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Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs

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Learn advertising, copywriting, marketing and creativity from the man who made millions of dollars from the power of his pen. Many marketing experts teach you to put benefits in your headlines, use plenty of pictures and make your copy brief and to the point. Joseph Sugarman defied the experts by developing his own style of advertising that not only produced spectacular res Learn advertising, copywriting, marketing and creativity from the man who made millions of dollars from the power of his pen. Many marketing experts teach you to put benefits in your headlines, use plenty of pictures and make your copy brief and to the point. Joseph Sugarman defied the experts by developing his own style of advertising that not only produced spectacular results but started a new wave in direct response marketing. Sugarman's style and his JS&A ads are legendary. He created advertising that grabbed the reader's attention and didn't let go. In print ads that were motivational, entertaining and often educational, his copy enriched the lives of those who read his words. A lucky few have been literally enriched by learning at Sugarman's $3,000 seminars. And that's the point of this book. Advertising Secrets of the Written Word takes you through his entire seminar process - from the techniques he uses to write copy to the psychological triggers that cause people to buy, plus plenty of ad examples that illustrate his points. This book is full of compelling insights into the buying process, the use of salesmanship in advertising and the techniques that Sugarman uses to grab attention and keep it while convincing prospects to exchange their hard-earned money to buy a product or service. He also relates numerous case histories - stories of his successes (and failures) and those of others. And Sugarman has been highly recognized by his peers. He was selected Direct Marketing Man of the Year, won the distinguished Maxwell Sackheim Award for his career contributions to direct marketing and became a role model for many in sales and marketing. If you are a copywriter, a marketing person, somebody who enjoys a few fabulous success stories or if you just plain like Sugarman's writing style, this book will grab you and keep you fascinated - just like one of his uniquely innovative ads.


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Learn advertising, copywriting, marketing and creativity from the man who made millions of dollars from the power of his pen. Many marketing experts teach you to put benefits in your headlines, use plenty of pictures and make your copy brief and to the point. Joseph Sugarman defied the experts by developing his own style of advertising that not only produced spectacular res Learn advertising, copywriting, marketing and creativity from the man who made millions of dollars from the power of his pen. Many marketing experts teach you to put benefits in your headlines, use plenty of pictures and make your copy brief and to the point. Joseph Sugarman defied the experts by developing his own style of advertising that not only produced spectacular results but started a new wave in direct response marketing. Sugarman's style and his JS&A ads are legendary. He created advertising that grabbed the reader's attention and didn't let go. In print ads that were motivational, entertaining and often educational, his copy enriched the lives of those who read his words. A lucky few have been literally enriched by learning at Sugarman's $3,000 seminars. And that's the point of this book. Advertising Secrets of the Written Word takes you through his entire seminar process - from the techniques he uses to write copy to the psychological triggers that cause people to buy, plus plenty of ad examples that illustrate his points. This book is full of compelling insights into the buying process, the use of salesmanship in advertising and the techniques that Sugarman uses to grab attention and keep it while convincing prospects to exchange their hard-earned money to buy a product or service. He also relates numerous case histories - stories of his successes (and failures) and those of others. And Sugarman has been highly recognized by his peers. He was selected Direct Marketing Man of the Year, won the distinguished Maxwell Sackheim Award for his career contributions to direct marketing and became a role model for many in sales and marketing. If you are a copywriter, a marketing person, somebody who enjoys a few fabulous success stories or if you just plain like Sugarman's writing style, this book will grab you and keep you fascinated - just like one of his uniquely innovative ads.

54 review for Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs

  1. 4 out of 5

    Jon Spoelstra

    The trip did indeed seem like it was out of the Twilight Zone. I knew that when I got on the yellow school bus in Rhinelander, Wisconsin that the driver was going to be Rod Serling. In 1980, as VP-marketing of the Portland Trail Blazers, I had flown from Portland, Oregon to Chicago, then I had taken a commuter flight to Rhinelander. The written instructions were to wait for the yellow school bus. The bus would take us on an hour's journey into the night to Minocqua, Wisconsin. 14 other people wer The trip did indeed seem like it was out of the Twilight Zone. I knew that when I got on the yellow school bus in Rhinelander, Wisconsin that the driver was going to be Rod Serling. In 1980, as VP-marketing of the Portland Trail Blazers, I had flown from Portland, Oregon to Chicago, then I had taken a commuter flight to Rhinelander. The written instructions were to wait for the yellow school bus. The bus would take us on an hour's journey into the night to Minocqua, Wisconsin. 14 other people were waiting for that same school bus. The fifteen of us had come from all over the United States. One had come from England. None of us had known each other until we found ourselves standing outside this little airport waiting for the yellow school bus. After we got on the bus, we saw that the driver wasn't Rod Serling, but you just knew Rod was going to pop up somewhere. One of the passengers started to whistle the opening theme music to the Twilight Zone—do-do, do-do, do-do, or something like that. An hour later, we met the man we came to see. Joe Sugarman. Joe is the greatest direct response writer, and probably the greatest direct response writer that ever will be. He had run an ad in Ad Age, and invited up to 15 people to attend his weeklong seminar at his Wisconsin estate. To be one of the 15, you had to pay $3,000, plus expenses. At the time, this was an outrageous rate. For five days, Joe talked to us about advertising and marketing. I had been a fan of his for years before. In fact, I had been a customer—I had purchased products that ranged from calculators to the miracle fuzz (ion generator) to BluBlocker sunglasses from his JS&A catalog. You may be familiar with his BluBlocker sunglasses. He's sold 20 million pairs via direct response and infomercials. Now I was taking copious notes at his feet. It was a terrific five days. His instructions stuck to me like hot gum to a shoe. I think I adapted some of the stuff, but I'm not sure which stuff. Whatever I did adopt or adapt, it worked. A lot of my stuff I adopted or adapted from Joe. If you want to get Joe's secrets straight from his pen, then this is the right book.

