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Social Media Metrics for Dummies

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Discover how to gauge your online success based on social media metrics With so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social media marketing efforts. This fun and friendly guide helps you determine which tool will serve you best for unde Discover how to gauge your online success based on social media metrics With so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social media marketing efforts. This fun and friendly guide helps you determine which tool will serve you best for understanding your online audience. You'll learn to sift through all the information available about social media monitoring and metrics so that you can listen to what is being said about your business, read your analytic dashboard, understand what metrics mean for you, calculate your return on investment (ROI), and apply your findings to future social media marketing campaigns. Helps you wade through the plethora of social media monitoring and metrics to discover what elements are most applicable to your needs Explains the meaning behind the social media metrics tools so that you can understand how to make those results work for you Shares examples of how to calculate both the financial and non-financial return on investment of your social media efforts Includes real-world case studies that demonstrate how small and large businesses are using social media metrics With this helpful book by your side, you will learn how to understand the information you acquire regarding your social media marketing efforts and then put that information to work for your business.


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Discover how to gauge your online success based on social media metrics With so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social media marketing efforts. This fun and friendly guide helps you determine which tool will serve you best for unde Discover how to gauge your online success based on social media metrics With so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social media marketing efforts. This fun and friendly guide helps you determine which tool will serve you best for understanding your online audience. You'll learn to sift through all the information available about social media monitoring and metrics so that you can listen to what is being said about your business, read your analytic dashboard, understand what metrics mean for you, calculate your return on investment (ROI), and apply your findings to future social media marketing campaigns. Helps you wade through the plethora of social media monitoring and metrics to discover what elements are most applicable to your needs Explains the meaning behind the social media metrics tools so that you can understand how to make those results work for you Shares examples of how to calculate both the financial and non-financial return on investment of your social media efforts Includes real-world case studies that demonstrate how small and large businesses are using social media metrics With this helpful book by your side, you will learn how to understand the information you acquire regarding your social media marketing efforts and then put that information to work for your business.

44 review for Social Media Metrics for Dummies

  1. 4 out of 5

    Pamela D

    I received this book through a GoodReads First Reads giveaway. Social Media Metrics for Dummies isn't the sexiest book you will pick up; however, you use any form of social media (twitter, blogs, facebook, google+, etc.), you should pick this book up. This book is the typical low-stress and easy-to-understand For Dummies format; and it will teach you how to create and track statistics on your social media presence. Before I begin to gush about this book, I need to talk about the For Dummies series I received this book through a GoodReads First Reads giveaway. Social Media Metrics for Dummies isn't the sexiest book you will pick up; however, you use any form of social media (twitter, blogs, facebook, google+, etc.), you should pick this book up. This book is the typical low-stress and easy-to-understand For Dummies format; and it will teach you how to create and track statistics on your social media presence. Before I begin to gush about this book, I need to talk about the For Dummies series in general. I love the For Dummies books, because they give you a basic understanding of any subject (from algebra to opera) and provide you with the resources of where to go to next if you need more information on your topic. This is so helpful when you are a bit overwhelmed by a subject. Also, For Dummies books usually have great figures, pictures, diagrams, and inset boxes to help you further understand trickier subjects. Ok, let's talk about Social Media Metrics for Dummies. I received this book at the perfect time in my life. I decided that I wanted to start getting more into social media (twitter, blogging, etc) for my reading and book reviewing (check out my profile for more info1) recently. One publisher sent me an ARC; however, they wanted me to tell them how many unique visitors my blog gets. Well, I had no idea, but I thought this would be good information to have. A few days later, I received this book, and I learned how to track the number of unique visitors my blog receives (and a whole lot more!). This is a great book for people who want an introduction to tracking your social media metrics. Leslie Poston suggests lots of free options, so the reader isn't expected to start shelling out lots of money. I know that this is a book that I will return to over and over again.

