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New media thrives on cycles of obsolescence and renewal: from celebrations of cyber-everything to Y2K, from the dot-com bust to the next big things -- mobile mobs, Web 3.0, cloud computing. In " Programmed Visions," Wendy Hui Kyong Chun argues that these cycles result in part from the ways in which new media encapsulates a logic of programmability. New media proliferates " New media thrives on cycles of obsolescence and renewal: from celebrations of cyber-everything to Y2K, from the dot-com bust to the next big things -- mobile mobs, Web 3.0, cloud computing. In " Programmed Visions," Wendy Hui Kyong Chun argues that these cycles result in part from the ways in which new media encapsulates a logic of programmability. New media proliferates "programmed visions," which seek to shape and predict -- even embody -- a future based on past data. These programmed visions have also made computers, based on metaphor, metaphors for metaphor itself, for a general logic of substitutability. Chun argues that the clarity offered by software as metaphor should make us pause, because software also engenders a profound sense of ignorance: who knows what lurks behind our smiling interfaces, behind the objects we click and manipulate? The combination of what can be seen and not seen, known (knowable) and not known -- its separation of interface from algorithm and software from hardware -- makes it a powerful metaphor for everything we believe is invisible yet generates visible, logical effects, from genetics to the invisible hand of the market, from ideology to culture.


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New media thrives on cycles of obsolescence and renewal: from celebrations of cyber-everything to Y2K, from the dot-com bust to the next big things -- mobile mobs, Web 3.0, cloud computing. In " Programmed Visions," Wendy Hui Kyong Chun argues that these cycles result in part from the ways in which new media encapsulates a logic of programmability. New media proliferates " New media thrives on cycles of obsolescence and renewal: from celebrations of cyber-everything to Y2K, from the dot-com bust to the next big things -- mobile mobs, Web 3.0, cloud computing. In " Programmed Visions," Wendy Hui Kyong Chun argues that these cycles result in part from the ways in which new media encapsulates a logic of programmability. New media proliferates "programmed visions," which seek to shape and predict -- even embody -- a future based on past data. These programmed visions have also made computers, based on metaphor, metaphors for metaphor itself, for a general logic of substitutability. Chun argues that the clarity offered by software as metaphor should make us pause, because software also engenders a profound sense of ignorance: who knows what lurks behind our smiling interfaces, behind the objects we click and manipulate? The combination of what can be seen and not seen, known (knowable) and not known -- its separation of interface from algorithm and software from hardware -- makes it a powerful metaphor for everything we believe is invisible yet generates visible, logical effects, from genetics to the invisible hand of the market, from ideology to culture.

30 review for Programmed Visions: Software and Memory

  1. 4 out of 5

    Zhoel13

    although it is a difficult book to read given its various technical expositions, i like how wendy chun poses critical questions on and explains the historical antecedents of our "sudden" reliance on everything digital. her arguments of code as logos, user as sovereign, interfaces as "enlightening" maps, computer as metaphor for metaphor, and the enduring ephemerality of digital media are compelling. although it is a difficult book to read given its various technical expositions, i like how wendy chun poses critical questions on and explains the historical antecedents of our "sudden" reliance on everything digital. her arguments of code as logos, user as sovereign, interfaces as "enlightening" maps, computer as metaphor for metaphor, and the enduring ephemerality of digital media are compelling.

  2. 5 out of 5

    William Anderson

    An intelligent book that hits on good topics in regards to interaction, code (and encoding) parts talking about organic data transmitted through RNA are particularly fascinating, as well as historical insights on interface and codes/programmings relation to older tech such as radar. The overall tone of voice howeve, rmakes it difficult to read and frankly a bit boring.

  3. 4 out of 5

    Lette Hass

    Definitivamente, siempre que hablemos de 'nuevos medios' (y la ambigüedad filológica en la que están inmersos), el problema de la MEMORIA salta al pensamiento. Wendy Hui Kyong Chun es alguien que lo tiene muy claro. Definitivamente, siempre que hablemos de 'nuevos medios' (y la ambigüedad filológica en la que están inmersos), el problema de la MEMORIA salta al pensamiento. Wendy Hui Kyong Chun es alguien que lo tiene muy claro.

  4. 4 out of 5

    Jeff

    I just can't. Why professor, why? I just can't. Why professor, why?

  5. 5 out of 5

    Franck

  6. 4 out of 5

    James

  7. 5 out of 5

    Kai Peattie

  8. 5 out of 5

    Thomas

  9. 4 out of 5

    Ray

  10. 5 out of 5

    James Vail

  11. 4 out of 5

    Kristin Ravel

  12. 5 out of 5

    Rebecca

  13. 5 out of 5

    Neha

  14. 5 out of 5

    Yan

  15. 4 out of 5

    Helen

  16. 5 out of 5

    Lnakamur

    One of the most brilliant books I've ever read. One of the most brilliant books I've ever read.

  17. 4 out of 5

    Jyothis James

  18. 4 out of 5

    Davushi

  19. 4 out of 5

    Chris

  20. 5 out of 5

    Mark Barber

  21. 5 out of 5

    Veronica

  22. 4 out of 5

    Bryce Renninger

  23. 5 out of 5

    Adeline Koh

  24. 5 out of 5

    Dylan Moon

  25. 4 out of 5

    Bes

  26. 5 out of 5

    Patrick Keilty

  27. 4 out of 5

    Alex

  28. 5 out of 5

    Grandeurs

  29. 5 out of 5

    Trevor Owens

  30. 5 out of 5

    Dan

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