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The Self Publishers Guide to Book Marketing: Step By Step Guide For Fiction and Non-Fiction Authors

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When first starting out self-publishing, it can be very confusing and expensive to promote your book. Featuring step by step instructions, templates and examples so that you can quickly and easily promote your book and maximize your sales, this book can be used by new and experienced authors alike. All promotion methods covered are either free or very affordable. "The Self Pu When first starting out self-publishing, it can be very confusing and expensive to promote your book. Featuring step by step instructions, templates and examples so that you can quickly and easily promote your book and maximize your sales, this book can be used by new and experienced authors alike. All promotion methods covered are either free or very affordable. "The Self Publishers Guide to Book Marketing" Getting Started 1.1 Why Are You Publishing? 1.2 Who Will Read Your Book? 1.3 How Will You Sell Your Book? 1.4 Essential Author Details 1.5 Creating a Book Cover 1.6 Writing a Book Description 1.7 Choosing Your Genre 1.8 Choosing Your Keywords Checklist - Getting Started Pre-Release Promotion 2.1 Writing Book Promo Text 2.2 Creating a Landing Page 2.3 Writing a Basic Press Release 2.4 Distributing a Press Release 2.5 Creating Social Media Buzz Checklist - Pre-Release Promo Publishing Tips 3.1 Kindle and KDP Select 3.2 Publishing Tips 3.3 Author Central 3.4 Pricing Tips 3.5 Pros of eBook with Paperback Promote Your Published Book 4.1 Goodreads 4.2 Shelfari 4.3 Book Giveaways 4.4 Updating the Landing Page 4.5 New Press Release 4.6 Contacting Book Reviewers 4.7 Approaching Book Bloggers 4.8 Creating a Book PDF Promo 4.9 Creating a Banner 4.10 Creating a Video Trailer 4.11 Donating Books Checklist - Published Book Promo Revisions 5.1 Handling Reviews 5.2 Revising Your Book


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When first starting out self-publishing, it can be very confusing and expensive to promote your book. Featuring step by step instructions, templates and examples so that you can quickly and easily promote your book and maximize your sales, this book can be used by new and experienced authors alike. All promotion methods covered are either free or very affordable. "The Self Pu When first starting out self-publishing, it can be very confusing and expensive to promote your book. Featuring step by step instructions, templates and examples so that you can quickly and easily promote your book and maximize your sales, this book can be used by new and experienced authors alike. All promotion methods covered are either free or very affordable. "The Self Publishers Guide to Book Marketing" Getting Started 1.1 Why Are You Publishing? 1.2 Who Will Read Your Book? 1.3 How Will You Sell Your Book? 1.4 Essential Author Details 1.5 Creating a Book Cover 1.6 Writing a Book Description 1.7 Choosing Your Genre 1.8 Choosing Your Keywords Checklist - Getting Started Pre-Release Promotion 2.1 Writing Book Promo Text 2.2 Creating a Landing Page 2.3 Writing a Basic Press Release 2.4 Distributing a Press Release 2.5 Creating Social Media Buzz Checklist - Pre-Release Promo Publishing Tips 3.1 Kindle and KDP Select 3.2 Publishing Tips 3.3 Author Central 3.4 Pricing Tips 3.5 Pros of eBook with Paperback Promote Your Published Book 4.1 Goodreads 4.2 Shelfari 4.3 Book Giveaways 4.4 Updating the Landing Page 4.5 New Press Release 4.6 Contacting Book Reviewers 4.7 Approaching Book Bloggers 4.8 Creating a Book PDF Promo 4.9 Creating a Banner 4.10 Creating a Video Trailer 4.11 Donating Books Checklist - Published Book Promo Revisions 5.1 Handling Reviews 5.2 Revising Your Book

36 review for The Self Publishers Guide to Book Marketing: Step By Step Guide For Fiction and Non-Fiction Authors

  1. 5 out of 5

    Michael

    This is an 88 page long book of tips and advice for anyone that might contemplate dipping their virgin toes into marketing a self published book. It's probably more use to the complete novice than anybody else. It's concise and to the point, touching on everything from the creation and formatting of your book to the eventual marketing and management of your publication, be it an ebook or hard copy. Websites and applications are recommended, some more useful than others and there are a few glarin This is an 88 page long book of tips and advice for anyone that might contemplate dipping their virgin toes into marketing a self published book. It's probably more use to the complete novice than anybody else. It's concise and to the point, touching on everything from the creation and formatting of your book to the eventual marketing and management of your publication, be it an ebook or hard copy. Websites and applications are recommended, some more useful than others and there are a few glaring omissions. Goodreads is a brilliant site for engaging with huge numbers of voracious book cataloguing readers but why no mention of LibraryThing, a site which has much more tolerance for the marketing of ebooks through firstread giveaways. There's some very good information on dealing with Amazon and related kindle services and there's also some apposite advice on how to deal with me... well, not me specifically but rather us, the reviewers. "Generally reviewers will only accept books in hard-copy," she advises. Very true I can attest. And I nod my head sagely to her advice on dealing with the reviews themselves. Review copy from Goodreads giveaway.