  2. 5 out of 5

    Kathleen Garber

    As an analytical person, statistics and analytics interests me on almost any subject. I was intrigued when I was offered a chance to read Social Media Metrics for Dummies because I was in the midst of using social media more for blog promotion and I wanted to know how I was doing. The book WAS over my head in some ways and is aimed more at a business that has customers and money to spend on analytics programs but that doesn’t mean I didn’t come away with good information. I just had to dodge in b As an analytical person, statistics and analytics interests me on almost any subject. I was intrigued when I was offered a chance to read Social Media Metrics for Dummies because I was in the midst of using social media more for blog promotion and I wanted to know how I was doing. The book WAS over my head in some ways and is aimed more at a business that has customers and money to spend on analytics programs but that doesn’t mean I didn’t come away with good information. I just had to dodge in between the techy speak. Part 1: Metrics? What the Heck is That? This section covers the basics of what metrics are and how they are measured. Also specifically how metrics are used for businesses. there is also talk about how not all metrics are created equal and how to determine which ones to pay more attention too. Then we are helped to find a metrics service to use and we learn how to use what you find and how to track your metrics. In this part we look at different services, first at Google Analytics and then as a few others ones. Part 2: Navigating The Measurement Jungle Have you ever heard of the six stages of grief? Well this is the Six Stages of Metrics Grief. Sometimes your stats can be depressing, especially if you aren’t where you want to be. See the stages. Learn the difference between how individuals vs. organizations use metrics. Learn about dashboards. How content factors into metrics and how to track different types of content (video, audio, photos, downloads etc.) ..Read More..http://www.smsnonfictionbookreviews.c...

  3. 5 out of 5

    David Roberts

    The book I read to research this post was Social Media Metrics For Dummies by Leslie Poston which is a very good book which I read at http://safaribooksonline.com This book is about if you have a website or blog using online tools to measure things like the number of visitors and what pages they looked at and then using this information for marketing purposes. It also includes things like any social networks pages you may have and I think is primarily aimed at small businesses. The most famous web The book I read to research this post was Social Media Metrics For Dummies by Leslie Poston which is a very good book which I read at http://safaribooksonline.com This book is about if you have a website or blog using online tools to measure things like the number of visitors and what pages they looked at and then using this information for marketing purposes. It also includes things like any social networks pages you may have and I think is primarily aimed at small businesses. The most famous web analytical tool is google analytics which is covered in quite a lot of depth and while the basic version is free there is a premium version for big businesses priced at $150,000 per year. Radian 6 is another product aimed at big businesses while many smaller concerns can probably settle for a free product like mint not to be confused with the finance site. The website for mint analytics is http://haveamint.com There is of course also services like facebook insights which give you data concerning your product page and most social networks have something similiar. Sites like twitter let you advertise your account for more followers or promote a hash tag both of which are paid services. Twitter apparently has been charging quite a lot for these services and are in the process of introducing cheaper services along the lines of google adsense to make them more competitive. I assume it will be like pay per click rather than a flat rate. I really enjoyed reading this book and it has a lot of useful information.

  4. 5 out of 5

    Katrinka

    Plenty of good information here, but I wished more of it was really for "Dummies" so I could understand it better, lol! That said, I can't fault the book for my own lack of understanding and I did understand enough that it was worth reading and keeping around for future reference (like many non-fiction books that i read, the more I'm involved in the learning process the more I can absorb when I go back and read). I won this book through the Goodreads Giveaway contest and I want to thank the auth Plenty of good information here, but I wished more of it was really for "Dummies" so I could understand it better, lol! That said, I can't fault the book for my own lack of understanding and I did understand enough that it was worth reading and keeping around for future reference (like many non-fiction books that i read, the more I'm involved in the learning process the more I can absorb when I go back and read). I won this book through the Goodreads Giveaway contest and I want to thank the author for writing it and for sending out the book so quickly.

  5. 5 out of 5

    Leslie

    Hard to review since I wrote it ;) Hope you all enjoy it and find it helpful.

  6. 4 out of 5

    Lori Prew

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    Linnea

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    Jeffrey Harrington

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    John

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    Karen Schulman Dupuis

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    Subhajit Das

  13. 4 out of 5

    Roy Huff

  14. 5 out of 5

    Rumell Khan

  15. 4 out of 5

    Ng

  16. 4 out of 5

    Chris Bridges

  17. 4 out of 5

    Aaron Hughes

  18. 5 out of 5

    pamela walter

  19. 4 out of 5

    Alana Green

  20. 5 out of 5

    Cindy

  21. 4 out of 5

    Don

  22. 4 out of 5

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    Yinzadi

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    Charlotte Tomkins

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    Renee Booker

  27. 4 out of 5

    Catherine Stickann

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    Kim Johnston

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    Laurie Bok

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    Sarah

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    Pam

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    Dara

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    Georgia

  44. 5 out of 5

    Lee Herman

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