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Social Media Marketing

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Tuten/Solomon is the first social media marketing textbook that focuses on showing readers how social media fits into the marketer's toolbox. Tuten/Solomon is the first social media marketing textbook that focuses on showing readers how social media fits into the marketer's toolbox.


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Tuten/Solomon is the first social media marketing textbook that focuses on showing readers how social media fits into the marketer's toolbox. Tuten/Solomon is the first social media marketing textbook that focuses on showing readers how social media fits into the marketer's toolbox.

30 review for Social Media Marketing

  1. 5 out of 5

    Dorotea

    Given that this is a textbook adopted in the Social Media Marketing course at my university, I expected it to be more substantial. While it does a great job at describing the situation, it doesn't offer much insight on how to create a marketing strategy (based on social media, of course). Disappointed. Given that this is a textbook adopted in the Social Media Marketing course at my university, I expected it to be more substantial. While it does a great job at describing the situation, it doesn't offer much insight on how to create a marketing strategy (based on social media, of course). Disappointed.

  2. 4 out of 5

    Muse

    Good introductory book for social media marketing. A general overview, but nothing advanced.

  3. 5 out of 5

    Erik Lindgren

    This book, self-described as the first textbook on social media marketing, has some great tidbits of information. The learning materials that come with it and on the book's support website are excellent. But the writing in the book is so hard to follow that I had trouble getting through it. They also spend time defining concepts that do not have practical application. Although athe book is academically interesting, I prefer a more practical approach. This book, self-described as the first textbook on social media marketing, has some great tidbits of information. The learning materials that come with it and on the book's support website are excellent. But the writing in the book is so hard to follow that I had trouble getting through it. They also spend time defining concepts that do not have practical application. Although athe book is academically interesting, I prefer a more practical approach.

  4. 5 out of 5

    Sovannah

    Social Media Marketing was a decent introduction to the social media corporate world. It was very informative on the aspects of social media and what it can do for businesses. The authors begin by explaining what social media actually is, it's structures, framework, and it's communities. They then dedicate a section to various topics such as social media planning, tactics, and data management. However, it was poorly written and difficult to follow. The writing wasn't pretentious. Rather, it lacke Social Media Marketing was a decent introduction to the social media corporate world. It was very informative on the aspects of social media and what it can do for businesses. The authors begin by explaining what social media actually is, it's structures, framework, and it's communities. They then dedicate a section to various topics such as social media planning, tactics, and data management. However, it was poorly written and difficult to follow. The writing wasn't pretentious. Rather, it lacked sentence variety, and was written completely in passive voice. It was hard to grasp what was being taught in the midst of indirect, never ending sentences. Aside from that, the textbook provided good advice on strategy and a nice introduction to social media marketing, while keeping students in mind who may not be digital natives.

  5. 5 out of 5

    Ross

    I never knew there was so much research within this emerging field. This was the textbook that I used in my July class. I appreciated many of the graphs and case studies in the book, that helped me understand the concepts of community, influence, personal brand, authentic content, and how brands influence us and are influenced by us.

  6. 4 out of 5

    Lan Yu

    Comprehensive introductory textbook

  7. 4 out of 5

    Kimberly Erskine

    Good, quality content but there were many typos that were distracting and annoying.

  8. 5 out of 5

    Bintang Rizky

    www

  9. 5 out of 5

    Mary Pat

    Am using this text to teach an online course, JRN 250 Social Media Managing the Message. Appears to have well-researched and grounded information for students who want to effectively learn how to market to consumers in social business.

  10. 4 out of 5

    Doug Hull

  11. 4 out of 5

    Wendy Ann Fernando

  12. 5 out of 5

    Daniel Rivas

  13. 5 out of 5

    Cathy

  14. 4 out of 5

    Bill Davis

  15. 4 out of 5

    Joseph Richardson

  16. 5 out of 5

    Ira Hrushetska

  17. 5 out of 5

    Stinnick

  18. 5 out of 5

    Ameer Hamza Chaudhary

  19. 4 out of 5

    Chris Hill

  20. 5 out of 5

    Cassie Geary

  21. 4 out of 5

    Maria Karousi

  22. 5 out of 5

    Kitti

  23. 5 out of 5

    heidi

  24. 4 out of 5

    Curley, Thomas

  25. 5 out of 5

    Brandi

  26. 4 out of 5

    Jóhann Pálsson

  27. 4 out of 5

    Alaina Nicole

  28. 5 out of 5

    Jay

  29. 4 out of 5

    Emily Mehltretter

  30. 5 out of 5

    Tyler

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