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Soft Selling in a Hard World: Plain Talk on the Art of Persuasion

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An essential handbook for professionals and small business owners. This best-seller has become a standard resource for those people looking for guidance on the actual words to use in a persuasive presentation.


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An essential handbook for professionals and small business owners. This best-seller has become a standard resource for those people looking for guidance on the actual words to use in a persuasive presentation.

30 review for Soft Selling in a Hard World: Plain Talk on the Art of Persuasion

  1. 4 out of 5

    Amanda

    This book was a recommended read by my brokerage, and as I'm a huge introvert and having a hard time with hard selling, I could really relate to this. If you are a fan of the principles of inbound marketing and nurturing before selling, you should definitely read this book. This book was a recommended read by my brokerage, and as I'm a huge introvert and having a hard time with hard selling, I could really relate to this. If you are a fan of the principles of inbound marketing and nurturing before selling, you should definitely read this book.

  2. 4 out of 5

    John

    Some books are meant to be read and others to be studied. I’ll be revisiting this book shortly. Great guideline.

  3. 4 out of 5

    Polo

    A powerful, compact book about persuasion/selling in a way that is strong but inoffensive/respectful to the buyer/persuadee. Good for anyone in a business role/who has to convince others their product/solution/idea is the way to go. 3 for content, probably 4 if you do the followup work and can make the formulas habitual and apply them to daily persuasion.

  4. 5 out of 5

    Art Flores

    Great book for thinking outside the box with ideas for sales.

  5. 4 out of 5

    Nick Woodall

    Good little book on selling.

  6. 4 out of 5

    John Negrete

  7. 5 out of 5

    Kirsten

  8. 5 out of 5

    Patrick W

  9. 4 out of 5

    Jay Cunningham

  10. 5 out of 5

    STEFANO NEVA

  11. 5 out of 5

    Jason Charms

  12. 4 out of 5

    Glen

  13. 5 out of 5

    Stéphane Traumat

  14. 4 out of 5

    Michael

  15. 4 out of 5

    Scott Mack

  16. 4 out of 5

    Jeannette Castañeda

  17. 4 out of 5

    Rachel

  18. 4 out of 5

    Dean

  19. 4 out of 5

    Siege

  20. 5 out of 5

    CODY IDOL

  21. 4 out of 5

    Paul Vachal

  22. 5 out of 5

    Mark

  23. 5 out of 5

    Heather

  24. 4 out of 5

    John

  25. 4 out of 5

    Sammy

  26. 5 out of 5

    Steve Sipress

  27. 4 out of 5

    Harri Laatikainen

  28. 5 out of 5

    Scott

  29. 4 out of 5

    Fernando

  30. 4 out of 5

    suzy ferriss

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