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Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-Store

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The sequel to the highly successful "Store Wars: The Worldwide Battle for Mindspace and Shelfspace" published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers. The book will be thoroughly revised and updated and w The sequel to the highly successful "Store Wars: The Worldwide Battle for Mindspace and Shelfspace" published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers. The book will be thoroughly revised and updated and will consist of 4 main parts: A section on leading FMCG companies and brands (such as Coke, P&G, Unilever, Nestle, L'Oreal etc.), their marketing and branding strategies in the western markets (USA, Western Europe: UK, France, Germany and others).A section about the leading retailers (Wal-Mart, Tesco, Carrefour etc.), their developments and expansion over the last 10 years.A section describing the interaction between retailers and manufacturers, including competition for end-consumers, trade marketing.A section covering the Emerging Markets--the retail landscape in the major developing economies, results of the expansion of major FMCG brands and western retail chains, challenges related to distribution and FMCG marketing in those countries.The book will also discuss the impact of the Global Crisis on the consumer and retail markets as well as predictions and prospects for the future.


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The sequel to the highly successful "Store Wars: The Worldwide Battle for Mindspace and Shelfspace" published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers. The book will be thoroughly revised and updated and w The sequel to the highly successful "Store Wars: The Worldwide Battle for Mindspace and Shelfspace" published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers. The book will be thoroughly revised and updated and will consist of 4 main parts: A section on leading FMCG companies and brands (such as Coke, P&G, Unilever, Nestle, L'Oreal etc.), their marketing and branding strategies in the western markets (USA, Western Europe: UK, France, Germany and others).A section about the leading retailers (Wal-Mart, Tesco, Carrefour etc.), their developments and expansion over the last 10 years.A section describing the interaction between retailers and manufacturers, including competition for end-consumers, trade marketing.A section covering the Emerging Markets--the retail landscape in the major developing economies, results of the expansion of major FMCG brands and western retail chains, challenges related to distribution and FMCG marketing in those countries.The book will also discuss the impact of the Global Crisis on the consumer and retail markets as well as predictions and prospects for the future.

30 review for Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-Store

  1. 4 out of 5

    Vikas Gupta

    Decent book. Gives some good insights into into how FMCG retailing has evolved over the years and how the power balance has shifted from manufacturers to retailers. Covers the part of Private Label strategy used by big retailers pretty well.

  2. 5 out of 5

    Nguyen Thai

    Store War portrays the evolution of FMCG industry precisely in both retailer and manufacturer sides. The book highlights how power is shifted between these 2 sides and the counter strategies in term of product innovation, brand management, profit and expense management,...

  3. 5 out of 5

    Kim Olsson

    A great overview of the history of retail, although as to be expected some areas are now out of date as the world of retail us ever changing!

  4. 4 out of 5

    Nguyen Bui

  5. 4 out of 5

    Zaid

  6. 5 out of 5

    Adithya Jain

  7. 5 out of 5

    John

  8. 5 out of 5

    Melissa

  9. 4 out of 5

    Alvin Yap

  10. 5 out of 5

    Sarita Jaiswal

  11. 4 out of 5

    Jacob

  12. 4 out of 5

    Leamsy Panaguiton

  13. 4 out of 5

    Moataz Wahbeh

  14. 5 out of 5

    Dmitry Kuriakov

  15. 4 out of 5

    Kristof De coninck

  16. 5 out of 5

    JOSE A DELVALLE M

  17. 5 out of 5

    Vera Yevdokimova

  18. 4 out of 5

    Myron Quielle

  19. 5 out of 5

    Jb

  20. 5 out of 5

    Khaidad

  21. 4 out of 5

    pamela gumport

  22. 5 out of 5

    Ozgur Deniz

  23. 5 out of 5

    Juan Giraldo

  24. 4 out of 5

    Leo Gomez

  25. 4 out of 5

    Jeremy

  26. 4 out of 5

    Bao Ningyu

  27. 4 out of 5

    Samuel Fosu

  28. 4 out of 5

    Khairul Ahmad

  29. 5 out of 5

    Christian De Munter

  30. 5 out of 5

    Srishti Rai

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