  2. 5 out of 5

    Russell Bittner

    For self-publishers, the how-to book to top all how-to books! Let’s start at the beginning. Jamie Cawley writes in her Introduction: “As a non-fiction author that started out writing how to guides, my personal philosophy is 'why use 1,000 words when 50 will do?'”—and then she sticks to it. She “eats her own dog food,” as it were. This book is all of eighty-nine (yes, 89!) pages long and can be read in a single sitting, digested over dinner, and then savored with a quiet re-read over a brandy or c For self-publishers, the how-to book to top all how-to books! Let’s start at the beginning. Jamie Cawley writes in her Introduction: “As a non-fiction author that started out writing how to guides, my personal philosophy is 'why use 1,000 words when 50 will do?'”—and then she sticks to it. She “eats her own dog food,” as it were. This book is all of eighty-nine (yes, 89!) pages long and can be read in a single sitting, digested over dinner, and then savored with a quiet re-read over a brandy or cognac. Once the general principles are part of your grey matter, you can come back as often as you like for a refresher or a nibble as you apply its logic and suggestions. (Somewhat analogous to a visit to the doctor’s office, you’re not paying for the length of that visit; you’re paying for what Jamie Cawley learned through research; assimilated; then carefully put back out on the page in the form of a diagnosis for all of what ails us as self-publishers—not to mention the prescription and the remedy.) Jamie starts out with such fundamental questions as “Why are you publishing—i.e., what’s your motivation? And “Who(m) are you trying to reach?” These are honest questions each of us needs to answer truthfully for him- or herself before any of us moves forward. Writing is one thing; publishing, another. She next goes on to ask whether you know your potential audience and how to find it—then provides some free links to Websites that can tell you how to identify that audience. (I, for instance, don’t care for either YA Fiction or Vampire Lit. Consequently, pitching me a book in either of these two genres would be a complete waste of time and digits. And although I’ve written what I hope will shortly become an erotic best seller, I have no real interest in reading erotica. All I want from erotica is between my own pair of ears, thank you very much. Writing better, however? Writing to communicate with—and reach—a reading public? You bet your sweet tuschie (as we say here in Brooklyn! And that’s why I’ve read, and am now reviewing for you, Jamie Cawley’s masterful advice on how to get published. We’re all in this together. If we can help each other out—writer to writer, but also writer to reader—it’s a win/win situation to my way of thinking!) One of my favorite sections in Jamie’s book is something she calls “Essential Author Details.” Why? Because she states the obvious—i.e., the obvious, however, that most of us oddly forget the moment we climb online and launch our cyber selves. Let me explain. In the real (physical) world, we have time to assess our enemy, acquaintance or chance lover long before we open our mouths to say so much as “booh!” That person may come walking across the room or across a cloud. It makes no difference. We see him or her coming, and our synapses get all aflame. The chemicals start flowing and, as appropriate, we reach either for a sword, a gun, a drink or a rose. Now put yourself in the position of that person opening the door, crashing a party, walking across the room. Just how welcome do you think you’d be if you started shouting “Look at ME! Look at ME!” the moment you entered and long before you’d had a chance to assess the mood and temperament of the other guests? (Worse, perhaps, than shouting “Look at ME!” is opening the door, tossing the headlines of your newest publication in like a bomb, then shutting the door (i.e., exiting the site) and leaving. Do you really for an instant think that everyone’s going to just drop what they’re doing/saying/exploring in order to pick up your piece of explosive news, then click around frenetically to find it and throw a bundle of cash at it? Well, “there are (stranger) things in heaven and earth, Horatio, than are dreamt of in your philosophy”—but this ain’t one of ‘em. Jamie next moves on to the book itself: the cover (and how to find good quality photography or graphics on the cheap; how to render and then position your title on that same cover quickly and easily (we’re talking 15-20 minutes with a kind of “Book Covers for Dummies” step-by-step description); how to write a Book Description you can (and should) read aloud in 15-30 seconds tops; how to choose an appropriate genre and the best keywords to help browsers find your book—in short, everything you need to promote your book. From there, it’s on to the pre-release promotion of your book. Ever thought about what needs to go into pre-release promotion? Let’s be honest: have you ever even thought about pre-release? (I hadn’t before I launched my book—and here I am two years later and about $27.50 richer to show for my ignorance and neglect.) But enough about me and my mistakes. There are dozens of things to learn in Jamie’s book that we would-be writers of best sellers may not even have thought of. There are others we may have thought of, but really didn’t know how to execute effectively. There’s one thing she doesn’t mention, however—and so here and now, I’ll mention it. If you don’t already own a copy, do yourself a favor and splurge on The New Oxford Style Manual (http://ukcatalogue.oup.com/product/97...) or on The Chicago Manual of Style, 16th Edition (http://www.amazon.com/Chicago-Manual-...). You and your readers will be glad you did! But not, of course, before you first do yourself the favor of buying Jamie Cawley’s The Self Publisher’s Guide to Book Marketing (http://www.amazon.com/Self-Publishers...). RRB August 19, 2012

