANS. Everything marketers need to know to find, engage, and leverage the power of brand evangelists "Think Like a Rock Star" provides step-by-step instructions that show marketing professionals how to connect with customers both online and offline to create a truly fan-centric brand. Using case studies of What's better than getting new customers? Turning existing ones into FANS. Everything marketers need to know to find, engage, and leverage the power of brand evangelists "Think Like a Rock Star" provides step-by-step instructions that show marketing professionals how to connect with customers both online and offline to create a truly fan-centric brand. Using case studies of how rock stars like Lady Gaga, Taylor Swift, Katy Perry, and Blink-182 cultivate fans, it teaches readers how to apply those lessons to create brand advocates who will grow profits, improve business frameworks, and contribute more than ever to the success of the brand. It also identifies successful and easily replicable marketing strategies of top brands such as Dell, Ford, Patagonia, and YouTube. "Think Like a Rock Star "is an indispensable tool for any marketing professional. Mack Collier is a social media strategist, trainer, and speaker who specializes in helping companies better connect with their customers via social media. His clients include businesses of all sizes, from sole proprietorships to Fortune 500 companies.

30 review for Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans

  1. 4 out of 5

    Kenya Wright

    So this is a diamond to a writer or anyone with a company or something to market! What I love about this book is that it's so positive and focused on pleasing your book's fans versus shoving books and content down their mouths. I for one hate the Guerrilla Tactic Marketing approach or even the Writers against Readers approach, where it's so mistrustful and ends up alienating the marketer. This book shows you how to market your book by simply treating your fans with respect and giving them more Val So this is a diamond to a writer or anyone with a company or something to market! What I love about this book is that it's so positive and focused on pleasing your book's fans versus shoving books and content down their mouths. I for one hate the Guerrilla Tactic Marketing approach or even the Writers against Readers approach, where it's so mistrustful and ends up alienating the marketer. This book shows you how to market your book by simply treating your fans with respect and giving them more Value and Experience for their money. Don't we all want that? I mean if you're a writer, then you should be a Reader first. As a Reader, I salivate at my top authors and love when they give me extra tidbits and publicly appreciate me passing the word about their book. Basically, this is a must read for all. If you don't read this, then you're a moron!!!!

  2. 4 out of 5

    Phthalo Gray "I ain't finna read that"

    A hard 100% Part three is all about how to structure your company to maintain a personal touch with your customers and turning them into fans, and for that reason it's a must buy. Lots of my music and booktube friends hit a crossroads with where they want to take their careers—this book helps make sure that you understand what your fans value, often making that decision much easier to make. A hard 100% Part three is all about how to structure your company to maintain a personal touch with your customers and turning them into fans, and for that reason it's a must buy. Lots of my music and booktube friends hit a crossroads with where they want to take their careers—this book helps make sure that you understand what your fans value, often making that decision much easier to make.

  3. 5 out of 5

    Angie

    The Grateful Dead have their Deadheads. Lady Gaga has her Little Monsters. Jewel prefers to call her fans "Everyday Angels." Only time will tell what readers of THINK LIKE A ROCK STAR will be called, but one thing is certain. Mack Collier will have his own fan following after penning this title. That's because THINK LIKE A ROCK STAR is so engaging, well written and useful that it should be required reading not only for marketing and PR professionals but for anyone who represents a brand, from the The Grateful Dead have their Deadheads. Lady Gaga has her Little Monsters. Jewel prefers to call her fans "Everyday Angels." Only time will tell what readers of THINK LIKE A ROCK STAR will be called, but one thing is certain. Mack Collier will have his own fan following after penning this title. That's because THINK LIKE A ROCK STAR is so engaging, well written and useful that it should be required reading not only for marketing and PR professionals but for anyone who represents a brand, from the CEO to the sales team to the receptionist who takes the customer's first phone call. The very fact that I now want to sing this book's praises is testimony that what Collier writes about in this title actually works. So what makes THINK LIKE A ROCK STAR rock? Without giving too much of the good stuff away, for openers it sets aside the notion that our customers are there to give us a means to achieve our business goals. Instead, Collier shines the spotlight on the connections that transform our customers into passionate brand advocates. Taking a few lessons from the stars, he provides step-by-step instruction for identifying our potential brand advocates, shares insight on coaching employees to connect and engage with our fans through the use of social media, and offers the means by which we can empower our fans through their shared communities built around our brands. In addition to examples from the music industry, Collier identifies successful brands like Ford, Dell, Apple and Maker's Mark, all of which have applied rock star tactics to create powerful and extremely loyal fan bases. In addition to the book's concepts, at the end of each chapter Collier provides a "Backstage Pass" that offers tips to immediately begin putting the concepts to work. By book's end, if we have made good use of these passes, we have a plan in place to work a little rock star magic of our own! "Your fans are the real rock stars. Your job is to build them a stage, give them a microphone, and listen to the beautiful music that they create."-- Mack Collier (Disclaimer- I was provided the NetGalley edition of this title in exchange for this review. The opinions expressed herein are my own.)

