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Straight and Level: Practical Airline Economics

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This third edition of Straight and Level thoroughly updates the previous edition with extensive comments on recent industry developments and emerging business models. The discussion is illustrated by current examples drawn from all sectors of the industry and every region of the world. The fundamental structure of earlier editions, now widely used as a framework for air tr This third edition of Straight and Level thoroughly updates the previous edition with extensive comments on recent industry developments and emerging business models. The discussion is illustrated by current examples drawn from all sectors of the industry and every region of the world. The fundamental structure of earlier editions, now widely used as a framework for air transport management courses, nonetheless remains unchanged. Part 1 of the book provides a strategic context within which to consider the industry's economics. Part 2 is built around a simple yet powerful model that relates operating revenue to operating cost; it examines the most important elements in demand and traffic, price and yield, output and unit cost. Part 3 probes more deeply into three critical aspects of capacity management: network management; fleet management; and revenue management. Part 4 concludes the book by exploring relationships between unit revenue, unit cost, yield, and load factor. Straight and Level has been written primarily for masters-level students on aviation management courses. The book should also be useful to final year undergraduates wanting to prepare for more advanced study. Amongst practitioners, it will appeal to established managers moving from functional posts into general management. More broadly, anyone with knowledge of the airline industry who wants to gain a deeper understanding of its economics at a practical level and an insight into the reasons for its financial volatility should find the book of interest.


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This third edition of Straight and Level thoroughly updates the previous edition with extensive comments on recent industry developments and emerging business models. The discussion is illustrated by current examples drawn from all sectors of the industry and every region of the world. The fundamental structure of earlier editions, now widely used as a framework for air tr This third edition of Straight and Level thoroughly updates the previous edition with extensive comments on recent industry developments and emerging business models. The discussion is illustrated by current examples drawn from all sectors of the industry and every region of the world. The fundamental structure of earlier editions, now widely used as a framework for air transport management courses, nonetheless remains unchanged. Part 1 of the book provides a strategic context within which to consider the industry's economics. Part 2 is built around a simple yet powerful model that relates operating revenue to operating cost; it examines the most important elements in demand and traffic, price and yield, output and unit cost. Part 3 probes more deeply into three critical aspects of capacity management: network management; fleet management; and revenue management. Part 4 concludes the book by exploring relationships between unit revenue, unit cost, yield, and load factor. Straight and Level has been written primarily for masters-level students on aviation management courses. The book should also be useful to final year undergraduates wanting to prepare for more advanced study. Amongst practitioners, it will appeal to established managers moving from functional posts into general management. More broadly, anyone with knowledge of the airline industry who wants to gain a deeper understanding of its economics at a practical level and an insight into the reasons for its financial volatility should find the book of interest.

48 review for Straight and Level: Practical Airline Economics

  1. 4 out of 5

    Ks Pillai

    A Dry book, but if you are Aviation Economist, should not miss it

  2. 4 out of 5

    Agustin

  3. 5 out of 5

    Michael Kennedy

  4. 4 out of 5

    Deepesh Kumar

  5. 4 out of 5

    D

  6. 5 out of 5

    Nicholas Dorricott

  7. 4 out of 5

    "Prince" Singh

  8. 4 out of 5

    Marcin

  9. 5 out of 5

    Oliver

  10. 5 out of 5

    Richard Ashton

  11. 5 out of 5

    Rich O'Mara

  12. 4 out of 5

    Middlethought

  13. 4 out of 5

    MR NICHOLAS BARLIN

  14. 4 out of 5

    Joy

  15. 5 out of 5

    Magdalena

  16. 4 out of 5

    Abdulrahman Salah

  17. 4 out of 5

    Roberto

  18. 4 out of 5

    Stockfish

  19. 5 out of 5

    Jan

  20. 5 out of 5

    Hooman

  21. 4 out of 5

    Sarah

  22. 5 out of 5

    Clark Johns

  23. 5 out of 5

    Philippe

  24. 4 out of 5

    Mike Nelson

  25. 4 out of 5

    Steven Miller

  26. 4 out of 5

    Andrew Chinamale

  27. 4 out of 5

    Davide

  28. 5 out of 5

    Hassan Alaali

  29. 4 out of 5

    Greg

  30. 4 out of 5

    Hottinger

  31. 4 out of 5

    Pasha

  32. 5 out of 5

    Bilal Ahmed

  33. 5 out of 5

    Wikimedia Italia

  34. 4 out of 5

    Chris Gomez

  35. 5 out of 5

    Kaiser

  36. 4 out of 5

    Snehil Bajia06

  37. 5 out of 5

    Ajismhk

  38. 5 out of 5

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  39. 5 out of 5

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  40. 5 out of 5

    Toryn Green

  41. 4 out of 5

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    Sergey Gursov

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