  2. 5 out of 5

    Dillan Taylor

    The absolute bible of copywriting: Clear, captivating, and concise writing. Most people aren't aspiring copywriters...but learning from Joe has enhanced the quality of my writing tenfold. 10/10 The absolute bible of copywriting: Clear, captivating, and concise writing. Most people aren't aspiring copywriters...but learning from Joe has enhanced the quality of my writing tenfold. 10/10

  3. 4 out of 5

    Charles Franklin

    Great book that covers the basics that everybody knows (if you read any copywriting books), but its focus on the principles is unmatched

  4. 5 out of 5

    Franklyn Gonzalez

    Entertaining. Very insightful! Axioms, principles, and a convenient guide to understanding your prospect while crafting your copy masterpiece.

  5. 5 out of 5

    Zarine Ahmed

    A great book for all level copywriters! So much to learn and improve your copywriting skill.

  6. 5 out of 5

    Brett

    This is the DEFINITIVE GUIDE to anyone who wants to learn how to write better copy. Joe Sugarman, a guy who made over 200 million dollars marketing and copywriting is the author, and this is one of the simplest, clearest, most educational books on copywriting I've read. This is a must read for anyone in advertising, or who is a business owner or sales. This is the DEFINITIVE GUIDE to anyone who wants to learn how to write better copy. Joe Sugarman, a guy who made over 200 million dollars marketing and copywriting is the author, and this is one of the simplest, clearest, most educational books on copywriting I've read. This is a must read for anyone in advertising, or who is a business owner or sales.

  7. 4 out of 5

    Hiep Le

    This book contains great tips for outsiders who want to step inside advertising world and start writing a copy. The key value is that it's not about what the product features in the copy, but what the customer has in mind after reading your words. Helpful concepts. I really like this book. This book contains great tips for outsiders who want to step inside advertising world and start writing a copy. The key value is that it's not about what the product features in the copy, but what the customer has in mind after reading your words. Helpful concepts. I really like this book.

  8. 5 out of 5

    Jelle Annaars

    A classic in its own right.

  9. 4 out of 5

    Amir Khan

    where to get this book in UAE

  10. 4 out of 5

    Robb Seaton

    I have a review and summary up at http://rs.io/2014/07/22/advertising-s... I have a review and summary up at http://rs.io/2014/07/22/advertising-s...

  11. 5 out of 5

    David Bradley

    Awesome guide on copywriting. Loved it.

  12. 5 out of 5

    Joe

    Sugarman is a legend! His life story is illustrative and inspiring.

  13. 4 out of 5

    Christian Trost

  14. 5 out of 5

    Northless

  15. 4 out of 5

    Huang Yaping

  16. 5 out of 5

    Sara Light-Waller

  17. 5 out of 5

    Kat

  18. 4 out of 5

    Sunny Parikh

  19. 4 out of 5

    Muqaudas

  20. 4 out of 5

    Oleksandr Kovalov

  21. 5 out of 5

    Virginia

  22. 5 out of 5

    Gulpare 01

  23. 5 out of 5

    David

  24. 5 out of 5

    Melissa

  25. 4 out of 5

    Debbie

  26. 4 out of 5

    Fred Tracey

  27. 4 out of 5

    Aaron

  28. 5 out of 5

    Noel

  29. 4 out of 5

    Tomas Fransson

  30. 5 out of 5

    Tracey

  31. 5 out of 5

    Geoff

  32. 5 out of 5

    Hningswara

  33. 5 out of 5

    Alisha Wright

  34. 5 out of 5

    Warren Whitlock

  35. 5 out of 5

    Skye Mangrum

  36. 4 out of 5

    Jeffrey

  37. 5 out of 5

    Alison Perry

  38. 5 out of 5

    Scot

  39. 5 out of 5

    Dan

  40. 5 out of 5

    Gavriel

  41. 5 out of 5

    Kraig

  42. 4 out of 5

    Zhi

  43. 5 out of 5

    Authorsandexperts

  44. 5 out of 5

    Jen Chau

  45. 4 out of 5

    Jon

  46. 4 out of 5

    Jeff Ski Kinsey

  47. 5 out of 5

    Ben

  48. 4 out of 5

    Jess Webb

  49. 5 out of 5

    P

  50. 5 out of 5

    Rutika Malaviya

  51. 4 out of 5

    Ikarus

  52. 4 out of 5

    Maron

  53. 5 out of 5

    Josh

  54. 5 out of 5

    Eric

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