  4. 4 out of 5

    Kerry O'Shea Gorgone

    Fantastic book on connecting with your most loyal customers, and empowering them as brand advocates. Mack bases lessons on the way rock stars grow their fan base by interacting and engaging with their fans in a genuine way. I've adopted this book as a text for my graduate class in New Media Marketing. My students range from solopreneurs to employees at large companies (and every type of organization in between): they can all apply Mack's methods and achieve success by cultivating relationships wi Fantastic book on connecting with your most loyal customers, and empowering them as brand advocates. Mack bases lessons on the way rock stars grow their fan base by interacting and engaging with their fans in a genuine way. I've adopted this book as a text for my graduate class in New Media Marketing. My students range from solopreneurs to employees at large companies (and every type of organization in between): they can all apply Mack's methods and achieve success by cultivating relationships with supporters and turning them into passionate fans. Where this book really excels is that there's chapter after chapter of actionable advice for doing this at your own company. There are plenty of books that tell you why connecting with customers is important (and many even have case studies), but none do as thorough a job of equipping you to implement this approach yourself. In "Think Like A Rock Star," Mack's provided a guidebook for building a fan-centric company from the inside out. Buy it, read it, and keep it handy: you'll need to refer back to it.

  5. 5 out of 5

    Kenna

    Relationship marketing is the fastest growing form of advertising because builds relationships with customers, resulting in them promoting the brand. When customers, not producers or employees, promote the brand, it broadens the customer base. As the old adage goes, "word of mouth is the best advertising." Turning regular customers into brand advocates is the concept behind Mack Collier's book, Think Like a Rock Star. So, why should companies think like rock stars? Most companies seek to have a tra Relationship marketing is the fastest growing form of advertising because builds relationships with customers, resulting in them promoting the brand. When customers, not producers or employees, promote the brand, it broadens the customer base. As the old adage goes, "word of mouth is the best advertising." Turning regular customers into brand advocates is the concept behind Mack Collier's book, Think Like a Rock Star. So, why should companies think like rock stars? Most companies seek to have a transactional relationship with their customers. But many rock stars have an emotional relationship with their fans. They honestly care about their fans, want to be close to them, and appreciate their support," the book reads. Rock stars want fans because they have extreme levels of loyalty. While the group may be small to start, fans will buy the brand and advocate for others to do so as well. In other words, fans develop your customer base because they love your brand and they connect with it on a higher level than a traditional customer. It makes sense then that all brands should want fans. Why do rock stars have fans and companies have customers? The answer is surprisingly simple: because that's what both groups want. Rock stars want to connect with their existing fans and cultivate new ones, while most companies place a priority on acquiring new customers," the book reads. After identifying these basic concepts in the introduction, Mack spends the remainder of the book elaborating on why rock stars have fans instead of customers, explaining how any brand can connect with its fans and detailing how to build a company that focuses on its fans. The book is organized in a practical, easily understood way. My favorite component was the "Backstage Pass" graphics found throughout the book. The informational boxes provide the reader with specific ways to utilize the book's concepts, taking her step-by-step through identifying and engaging with fans. Overall, I found Think Like a Rock Star to be an easy-to-read, practical guide for engaging fans with your brand and making them part of an advocacy community. I plan to use portions of the book in my advertising courses. I encourage anyone who represents a brand, is building a brand or teaches advertising, marketing, social media, or public relations to read this book. The advice it contains makes it well worth the time.

