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Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile

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The Internet didn't kill TV! It has become its best friend. Americans are watching more television than ever before, and we're engaging online at the same time we're tuning in. Social media has created a new and powerful "backchannel," fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we The Internet didn't kill TV! It has become its best friend. Americans are watching more television than ever before, and we're engaging online at the same time we're tuning in. Social media has created a new and powerful "backchannel," fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And "connected TVs" blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities.Social TV topics include: Leveraging the "second screen" to drive synched and deeper brand engagementUsing social ratings analytics tools to find and target lean-forward audiencesAligning brand messaging to content as it travels time-shifted across devicesDetermining the best strategy to approach marketing via connected TVsEmploying addressable TV advertising to maximize content relevancyTesting and learning from the most cutting-edge emerging TV innovations The rise of one technology doesn't always mean the end of another. Discover how this convergence has created new marketing opportunities for your brand.


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The Internet didn't kill TV! It has become its best friend. Americans are watching more television than ever before, and we're engaging online at the same time we're tuning in. Social media has created a new and powerful "backchannel," fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we The Internet didn't kill TV! It has become its best friend. Americans are watching more television than ever before, and we're engaging online at the same time we're tuning in. Social media has created a new and powerful "backchannel," fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And "connected TVs" blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities.Social TV topics include: Leveraging the "second screen" to drive synched and deeper brand engagementUsing social ratings analytics tools to find and target lean-forward audiencesAligning brand messaging to content as it travels time-shifted across devicesDetermining the best strategy to approach marketing via connected TVsEmploying addressable TV advertising to maximize content relevancyTesting and learning from the most cutting-edge emerging TV innovations The rise of one technology doesn't always mean the end of another. Discover how this convergence has created new marketing opportunities for your brand.

30 review for Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile

  1. 4 out of 5

    Jeff

    Interesting take on how social networking sites and phone apps are infiltrating television. There's a big fascination now with tweeting/Facebooking while watching TV shows, whether on PC's, tablets, or smartphones. Although the book is geared towards marketing professionals, even media fans like myself will be fascinated with the research that's presented here. It even convinced me to add a third social network to my personal list: GetGlue. Overall, a fun and thought-provoking read. Interesting take on how social networking sites and phone apps are infiltrating television. There's a big fascination now with tweeting/Facebooking while watching TV shows, whether on PC's, tablets, or smartphones. Although the book is geared towards marketing professionals, even media fans like myself will be fascinated with the research that's presented here. It even convinced me to add a third social network to my personal list: GetGlue. Overall, a fun and thought-provoking read.

  2. 5 out of 5

    MaiLei

    This was a really well-researched book with a wealth of professional interview content. That being said, it was also a bit out of touch by adding a QR code to the end of every chapter that promised updated online content. The companion site hasn’t been touched since a year after the book’s 2011 release, rendering the dual destination function obsolete.

  3. 5 out of 5

    Diana

    Interesting book, but so tailored to the US audience that it was not as relevant as I'd have liked. Useful to get a perspective of the US situation though, something I knew little about. Interesting book, but so tailored to the US audience that it was not as relevant as I'd have liked. Useful to get a perspective of the US situation though, something I knew little about.

  4. 4 out of 5

    Anna

    Must read for the television industry.

  5. 4 out of 5

    Sarah Deluca

    Great beginning overview for how the industry began to emerge, but is already very outdated. I liked how the book incorporated video references into each chapter.

  6. 5 out of 5

    John

  7. 4 out of 5

    Guy

  8. 4 out of 5

    Mark Ramsey

  9. 4 out of 5

    Armando Alves

  10. 5 out of 5

    Ben

  11. 5 out of 5

    Justin

  12. 5 out of 5

    Lisa Ferrell

  13. 4 out of 5

    Nancy

  14. 4 out of 5

    Salvador Aceves

  15. 5 out of 5

    Jason

  16. 4 out of 5

    Jeff

  17. 4 out of 5

    Scott Sorokin

  18. 4 out of 5

    G

  19. 4 out of 5

    Kortney McPherson

  20. 4 out of 5

    Bruno Mendonça

  21. 5 out of 5

    Amber Laws

  22. 4 out of 5

    Stephane Dumont

  23. 5 out of 5

    Adryenn Ashley

  24. 4 out of 5

    Dan Goldgeier

  25. 4 out of 5

    Tom Cunniff

  26. 5 out of 5

    Saverfat784 .

  27. 4 out of 5

    Dan Graham

  28. 4 out of 5

    Stewart Alsop

  29. 4 out of 5

    André-Pierre du Plessis

  30. 4 out of 5

    Christopher

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