An essential handbook for professionals and small business owners. This best-seller has become a standard resource for those people looking for guidance on the actual words to use in a persuasive presentation.
Soft Selling in a Hard World: Plain Talk on the Art of Persuasion
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An essential handbook for professionals and small business owners. This best-seller has become a standard resource for those people looking for guidance on the actual words to use in a persuasive presentation.
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Amanda –
This book was a recommended read by my brokerage, and as I'm a huge introvert and having a hard time with hard selling, I could really relate to this. If you are a fan of the principles of inbound marketing and nurturing before selling, you should definitely read this book. This book was a recommended read by my brokerage, and as I'm a huge introvert and having a hard time with hard selling, I could really relate to this. If you are a fan of the principles of inbound marketing and nurturing before selling, you should definitely read this book.
John –
Some books are meant to be read and others to be studied. I’ll be revisiting this book shortly. Great guideline.
Polo –
A powerful, compact book about persuasion/selling in a way that is strong but inoffensive/respectful to the buyer/persuadee. Good for anyone in a business role/who has to convince others their product/solution/idea is the way to go. 3 for content, probably 4 if you do the followup work and can make the formulas habitual and apply them to daily persuasion.
Art Flores –
Great book for thinking outside the box with ideas for sales.
Nick Woodall –
Good little book on selling.
John Negrete –
Kirsten –
Patrick W –
Jay Cunningham –
STEFANO NEVA –
Jason Charms –
Glen –
Stéphane Traumat –
Michael –
Scott Mack –
Jeannette Castañeda –
Rachel –
Dean –
Siege –
CODY IDOL –
Paul Vachal –
Mark –
Heather –
John –
Sammy –
Steve Sipress –
Harri Laatikainen –
Scott –
Fernando –
suzy ferriss –