  6. 5 out of 5

    Henk-Jan van der Klis

    Where online marketers often try ot send out messages, sell products through online channels and web care teams do some cherry picking in their inbox, Mack Collier takes a radical different starting point. In Think Like a Rock Star How to Create Social Media and Marketing Strategies that Turn Customers into Fans the author turns to the artists and bands, that both offline and online really know how to engage with their fans. They’re fans too, loving music, performance and show. Truly engaging ar Where online marketers often try ot send out messages, sell products through online channels and web care teams do some cherry picking in their inbox, Mack Collier takes a radical different starting point. In Think Like a Rock Star How to Create Social Media and Marketing Strategies that Turn Customers into Fans the author turns to the artists and bands, that both offline and online really know how to engage with their fans. They’re fans too, loving music, performance and show. Truly engaging artists show genuine interest in their fans and followers, not only attract new audiences, but give extras to their loyal fanbase. Whether it’s Lady Gaga with her Little Monsters, Taylor Swift having T-Party or Katy Perry searching for life changing moments to create Fireworks. That fan-centric approach is the cornerstone for a long-term relationship, and a platform to share experiences, subject matter expertise and fellowship with other fans. Of course, both bands and brands want to sell their products and services, but marketing – as taught by Drucker as closely monitor and deliver what the customer actually wants, is core. Collier explores several ways to accomplish that, both narrative and illustrative (even providing QR codes to instantly access background information or examples). No, it’s not a Facebook Marketing for dummies or How to survive 2,983,768 followers on Twitter guide. Think Like a Rock Star provides step-by-step instructions that show marketing professionals how to connect with customers both online and offline to create a truly fan-centric brand. Backstage pass sections share tricks and insight stories. Collier interviewed many brand representatives from firms like Dell, Ford, Patagonia, and YouTube in the past 4 years to learn from their efforts. Think Like a Rock Star is the rediscovery of the simple but powerful truth: the ability to acquire new customers depends on the ability to engage, ignite your existing customers and convert them into passionate fans.

  7. 5 out of 5

    Mike

    Rock stars don’t just sell music and merchandise to their fans. They embrace and empower their fans. They reward their most loyal fans with exclusives, sometimes even making them a part of the creative process. Brands should focus less on marketing to potential new customers, Instead they should give current customers the tools to become fans and brand advocates. In this book, Mack shows you how you can create brand advocates in the same way rock stars have “super fans”. He teaches how to shift t Rock stars don’t just sell music and merchandise to their fans. They embrace and empower their fans. They reward their most loyal fans with exclusives, sometimes even making them a part of the creative process. Brands should focus less on marketing to potential new customers, Instead they should give current customers the tools to become fans and brand advocates. In this book, Mack shows you how you can create brand advocates in the same way rock stars have “super fans”. He teaches how to shift the focus from selling products to making real connections with your brand’s fans. Think Like a Rock Star is filled with insights and examples of rock stars reaching out to their fans like Lady GaGa and her army of “Little Monsters”, Taylor Swift hosting “T-Parties” for fans after her shows, Jewel’s Everyday Angels, The Donna’s encouraging fans to share concert video and audio. This isn’t something only rock stars can do. The book provides real-world lessons from companies big and small that engage with their fans. The book focuses on three main themes: Why rock stars have fans, Understanding and connecting with your fans and Building a fan-centric company. Each chapter walks you through these concepts in detail. The “Backstage Pass” section gives you tips to put those lessons into practice. My only two minor knocks on this book are some of the examples have been used plenty of times before and at times it’s unclear if the intended audience is someone new to social media or an experienced content marketer.If you are trying to turn customers into fans, and to create brand advocates to help spread your message, Think Like a Rock Star gives you everything you need to know to become a rock star!