  3. 5 out of 5

    Suzanne Olsson

    I published a book years ago. It is still selling slow but steady on amazon and other sites. Through the years I learned much on my own. I thought I had it all down-pat. However this book taught me things I either didn't know, or forgot years ago. It is all the basics you need, and more. For example, comparing how amazon rates books with how Goodreads rates books. The book is deceptive for its simplicity...but that is exactly why it is such a valuable resource! Buy this book. It is well worth it I published a book years ago. It is still selling slow but steady on amazon and other sites. Through the years I learned much on my own. I thought I had it all down-pat. However this book taught me things I either didn't know, or forgot years ago. It is all the basics you need, and more. For example, comparing how amazon rates books with how Goodreads rates books. The book is deceptive for its simplicity...but that is exactly why it is such a valuable resource! Buy this book. It is well worth it, and you'll probably learn at least a few new things.. Well done, intelligently written.

  4. 5 out of 5

    Beverly Diehl

    4.5 stars. A succinct, clear guide for those looking to self-publish, with some excellent templates. Although a paper copy is available, my recommendation for the reader would be to get the e-copy to make best use of the embedded links, and to read via computer. I received a free copy of this book in exchange for an honest review. One of the most helpful features is templates for the trickiest things to write, like short author biographies, book descriptions, and press releases. There's also inval 4.5 stars. A succinct, clear guide for those looking to self-publish, with some excellent templates. Although a paper copy is available, my recommendation for the reader would be to get the e-copy to make best use of the embedded links, and to read via computer. I received a free copy of this book in exchange for an honest review. One of the most helpful features is templates for the trickiest things to write, like short author biographies, book descriptions, and press releases. There's also invaluable info on book pricing, how to create great looking covers and banners with a "Read Now" clickable button, and key information about how the KDP Select and Goodreads giveaway programs work. My only quibbles with this book are that the formatting, on my old-school (3rd gen) Kindle didn't come out quite right, though it was still highly readable. Also, with Amazon's purchase of Goodreads, I am not sure that Shelfari is or will remain a "thing" that authors need to spend time on. I highly recommend this book to all authors who are actively self-publishing or are contemplating doing so.

  5. 4 out of 5

    Don Massenzio

    This book was good in that it gave me a few more wrinkles in the self-publishing book marketing process. Much of it I had read before in other similar books which shows consistency. The book also reinforced my desire to try out blogging and blog tours as a marketing mechanism.

  6. 4 out of 5

    J.W. Wexford

    Don't be brought in by books like this. Self-publishing takes a lot of very hard work, and time; there are no easy steps to make it in self-publishing. Yet, it's good to learn marketing techniques because the publishing business likes authors who are knowledgeable on marketing.

  7. 4 out of 5

    Jamie Cawley

  8. 4 out of 5

    Adele Aldridge

  9. 5 out of 5

    Yvie

  10. 4 out of 5

    Tracilex Allday

  11. 5 out of 5

    A. Benitez

  12. 5 out of 5

    Tracey

  13. 4 out of 5

    Lee Proctor

  14. 4 out of 5

    Michael Wilson

  15. 4 out of 5

    Michelle

  16. 5 out of 5

    Somyajeet

  17. 5 out of 5

    Christine

  18. 4 out of 5

    Jennie

  19. 5 out of 5

    Merenwen

  20. 5 out of 5

    Kellie Smith

  21. 5 out of 5

    Heather

  22. 5 out of 5

    Ashutosh Dave

  23. 4 out of 5

    Theresa Valentine

  24. 4 out of 5

    Phillip

  25. 5 out of 5

    Sanchit Bhandari

  26. 5 out of 5

    Britt

  27. 5 out of 5

    Soni Achuthan

  28. 5 out of 5

    Amy

  29. 4 out of 5

    Shawna

  30. 4 out of 5

    Maureen Reil

  31. 5 out of 5

    Arleta

  32. 4 out of 5

    Denise

  33. 5 out of 5

    Colleen

  34. 4 out of 5

    David

  35. 5 out of 5

    Natalie

  36. 5 out of 5

    Emily

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