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Bold Brand: The New Rules for Differentiating, Branding, and Marketing Your Professional Services Firm

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In the past, most professional services firms could get by simply relying on traditional marketing tactics. For most firms, networking, attending benefit dinners, advertising in the Yellow Pages, and merely adding the new partner's name to the office sign was enough to stay top of mind. Today, everything has changed. Even traditional industries need to figure out how to di In the past, most professional services firms could get by simply relying on traditional marketing tactics. For most firms, networking, attending benefit dinners, advertising in the Yellow Pages, and merely adding the new partner's name to the office sign was enough to stay top of mind. Today, everything has changed. Even traditional industries need to figure out how to differentiate and compete in our digital, socially-networked society. Bold Brand is a process that any professional services firm can follow to identify, develop, and leverage their brand essence to market themselves in a truly unique way. Today's professional services marketers know that if they want to stand out, they have to do something different. Read Bold Brand to find out how, and get ready to get Bold!


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In the past, most professional services firms could get by simply relying on traditional marketing tactics. For most firms, networking, attending benefit dinners, advertising in the Yellow Pages, and merely adding the new partner's name to the office sign was enough to stay top of mind. Today, everything has changed. Even traditional industries need to figure out how to di In the past, most professional services firms could get by simply relying on traditional marketing tactics. For most firms, networking, attending benefit dinners, advertising in the Yellow Pages, and merely adding the new partner's name to the office sign was enough to stay top of mind. Today, everything has changed. Even traditional industries need to figure out how to differentiate and compete in our digital, socially-networked society. Bold Brand is a process that any professional services firm can follow to identify, develop, and leverage their brand essence to market themselves in a truly unique way. Today's professional services marketers know that if they want to stand out, they have to do something different. Read Bold Brand to find out how, and get ready to get Bold!

34 review for Bold Brand: The New Rules for Differentiating, Branding, and Marketing Your Professional Services Firm

  1. 4 out of 5

    Andrew Davis

    Bold Brand is a weekend warrior read! Start reading it on Friday night, be ready to re-vamp your professional services brand by Monday morning... seriously. This is exactly what I did. By Monday morning I'd completely embraced Mr. Miles' framework for getting to your "Bold Brand Essence" and I'd begun leveraging his strategic thinking to hone in on my "wedge strategy." This book is full of practical and tactical advice designed to help my kind of business. I'm not Apple, or IBM. I'm not Pepsi or Bold Brand is a weekend warrior read! Start reading it on Friday night, be ready to re-vamp your professional services brand by Monday morning... seriously. This is exactly what I did. By Monday morning I'd completely embraced Mr. Miles' framework for getting to your "Bold Brand Essence" and I'd begun leveraging his strategic thinking to hone in on my "wedge strategy." This book is full of practical and tactical advice designed to help my kind of business. I'm not Apple, or IBM. I'm not Pepsi or Coca Cola... I sell services and this book spoke to me. I wish I'd had access to Bold Brand thinking, ten years ago when I started my firm. My value proposition to clients and the way I differentiate my company and the services we offer might have been completely different. I'm ready to leverage what I've learned to make an impact in my business. Thanks Josh Miles for scaling your insight for people like me. If you run (or want to run) anything from a contracting business to an architecture firm or an accounting agency to a talent agency - this book is for you!

  2. 5 out of 5

    Bill Bean

    Clear and concise. If yours is a professional services firm, I can't imagine that you wouldn't benefit from this book. The book covers a wide range, appropriately, of subject matter, yet is simple to follow, and quite actionable. Josh does a great job of side-stepping silo thinking, presuming the reader understands that marketing, branding, PR, etc... overlap now more than ever. You'd do well to read this book. Clear and concise. If yours is a professional services firm, I can't imagine that you wouldn't benefit from this book. The book covers a wide range, appropriately, of subject matter, yet is simple to follow, and quite actionable. Josh does a great job of side-stepping silo thinking, presuming the reader understands that marketing, branding, PR, etc... overlap now more than ever. You'd do well to read this book.

  3. 4 out of 5

    Kary Beck

    Purchased the book after I hard Miles speak at a convention. Lots of similar concepts in greater detail. My regret is that I bought a Kindle version. To share and use at work, wish I had bought paper instead. This is one of those books you want to go back to portions and rethink and share.

  4. 5 out of 5

    Dan MacInnis

    Great read and really good strategy behind branding

  5. 4 out of 5

    Ted Ryan

    A few good messages in this book buried in lots of common sense. Decent read, felt a little superficial.

  6. 4 out of 5

    Alyshia Madlem

  7. 5 out of 5

    Shona

  8. 4 out of 5

    Josh Miles

  9. 4 out of 5

    Michelle Schenker

  10. 5 out of 5

    Craig Tyler

  11. 4 out of 5

    Brooke Lewis

  12. 4 out of 5

    Chris Reed

  13. 4 out of 5

    John

  14. 4 out of 5

    Joe

  15. 4 out of 5

    CMI Books Division

  16. 4 out of 5

    Joseph

  17. 4 out of 5

    Shelly

  18. 5 out of 5

    Holly Bolton

  19. 4 out of 5

    Min

  20. 4 out of 5

    Jessica Shipley

  21. 4 out of 5

    Tina Christiansen

  22. 4 out of 5

    Suroj Mishra

  23. 5 out of 5

    Brad Harper

  24. 4 out of 5

    Ruslan Kuzamysh

  25. 5 out of 5

    Jenny Poff

  26. 5 out of 5

    Shira

  27. 4 out of 5

    أحمد زبيدة

  28. 5 out of 5

    Domonik Boehmer

  29. 5 out of 5

    Mary

  30. 5 out of 5

    Lacey

  31. 4 out of 5

    Sara

  32. 4 out of 5

    Kent White

  33. 4 out of 5

    Jerome Lee

  34. 5 out of 5

    Kenda

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