  8. 5 out of 5

    Shay Moser

    For almost a decade, I’ve been a freelance editor and writer after leaving the corporate world to raise my two children. Boy things have changed since 2004. I’ve been integrating social media into my work experience in PR, marketing and magazine publishing over the past year. I quickly learned it is no longer only about writing for a large audience, sending faxes and updating media lists. Thankfully I was introduced to Mack Collier and his book on a Twitter chat. “Think Like a Rock Star” was just For almost a decade, I’ve been a freelance editor and writer after leaving the corporate world to raise my two children. Boy things have changed since 2004. I’ve been integrating social media into my work experience in PR, marketing and magazine publishing over the past year. I quickly learned it is no longer only about writing for a large audience, sending faxes and updating media lists. Thankfully I was introduced to Mack Collier and his book on a Twitter chat. “Think Like a Rock Star” was just what I needed to understand the who, what, where, when and why of social media marketing. I thought it couldn’t be a more fun read learning how Lady Gaga and other rock stars understand and connect directly with their best customers (fans). Then I got to the back stage pass of each chapter where Collier answers the sixth question, “how,” to apply the lessons from rock stars. Think Like a Rock Star is the five Ws and one H to develop advocates for any kind of brand, who will build your business and profits. It’s not about giving information to many people using traditional mediums anymore. It’s about knowing your fans and what they love, like, dislike…about the brand, and inviting them to help share and hone the product online and offline. It’s such a win-win! Doing this not only improves the brand, but it gives fans a better quality of life. This is my guidebook—marked up and dog-eared—for my writing and editing future in social media marketing.

  9. 5 out of 5

    Joannah Keats

    This review refers to the NetGalley edition of this title. I'm giving this book 5 stars. Not because it is ground-breaking, earth-shattering, change-your-worldview amazing, but because I think that EVERYONE should read this book. The bottom line, which Collier emphasizes throughout the book is this: WHENEVER POSSIBLE, DO SOMETHING AMAZING FOR THE PEOPLE WHO LOVE YOU. That's not just a marketing or business principle - that is a pretty awesome guiding philosophy for LIFE, in my opinion. But puttin This review refers to the NetGalley edition of this title. I'm giving this book 5 stars. Not because it is ground-breaking, earth-shattering, change-your-worldview amazing, but because I think that EVERYONE should read this book. The bottom line, which Collier emphasizes throughout the book is this: WHENEVER POSSIBLE, DO SOMETHING AMAZING FOR THE PEOPLE WHO LOVE YOU. That's not just a marketing or business principle - that is a pretty awesome guiding philosophy for LIFE, in my opinion. But putting my sentimental side away here, I loved this book not as a salesperson, but as a consumer. I smiled with delight when, at the end, Collier tells us that he actually wrote the book with the customer in mind, not the business. I was fist-pumping the air, saying "Yes! Please! I would LOVE to help the brands I am fans of become more popular and successful!" I am actually considering buying a copy of this book and sending it to the marketing departments of each of my favorite companies - those to which my undying loyalty goes largely unnoticed and unappreciated, and to the small local businesses I support that DON'T make the effort to get to know me despite my status as a frequent customer. This is a Read-It-And-Pass-It-Along book - you won't likely need to refer to it again and again because the specifics aren't necessary, but you will want to share it with others. Bravo, Mack Collier. I'm waving my lighter at you as I type this!

  10. 5 out of 5

    Teena in Toronto

    I find social media fascinating and marketing interesting ... so this book grabbed my eye. Instead of being a boring step-by-step sales book teaching how to go out and get business, the concept is different. Treat your customers like fans. They are loving your brand so why not reward them so they will love you more? Instead of focusing on getting prospective clients, make existing customers feel special and they will become ambassadors for your products and spread the word among their trusted cir I find social media fascinating and marketing interesting ... so this book grabbed my eye. Instead of being a boring step-by-step sales book teaching how to go out and get business, the concept is different. Treat your customers like fans. They are loving your brand so why not reward them so they will love you more? Instead of focusing on getting prospective clients, make existing customers feel special and they will become ambassadors for your products and spread the word among their trusted circle. Makes sense to me. This book is split into three parts: * The four reasons rock stars have fans (and your company has customers) * Understanding and connecting with your fans * Building a fan-centric company Throughout the book, the concepts are explained and it's shown how Katy Perry, Lady Gaga, Taylor Swift and even Johnny Cash uses the principles. I found the chapter in part two about how to handle negative comments and converting angr customers into passionate fans really interesting. There were case studies of what two companies did right and what two companies did wrong. This is a good book if you are looking for a different look on how to grow your business. Blog review post: http://www.teenaintoronto.com/2013/04...

  11. 5 out of 5

    Lauri Rottmayer

    Oh how I loved this book! I was drawn in right from the start as the difference between how rock stars treat their fans and how brands treat their customers was laid out. With terrific, real life examples of how rock stars engage their fans to bring about an amazing, unbreakable connection, Collier gives step-by-step instructions for how you can bring your brand to rock star level. At the end of each chapter, you'll find a Backstage Pass to help you work your plan. There is a lot of excellent in Oh how I loved this book! I was drawn in right from the start as the difference between how rock stars treat their fans and how brands treat their customers was laid out. With terrific, real life examples of how rock stars engage their fans to bring about an amazing, unbreakable connection, Collier gives step-by-step instructions for how you can bring your brand to rock star level. At the end of each chapter, you'll find a Backstage Pass to help you work your plan. There is a lot of excellent information in this book for brands looking to forge a closer relationship with their customers. I give two thumbs up and rock and roll fingers to Think Like a Rock Star!

  12. 5 out of 5

    Lisa Myers

    Think Like A Rock Star empowers you with proven ideas from successful Rock Stars, business people and major corporations on how to embrace your customers by turning them into die-hard fans. This book is like the zippo lighter, igniting your fans to stay with you, the Rock star, as they burn and beg for the encore. You will have to put the book down! Yes! You will have to put it down, even though you won't want to, so you can absorb and master the genius concepts and marketing strategies. I am am Think Like A Rock Star empowers you with proven ideas from successful Rock Stars, business people and major corporations on how to embrace your customers by turning them into die-hard fans. This book is like the zippo lighter, igniting your fans to stay with you, the Rock star, as they burn and beg for the encore. You will have to put the book down! Yes! You will have to put it down, even though you won't want to, so you can absorb and master the genius concepts and marketing strategies. I am amazed that these unique stories were even found. They are a treasure trove of information in this new era of social media generously revealed to all who read this book.

  13. 4 out of 5

    Catherine Carrigan

    The idea of this book is better than it's execution. Here's the gist: focus on relationship marketing. Reward your loyal fans and they will bring you more business. The writing felt formulaic. I hoped for greater insight, but you can get the idea of the book in these few sentences. The idea of this book is better than it's execution. Here's the gist: focus on relationship marketing. Reward your loyal fans and they will bring you more business. The writing felt formulaic. I hoped for greater insight, but you can get the idea of the book in these few sentences.

  14. 4 out of 5

    Alison Law

    If you want to organize, nurture, and indoctrinate your fan base, you have to also empower them and provide value for them on a regular basis--not just when you need something. This is the main argument in Mack Collier's THINK LIKE A ROCK STAR. The anecdotes, case studies, and suggested steps apply mostly to large corporations, but it doesn't take too much imagination to leap from big business to small brand. If you want to organize, nurture, and indoctrinate your fan base, you have to also empower them and provide value for them on a regular basis--not just when you need something. This is the main argument in Mack Collier's THINK LIKE A ROCK STAR. The anecdotes, case studies, and suggested steps apply mostly to large corporations, but it doesn't take too much imagination to leap from big business to small brand.

  15. 5 out of 5

    Dianah

    Wasn't my favorite kind of reading material - and it was definitely written for older marketing execs looking to incorporate social media into their plans. Although, it did have some cool insight and interesting strategies. Wasn't my favorite kind of reading material - and it was definitely written for older marketing execs looking to incorporate social media into their plans. Although, it did have some cool insight and interesting strategies.

  16. 4 out of 5

    Katharine

    Practical book for Marketers! I think this is one of the more practical marketing books I've read. I love the idea of generosity behind the way a "rock star" connects with his fans. Practical book for Marketers! I think this is one of the more practical marketing books I've read. I love the idea of generosity behind the way a "rock star" connects with his fans.

  17. 4 out of 5

    Fee

    there is some good advice but I expected more 'rock star' examples. there is some good advice but I expected more 'rock star' examples.

  18. 4 out of 5

    Jax

    The lists in the book got awfully long and there were many redundancies. The information made sense and the case studies were sound. Overall, I feel that I learned a lot from this book.

  19. 4 out of 5

    Alex

  20. 5 out of 5

    Bryan Rojas

  21. 5 out of 5

    Chantal Bechervaise

  22. 5 out of 5

    Meri Beth

  23. 4 out of 5

    Bianca Gachot

  24. 4 out of 5

    Monica

  25. 4 out of 5

    Odalis Castellon

  26. 5 out of 5

    Kyle Slagley

  27. 4 out of 5

    Alexis Nascimento

  28. 4 out of 5

    Melissa

  29. 5 out of 5

    Sharon

  30. 4 out of 5

    Matthew Clyma gooderson

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